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Digital marketing. Internet marketing. Online marketing.

These terms are used interchangeably, but do they mean the same thing? Were here to tell you that, in the digital marketing vs. Internet marketing debate, these two terms are slightly different. And well tell you how! Keep reading to learn the difference between Internet marketing and digital marketing, and if youre interested in consistently learning more about digital marketing, dont forget to sign up for Revenue Weekly!

Digital marketing and Internet marketing are remarkably similar, but they do differ slightly. Lets look at the definition of these two terms.

Digital marketing is a broad term that describes a set of marketing strategies that use digital channels to promote your products or services. This term is an umbrella term that describes anything that uses a digital platform for marketing your business, from social media platforms to TV ads. Digital marketing ads arent limited to the web.

Internet marketing, also known as online marketing, is a subset of digital marketing that includes strategies you use to market yourself online. To qualify as an Internet marketing strategy, it must require the Internet to work and connect with leads. Internet marketing focuses on building a presence on the web.

As you can see by the above definitions for explaining digital marketing and Internet marketing, the difference between these two is slight. Digital marketing doesnt require Internet strategies to fall under this category, while Internet marketing requires using the Internet to market to your audience.

Digital marketing is an umbrella term under which Internet marketing falls. Internet marketing is a more precise form of digital marketing.

Since Internet marketing is a subset of digital marketing, many channels overlap. Additionally, many strategies are solely digital marketing and not Internet marketing. Heres where some of these strategies fall:

As you can see, many of these strategies fall under both Internet marketing and digital marketing. The only strategies that dont fall under Internet marketing are strategies that dont require the Internet to advertising to prospects.

Instead of focusing on digital marketing vs. online marketing or Internet marketing, its time to focus on Internet marketing and digital marketing. Lets look at four strategies you can use.

When you look at digital marketing vs. online marketing, youll find that search engine optimization (SEO) is a strategy that falls under both categories. SEO is a strategy that focuses on boosting your rankings in the search results to help you drive more relevant traffic to your page. With so many people conducting searches every day (the average person conducts 3-4 searches per day), its critical to invest in SEO to help you reach more qualified leads.

Here are some key components of creating an effective SEO strategy:

Another Internet marketing and digital marketing strategy is pay-per-click (PPC) advertising. PPC ads appear at the top of the search results and have a tag with the word ad.

Here are a few key components to running a successful PPC campaign:

When you look at digital marketing vs. Internet marketing, youll find that content marketing is another strategy that both share. Content marketing is the process of sharing your knowledge with your audience to drive them to your site. Content comes in numerous formats, including:

Content is great for Internet marketing and digital marketing strategies because it enables you to build yourself as an authority in your field, drive traffic to your page, and increase brand recognition. Here are some crucial components to creating a content strategy:

Another great Internet marketing and digital marketing strategy is email marketing. Email marketing enables you to send content directly to interested leads. From promotional emails to links to blogs, you can send a variety of content to your audience.

This strategy is critical for nurturing leads towards conversion. Its one of the few methods that enable you to have a direct connection with your audience and deliver the content that interests them. If you want to see success with email marketing, follow these best practices:

As you can see, there isnt much difference between Internet marketing and digital marketing. If you want to have an online marketing strategy, you can create a digital marketing or internet marketing strategy. If youre ready to dive in and build your online presence, WebFX can help.

We have a team of over 450 marketing experts that are eager to help you grow your business. Give us a call today at 888-601-5359 (or contact us online) to learn about our digital marketing services!

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Digital Marketing vs. Internet Marketing: Whats the Difference?

Digital and online ecosystems have for a long time been a playground for unregulated promotional campaigns of unhealthy products, from fast food to alcohol to tobacco. The newly published WHO report Understanding the digital media ecosystem explores how countries of the WHO European Region can protect peoples health by better controlling unethical digital advertising techniques, aimed mostly at children and adolescents.

There is clear evidence that promotion of unhealthy products increases the risk of many noncommunicable diseases (NCDs), including cancer, cardiovascular diseases, type2 diabetes and chronic respiratory diseases. Moreover, online marketing of fast food and sugar-sweetened beverages is related to childhood obesity that can lead to severe NCDs later in life.

Producers of unhealthy food, alcohol and tobacco use ever-changing digital ecosystems to unethically market their products to children, who have the right to be protected from misinformation and manipulation.

New marketing techniques aimed at children and adolescents are being actively used on social media platforms, in video games and in other types of digital media. These techniques are particularly effective because they are aimed at building an emotional connection with the audience.

But as the WHO report has indicated, todays global digital advertisement ecosystem presents a new window of opportunity to change this 600-billion-dollar market.

The trends we are witnessing in the digital marketing ecosystem provide us with important insights for future work. Countries across the WHO European Region can use this information to build innovative and effective marketing control policies to protect childrens health, said Dr Kremlin Wickramasinghe, a.i. Head of the WHO European Office for the Prevention and Control of Noncommunicable Diseases.

Digital marketing is becoming more centralized, with big tech companies such as Google, Meta (formerly Facebook), Amazon and Microsoft accounting for 6080% of digital media spending in key markets globally.

It is easier to control advertising content in more vertically focused childrens apps and social and video channels, explained MrTobin Ireland, WHO Special Industry Adviser for the European Region and the lead author of the report. The same technologies that are currently being used to target unhealthy products advertisements at children or adolescents could as well be used to prevent these ads from reaching underage audiences.

As a result of the COVID-19 pandemic, societies and decision-makers all over the world are paying more attention to health issues and a global rise in obesity levels. The timing is good for more coordinated and direct discussions on future policies related to digital platforms.

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New WHO report: marketing technologies may be a surprising ally in making the internet healthier - World Health Organization

Call the SEO word police.

These days in the SEO world, sometimes its more complicated than ever to tell whats hot and whats not when it comes to SEO terminology, phrases, and words.

As brands and marketers start to embrace Web3, the next generation of the internet terms come and go.

To ensure you are on top of it, we tapped the minds of the industrys leading SEO and digital marketing professionals to dissect the over-used, underrated, and up-and-coming SEO words.

Just like styles change with the season, SEO changes with the algorithms and the modern times.

What might have been last seasons must-have buzzword just might be this years red flag waiting for a Google penalty.

Are we still talking about wearing black hats and white hats? Is this still a primarily male-dominated, exclusive industry? Are press releases still a tactic or a strategy?

Some SEO words have just run their course, classifying them as overused, overvalued, and in some cases, just plain over.

As we enter the Web3 era, also known as the next generation of the internet, marketers and brands must adapt accordingly.

Besides Web3, brands of all sizes need to focus on diversity, equity, and inclusion as a strategy, leadership, and culture checkpoint.

Including content and addressing accessibility, equality, equal pay, work from home, etc., are not just buzzwords. They are the new normal when it comes to keywords, culture, and innovation,

In Search Engine Journals recent interview with Rachel Heseltine, she shared her story of coming out as an SEO professional and thoughts on the impact of diversity in leadership and beyond.

Public relations and media coverage continue to positively impact SEO as the results unravel from the perks of links to the positive SEO bumps, thanks to brand mentions in the media.

Lets also keep on the radar what SEO will look like in the metaverse as Google tiptoes into one of the biggest Google Trend buzzwords of 2021: the metaverse.

As we enter into a Web3 world, terms like decentralization, privacy, and blockchain will be trending up.

For the average person, SEO has been somewhat of a mystery of how it works, how long it takes, and who is the expert.

Using outdated terms and language can be a sure sign of incompetence, ignorance, or transformation and modernization.

When we asked leading SEO professionals which words to eliminate, the most overused SEO word is SEO.

Heres why you cant be all things to all people.

SEO is not magic, and its not a catchall.

The word SEO on its own isnt bad, said content marketing consultant and SEO expert Kelsey Jones. But shady agencies are using vague terms to not be transparent with clients about the actual work they are doing on their website.

I have small business owners coming to me, asking for SEO and assuming it will magically make them number one in search results simply because other SEO practitioners have said its possible within months. As professionals, its just not right to be taking advantage of people who have no idea what youre talking about, Jones added.

I also think the term content is slightly misleading and misunderstood because many business owners or C-suite executives dont understand the blood, sweat, and tears it takes to create a piece of content from the initial idea to research, writing, and promotion.

They think anyone can create content, but it takes a team of professionals who know how the entire process works to make it effective.

Considering SEOs birth dates back to 1997, making it just over 20 years old, theres still a ton of growing up.

Weve gone from birth to infancy to middle school to teen years and graduated from college.

SEO was quite simple in the early years.

Gaming the system was easy.

Manipulating search results was the game.

Now that SEO is in its mid-20s, things are starting to mature and get serious.

As SEO grows up, so does the vocabulary, terminology, and best practices.

In todays post-pandemic, complicated, and fast-moving digital marketing world, change is a way of life. Its true. If search marketers had to pick a specialty, it would be expert in change.

And so the SEO goes.

What worked last year is old news and what was amazing five years ago is ancient history in Google years. Unlike fashion, dated SEO terminology doesnt make a comeback.

Optimizing to win results on Googles page one search results needs an attitude of adapt or die.

To keep up with the changes, here are 26 SEO words industry professionals would like to delete, die, and say bye-bye.

The SEO words you should delete and the SEO words to add in 2022 and beyond.

Lets review the word content.

The term content is slightly misleading and misunderstood because many business owners or C-suite executives dont understand the blood, sweat, and tears it takes to create a piece of content, from the initial idea to research, writing, and promotion. They think anyone can create content, but it takes a team of professionals who know how the entire process works to make it effective.

My pet peeve term that needs to go?

Keyword density.

At least once a week, I receive an email from an SEO writer complaining that their client wants an X% keyword density and its messing up the content flow.

Yes, back in the day (over 20 years ago), we needed a 5.5% key phrase density to position in Alta Vista.

Today, Google has said that keyword density isnt a ranking factor.

Randomly shoving keywords into content wont help positions. Yet, I still see companies (and some SEO tools) pushing for a specific keyword density because they think thats what Google wants.

Most Overused SEO Words:

SEO Is Dead

This really annoys me, since it clearly isnt. Who only knows how our business will change with regard to this Net Neutrality situation, but I am sure we will just find another way to give our consumers the content theyre looking for.

Outbound Marketing

This one gets me and feels a bit overused. Maybe the phrase digital marketing should take it over.

Yes, outbound is different from inbound, but we need to get on with it and try something else.

Content Is King

This is my absolute favorite overused phrase. I agree content can be king. You must factor in that if your site isnt optimized, the content isnt strong, and you dont have a decent budget to promote it then its not king. People just wont see the content.

Must-Have SEO Word To Add:

Testing

Id add the word TESTING in really big bold letters. I think many SEOs talk a big game around testing, but very few implement, test, tweak and learn with measured scientific testing.

What produced results and what did not? How can we better design our test? How can we improve our results?

In my opinion, the number one rule of testing is be prepared to be wrong.

I think theres a lot of ego in the SEO industry and many cant handle being wrong about a theory or tactic theyve been using (and heavily promoting) for YEARS.

Its hard to eat crow but if it makes my clients more money Ill add ketchup and dig in.

Hit Delete

Heres why

Toxic Links

SEO tools created the notion of toxic links and now the industry has gone overboard with assigning relevance and importance to this score.

However, the same SEO tools that measure toxic links are mostly just looking at spammy links, which are entirely ignored by Google.

Every website has spammy links, and Google knows this. The real toxic links are links that violate Googles guidelines, which are generally difficult for SEO tools to identify.

This idea of a toxicity score is misleading for SEOs and website owners alike.

DA Score

Another metric created by SEO tools has been blown completely out of proportion.

While Google likely uses some version of a domain-wide evaluation of authoritativeness, we dont have access to those metrics and DA is certainly not it.

E-A-T Score / Algorithm / Algorithm Update

E-A-T is extremely important, but using terms like E-A-T score, the E-A-T algorithm, or the E-A-T algorithm update greatly oversimplifies what E-A-T actually does and how it works. The term E-A-T is likely used across all of Googles organic algorithms, but it cant be boiled down to a simple score in the same way something like Core Web Vitals can be.

Also, no single algorithm update focused only on E-A-T, although it has played an increasingly important role in algorithm updates of recent years.

Most Overused SEO Words:

Best And Top

I have probably even been guilty of using these words in the past.

However, in the era of brand democratization where customers are part of the brand story, search results favor brands when customers are the ones saying they are the best or top in what they offer.

So, let customers and audiences have their say!

SEO Words Trending In:

It is time to embrace the softer side of SEO!

Customers become emotionally attached and fiercely loyal to brands they love. So, words will vary by brand and marketplace.

To attract the most qualified visitors to a website from search engine results, brands can leverage two key elements in content and snippets in the hope they will appear in SERPs:

For example, Apples snippet reads: Discover the innovative world of Apple and shop

Customers are loyal to the Apple brand because they are connected and continually anticipate the brands innovation.

Use of brand differentiators calls to action (CTA) like discover and shop promote action (the click!).

When SEO becomes more human, everyone wins!

New Term To Be Added:

Google Business Profile

Since Google rebranded Google My Business recently, we should add the new name: Google Business Profile.

The frustrating thing with this rebrand is that it sounds very dumb when you abbreviate it to GBP as Google thinks youre talking about the British pound.

It will take a lot of practice to get used to saying Google Business Profile instead of GMB.

I agree with Link Juice for words that should be removed. I cant stand how this word sounds and usually opt for something like link power or link equity instead.

Most Overused SEO Words:

Do this, and you will succeed.

Everyone writing and giving advice need to stop saying anything like this.

There are too many variables to consider when it comes to SEO to guarantee someone that they will be successful if they copy your strategy.

As an editor, I always remove these false promises from my articles.

Most Overused SEO Words:

Link Building

Can this concept please die? Youre either:

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25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era - Search Engine Journal

June 21, 2022 4:10 pm ET

RAHWAY, N.J.--(BUSINESS WIRE)--Merck (NYSE: MRK), known as MSD outside the United States and Canada, today announced that Chirfi Guindo will lead Human Health Marketing as chief marketing officer for Merck Human Health, and will join Mercks Executive Team, effective July 1, 2022. Guindo will report directly to Robert M. Davis, chief executive officer and president, Merck. As previously announced, Jannie Oosthuizen leads Merck Human Health U.S., and Joe Romanelli will lead Merck Human Health International effective Aug. 1, both also reporting to Davis. Deepak Khanna, interim leader of Human Health International, will retire at the end of this year.

Chirfi is a purpose-driven leader, dedicated to saving and improving lives around the world. He has deep experience and a proven track record in strategy, marketing and commercialization across primary care, specialty care and rare diseases, in both developed and developing markets, said Mr. Davis. I am confident that our Human Health leaders, along with our entire Executive Team, will build on the strong momentum of our business as we deliver value to all our stakeholders, continue to address some of the most pressing medical challenges and make a positive and lasting impact on global health.

As chief marketing officer for Human Health, Guindo will be responsible for leading the development and implementation of the companys long-term strategy for the Human Health portfolio spanning oncology, vaccines, pharmaceutical and pipeline products.

Since 2017, Guindo has been executive vice president and head of global product strategy and commercialization at Biogen and served on Biogens executive leadership team. In this role, Guindo led global strategy, marketing and commercialization for Biogens neurology business. He also led the late-stage Product Development and Commercialization Teams, and oversaw corporate strategy and alliances, value and access, communications, policy, advocacy and corporate responsibility.

Before joining Biogen, Guindo began his Merck career in 1990 and spent more than 25 years in finance, sales, commercial and marketing roles of increasing responsibility in the U.S. and globally. He led global marketing for Mercks HIV portfolio, and also led Mercks Human Health businesses in Canada, the Netherlands and South Africa. Guindo has been recognized for developing strong talent and forging innovative public-private partnerships and elevating the profile of Merck as a patient-focused company. A graduate of Ecole Centrale de Paris with a degree in engineering, he also holds a Master of Business Administration from New York Universitys Stern School of Management.

About MerckAt Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit http://www.merck.com and connect with us on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Forward-Looking Statement of Merck & Co., Inc., Rahway, N.J., USAThis news release of Merck & Co., Inc., Kenilworth, N.J., USA (the company) includes forward-looking statements within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements are based upon the current beliefs and expectations of the companys management and are subject to significant risks and uncertainties. If underlying assumptions prove inaccurate or risks or uncertainties materialize, actual results may differ materially from those set forth in the forward-looking statements.

Risks and uncertainties include but are not limited to, general industry conditions and competition; general economic factors, including interest rate and currency exchange rate fluctuations; the impact of the global outbreak of novel coronavirus disease (COVID-19); the impact of pharmaceutical industry regulation and health care legislation in the United States and internationally; global trends toward health care cost containment; technological advances, new products and patents attained by competitors; challenges inherent in new product development, including obtaining regulatory approval; the companys ability to accurately predict future market conditions; manufacturing difficulties or delays; financial instability of international economies and sovereign risk; dependence on the effectiveness of the companys patents and other protections for innovative products; and the exposure to litigation, including patent litigation, and/or regulatory actions.

The company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Additional factors that could cause results to differ materially from those described in the forward-looking statements can be found in the companys Annual Report on Form 10-K for the year ended December 31, 2021 and the companys other filings with the Securities and Exchange Commission (SEC) available at the SECs Internet site (www.sec.gov).

View source version on businesswire.com: https://www.businesswire.com/news/home/20220621006093/en/

Media Contacts:Johanna Herrmann(617) 216-6019

Investor Contacts:Peter Dannenbaum(908) 740-1037

Damini Chokshi(908) 740-1807

Source: Merck & Co., Inc.

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Merck Announces that Chirfi Guindo will Lead Marketing for Merck Human Health - Merck

The dream of the 1990s internet is still alive, if you look in the right corners.

More than 17 million Americans regularly use MapQuest, one of the first digital mapping websites that was long ago overtaken by Google and Apple, according to data from the research firm Comscore. The dot-com-era internet portal Go.com shut down 20 years ago, but its ghost lives on in the Go thats part of web addresses for some Disney sites.

Ask Jeeves, a web search engine that started before Google, still has fans and people typing Ask Jeeves a question into Google searches.

Maybe you scoff at AOL, but it is still the 50th most popular website in the U.S., according to figures from SimilarWeb. The early 2000s virtual world Second Life never went away and is now having a second life as a proto-metaverse brand.

Some onetime online stars have stuck around far longer than we might have expected, showing that its possible to carve out a life online long after stardom fades.

These are almost cockroach brands, said Ben Schott, a brand and advertising columnist for Bloomberg Opinion. Theyre small enough and resilient enough that they cant be killed.

A comparison to scurrying bugs may not seem to be a compliment. But there is something heartwarming about pioneers that shaped the early internet, lost their cool and dominance, and eventually carved out a niche. Theyll never be as popular or powerful as they were a generation ago, but musty internet brands might still have a fruitful purpose.

These brands have managed to stay alive through a combination of inertia, nostalgia, the fact theyve produced a product that people like, digital moneymaking prowess and oddities of the rickety internet. If todays internet powers like Facebook and Pinterest lose relevance, too, they could stick around for decades.

System1, which owns MapQuest and HowStuffWorks among other websites, has a strategy to draw people to its collection of digital properties through advertising pitches or other techniques, turn them into loyal users and make money from their clicks or other sales. Its not far off the early 2000s web strategy of turning eyeballs into revenue.

Michael Blend, the chief executive officer and co-founder of System1, said that his company spent money on internet advertisements to lure people to MapQuest and also improved its mapping functions. One feature added since System1 bought MapQuest from Verizon in 2019 lets delivery couriers plot long routes with many stops.

Blend said that Gen X nostalgia or online marketing might persuade people to try MapQuest once or twice, but that the company wanted to make the site useful enough that they keep coming back regularly. He also said that more than half of people using MapQuest are young enough that they might never have known it in its heyday.

Blend is proud that MapQuest has stuck around as long as it has. There are plenty of internet brands that have come and gone and you never hear from them again, he told me.

I dont have a great explanation for the resilience of some 1990s internet properties. People are searching for Ask Jeeves even though its owner, the internet conglomerate IAC/InterActiveCorp, gave up the English butler name in 2005 and quit trying to compete with Google search more than a decade ago. The website now called Ask.com is mostly a compilation of entertainment and celebrity news.

A spokesman for Disney, which used to own the Go.com internet portal, didnt have a solid explanation for why some of the companys internet sites still have fingerprints of Go. (The Onion years ago mocked Disney for this.) Generally, todays websites are often built on top of remnants of the old internet like a modern mansion erected on the foundation of a 19th-century home.

Schott mentioned something that I cant get out of my head. He said that when a once-loved restaurant chain or industrial factory shuts down, the typical public reaction is sadness for what people have lost. But Schott said that when internet properties like Yahoo and Myspace sag or die, its often brushed off as a joke.

There is a weird schadenfreude when tech companies fail that I dont think happens to other industries, he said. Im not sure what that is about.

Maybe thats starting to change. When Microsoft retired its 27-year-old Internet Explorer web browser this month, the nostalgia poured out. As the internet ages and so do those of us who remember its early years the more we might feel stirrings of emotion for what came before.

Chinas eyes on its citizens: An investigation from The New York Times found that surveillance by Chinese authorities is more extensive than was previously understood. The police want facial-recognition cameras where people eat and shop and even in private spaces like residential buildings and hotels. The authorities are buying equipment to build large-scale databases of iris scans and DNA. The goal, my colleagues reported, is to maximize what the state can find out about a persons identity, activities and social connections, which could ultimately help the government maintain its authoritarian rule.

Watch the video investigation here.

Complaints about a bait and switch: Small business owners say that Google got them hooked on the companys free customized email and other workplace software and now is requiring payment in a process they found ham-handed. It struck me as needlessly petty, one business owner told my colleague Nico Grant.

Other car companies have Tesla envy: Established auto manufacturers like Ford want to sell more of their cars directly to buyers online, as Tesla does. One problem: Laws in many states require cars to be sold through dealerships, Paul Stenquist writes for The Times.

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MapQuest and Other Internet Zombies - The New York Times