Mediaboss Marketing

Dabur India CEO Mohit Malhotra has revealed that the FMCG company spends almost a quarter of its advertising spends on digital and social media. He further stated that digital advertising helps the company to connect with the millennials and Gen Z better.

"Almost a quarter of our spends, around 23%, of our total advertising spends is being spent on digital," Malhotra told analysts during the Q4 FY22 earnings conference call.

Within digital, the company spends ad dollars on programmatic advertising, influencer marketing, and e-commerce, among others. The company also develops customised campaigns on digital.

"An advertising on digital which is not linked to e-commerce on different channels like YouTube, Google, etc. Instagram that we advertise. So, that is the programmatic sort of buying that we guys do. Second is influencers, then we take influencers across the year, across different genres, whether it's taking the food bloggers or it's taking the mommy bloggers or the chefs or the celebrities. The third avenue is which we have spent money on the e-commerce portal, on Search Engine Optimization, on respective platforms like Amazon and Flipkart, etc," he elaborated.

Malhotra also disclosed that the company has developed almost 576 campaigns in FY22 allowing the company to be visible on 273 days during the year. "And we got around 970 million views on the same and around 4 billion impressions. So, we reach out to the maximum number of people who have got connectivity to smartphones and therefore try to create a connect with them. So, that is how the money is actually spent on different brands on digital."

E-commerce contributes to around 6.5% of Dabur's business. "In the next four years, we want to see this actually treble. Around 19% to 20% of our total business should be coming from E-commerce in the next four years time," he stated.

Dabur's advertisement and publicity spending stands at Rs 150.33 crore in Q4 FY22 compared to Rs 154.17 crore in Q4 FY21. For the full fiscal, the advertisement and publicity spending was Rs 777.94 crore in FY22 compared to Rs 784.36 crore in FY21.

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23% of Dabur's advertising spends is on digital: Mohit Malhotra - Exchange4Media

TheGlobal Programmatic Display Advertising Market Size & Share to 2027report has been added toResearchAndMarkets.comsoffering.

The programmatic display advertising is defined as set of advanced technology which allows advertisers to place online display advertisements for potential customer during internet browsing. In this advertising type potential customers are targeted on the basis of age group, interest, and job roles. Also, programmatic display advertising gaining popularity as cost saving solution for companies.

Increase in social media platforms is a key driving factor which is expected to boost the global programmatic display advertising market growth. Social media marketers are running effective campaigns to attract specific audience and which is positively influence the market growth.

Also, rise in demand for advertisement and growing adoption of smart devices among people is expected to propel the global programmatic display advertising market growth. Furthermore, rise in demand for advanced digital marketing tools by advertisers and marketers to ensure digital advertisement of products will fuel the market growth during this forecast period. Moreover, Organizations are giving preference to social media advertising on users demographic factors to enhance the conversion ratio of potential customers, which is expected to propel the programmatic display advertising market in near future.

However, low click-through return which means low engagement rate is the major challenging factor which is expected to hinder the global programmatic display advertising market growth. Also, ;lack of skilled professionals in advertising and marketing agencies to adopt new technology tools to design advertisements on digital platforms will affect the market growth during this analysis period.

Companies Mentioned

Market Segmentation

By Advertising Format

By Sales Channel

By Region

Key Questions Addressed by the Report

For more information about this report visithttps://www.researchandmarkets.com/r/pmwf6y

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Insights on Programmatic Display Advertising Global Market to 2027 - Martechcube

WATConsult, an Isobar company and the hybrid digital agency from dentsu India, has bagged the creative and social media mandate for CarDekho, India's biggest digital automotive solutions provider. The account was won following a competitive pitch process and will be managed by the agencys Delhi office.

As per the mandate, WATConsult will be responsible for social media management, digital creative designing, content marketing, and ORM for the brand.

We're thrilled to partner with WATConsult as our creative and social partners. This engagement will help us elevate our brand presence with the right Strategy, Ideation and Creative thinking. We are looking forward to creating some good and memorable work. Welcome aboard, WATConsult, said Charu Kishnani - SVP Marketing & Content, CarDekho.

Speaking on the collaboration, Heeru Dingra, CEO, Isobar India group said, CarDekho is a one-stop destination for new as well as second-hand cars. The brands auto and non-auto business is expanding, and we are so excited to embark on this journey with them.

Sahil Shah, Managing Partner, WATConsult commented, We are happy to have the opportunity to partner with CarDekho and we cant wait to build a dynamic brand presence for them. Our strategy is to enhance the top-of-the-mind recall that the brand has created by applying creative, new age thinking and a strong storytelling narrative.

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CHELMSFORD, England, May 23, 2022 (GLOBE NEWSWIRE) -- Internet company B I JOHNSON MARKETING recently announced that they have partnered up with top online software businessWebFire 3.0. B I JOHNSON MARKETING will be referring entrepreneurs, businesses and website owners to theWebFiresoftware as they have done with other products and services before.

More about WebFire 3.0:

TheWebFiresoftware gains any business in any niche traffic, leads and sales quickly and simply which allows them to cut costs on other types of marketing.WebFiretakes care of website traffic, advertising and rankings automatically. There are many companies using this software and plenty have turned their business around in a short space of time as they have seen their monthly revenue increase in huge numbers, seen their ranking on search engines quickly improve and have started to become more noticed on many of other sites all over the globe.

For a while now, businesses and entrepreneurs have needed to build an online presence but do not always have the time to research different ways of generating more online traffic, getting more customers, how to get seen on search engines and how they can take their business to the next level and the great news is, they can now use software to take care of these things for them so they can focus on other aspects of their business.

In the words of B I JOHNSON MARKETING:

"Many companies are relying on others referring products and services to them. Referrals are so powerful that around 80% of decision-making in business is down to referrals."

B I JOHNSON MARKETING is helping other businesses by referring the right products and services to them and will continue to do so in the future as this is the company's main goal, and they get much satisfaction out of seeing other businesses and entrepreneurs succeed.

Take this free, short survey to find out how to help your business grow.

ben@bijohnsonmarketing.com

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Small Internet Company Has Partnered With Top Software Business - GlobeNewswire

No. 949/2022

May 23, 2022

To

The President

The Stock Exchange of Thailand

RE

Notification of the renewal of Amended and Restated Rental Assurance Agreement and

Amended and Restated Marketing Service Agreement of Jasmine Broadband Internet

Infrastructure Fund (JASIF)

BBL Asset Management Co., Ltd., the Management Company of Jasmine Broadband Internet Infrastructure Fund (JASIF), would like to inform the renewal of Amended and Restated Rental Assurance Agreement and Amended and Restated Marketing Service Agreement with Triple T Broadband Public Company Limited ("TTTBB") for an additional three-year period from the expiration date of both agreements dated November 20, 2022.

Please be informed accordingly.

Sincerely Yours,

(Mr. Pornchalit Ploykrachang)

Deputy Managing Director

Real Estate & Infrastructure Investment

Real Estate & Infrastructure Investment

Tel. 0-2674-6400 Ext. 554

Disclaimer

Jasmine Broadband Internet Infrastructure Fund published this content on 23 May 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 May 2022 11:05:08 UTC.

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Jasmine Broadband Internet Infrastructure Fund : Notification of the renewal of Amended and Restated Rental Assurance Agreement and Amended and...