Mediaboss Marketing

Online bus ticketing platform redBus has roped in Tollywood sensation and Pushpa fame, Allu Arjun, as its official brand ambassador. The actor will spearhead all major campaigns for redBus, while being the face of the brand.

redBus will soon be rolling out a full-fledged 360-degree integrated marketing campaign across TV, cinema, digital, social media, OOH platforms and redBus app, with Allu Arjun, that pivots on the narrative of Travel Like a King. The campaign will highlight the advantages of booking bus seats on redBus as opposed to offline or traditional booking systems that offer little control over choice of bus, seat or ticket pricing, further emphasising that the ones who travel by redBus are the Asli Rajas or Real Kings.

Arjuns association with redBus goes back to 2017 when he was also appointed as the brand ambassador for 2 years.

As an established enterprise in the bus transport sector, redBus is at the forefront of the industrys return to normalcy after the pandemic and is bringing in Allu Arjun to draw the attention of travellers to the brand and the sector as a whole, riding on his popularity as a sensation among the masses. Allu Arjuns strong appeal, not just in the south, but across the country, will enable redBus to penetrate further into hinterland, marking its presence felt in every state and region. Allu Arjun joins redBus as its brand ambassador at a time that is crucial for the travel and tourism sector, the summer. After a two-year hiatus from serious and leisure travel, the nations impulse towards travel is currently at its peak, making it all the more pertinent for redBus to have Allu Arjun at the vanguard of communications.

Watch the TVC:

The actor has won hearts not just in India, but across several countries with his dancing prowess and action hero image. His magnum opus, Pushpa, an action drama film, released late last year, has propelled him to a new league of action stars, liked by a wider set of audience, making him the ultimate choice for redBus to engage with its audience.

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Allu Arjun is brand ambassador of redBus - Exchange4Media

Tata Starbucks is set to complete 10 years in India this year. The brand is aggressively expanding its footprint and launching stores in newer markets.

It recently launched a limited-edition merchandise in partnership with designer Sabyasachi Mukherjee. The collection features a range of lifestyle drinkware including ceramic mugs and stainless-steel tumblers depicting Toile de Jouy with native flora and fauna.

As part of the partnership, Tata Starbucks and Sabyasachi have come together to support Educate Girlsa non-profit organization with a focus on working towards improving girls and young womens education across rural India providing the support they need to develop their skills and find careers.

What is the idea behind the brand's association with Sabyasachi for the merchandise line?

The idea was not to look at it as a merchandise collaboration but to do it for a certain purpose. As part of Tata Starbucks commitment to empowering girls and young women, we have a rich relationship with Educate Girls, and I am thrilled our work has resonated with Sabyasachi, says Sushant Dash, Tata Starbucks CEO.

The organization also takes pride in being among the first to ensure gender and pay parity. The chain has over 2,000 employees.

By next year, 40 per cent of our workforce will be women. We have 100 per cent pay parity as well, Dash says.

At present, women comprise nearly 34 per cent of the Starbucks workforce. Moreover, over a dozen of the outlets are managed by all-women staff, Dash says.

Dash terms Starbucks' decadal growth as phenomenal.

The brand entered the Indian market in 2012 through a Joint Venture with Tata Consumer Products and currently operates 270 stores in India across 26 cities. Over 50 stores were opened in the last fiscal year itself, many of them being at airports and highways.

Meanwhile, the coffee chain launched several new flavours of beverages and products which struck the chord with coffee lovers. It launched its first Bake in store, in Mumbai last December.

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By next year, 40 per cent of our workforce will be women: Sushant Dash, Starbucks - Exchange4Media

Khadim has roped in cricketer Shardul Thakur as their Brand Ambassador. Shardul, a bowling all-rounder has been representing the International Mens cricket team across all formats since making his debut in 2017.Hes also signed with Delhi Capitals for the 2022 season of the Indian Premier league.

The brand is looking to tap into his popularity as a cricketer especially with Gen Z and millennials and has launched the association with the campaign ItsWowItsKhadim.

The campaign seeks to highlight the new fashionable range of products, the refreshed in-store experience and reinforce the affordable price point. The trinity will deliver the delightful ItsWoWItsKhadim experience to consumers. The campaign is being heavily promoted on digital platforms with focus on select markets. Apart from the media the association will also be extended to instore, retail and consumer touchpoints, said Namrata Ashok Chotrani, CEO, Khadim India Limited.

We are excited to take the ItsWowItsKhadim experience to our consumers through our latest campaign. We are delighted to partner with Shardul Thakur as an ambassador and look forward to a successful association, said Namrata Ashok Chotrani, CEO, Khadim.

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Khadim ropes in cricketer Shardul Thakur as Brand Ambassador - Exchange4Media

National Payments Corporation of India (NPCI)has floated its firstIndian Premier League campaignRuPay. Be On-The-Go.Featuring Indian iconic fast-bowlerIshant Sharma,the campaign highlights the many benefits of RuPay ON-THE-GO on cards and other convenient form factors such as smartwatches, keychains, mobile stickers, and wristbands.As part of the high decibel campaign, 5 clutter-breaking advertisement films are released on television, OTT, digital, and social media platforms. The brand has also roped in cricket commentator, Harsha Bhogle and former Indian cricketer, Virender Sehwag to endorse the campaign on Twitter.

The filmrevolves around the banter between 3 characters- an Umpire struggling with payments, a batsman who knows how incredible RuPay is, and who takes it upon himself to educate our Umpire on it, and fierce pacer,Ishant Sharma. The Umpire gets so distracted by the amazing & innovative RuPay offerings that the batsman is sharing with him, he doesnt even notice that Ishant Sharma has bowled, rapped the opener on the pads, and is now screamingHowzzaaaatt!,waiting for an OUT from him. What follows is a match freeze where the entire match pauses, as we see Ishant now doing his best to catch the Umpires attention by shouting Howzzatt in hilarious ways. With RuPay on Umpires mind and his conversation with the non-striker still on, he registers Ishants appeal and starts to raise his finger finally shoutingOUT-STANDINGfor RuPay.

Conceptualised by DDB Mudra, the new campaignhas beautifully and humorously captured Ishants dynamic action of Howzat to weave together the films. The campaign also features 4 short films which reinforce the concept in various situations involving payments for international use, for the convenience of paying using RuPay ON-THE-GO enabled watch(at a grocery store) and keychain (at a drive-thru), and for bus/metro travel. The films not only create awareness about RuPay ON-THE-GO but also show how payments can be quick, safe, easy, and hassle-free for customers.

The films underscore the availability and accessibility of the RuPay cards. The advertisements highlight that every bank in India is issuing RuPay Debit cards and a large number of banks and prepaid/credit card players are also issuing RuPay Prepaid and Credit cards. Further, the films also create awareness amongst customers to ensure activating their cards for contactless, e-commerce, and international transactions per the regulatory requirements in India.

RuPay ON-THE-GO allows customers to make small and large value transactions at RuPay contactless-enabled PoS from the accessories they use every day and by using their RuPay cards. Living up to its taglineRuPay. Be On-The-Go, RuPay ON-THE-GO is redefining contactless payments and enabling instantaneous on-the-go payments.

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NPCI unveils first IPL campaign RuPay. Be on-the-go featuring Ishant Sharma - Exchange4Media

Success always leaves tracks. If you study the most successful people in your industry, you can become successful too. Thats the power of learning.

If you are looking for the top online marketing gurus, this list post is a treat for you where Im going to include few of the top Internet marketing gurus whom you can follow.

Whether you know it or not, the quickest way to become the top player in your industry is to learn from the experts. You need to figure out everything from what they read, how they work and analyze how did they become experts starting from scratch.

Thats why I came up with this post idea to help you find out the top 15 online marketing gurus you can learn from. Are you ready? Lets find out the list now.

Theres no introduction needed for an online marketing guru like Seth Godin.

Hes not only the renowned blogger and marketer but he is also the author of several most popular marketing books like Linchpin, All marketers are liars, Purple Cow, Tribes etc.

He wrote more than 18 books on marketing and most of them had gone viral in the marketing field and they have been translated into more than 35 languages. He also got featured in all the major publishing sites like Forbes, New York Times, Huffington Post etc.

His blog Seth Godin is one of the most popular marketing blogs read by millions of readers worldwide. He is known for writing short articles that are not more than 300 to 500 words but they often get thousands of retweets and shares across all social media networks within days.

Follow Seth Godin on Twitter

He is the most senior online marketing guru one can follow. He is also a Silicon Valley marketing executive who was originally an Apple employee in 1984 (when it launched).

Hes also the author of The art of the start, The art of social media and few other most popular marketing books.

Kawasaki holds a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. He is also the brand ambassador for Mercedes Benz in USA.

His writings mainly targeted at executives, marketers and people who are passionate about making money online by building their online influence.

Follow Guy Kawasaki on Twitter

Neil Patel is a full-time blogger, entrepreneur, angel investor and SEO expert. He is also the founder of million dollar online business Crazy Egg and Quick Sprout.

He recently launched his personal blog NeilPatel.com and started sharing all the tips on how can one bring 100,000 visitors every single month.

All his writings focused on internet marketing, SEO and building your online brand.

Although he is just 30 years old but he has already built two online multi-million dollar businesses, he also offers blog consulting from his major blog Quick Sprout which gets millions of visits every year.

Follow Neil Patel on Twitter

Brian Clark went from a solo blogger to the one who has built a multi million dollar online business. I know its not at all an easy job to repeat what he did.

He is the real copywriter who can write content that sells itself. He originally started copyblogger back in 2006 and built his audience from the scratch.

He had taken blogging to a whole new level by teaching people how to create content that builds loyal readers who are eager to buy stuff.

His first online course was Teaching Sells, he used his existing Copyblogger readers to teach what he learnt over years about marketing and copywriting to build profitable blogs.

It was a huge hit and since then he launched few more online courses and then the famous Studiopress company that builds and develops Genesis framework and its child themes to make your WordPress themes incredible.

Follow Brian Clark (copyblogger) on Twitter

Read: SEO Copywriting: An Ultimate Guide for Beginners

Darren Rowse is a full-time blogger, public speaker, blog consultant and founder of several blogs and blog networks including b5media, ProBlogger and digital-photography-school.com.

He started blogging when blogging was just a word. He started making thousands of dollarrs from the first year when he first launched his blog Problogger.com back in 2002.

Digital Photography School blog is where he applies all the real time blogging tips that he shares at Problogger. Most people think Darren makes most of his income from Problogger but it is not true.

His majority of the income comes from his Digital Photography School which has millions of readers and email subscribers who are eager to buy the high end DSLRs and cameras that he recommends.

Follow Darren Rowse on Twitter

Ramit is an Indian based US settled blogger who runs a financial related site called I Will Teach You To Be Reach which has millions of readers worldwide.

He is also the author of the book with the same name of his blog which also became one of the NYT best selling book.

His personal finance teachings have been covered in biggest magazines like Inc, Forbes, Fortune and few others.

He makes a lot of money by selling online products that are highly priced.

Follow Ramit Sethi on Twitter

Pat Flynn launched his blog Smart Passive Income back in 2008 and he has quickly made it profitable even though his blogging niche marketing is extremely crowded.

Few years ago, he worked a 9 to 5 job at an architecture firm. He set himself apart from the competition by genuinely sharing all his income reports and how he used to earn.

He still shares his income reports on his blog (which is currently 100,000+ dollars each month) and because of this transparency, his readers love him and buy stuff from him.

He mainly makes money by promoting affiliate products that he trusts. He also write detailed and genuine product reviews so he makes more money by educating his readers about his affiliate products.

He is extremely active in social media sites like Facebook and twitter where he frequently engages with his audience by asking questions, by sharing his personal stories and getting to know their problems and frustrations. Unlike most marketers, he shares all his monetization strategies on how to build and grow an online business.

If you are searching for a true online marketing guru, make sure to check out Pat Flynns blog and be sure to subscribe to him so you can learn a lot from him about marketing.

Follow Pat Flynn on Twitter

Gary Vaynerchuk is the chairman of VaynerX which is a media and communications holding company. Garys current net worth is over $160 million dollars.

Gary is also a well-known online personality, a public speaker, a 5-time New York Times bestselling author, and an angel investor who invested early in companies like Facebook, Twitter, Uber, and more.

If youre looking for solid advice on leadership, social media, and self-awareness, you must check out Garys blog.

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Read: Gary Vaynerchuk Net Worth: 10 Lessons to Learn from Gary

Jay Baer is an American marketing consultant, widely known marketing blogger, public speaker and the author of the New York Times bestselling book called Youtility.

He mostly talks about conversion marketing on his blog to help his audience to convert their website traffic into sales.

If you are into marketing and looking for great ways to convert your site visitors, his blog is a must visit.

He also talks about content marketing strategies you can follow to use your blogs content to build your online audience from the scratch.

So if you are looking for the true online marketing gurus, you should checkout Jay Baer.

Follow Jay Baer on Twitter

Ryan Deiss is one of the top digital marketing gurus and the founder and CEO of DigitalMarketer.

His website DigitalMarketer provides all the necessary tools and training and it is used by over 125,000 marketers worldwide.

Their websites tools and training is also used by noteworthy companies like Uber, Shopify, Infusionsoft, and many more.

If youre looking for actionable marketing tips and strategies to grow your business online, you should check out the DigitalMarketer blog.

Follow Ryan Deiss on Twitter

Jon Morrow is the founder of Boost Blog Traffic blog which was launched in 2013 and quickly became one of the biggest blogs that make a million dollars every year.

Jon was also one of the associate editors to the most popular internet marketing blog Copyblogger who helped it grew to a multi-million dollar online business.

He frequently launches the most premium online courses which cost more than $1000 to $10K and makes a lot of money from his blog. He is also a great copywriter who knows how to sell with his writings.

He mainly writes about blogging, marketing, SEO and making money online with your writing. If you are interested in making money online by freelance writing, make sure to check out his blog and you will find awesome content that can help you grow your freelance business.

Follow Jon Morrow on Twitter

Rand Fishkin is often referred to as the SEO guru and hes the founder and former CEO of the popular SEO software Moz.

Rand is currently the founder of a fantastic market research tool called SparkToro. It helps you discover any audiences sources of influence such as who they follow, visit, read, and much more.

Rand is also the author of the best-selling book Lost and Founder: A Painfully Honest Field Guide to the Startup World that talks about the startup world and entrepreneurship.

His blog SparkToro mostly talks about digital marketing, products, startups, hiring, and more.

Follow Rand Fishkin on Twitter

Timothy Ferriss is an entrepreneur, angel investor, author, and podcaster who blogs at Tim.blog.

He also has been listed as one of Fast Companys Most Innovative Business People and one of Fortunes 40 under 40.

Hes the author of five #1 New York Times bestsellers, including the popular book The 4-Hour Workweek where he teaches how to work less, escape your 9 to 5 job to work remotely, get more things done and live a happy life anywhere in the world.

He also hosts the #1 business podcast called The Tim Ferriss Show and it is the first business-interview podcast to cross 100 million downloads.

On his blog, he conducts a ton of interviews with experts from various industries such as investing, marketing, chess, pro sports, etc.

Follow Tim Ferriss on Twitter

Neal Schaffer is the author of The Age of Influence which teaches business owners how to create and implement an effective marketing plan to succeed.

Neal has also been featured on Forbes Top 50 Social Media Power Influencers two years in a row.

Hes also a speaker and social media strategist who helped dozens of companies succeed online.

Neal is also the CEO of the social media agency PDCA Social that helps business owners with content creation, social media management, and so on.

If you want to learn how to use the power of social media to build a thriving business online, you should definitely check out this blog.

Follow Neal Schaffer on Twitter

Yaro Starak is one of the top Internet marketing gurus who blogs at Yaro.blog (previously Entrepreneurs-Journey.com).

It is one of the best marketing blogs that talks about entrepreneurship and online marketing.

He is also the author of the Blog Profits Blueprint which is downloaded by more than 150,000 people worldwide and it teaches you how to make a profit from blogging by working only 2 hours per day.

If you want to learn how to start a blog from scratch, build an audience and make money by selling your own products, you should definitely check out Yaros blog.

Follow Yaro Starak on Twitter

Quick note: Well, Im NOT certainly a guru but Ive been in the blogging industry since 2005.

There are very few marketing gurus on this list whore actively blogging for more than 16 years like me so I assume I can include my name somewhere here in the list.

Anil Agarwal is the founder of BloggersPassion and he also runs several other websites such as HostingMonks and MakeBlogging.

Anil Agarwal is one of the professional bloggers from India who makes a living from blogging. In 2018, Anil quit his full-time job as an SEO professional to become a full-time blogger.

He mostly covers in-depth articles around profitable blogging, affiliate marketing, and search engine optimization on his primary blog BloggersPassion which is ready by thousands of people worldwide.

If you want to learn how to build a money-making blog from scratch as a beginner, you must check out his blog.

Follow Anil Agarwal on Twitter

More Online Marketing Related Resources:

Who is the marketing guru?

Seth Godin, the renowned blogger, marketer, and author of more than 18 books that gone viral in the arena of marketing.

Who is the top Internet marketing guru?

I have already shared the top online marketing gurus, if I had to choose one, I would say Neil Patel.

Who are the best digital marketing experts in India?

For me its Sorav Jain, Deepak Kanakaruju, and Harsh Agrawal.

See the rest here:
Top 15 Online Marketing Gurus to Follow to Succeed in 2022