Mediaboss Marketing

Charlotte, NC (PRWEB) May 14, 2014

The Search Exchange Internet Marketing Conference is set to hold their 2014 conference at the Charlotte Chamber in Charlotte, North Carolina. Beginning on July 28th, the three-day event will feature 15 different speakers from the search and content marketing industries.

Search Exchange is geared toward bringing together the top minds in the world of digital marketing in order to promote the exchange of ideas and information. The three-day conference will consist of keynote speeches and presentations from a variety of internet marketing professionals as well as panel discussions on search engine optimization, social media marketing, pay-per-click advertising and web analytics. Attendees of the conference will gain insight to emerging trends and new methods in the internet marketing industry.

Each day of the three-day conference will focus on different aspects of the marketing process. The first day of the conference will consist of discussions and keynotes relating to pay-per-click advertising. The day will begin with a keynote from Larry Kim, the founder and Chief Technical Office of Wordstream, Inc. Recently voted the #1 most influential PPC expert of 2013 by in a poll organized by PPCHero.com, Kim will share insights into the world of pay-per-click advertising.

Day two will focus on search engine optimization and feature a presentation from from Steve Plunkett, an SEO Scientist with Rockfish Interactive. Plunkett will touch on keyword relevance, online reputation management and internet conversion strategies while also offering advice on organic SEO and user behavior in social networks.

The third and final day of the conference will be spent addressing social media marketing. Attendees will hear from Bulwark Pest Control's Director of Marketing Thomas Ballantyne. Ballantyne, who has also spoken at the marketing conventions Pubcon, SMX and OMS, is a contributor to David Mihms Local Search Ranking Factors.

Tickets for the three day conference are free to reserve, but attendees will be charged a $250 fee if a reservation is made and not filled. Prior to the conference, Vertical Measures, a content marketing agency from Phoenix, Arizona will be hosting a one-day Content Marketing Workshop in the same location. Tickets for the Content Marketing Workshop are free to reserve, with a $150 fee if a reservation isnt filled. To reserve your seat, visit the registration page.

To learn more about the conference, visit http://searchexchange.org. Also, be sure to like them on Facebook and follow them on Twitter @searchexchange.

ABOUT SEARCH EXCHANGE

Search Exchange is a three day internet marketing conference that brings together professionals from the varied marketing industries. The three day conference features keynotes and panel discussions from professionals in the social media marketing, search engine optimization, and pay per click advertising fields. For more information about the conference and to reserve a seat, visit http://searchexchange.org.

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Search Exchange Internet Marketing Conference Set to Begin July 28 in Charlotte, NC

You've never heard anyone say that the bird that slept in and was late to the field got the worm. The same logic can be applied to your website speed.

Internet marketing company Portent recently put together a test, which was based on data from 16 e-commerce sites. From there, they tested 500 e-commerce sites using YSlowto gather basic performance data. What were the results?

To paint a complete picture of the research conducted, it's important to know what the parameters were. As part of their research, Portent analyzed:

Even though it is undeniable that the user experience is much better on a fast website, many sites are still running slow. According to the study, 50% of the websites audited had an average load time of 5+ seconds with a standard deviation of 8 seconds.

To improve overall page value it is essential that many of these websites shave some time off of their (negative) record. The findings include:

Ideally you would like your entire site to load instantaneously. Realistically you should focus on those that matter most including:

Portent explains: "Page 'weight' is no longer the biggest factor in site load time. In our test, pages of over 4 megabytes recorded some of the fastest load times." Why is that? "Many sites have streamlined their code, learned to 'minify' their code and to use GZIP compression. So the bigger factor, in many cases, is the server and page configuration."

If you're interested in speeding up your website, Potent recommends that you look at the following:

This Year's Premier Digital Marketing Event is #CZLSF ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Early Bird Rates expire June 6. Register now and save!

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Websites Fail Page Speed Test: 4 Things You Need to Know [Study]

Albuquerque, NM (PRWEB) May 15, 2014

Helix House, considered a world-class Internet marketing and Internet advertising agency announces helixConnect. This newest product designed and presented by Helix House offers a unique way for businesses to maximize their Internet advertising and Internet marketing investment dollars. The system is all-inclusive and brings together two highly effective segments of Internet marketing and Internet advertising. The first of these is a combination of search engine optimization and search engine marketing along with social media marketing. The second component is simply the daily tasks that must be performed on-site for a website to remain relevant with the search engines. This includes blogging and the addition of articles and fresh content to a website on a regular basis. helixConnect is innovative in that it allows businesses to select from various components of these two important parts of overall Internet marketing as a way to custom tailor a program to fit their advertising and marketing budget.

One of the most unique features of this highly customizable all-inclusive system presented by Helix House is that expert account representatives are able to strategically place a client in as many products as is financially possible. This is an excellent way for businesses to maximize the overall effectiveness of their advertising and marketing dollars. Helix House is an industry leader when it comes to saving businesses money on Internet marketing and Internet advertising. No other Internet marketing agency in the industry compares in terms of giving customers the most for their dollar. helixConnect features a variety of important components including search engine optimization as well as search engine marketing and remarketing. Other key components include content creation, blog creation, local search optimization and press releases as well as effective social media marketing.

Helix House is taking Internet marketing and Internet advertising to an entirely new level with the introduction of helixConnect. Quality content plays an especially important role in helping businesses achieve the desired online visibility that they wish to achieve. Helix House features staff writers that are able to generate high-quality content across a wide spectrum of industries and subjects. This quality content is the basis for all good Internet marketing strategies. Search engine algorithms have become surprisingly good at detecting quality content and will either award or penalize websites based on the amount of original content that appears on a site. Blogs are equally important because they provide daily updated fresh content that website visitors can turn to for wide range of information on a particular subject. Search engines have evolved over the years and most recently have become quite good at determining whether or not a website is an authority on a particular subject. This recent announcement by Helix House with regard to helixConnect is one more indication that this is a company to watch.

Helix House is a highly innovative forward-looking Internet marketing agency located in sunny Arizona and beautiful New Mexico. The company has consistently exceeded industry expectations to routinely rank highest among some the best Internet marketing companies in the country. Recognized as an industry leader this Internet marketing firm has helped hundreds of businesses across the country to gain better online ranking.

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Helix House Announces helixConnect

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