Internet Marketing Tips & Strategies – Video
Internet Marketing Tips Strategies
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Internet Marketing Tips & Strategies - Video
Internet Marketing Tips Strategies
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By: Denise LaFrance
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Internet Marketing Tips & Strategies - Video
Raleigh, NC (PRWEB) September 30, 2014
One of the Southeasts fastest growing private home builders, Level Homes, was recognized for marketing excellence at the 2014 North Carolina HBA STARS Awards in Charlotte, NC on September 10th. Level Homes won five Best categories for their marketing pieces created by Red House Group, Inc. The STARS Awards are a centerpiece of the 21st Century Building Expo and Conferencethe premier building expo and conference in the Southeast.
Each year, the gala event salutes the outstanding professional performance of HBA members throughout the state and honors the achievements of builders, associates, realtors, media and advertising professionals, local home builders associations and many others who make major contributions to the residential home building industry in 48 different marketing categories.
Level Homes awards include: Best Logo Design, Best Color Advertisement, Best Internet Marketing, Advertising or Branding, Best Radio Commercial and Best Interior Merchandising categories. Level Homes is now eligible to enter the national competition, sponsored by the National Association of Home Builders (NAHB), held during the International Builders Show in Las Vegas, January 2015. These awards will be added to the Gold MAME Awards and W3 Website Award received earlier this year.
The results we are receiving speak volumes to the award-winning brand we have created, said Briggs H. Napier III, Level Homes Vice President of Sales and Marketing. We appreciate being recognized by professionals in our industry that understand the importance of a consistent, well-thought through plan for continued growth and success.
Level Homes, also known as Level Construction and Development, has been building consumer-centric new homes since 2000. Having started as a Louisiana-based homebuilder, the company intends to be a top 10 builder in each new market it enters. Each Level Homes neighborhood is carefully planned to create communities that speak to the homebuyers needs of today, taking into consideration price, design and functionality.
Briggs Napier
Level Homes
919-615-1585
bnapier(at)levelnc(dot)com
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Regional Home Builder Wins Big at State Awards Conference
Miles #39; Transformation Team Hangout - 9/22/14
By: Internet Marketing Coaching With Miles
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Miles' Transformation Team Hangout - 9/22/14 - Video
iPAS2 - Introduction to Digital Internet Marketing Success
http://CheckThisOUT.CreatingDailyWealth.com: Chuck Arthurs introduces the leading Digital Marketing Franchise and online Home Business Opportunity iPAS2. http://CreatingDailyWealth.com "Results...
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iPAS2 - Introduction to Digital Internet Marketing Success - Video
Whirlpool staffs like a startup for big IoT projects, asking IT, R&D, marketing and engineering to collaborate.
Whirlpool, a huge company with 69,000 employees and $19 billion in sales, is borrowing startup strategies as it builds its Internet of Things capabilities--and IT is intimately involved. The appliance maker has put employees from various functions, including marketing, product development, finance, procurement and IT, into what it calls a Connectivity Team to work collaboratively in one physical space.
The nimble team brings technology expertise, business perspective, consumer requirements and operational considerations to the product-development process from start to finish, says Brett Dibkey, VP and general manager of Integrated Business Units. "There's one objective for everyone, and that single objective is to launch a successful product in the market," Dibkey says.
The promise of the Internet of Things--the connection of machines to the Internet via sensors--is prompting Whirlpool to integrate more technology into its washers, refrigerators and other household appliances so they can interact with the company's IT systems and the customer's in-home technology. Such smart devices are easier to maintain and bring the opportunity to sell new services to consumers and suppliers. For instance, a machine can alert Whirlpool and its owner to needed maintenance and order required parts.
To support this new business segment, Whirlpool is building an ecosystem of applications through which appliances connect to other systems, and IT plays a pivotal role, says Whirlpool CIO Mike Heim.
IT brings critical skills to Internet of Things projects, Heim says, including knowledge of enterprise architecture, networking, cloud, systems integration and security. Also important is delivering systems with high availability, redundancy and resiliency, as smart devices are designed to be in constant use. Analytics skills, of course, come into play, as products feed information back to companies for analysis. "We have good vision on how this integrates into our traditional business and changes our business model for how we deliver service," Heim says.
But because the Internet of Things requires significant collaboration with other units, IT staffers also need interpersonal and business skills, Dibkey says. For instance, when Whirlpool works with partner Nest Labs, a high-tech home-products company, the IT team members serve as liaisons to ensure "the technologies between the two companies can talk together" to achieve strategic goals, he says.
This illustrates IT's importance on an Internet of Things team, Heim says. IT professionals are the ones best able to understand each player's technology stack and how data will flow between them.
The work of Whirlpool's IT department on Internet of Things projects is part of a push to be better aligned overall with the company's other business units, says Heim, who has been at the company for about two years. The Internet of Things--at Whirlpool and elsewhere--has opened up an exciting new area of expertise for IT professionals, he says, although he doesn't necessarily see it branching into a career path separate from existing IT roles.
"Is it a hot area right now? Yes, and it will be increasingly important to us. Is there a wave to ride here for some period of time? Yes," he says. But a new technology doesn't always shake up careers. Rather, it's one more important skill to acquire, he says.
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Internet of Things Prompts IT to Borrow Startup Strategy