Mediaboss Marketing

The Evolution From Simplistic to Complex Marketing Strategies

People have opened their hearts and minds for centuries as business-minded individuals who go back centuries, even during Biblical times and many moons before this. Bartering goods and services is a way that many individuals still do business. A friendly handshake made a man as good as his word. This is how conducting business was done. There was no such thing as marketing until companies started to fiercely compete for the same customers.

As our forefathers began settling throughout the Americas, these settlers, who had a special gift as business entrepreneurs, began opening simple brick and mortar storefronts to sell their goods and services. In those early days, business owners recognized and quickly realized that if they did not get the word out about their goods, services, and special deals, there would be no profit through the growth of their customer base. Marketing was uninvolved and straightforward.

It was commonplace to see vendors coming through town with horse-drawn carts that sold goods on the spot. The vendor would yell and shout while standing on the cart seat, drawing attention to what they were selling. This was a form of marketing for that entrepreneur. When that vendor was done, he would pack up and move to the next settlement.

We still see this type of private and independent business in cities across America. We call them street vendors. Depending on the towns size, you can see more or less of these vendors on street corners selling their goods.

Perhaps the business owner hired a young man to wear a sign over his shoulders and march up and down the rough dirt road, letting individuals know that the doors were open at a new business and they should come on in and see the fantastic deals. This was a form of marketing in the good ole days.

As the years passed, business owners did their own marketing. One of the oldest plans was printed marketing. A business owner advertised in paper form, creating a sales message for the public. Wall posters were utilized.

Soon, the 4Ps of marketing came into play that targeted the place, the price, the product, and the products promotion. The 4Ps ensured the business owner had a visible product or service that consumers could not do without.

Simple marketing strategies took very little time away from the business owner. As time passed, owners came up with newer and more crafty marketing techniques, of which some are still utilized today in the 21st Century.

In the late 1980s, computers came on the scene, and the Internet was gradually introduced globally. It became possible to get the word out far and near about businesses in seconds for the first time. In 1994, Netscape was born, providing business owners with the first successful mass-marketed browser.

From 1994 forward, computer technologies continue to evolve and improve. While many older business owners prefer the more straightforward and more traditional marketing options, they have no choice but to jump on the internet bandwagon to learn how to improve their marketing skills through these new technologies at the risk of being left behind and having to close their doors.

The business owner no longer has the time or the skills it takes to market their business as in years past. They have a company to run that demands most of their time. Besides, it now takes skilled SEO professionals with many hours of internet training to market companies, assuring that these companies grow, prosper, and remain in business for many years to come.

Marketing in the 21st Century is all about picking and choosing the right keywords that place a business on page one or two in Googles rankings. Most business owners do not have the skills to do modern-day internet marketing or have the time to market their company successfully. They need lots of help.

New internet marketing companies are springing up throughout the globe because they realize this dilemma of successful internet marketing and that it is a full-time job. The aspiring business owner is hard-pressed to find and hire an individual (s) whose job is to successfully market a company.

That is where a successful SEO Agency can help in the growth and profitability of any company. More companies are turning to and hiring these SEO agencies to ensure that their company continues to prosper and grow.

Many SEO agencies target specific industries such as the law or medical arena and become trusted and skilled marketers in that particular industry. Internet marketing is becoming more complex and fiercer. SEO agencies must keep up with the demand that businesses have to present themselves on page one or two of Google rankings.

Google rankings are so important because when a consumer is looking for a specific product or service, that consumer will search for a particular business through the Google service. Consumers do not appreciate hunting all day, and most will read through the first or second pages of Google, and few read beyond page three of Googles list of business rankings.

Companies that find a higher Google ranking see more consumers directed to their business websites. Thus, if that company can remain on the first or second page of the rankings, it will witness tremendous profit growth.

Most business owners do not know how to get their business into Googles higher ranks, nor do they have the time to learn these marketing strategies. This is where a trusted and highly skilled SEO agency knowing the art of SEO comes to the rescue of companies that yearn for continued profitability.

We do not expect the business owner or their staff to know about the importance of Search Engine Optimization or SEO because of its complexity. Many factors can influence a law firms ranking on Search Engine Ranking Pages (SERP).

In a nutshell, an SEO agency that caters to the marketing needs of law firms uses skilled tactics in digital marketing that helps drive traffic to the specific law firms website through search engines such as Google, Yahoo, or Bing and places the company into a high-ranking Search Engine Results Page or SERP.

It is the responsibility of SEO agencies to evolve and constantly update a companys website. The business owner has a company to run and does not have the skills or time for these highly complex marketing strategies that are now a demand for a company to remain viable.

Simple changes such as changing color, a font, or adding to or deleting a text on a website can drive more traffic to the website. Google is forever evolving and testing out its SERP.

As a seasoned and highly skilled SEO agency, at no time would we not recommend SEO to any law firm. However, SEO must produce a substantial return to make it worth that law firms time and money. We must propel that law firm forward to keep it in the higher rankings.

It does not matter how long your firm has done SEO, changes constantly occur that demand your attention, and you do not have the time to give to SEO, and that is where you need a skilled SEO agency to look after these factors.

Google considers many unique and personalized factors before ranking a website. These factors are basically unknown. However, we know that Google likely looks at a persons search history for specific law practices.

Google takes a long, hard look at unique search queries of specific law practices before deciding how to rank on google that firm. Every law firm websites goal is to sit at a high rank, and again, this may take years to accomplish unless you hire a skilled SEO agency to meet these needs.

Google is a massive company with a vital need to hire excellent and skilled contractors to evaluate search results and report back to Google to make changes to its algorithm.

In 2019, Google released its guidelines and updated them on what these contractors do. This is helpful information for SEO agencies to know what Google looks for when ranking law firms. Our responsibility is to make sure that your website meets specific criteria because if it does not meet this quality, your website will not rank on Google. A higher ranking drives more traffic to your firms website and is critical for increased profits. Without this, it would be difficult for your firm to remain viable.

There is a concern that Google can and does penalize websites. In this case, Google sends a message to your account. If you receive no notice, then you are not suffering a penalty. It is our responsibility to make sure this does not happen. Penalties occur when your rankings significantly drop. This means that a website is not optimized to the best practices of that industry.

As a skilled SEO agency, we know what consumers search for and keep updated on changes. Consumers are catching on quickly that if they want to search for a specific law practice, they will use the city and the particular law specialty, such as New York City Negligent Accident Attorney. Keywords have become more precise in the consumers mind.

Google looks at the type of keywords used and if they are explicit or implicit. For example, the keyword requires you to use New York City Negligent Attorney or Negligent Attorney. We believe that it is necessary to use explicit keywords to tell Google where you want to rank.

As digital marketing evolves, consumers rely not only on their PC or laptop but also on their smartphones when needing to search for anything. Improvements in voice-activated searches and texting are now commonplace.

Google always knows where you are, and it is no longer necessary to enter your location in their search engine. Google is working to make searches more personalized in addition to looking through your search history. Many consumers believe that this is an intrusion on their privacy. However, this is the way our new digital technologies now target marketing techniques.

Each company has varying degrees of needs, desires, and goals. The SEO agencys responsibility is to know each companys unique needs, desires, and goals, as no company is marketed the same as another.

Law firms nationwide are in fierce competition to place high in Googles rankings. Law firms must understand that spending less money on complex SEO tactics brings fewer results than spending more money and reaping higher profits. In this digital age of marketing, there is little room for an incompetent SEO agency that charges tons of money and does no work.

SEO takes a lot of time, effort, and skill to reap success. This success can place a law firm in high ranks on Google, where they remain for at least three years. However, it may take that law firm years to rank #1 on Google.

When you hire an award-winning SEO agency to market your law firm, we work hard to place you at the top of Googles rankings. We do not take years to accomplish this goal. We,

Instant chat sessions on law firm websites answer the need for immediate contact. When a client reaches out to you, they are in search mode and have likely reached out to other law firms, and the competition becomes fierce for that potential client. It is vital to make contact with this person. Why should they chase you down? They can go elsewhere if you show no immediate interest in contacting them.

Considering what this new age of digital marketing demands, you can now better understand the vital importance and necessity of hiring an experienced, skilled, highly trained, and trusted SEO agency to meet your marketing needs. Your firm and its growth potential demand you do expert digital marketing.

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How Long Does It Take To Rank On Google? - TechGenyz

It seems to hurt worse when we learn these companies are treating us like products. For example, I have previously written about how diet companies like Weight Watchers have encouraged people to send their DNA for evaluations, making unsupported (and likely unsupportable) claims that a genetically customized diet would help people lose weight. Once the company has the key code to your physical makeup, what will it do with that information? Will it sell that DNA information to others, gather a huge database of customer DNA readings and use it for drug development, or simply run its own analytics to learn more about effectively marketing to you? Diet companies arent saying all the ways they will use this data, but if the ancestry DNA programs are any guide, then nearly all options are on the table.

Diet industry may seem to have their customers interests at heart, but these companies have been known to push limits of marketing. The Weight Watchers company was being sued by the Federal Trade Commission for using a diet app to illegally gather information on children as young as eight years old without their parents consent. The Guardian wrote, The FTC alleged that the apps signup process encouraged younger users to falsely claim that they were above 13 years old, despite text that indicated to children below 13 that they needed to sign up with a parent. This company has been in the process of recasting itself as a lifestyle brand, including adding a digital community called Connect that adds another useful stream of data about its paying customers.

Is all this new data used to sell more subscriptions and services, or will it pimp those customers out to third parties for different kinds of sales? Twice as expensive for a basic subscription, newer diet company Noom is structured for the digital age with interactive daily content, intrusive online questionnaires and encouraged interactions with other users. More data allows more ways to use it.

You also dont expect your tax assistant to be vacuuming your personal data. The Washington Post undertook a data investigation of the major tax preparation organizations finding the little-discussed evolution of the tax-prep software industry from mere processors of returns to profiteers of personal data. Its the Facebook-ization of personal finance. While there is a federal privacy law preventing tax preparation companies from disclosing the contents of its customers tax returns to anyone beyond the taxing authorities, the big tax companies are asking you to grant them special permission to go beyond these default federal protections and use your return including your income, investments and mortgage details to help them upsell you on other things.

The companies call this customer upselling personalized service and promote it as customizing the tax preparation experience to your individual needs. If only they could figure out a reason for you to send a DNA sample, then their data personalization could really take off. DNA has as much use in tax preparation as it does in diet recommendations. The Post reports that H&R Block asks to share your data with its overseas affiliated companies. You can choose not to do so, and you can revoke permission after jumping through some hoops. The Post points out that tax company Intuit recently acquired Credit Karma, whose entire business model asks you to pay with your privacy for free services like credit scores. So it is clear that tax preparation companies like Intuit see their future revenues arising from treating their tax preparation customers as the products for data-hungry business customers. They have gathered a tax-preparing herd, and now they are milking it.

Other kinds of life advice companies beyond diet and tax-prep are surely moving into this data-rich space, and milking paying customers for more and more economically valuable data. Realtors, accountants, bartenders, feng shui consultants all of our advisors and vendors can adopt this data centric model. Who knows what your dry cleaner is capturing about your behavior?

Read your options carefully before entering into an advisor relationship. Make sure you understand what advantages the premium package provides, because you are likely paying for it with both money and chunks of your privacy. If you send or allow collection of extra sensitive information, confirm that you understand what the vendor will use the data for. New laws allow a broader window into the data habits of your advisors. Take advantage of the new knowledge.

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Online bus ticketing platform redBus has roped in Tollywood sensation and Pushpa fame, Allu Arjun, as its official brand ambassador. The actor will spearhead all major campaigns for redBus, while being the face of the brand.

redBus will soon be rolling out a full-fledged 360-degree integrated marketing campaign across TV, cinema, digital, social media, OOH platforms and redBus app, with Allu Arjun, that pivots on the narrative of Travel Like a King. The campaign will highlight the advantages of booking bus seats on redBus as opposed to offline or traditional booking systems that offer little control over choice of bus, seat or ticket pricing, further emphasising that the ones who travel by redBus are the Asli Rajas or Real Kings.

Arjuns association with redBus goes back to 2017 when he was also appointed as the brand ambassador for 2 years.

As an established enterprise in the bus transport sector, redBus is at the forefront of the industrys return to normalcy after the pandemic and is bringing in Allu Arjun to draw the attention of travellers to the brand and the sector as a whole, riding on his popularity as a sensation among the masses. Allu Arjuns strong appeal, not just in the south, but across the country, will enable redBus to penetrate further into hinterland, marking its presence felt in every state and region. Allu Arjun joins redBus as its brand ambassador at a time that is crucial for the travel and tourism sector, the summer. After a two-year hiatus from serious and leisure travel, the nations impulse towards travel is currently at its peak, making it all the more pertinent for redBus to have Allu Arjun at the vanguard of communications.

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The actor has won hearts not just in India, but across several countries with his dancing prowess and action hero image. His magnum opus, Pushpa, an action drama film, released late last year, has propelled him to a new league of action stars, liked by a wider set of audience, making him the ultimate choice for redBus to engage with its audience.

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Allu Arjun is brand ambassador of redBus - Exchange4Media

Tata Starbucks is set to complete 10 years in India this year. The brand is aggressively expanding its footprint and launching stores in newer markets.

It recently launched a limited-edition merchandise in partnership with designer Sabyasachi Mukherjee. The collection features a range of lifestyle drinkware including ceramic mugs and stainless-steel tumblers depicting Toile de Jouy with native flora and fauna.

As part of the partnership, Tata Starbucks and Sabyasachi have come together to support Educate Girlsa non-profit organization with a focus on working towards improving girls and young womens education across rural India providing the support they need to develop their skills and find careers.

What is the idea behind the brand's association with Sabyasachi for the merchandise line?

The idea was not to look at it as a merchandise collaboration but to do it for a certain purpose. As part of Tata Starbucks commitment to empowering girls and young women, we have a rich relationship with Educate Girls, and I am thrilled our work has resonated with Sabyasachi, says Sushant Dash, Tata Starbucks CEO.

The organization also takes pride in being among the first to ensure gender and pay parity. The chain has over 2,000 employees.

By next year, 40 per cent of our workforce will be women. We have 100 per cent pay parity as well, Dash says.

At present, women comprise nearly 34 per cent of the Starbucks workforce. Moreover, over a dozen of the outlets are managed by all-women staff, Dash says.

Dash terms Starbucks' decadal growth as phenomenal.

The brand entered the Indian market in 2012 through a Joint Venture with Tata Consumer Products and currently operates 270 stores in India across 26 cities. Over 50 stores were opened in the last fiscal year itself, many of them being at airports and highways.

Meanwhile, the coffee chain launched several new flavours of beverages and products which struck the chord with coffee lovers. It launched its first Bake in store, in Mumbai last December.

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By next year, 40 per cent of our workforce will be women: Sushant Dash, Starbucks - Exchange4Media

Khadim has roped in cricketer Shardul Thakur as their Brand Ambassador. Shardul, a bowling all-rounder has been representing the International Mens cricket team across all formats since making his debut in 2017.Hes also signed with Delhi Capitals for the 2022 season of the Indian Premier league.

The brand is looking to tap into his popularity as a cricketer especially with Gen Z and millennials and has launched the association with the campaign ItsWowItsKhadim.

The campaign seeks to highlight the new fashionable range of products, the refreshed in-store experience and reinforce the affordable price point. The trinity will deliver the delightful ItsWoWItsKhadim experience to consumers. The campaign is being heavily promoted on digital platforms with focus on select markets. Apart from the media the association will also be extended to instore, retail and consumer touchpoints, said Namrata Ashok Chotrani, CEO, Khadim India Limited.

We are excited to take the ItsWowItsKhadim experience to our consumers through our latest campaign. We are delighted to partner with Shardul Thakur as an ambassador and look forward to a successful association, said Namrata Ashok Chotrani, CEO, Khadim.

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Khadim ropes in cricketer Shardul Thakur as Brand Ambassador - Exchange4Media