Internet Marketing Mind-Set
http://RichardMortimer.com says, "Making money online is all about mind-set. It really is! Anyone can learn the steps needed. Anyone can learn the #39;techie #39; stuff. Its the #39;approach #39; that makes...
By: Richard Mortimer
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Internet Marketing Mind-Set - Video
As we approach the end of the year, youll be starting to see a bunch of "SEO for 2015" articles. Well Im going to do you one betterIm writing one to help you rank better not just a few months from now (come on anyone can do THAT, right?) but five YEARS from now. Admittedly Im probably not going to be able to make some offhand references to some of my favorite shows and pop-culture, but I will try to keep this article meaningful. While I listed 2020 in the title, this is more meant to mean "the future past the current state of algorithms" and not necessarily 2020 (though it will be interesting to look back then and see how close or far off I was in when things will happen).
What were really going to be looking at here is what technologies Google is advancing on and what that will mean for SEO and Internet marketers. Before I begin, Im going to give a big thanks to Bill Slawski (and not my first). On his blog SEO by the Sea, Bill does an excellent job of Google patent analysis and helps put them in terms and applications we can all make sense of. I say this now as hes a solid reason Ive been able to stay ahead of many technologies.
Alright, now lets get to it
A picture. For those of you in my age group, youll remember watching The Jetsonsand thinking about how cool that world would be. Well, all that coolness comes with a cost and heres the rub, we dont want to pay for it. We want to continue adding cooler technology to our lives but we dont want the price tag that goes with it, but it has to be paid for. And so companies will develop it and give it to us for virtually nothing but a tiny little bit of our privacy. And then a bit more.
So, what this means is that we are on the road to an enormously convenient future with a lot of cool gadgets and nick-knacks and well give up a ton of our privacy and personal information in exchange for that. At the lowest level, to illustrate the point, Id simply need to ask you when the last time you read a license agreement for software or the permission for an app you were installing. OK, so lets assume well give up our information and privacy to corporations pretty freely for neat things that are shiny, what does that have to do with SEO in 2020? Now that we know what well give up, lets look at whats in the works to help separate you from your information but give you a big payoff in convenience
The biggest change coming has to do with the "always on" or, as I like to think, "always trackable" status of our lives and it's not slowing down. Our desire for convenience and to own "Rosie the robot" gives companies like Google huge leverage and I'm not going to pretend I'm not easily seduced by it.
If we look to the acquisition of a myriad of robotics companies and nest, we can see the writing on the wall. Military applications aside, it is clear that they are looking for further integration into your home. It may not be directly - I have a hunch they'll simply be providing a free or very low cost infrastructure to manufacturers of devices similar to what they did with Android, giving them a reach into areas of your life they otherwise couldn't touch. Imagine a world where they know when you're out of bread, what climate you prefer, whether your house is dirty or not, and how often you eat out. Now imagine marketing into that world.
To really get a grasp on this point one needs simply to look to their recently granted patent, "System and method for enhancing user search results by determining a television program currently being displayed in proximity to an electronic device." What we're seeing here (Cliff Notes) is Google using your device to listen in and pay attention to your television and use that to augment search results. Sorry guys, your guilty pleasure watching of reality TV is no longer secret, but can be used to adjust your search results. Now, carry that one step further - why not listen in to determine if there's yelling in the house or if you've just been intimate and use that information? Now again, imagine marketing into that world.
And it gets more interesting.
All right, I warned you that I might make a few references to pop culture but being the person that I am, my references are pretty nerdy so you'll have to bare with me.
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Internet Marketing for 2020
90 Day Video Challenge - Day 2 - The Myths of Internet Marketing
90 Day Video Challenge - Day 2 - The Myths of Internet Marketing http://www.WorkWithLindsayHack.com In this video on Day 2 I will explore the top 4 myths of ...
By: Lindsay Hack
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90 Day Video Challenge - Day 2 - The Myths of Internet Marketing - Video
Wakefield, MA (PRWEB) October 02, 2014
In an effort to create a widely adopted and enforceable search engine marketing code of ethics for North America, the Search Engine Marketing Professionals Organization (SEMPO) as well as other leading search engine marketing organizations are conducting a call for delegates to participate in an inaugural Search Congress. During the Search Congress, delegates from search engine marketing organizations throughout North America will create an initial North American search engine marketers code of ethics.
The Search Congress will take place at a date and place to be determined in 2015. An informational meeting regarding delegate selection as well as the proposed code of ethics framing process will take place at the Internet marketing conference, Pubcon, in Las Vegas. The meeting location will be publicized at the conference and on social media. Follow @SEMPOGlobal and @Pubcon for the latest news and to get involved in the discussion during Pubcon on October 6 9, 2014.
In order to participate as a delegate in the search congress, an individual must be nominated by an eligible search engine marketing organization. These organizations may include regional associations, virtual communities, or other eligible groups.
Eligible Groups That Can Send Voting Delegates Below are the initial requirements for a group that can nominate delegates for the inaugural Search Congress. Each eligible group that is identified will nominate and send one delegate to the inaugural Search Congress meeting.
Groups that do not meet the above criteria may send representatives to the meeting but will not have voting delegates. Initially, any debates about group eligibility will be decided by a previously-designated SEMPO board member. During the Search Congress, a committee will be created to oversee delegate eligibility.
SEMPO Organized, Not SEMPO Led While the initial search congress and creation of the North American Search Engine Marketing Code of Ethics is being organized by SEMPO, the overall goal is for the initiative to be led by a grassroot effort of existing and future search engine marketing organizations. These organization should be those that care about the overall industry and public perception of the search engine marketing industry.
A search engine marketing code of ethics wont work unless it has broad adoption from a variety of groups in the industry, said Tony Wright, VP of Communications for SEMPO. Wright is spearheading the organizational efforts for the inaugural Search Congress. Everyone has different opinions about what a search engine marketing code of ethics should contain. The only way to create a code of ethics that will work is to ensure those people who are interested have buy-in and there is a fair way to enforce the code of ethics once it is ratified. SEMPO cant do that alone. Its going to take the effort of many different people of diverse opinions and backgrounds to make this work.
In the near future, more information and updates about the inaugural Search Congress will be available at searchcongress.org. This is also where groups seeking to send delegates should look to confirm group eligibility and ask questions about the process.
About SEMPO SEMPO is a global non-profit serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing.
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SEMPO and Other Leading Search Marketing Groups Unite in Call for Delegates to Frame Search Marketing Code of Ethics
While email remains king in the types of digital marketing businesses find successful, other tactics are quickly closing the gap, new research finds.
Specifically, 54 percent of businesses view email as the most effective form of Internet marketing, according to a study from the marketing research firm Ascend2. However, a number of other types of digital marketing tactics aren't far behind.
More than 40 percent of the businesses surveyed believe optimized websites and blogs, search engine optimization (SEO) and social media are among the most successful online marketing tactics.
Mobile marketing and e-commerce marketing are viewed as the least effective forms, according to the study.
Contributing to email marketing's success is the ease in which it is conducted, the researchers found. Just 11 percent of the businesses surveyed thought email was one of the most difficult types of digital marketing to execute. Social media tops the list, with nearly 50 percent of businesses saying it was the hardest to accomplish. [5 Major Email Marketing Mistakes]
Content marketing and SEO were among the other toughest tactics to execute.
Overall, the vast majority of businesses using some form of digital marketing report seeing positive results from it.
"Nearly nine out of ten companies rate digital marketing successful to some extent, with more than a quarter achieving 'very successful' results,'" the study's authors wrote.
Businesses have a wide range of motives for using Internet marketing. Wanting to increase customer engagement, sales revenue, leads for their sales teams and brand awareness were the most important reasons.
"Reducing marketing and customer service costs are surprisingly least important," researchers wrote.
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The 5 Digital Marketing Strategies Businesses Say Work Best