Mediaboss Marketing

In the fast-pacing era of technological advancements, businesses around the globe are revolving around customers expectations and customer experiences that has led them to change their strategies with transforming markets. Manufacturing is an important aspect to support any economy and is technologically driven and has evolved by leaps and bounds. Among these contributors, OEM (Original Equipment Manufacturers) have significantly come forward to develop better solutions with the help of the latest technology. However, they do face disruptions from time to time, making it a challenging phenomenon to thrive in the competitive markets.

Digital transformation has the potential to redefine the OEMs industry, which includes automotive, electronics, industrial equipment, and more to name a few. Organizations that quickly turn towards technology while garnering useful feedback from their customers have a tendency to keep an edge in the market. Therefore, the OEMs are readily adopting digital transformation for getting a better reach in the markets.

Digital Transformation: A boon to the OEMs

The need of the hour is to make changes in the business models and to connect to a point where digital meets physical. A digital transformation process includes the implementation of different technologies in various areas of the businesses to deal with traditional problems and disruptions. With substantial improvements in the domains of data collection, information and marketing strategies, OEMs have entered the era where they can have better reach with the help of digital transformation. Although the demand for economic, lighter, smarter and faster products is gradually increasing, the OEM industry is adapting to new methods to keep the momentum active.

Thinking of Business Continuity

The blow of the pandemic proved to be gruesome for many industries, and OEMs were one of them. Due to the situation of lockdown, they were unable to continue their operations, which deliberately led to losses and in some cases, a total shutdown. In this scenario, they needed a remote ability to enable business continuity as every crisis brings an opportunity for growth, these situations led to the businesses briefly considering digital technologies in their operations to improvise their remote efficiency. However, this process needs multi-layer planning with appropriate business research and analysis to have insights into the depths of the business. OEMs are now collaborating with other organizations that could leverage their process of digital transformation. With many functions going online or on the cloud, they could monitor operations in a sufficient manner, enhance remote services and also saves costs for the organization.

Planning to include data-driven decision making

OEMs have faced challenges in terms of gaining new customers for their businesses due to their digital absence. As they cater to a specific domain in the market, sometimes it is difficult for them to find leads for their businesses. Digital transformation allows a company to have an ROI-based lead generation approach while sustaining an online presence, which helps them to have newer leads with consideration of the LTV (Lifetime Value) from their customers. This is made possible by reaching out to the relevant customers at the right place with the services they demand which in return increases the customer response and also customer acquisition rate. For the process, the companies need to have their targets and markets aligned with their goals. They must understand the customer at every level and use the latest technology like analytics to gain insight into the needs and make data-driven decisions.

Making allowances for the latest marketing methods

Businesses have considered that when the traditional methods can be replaced by digital, why should the marketing methods be bourgeois. They need to convert themselves into smart and technologically apt OEMs that can deliver the latest products which are needed in the market at a faster pace. However, first, they need to understand the clients they are delivering to and have a fair understanding of considering different marketing methodologies. OEMs have a challenge of cost saving and digital methods like performance marketing can lead them to utilize their marketing budget efficiently as they only need to pay when they have qualifying acquisitions. The new age of data-driven marketing methods not only gives an insight for better performance but also helps to make necessary changes to get better outcomes with informed business decisions.

Final Takeaway

Manufacturers need to consider digital transformation for a myriad of benefits such as increasing quality of output, accessibility, gaining insight into the market needs, better control over operations and getting a wider reach of their products to relevant customers. In addition, with this transformation, they can enhance organizational agility and reduce costs at the same time. Furthermore, by following a customer-centric approach, machinery can be adopted that is data-driven and can improve productivity. They can also migrate to cloud-based manufacturing to keep their operations aligned and make innovations in the traditional practices. Furthermore, developments can be made according to the equipment that is used under IoT (Internet of Things) to open gates for providing services to new customers in diverse domains. By appropriately following the best practices of digital transformations, OEMs can increase their market reach along with increased chances of better customer acquisition.

Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of exchange4media.com

The content in this section is curated by the PR and Communications team. For any feedback kindly write to karan.bhatia@exchange4media.com.

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How OEMs are paving the way for digital transformation - Exchange4Media

The exchange4media PR and Corp Comms 30 Under 30 Awards identifies next-generation leaders in the PR and corporate communications industry. It honours some of the brightest professionals, entrepreneurs, game changers and achievers of the industry under the age of 30.

The 30 Under 30 series features winners who share their experiences and trends that have been observed in the domain and where they see themselves in the next five years.

In todays series, we speak to Shrishti Sharma, Account Manager, Adfactors PR.

Excerpts:

How does it feel to be recognised and honoured for your contribution to the industry?

It is an honour to be recognised on a platform of this stature. While the feeling is absolutely overwhelming it also brings with it a sense of great responsibility to not only live up to this recognition but also strive to do better and continue evolving as a PR professional on a daily basis.

What are the key trends that you have noticed in the past year in the PR and Corp Comm domain?

Bill Gates had once said If I was down to my last dollar, I would invest in public relations, and brands understand this now more than ever. The PR and Corp Comm industry is no more limited to coverage and media stories but its role has evolved into being a very crucial advisor to any brand.

Storytelling has gained a lot of prominence. This industry now is more about connecting and engaging with the right audience than promoting a brand/product, by means of narratives that tell a story, an idea or ethos. Additionally unlike old times PR efforts backed by data analytics has become crucial for not only the brands but also PR professionals to understand the impact of a story.

Finally, authenticity is something that has taken centre stage especially after the pandemic. While the intention is always to develop conversations that are engaging and experiences that are custom-made, that human connect has become crucial for people to associate with any brand as authentic.

What is that one industry lesson or experience that you will carry with you throughoutyour career?

Often in our day-to-day work routine, in the race of constantly sharing new ideas with the client or being proactive, we often tend to overlook something that forms the base of our profession, which is COMMUNICATION. This is one industry lesson I will always abide by, keeping communications simple, brief and clear. Something very simple but makes a lot of difference not only in terms of stakeholder satisfaction but ones own clarity of thought, which can help in planning ahead, foreseeing situations and better/faster turnaround.

Where do you see yourself in the next five years?

The idea is to keep learning and gathering more and more skills and ultimately evolving as not only a PR professional but also as a human being who is focused, enabling an environment that is of growth, optimism and sheer joy of being. Professionally I think the sky is the limit. However, in another 5 years, I would like to see myself leading end-to-end communications for a brand, as an advisor/strategist for branding/marketing activities for any brand(s).

The content in this section is curated by the PR and Communications team. For any feedback kindly write to karan.bhatia@exchange4media.com.

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PR industry is more about engaging with the right audience than promoting brands - Exchange4Media

Pebble and Mensa Brands have roped in actor Tiger Shroff for their upcoming campaign to promote Pebbles range of smartwatches.

Speaking about the collaboration, Komal Agarwal, Founder of Pebble, said: Tiger Shroff has made his mark not just as a stellar actor, but also as an icon for todays youth. His drive and energy to constantly improve and stay on top of his game aligns perfectly with Pebbles ethos were delighted to be partnering with him for our campaign. She further pointed out that the actor has a cool, calm and collective persona while achieving his best, and the same matches perfectly with Pebble's temperament as a brand.

Ananth Narayanan, CEO of Mensa Brands, added: Its an absolute joy to be working with Tiger as we start this new chapter of Pebble. Hes a talented artist and the voice of a generation, and were delighted to have him on board.

Actor Tiger Shroff said, Ive never been the kind of guy who waits around for stuff if I want something, Ill go get it and Im willing to put in the work to get it. He also expressed his excitement about being part of the campaign and said: Pebble is the perfect representation of who I am: Im always moving forward, and I need a smartwatch that can keep up with me.

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Disney+ Hotstar has collaborated with delivery app Swiggy for the HBO series House of the Dragon which premiered on the platform on August 22. The collaboration between the two has turned the Swiggy rider into a dragon. Consumers can also notice a tag line on the top of the order Fire will reign, hunger will not. Our dragon rider is on the way!

In a LinkedIn post, EVP Hotstar Sidharth Shakdher wrote about the dragons.

https://www.linkedin.com/feed/update/urn:li:share:6967765275446247424?utm_source=linkedin_share&utm_medium=member_desktop_share&utm_content=post

The collaboration initiated interesting conversation on social media with people talking about how Swiggy was using dragons to deliver food.

Last week, the OTT platform also launched a marketing campaign for the series with BFFs Sara Ali Khan and Janhvi Kapoor who were recently seen sharing the Koffee With Karan couch, sharing their excitement to watch the series.

In a video posted on their social media handles, the actors were seen discussing the series. When Janhvi, a Game of Thrones fan, went quizzing Sara about the show, Sara replied House of the Dragon was a new and different show and watching Game of Thrones was not mandatory.

Based on George R.R. Martin's book Fire and Blood, the 10-episode series is a remarkable, turbulent story about the House of Targaryen, set 200 years before the events that captivated global audiences in Game of Thrones. The series is a gripping saga that takes us deep into the extraordinary world of Westeros and explores the Targaryen family - the all-powerful dragon riders who are the seemingly invincible rulers of the seven kingdoms.

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Why is the Dragon delivering on Swiggy? - Exchange4Media

Have you spent the time and money to get your business website off the ground but your analytics still look a little lackluster?

Dont feel discouraged! Here we will break down three ways to drive people to your website without having to empty the bank on paid advertising.

First and foremost, be sure your bases are covered in regards to basic SEO needs so your site appears when the right prospect is searching. Make sure your pages have correct meta descriptions and you have fixed any and all broken links. Take a deeper dive into SEO best practices in regards to building a real estate business here.

Once you have the basics covered in helping search engines find your site, then you can focus on how to assist prospective clients in finding your site.

Its critical to have a digital footprint for your business. If you dont exist online, you might as well not be in business.

But establishing a digital footprint is so simple these days, and you can do even more than simply put up a site. You can establish yourself as a thought leader and expert. The more quality content you have online, the more opportunities you have to create leads for your business.

Like everything in business, the secret to success is to provide clients with value, and creating valuable content is no different.

Evergreen content is multi-purpose content that can stay fresh and alive forever. Its always valuable and useful for your audience no matter where they are in their buying or selling journey.

This is a very effective type of content for generating leads, as it wont age out over time, like most other trends or topics. Creating evergreen content may take more effort up front, but its worth it in the long run, as you wont have to continuously create new content.

What kind of evergreen content should you create? Well, as a real estate agent, it would be taking a look at the markets you serve and creating landing pages, video content, blog posts, and more around topics that buyers in your area are looking for, such as reviews on local schools, parks, and recreational areas, coffee shops, theaters, and more.

Our Keeping It Real episode with Bob McCraine is an excellent deep dive into how Bob has created substantial lead traffic to his site and business using these exact methods.

If youre looking for a way to increase traffic to your real estate website, consider using video. Videos are an extremely powerful marketing tool, and they can be used in many ways to drive traffic to your site.

YouTube is the second largest search engine on the internet, potential clients can find you there and get to know your company better.Almost 85% of content being consumed these days is video because more people prefer watching over reading articles; thats why its critical to have a YouTube channel.

When using videos to generate leads and traffic, you want to make sure that theyre effective. They should be engaging, informative, and properly edited. Make sure that your videos are also placed in the right locations on your website so that they can be easily found by prospective clients.

To keep your content as effective as possible, make sure that you create videos discussing details of the real estate services youre marketing, and make sure that the video content is evergreen.

Its also helpful to build a Frequently Asked Questions page on your website and record a video answering those questions. This will certainly cause an increase in website traffic and engagement.

Consistency is key. Many think that the only way to obtain substantial reach across social platforms is to pay out of pocket for promoted posts. But youll set yourself up to fail if you cant commit to a consistent posting schedule on social media.

Use a social media publishing tool such as Buffer to schedule posts in advance. Then share more off-the-cuff, day-of posts here and there.

Show up for yourself and make sure to minimize the number of zero days. Have something going out on each platform daily.

This can be achieved easily by recycling your evergreen content and mixing it with some timely and trending content. Put yourself in the shoes of the average internet user.

Many people are scrolling through their feeds while commuting to work, waiting in line, or in a waiting room at the doctors office. By constantly putting out a mix of evergreen and trending content, you will be sure that you appear on someones feed and that is half the battle.

Showing up is the most important part of content marketing. Many will feel a little self-conscious about posting at such a high volume but that typically stems from thinking users are only watching your feed, which is rarely the case.

Get creative and put yourself out there on alternative platforms as well. The social media landscape is always changing, new platforms rise up and others stagnate and die off. Be sure you are visible to a wide range of audiences and are constantly assessing where you can expand your reach.

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4 ways to drive people to your website - Inman