Mediaboss Marketing

National Payments Corporation of India (NPCI)has floated its firstIndian Premier League campaignRuPay. Be On-The-Go.Featuring Indian iconic fast-bowlerIshant Sharma,the campaign highlights the many benefits of RuPay ON-THE-GO on cards and other convenient form factors such as smartwatches, keychains, mobile stickers, and wristbands.As part of the high decibel campaign, 5 clutter-breaking advertisement films are released on television, OTT, digital, and social media platforms. The brand has also roped in cricket commentator, Harsha Bhogle and former Indian cricketer, Virender Sehwag to endorse the campaign on Twitter.

The filmrevolves around the banter between 3 characters- an Umpire struggling with payments, a batsman who knows how incredible RuPay is, and who takes it upon himself to educate our Umpire on it, and fierce pacer,Ishant Sharma. The Umpire gets so distracted by the amazing & innovative RuPay offerings that the batsman is sharing with him, he doesnt even notice that Ishant Sharma has bowled, rapped the opener on the pads, and is now screamingHowzzaaaatt!,waiting for an OUT from him. What follows is a match freeze where the entire match pauses, as we see Ishant now doing his best to catch the Umpires attention by shouting Howzzatt in hilarious ways. With RuPay on Umpires mind and his conversation with the non-striker still on, he registers Ishants appeal and starts to raise his finger finally shoutingOUT-STANDINGfor RuPay.

Conceptualised by DDB Mudra, the new campaignhas beautifully and humorously captured Ishants dynamic action of Howzat to weave together the films. The campaign also features 4 short films which reinforce the concept in various situations involving payments for international use, for the convenience of paying using RuPay ON-THE-GO enabled watch(at a grocery store) and keychain (at a drive-thru), and for bus/metro travel. The films not only create awareness about RuPay ON-THE-GO but also show how payments can be quick, safe, easy, and hassle-free for customers.

The films underscore the availability and accessibility of the RuPay cards. The advertisements highlight that every bank in India is issuing RuPay Debit cards and a large number of banks and prepaid/credit card players are also issuing RuPay Prepaid and Credit cards. Further, the films also create awareness amongst customers to ensure activating their cards for contactless, e-commerce, and international transactions per the regulatory requirements in India.

RuPay ON-THE-GO allows customers to make small and large value transactions at RuPay contactless-enabled PoS from the accessories they use every day and by using their RuPay cards. Living up to its taglineRuPay. Be On-The-Go, RuPay ON-THE-GO is redefining contactless payments and enabling instantaneous on-the-go payments.

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NPCI unveils first IPL campaign RuPay. Be on-the-go featuring Ishant Sharma - Exchange4Media

Success always leaves tracks. If you study the most successful people in your industry, you can become successful too. Thats the power of learning.

If you are looking for the top online marketing gurus, this list post is a treat for you where Im going to include few of the top Internet marketing gurus whom you can follow.

Whether you know it or not, the quickest way to become the top player in your industry is to learn from the experts. You need to figure out everything from what they read, how they work and analyze how did they become experts starting from scratch.

Thats why I came up with this post idea to help you find out the top 15 online marketing gurus you can learn from. Are you ready? Lets find out the list now.

Theres no introduction needed for an online marketing guru like Seth Godin.

Hes not only the renowned blogger and marketer but he is also the author of several most popular marketing books like Linchpin, All marketers are liars, Purple Cow, Tribes etc.

He wrote more than 18 books on marketing and most of them had gone viral in the marketing field and they have been translated into more than 35 languages. He also got featured in all the major publishing sites like Forbes, New York Times, Huffington Post etc.

His blog Seth Godin is one of the most popular marketing blogs read by millions of readers worldwide. He is known for writing short articles that are not more than 300 to 500 words but they often get thousands of retweets and shares across all social media networks within days.

Follow Seth Godin on Twitter

He is the most senior online marketing guru one can follow. He is also a Silicon Valley marketing executive who was originally an Apple employee in 1984 (when it launched).

Hes also the author of The art of the start, The art of social media and few other most popular marketing books.

Kawasaki holds a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. He is also the brand ambassador for Mercedes Benz in USA.

His writings mainly targeted at executives, marketers and people who are passionate about making money online by building their online influence.

Follow Guy Kawasaki on Twitter

Neil Patel is a full-time blogger, entrepreneur, angel investor and SEO expert. He is also the founder of million dollar online business Crazy Egg and Quick Sprout.

He recently launched his personal blog NeilPatel.com and started sharing all the tips on how can one bring 100,000 visitors every single month.

All his writings focused on internet marketing, SEO and building your online brand.

Although he is just 30 years old but he has already built two online multi-million dollar businesses, he also offers blog consulting from his major blog Quick Sprout which gets millions of visits every year.

Follow Neil Patel on Twitter

Brian Clark went from a solo blogger to the one who has built a multi million dollar online business. I know its not at all an easy job to repeat what he did.

He is the real copywriter who can write content that sells itself. He originally started copyblogger back in 2006 and built his audience from the scratch.

He had taken blogging to a whole new level by teaching people how to create content that builds loyal readers who are eager to buy stuff.

His first online course was Teaching Sells, he used his existing Copyblogger readers to teach what he learnt over years about marketing and copywriting to build profitable blogs.

It was a huge hit and since then he launched few more online courses and then the famous Studiopress company that builds and develops Genesis framework and its child themes to make your WordPress themes incredible.

Follow Brian Clark (copyblogger) on Twitter

Read: SEO Copywriting: An Ultimate Guide for Beginners

Darren Rowse is a full-time blogger, public speaker, blog consultant and founder of several blogs and blog networks including b5media, ProBlogger and digital-photography-school.com.

He started blogging when blogging was just a word. He started making thousands of dollarrs from the first year when he first launched his blog Problogger.com back in 2002.

Digital Photography School blog is where he applies all the real time blogging tips that he shares at Problogger. Most people think Darren makes most of his income from Problogger but it is not true.

His majority of the income comes from his Digital Photography School which has millions of readers and email subscribers who are eager to buy the high end DSLRs and cameras that he recommends.

Follow Darren Rowse on Twitter

Ramit is an Indian based US settled blogger who runs a financial related site called I Will Teach You To Be Reach which has millions of readers worldwide.

He is also the author of the book with the same name of his blog which also became one of the NYT best selling book.

His personal finance teachings have been covered in biggest magazines like Inc, Forbes, Fortune and few others.

He makes a lot of money by selling online products that are highly priced.

Follow Ramit Sethi on Twitter

Pat Flynn launched his blog Smart Passive Income back in 2008 and he has quickly made it profitable even though his blogging niche marketing is extremely crowded.

Few years ago, he worked a 9 to 5 job at an architecture firm. He set himself apart from the competition by genuinely sharing all his income reports and how he used to earn.

He still shares his income reports on his blog (which is currently 100,000+ dollars each month) and because of this transparency, his readers love him and buy stuff from him.

He mainly makes money by promoting affiliate products that he trusts. He also write detailed and genuine product reviews so he makes more money by educating his readers about his affiliate products.

He is extremely active in social media sites like Facebook and twitter where he frequently engages with his audience by asking questions, by sharing his personal stories and getting to know their problems and frustrations. Unlike most marketers, he shares all his monetization strategies on how to build and grow an online business.

If you are searching for a true online marketing guru, make sure to check out Pat Flynns blog and be sure to subscribe to him so you can learn a lot from him about marketing.

Follow Pat Flynn on Twitter

Gary Vaynerchuk is the chairman of VaynerX which is a media and communications holding company. Garys current net worth is over $160 million dollars.

Gary is also a well-known online personality, a public speaker, a 5-time New York Times bestselling author, and an angel investor who invested early in companies like Facebook, Twitter, Uber, and more.

If youre looking for solid advice on leadership, social media, and self-awareness, you must check out Garys blog.

Follow Gary Vaynerchuk on Twitter

Read: Gary Vaynerchuk Net Worth: 10 Lessons to Learn from Gary

Jay Baer is an American marketing consultant, widely known marketing blogger, public speaker and the author of the New York Times bestselling book called Youtility.

He mostly talks about conversion marketing on his blog to help his audience to convert their website traffic into sales.

If you are into marketing and looking for great ways to convert your site visitors, his blog is a must visit.

He also talks about content marketing strategies you can follow to use your blogs content to build your online audience from the scratch.

So if you are looking for the true online marketing gurus, you should checkout Jay Baer.

Follow Jay Baer on Twitter

Ryan Deiss is one of the top digital marketing gurus and the founder and CEO of DigitalMarketer.

His website DigitalMarketer provides all the necessary tools and training and it is used by over 125,000 marketers worldwide.

Their websites tools and training is also used by noteworthy companies like Uber, Shopify, Infusionsoft, and many more.

If youre looking for actionable marketing tips and strategies to grow your business online, you should check out the DigitalMarketer blog.

Follow Ryan Deiss on Twitter

Jon Morrow is the founder of Boost Blog Traffic blog which was launched in 2013 and quickly became one of the biggest blogs that make a million dollars every year.

Jon was also one of the associate editors to the most popular internet marketing blog Copyblogger who helped it grew to a multi-million dollar online business.

He frequently launches the most premium online courses which cost more than $1000 to $10K and makes a lot of money from his blog. He is also a great copywriter who knows how to sell with his writings.

He mainly writes about blogging, marketing, SEO and making money online with your writing. If you are interested in making money online by freelance writing, make sure to check out his blog and you will find awesome content that can help you grow your freelance business.

Follow Jon Morrow on Twitter

Rand Fishkin is often referred to as the SEO guru and hes the founder and former CEO of the popular SEO software Moz.

Rand is currently the founder of a fantastic market research tool called SparkToro. It helps you discover any audiences sources of influence such as who they follow, visit, read, and much more.

Rand is also the author of the best-selling book Lost and Founder: A Painfully Honest Field Guide to the Startup World that talks about the startup world and entrepreneurship.

His blog SparkToro mostly talks about digital marketing, products, startups, hiring, and more.

Follow Rand Fishkin on Twitter

Timothy Ferriss is an entrepreneur, angel investor, author, and podcaster who blogs at Tim.blog.

He also has been listed as one of Fast Companys Most Innovative Business People and one of Fortunes 40 under 40.

Hes the author of five #1 New York Times bestsellers, including the popular book The 4-Hour Workweek where he teaches how to work less, escape your 9 to 5 job to work remotely, get more things done and live a happy life anywhere in the world.

He also hosts the #1 business podcast called The Tim Ferriss Show and it is the first business-interview podcast to cross 100 million downloads.

On his blog, he conducts a ton of interviews with experts from various industries such as investing, marketing, chess, pro sports, etc.

Follow Tim Ferriss on Twitter

Neal Schaffer is the author of The Age of Influence which teaches business owners how to create and implement an effective marketing plan to succeed.

Neal has also been featured on Forbes Top 50 Social Media Power Influencers two years in a row.

Hes also a speaker and social media strategist who helped dozens of companies succeed online.

Neal is also the CEO of the social media agency PDCA Social that helps business owners with content creation, social media management, and so on.

If you want to learn how to use the power of social media to build a thriving business online, you should definitely check out this blog.

Follow Neal Schaffer on Twitter

Yaro Starak is one of the top Internet marketing gurus who blogs at Yaro.blog (previously Entrepreneurs-Journey.com).

It is one of the best marketing blogs that talks about entrepreneurship and online marketing.

He is also the author of the Blog Profits Blueprint which is downloaded by more than 150,000 people worldwide and it teaches you how to make a profit from blogging by working only 2 hours per day.

If you want to learn how to start a blog from scratch, build an audience and make money by selling your own products, you should definitely check out Yaros blog.

Follow Yaro Starak on Twitter

Quick note: Well, Im NOT certainly a guru but Ive been in the blogging industry since 2005.

There are very few marketing gurus on this list whore actively blogging for more than 16 years like me so I assume I can include my name somewhere here in the list.

Anil Agarwal is the founder of BloggersPassion and he also runs several other websites such as HostingMonks and MakeBlogging.

Anil Agarwal is one of the professional bloggers from India who makes a living from blogging. In 2018, Anil quit his full-time job as an SEO professional to become a full-time blogger.

He mostly covers in-depth articles around profitable blogging, affiliate marketing, and search engine optimization on his primary blog BloggersPassion which is ready by thousands of people worldwide.

If you want to learn how to build a money-making blog from scratch as a beginner, you must check out his blog.

Follow Anil Agarwal on Twitter

More Online Marketing Related Resources:

Who is the marketing guru?

Seth Godin, the renowned blogger, marketer, and author of more than 18 books that gone viral in the arena of marketing.

Who is the top Internet marketing guru?

I have already shared the top online marketing gurus, if I had to choose one, I would say Neil Patel.

Who are the best digital marketing experts in India?

For me its Sorav Jain, Deepak Kanakaruju, and Harsh Agrawal.

See the rest here:
Top 15 Online Marketing Gurus to Follow to Succeed in 2022

Internet marketing is the fastest growing and most exciting branch of marketing today. as the world becomes ever more connected, keeping up with developments and trends is vital for marketers trying to reach new audiences who are more discerning, fragmented and cynical than ever. technology and software are changing at such a high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. the web is constantly shifting, growing and changing everything is fleeting.How do savvy internet marketers cope with all this? they harness the power of the web and its myriad tools for their own needs. they find unique and personal ways to interact with customers online. they plan, organise, implement and measure complex internet-wide strategies seamlessly. most importantly, they never stop learning, growing and adapting themselves

Internet marketing is the fastest growing and most exciting branch of marketing today. as the world becomes ever more connected, keeping up with developments and trends is vital for marketers trying to reach new audiences who are more discerning, fragmented and cynical than ever. technology and software are changing at such a high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. the web is constantly shifting, growing and changing everything is fleeting.How do savvy internet marketers cope with all this? they harness the power of the web and its myriad tools for their own needs. they find unique and personal ways to interact with customers online. they plan, organise, implement and measure complex internet-wide strategies seamlessly. most importantly, they never stop learning, growing and adapting themselves

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Internet Marketing - Alex Trengove - Google Books

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Internet marketing is like digging a gold mine. 97% people focus on 99% dirt and keep complaining. 3% people focus on 1% gold and keep it collecting.

Sanja Budin, Owner, smartbizprofits.com

Marketing is carried out with the intent of reaching out to a maximum number of people in exchange of minimum cost. When Internet was still in its formative years, marketing people used to depend on traditional media such as television, radio, handbills, billboards, newspapers, and magazines.

Today, the Internet is premium source for promoting your business. There has been a rapid rise in the number of internet users since last few years. Thus Internet is the lucrative place to promote the business.

As defined by the American Marketing Association, marketing is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offers that have value for customers, clients, partners, and society at large.

Marketing changes the perspective of a person. There are two approaches of marketing

Online marketing is advertising and marketing the products or services of a business over Internet.

Online marketing relies upon websites or emails to reach to the users and it is combined with e-commerce to facilitate the business transactions. In online marketing, you can promote the products and services via websites, blogs, email, social media, forums, and mobile Apps.

Online marketing is also termed as Internet marketing, Web marketing, or simply, OLM.

The goal of traditional marketing and online marketing are same To attract and drive visitors of advertise to buy the product thereby increasing the business profit. Let us see the difference between two approaches now

Online marketing is widely practiced strategy of advertising or promoting sales and name of the business. Wise use of the online marketing strategies can take the business to unprecedented levels of success.

Online marketing has various components as shown in the illustration below

Here in this tutorial, we will provide an insight into each of these components one by one in detail.

Business organizations need to set clear objectives and strong market understanding. To research the market, you can

Review your website traffic.

Review the Ad conversion rates.

Review the queries asked by your existing customers.

Identify the customers pain points that they post on various platforms such as yahoo answers, blogs, social media, and other sites.

Anticipate and compile a list of Frequently Asked Questions (FAQs) with their clear answers and align them to customers pain points.

Include the fact sheet about product if required.

Choosing a correct and relevant set of keywords can help design a crisp and persuasive advertise for online marketing. Before accessing any keyword research tool, ask yourself

Mapping the right keywords around the users pain points in a hierarchical manner makes an effective website. You need to categorize the keywords in a thematic order and then link the respective articles to the keywords. This makes the website easy maintain.

The ultimate goal of analytics is to identify actionable insights on monthly basis which can help to make favorable changes to the website gradually. This in turn ultimately leads to strong profits in long term.

It is placing crisp, simple, and tempting Ads on the websites to attract the viewers attention and developing viewers interest in the product or service.

It is creating awareness about the business and promoting it on smart phones that people carry with them inseparably.

It is the activity of optimizing web pages or complete website in order to make them search engine friendly, thus getting higher position in the search results. It contributes to overall rankings of the keywords through influencing factors such as appropriate titles, meta descriptions, website speed, links, etc.

It includes creating profiles of your brand on social media platforms such as Google Plus, LinkedIn, Pinterest, Twitter, Facebook, etc. It assures that you remain connected to the existing or potential customers, build awareness about the products and services, create interest in and desire to buy your product, and interact with the customers on their own terms and convenience.

You can interact with the customers to answer their queries using automatic responders and enhance the customer experience with your website.

You can offer the options such as signing-in to subscribe to your newsletter. You can make the emails catchy and crisp, so that they dont make recipients annoyed. Also, you can use selected best words in the subject line to boost the open rate.

It includes creation and sharing of media and publishing the content in order to acquire and retain customers.

Blogs are web pages created by an individual or a group of individuals. They are updated on a regular basis. You can write blogs for business promotion.

Banners are long strips of cloth with a slogan or design. They are carried for demonstration, procession, or hung in a public place. There are internet banners in parallel to tangible banners for advertising.

They are nothing but message boards of online discussion websites, where people posts messages and engage into conversation.

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Online Marketing Introduction - Tutorialspoint

NEW YORK APRIL 12, 2022 As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released IAB Internet Advertising Revenue Report: Full Year 2021, conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media, and search.

We fully expected 2021 to be an exceptional year for digital ad growth, but even we were surprised at the degree of acceleration. Not only was every single digital channel up, but some were up more than 50% year on year, said Libby Morgan, SVP, Chief Strategy Officer, IAB. This years increase is 3x what it was last year.

The growth is consistent with a recent study from Harvard Business School, commissioned by IAB, which showed the internet economy has grown seven times faster than the U.S. economy over the past four years and now accounts for 12% of the U.S. GDP.

Whats underneath these numbers is a very clear narrative. We are witnessing the total and complete democratization of access afforded by ad-supported digital channels, said David Cohen, Chief Executive Officer, IAB. Increased consumer usage coupled with extraordinary growth of small and mid-sized businesses during the pandemic has fueled growth across all digital but especially digital audio and video. We expect this digital migration to drive the continued growth of a healthy and competitive digital marketplace driven by innovation and entrepreneurship.

Streaming media is significantly outpacing the overall industry in growth

Although the industry continues to face uncertainty surrounding privacy regulation, the deprecation of third-party cookies and identifiers, measurement challenges and supply-chain transparency, brands have spoken and digital is where they are putting their dollars:

According to the Census Bureau, 2021 saw the greatest business growth in history with 5.4 million new businesses created, said Cohen. Those businesses rely upon the ad-supported internet to attract new customers and provide products and services to the American public. We believe this small business engine will be a key contributor to fuelling ongoing digital media and marketing ecosystem growth.

Whats next for digital advertising?

Looking ahead to the remainder of 2022, IAB and PwC forecast continued digital ad growth, driven by significant innovation in retail media, CTV/OTT, gaming, and digital audio. The continued rise of AR/VR, the metaverse, and Web3 technologies is expected to spark innovation and continue to drive ad revenue in the years ahead.

The IAB Internet Advertising Revenue Report: Full Year 2021 can be downloaded here. And please join us for a special webinar today, Tuesday, April 12th from 2:00 PM to 3:00 PM ET for more insights on the report findings and trends.

Methodology

Commissioned by the IAB and conducted by PwC Advisory Services LLC (PwC) on an ongoing basis, with results released quarterly, the IAB Internet Advertising Revenue Report was initiated by the Interactive Advertising Bureau (IAB) in 1996. This report uses data and information reported directly to PwC from companies selling advertising on the internet as well as publicly available corporate data. The results reported are considered to be a reasonable measurement of internet/ online/mobile advertising revenues because much of the data is compiled directly from information supplied by companies selling advertising online. The report includes data reflecting desktop and mobile online advertising revenues from websites, commercial online services, ad networks and exchanges, mobile devices, and email providers, as well as other companies selling online advertising. The report is conducted independently by PwC, including research by their in-house market research team, on behalf of the IAB. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. Only aggregate results are published and individual company information is held in strict confidence with PwC. Further details regarding scope and methodology are provided in the appendix of this report.

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media ContactsKate Tumino / Brittany Tibaldi212-896-1252 / 347-487-6794[emailprotected]/ [emailprotected]

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Digital Advertising Soared 35% to $189 Billion in 2021 According to the IAB Internet Advertising Revenue Report - IAB