Mediaboss Marketing

The exchange4media group will announce the winner of IMPACT Person of the Year, 2021 at Four Seasons Hotel in Mumbai at 6 pm today. Bhagat Singh Koshyari, Governor of Maharashtra, will be the Chief Guest at the event. It is going to be the 17th edition of the coveted award which recognises excellence in the business of media, advertising and marketing.

The nominees for the award this year are Ghazal Alagh and Varun Alagh, Co-founders, Mamaearth; Sanjiv Mehta, CEO and MD, HUL; Varun Dua, Founder and CEO, Acko; Ankush Sachdeva, Bhanu Pratap Singh, Farid Ahsan, Co-founders, ShareChat; Vidit Aatrey, Founder and CEO, Meesho; Harsh Jain and Bhavit Sheth, Co-founders, Dream11.

Past winners of the IPOY award include Sanjiv Puri, Chairman and MD, ITC Limited; Byju Raveendran, Founder & CEO, Byjus; Rajan Anandan, then MD, Google India; Baba Ramdev of Patanjali Ayurved; Vijay Shekhar Sharma, Founder and CEO of Paytm; Arnab Goswami, then President & Editor-in-Chief, Times Now and ET Now; Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd; Vineet Jain, MD, Times Group; Ambika Soni, then Minister for Information & Broadcasting; Agnello Dias, Founder, Taproot India; Haresh Chawla, then Group CEO, Network18 and Viacom18; Uday Shankar, then CEO, Star India; Raghav Bahl, Founder, Network18; and Rajdeep Sardesai, then Editor-in-Chief, CNN-IBN.

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IMPACT Person of the Year, 2021 to be announced today - Exchange4Media

Exults Digital Marketing is excited to exhibit and be a sponsor at the Mass Torts Made Perfect Conference which gathers plaintiff attorneys for a grand event this April in Las Vegas.

LAS VEGAS, April 1, 2022 /PRNewswire-PRWeb/ -- Exults is the sponsor of the opening night gala. In addition, the team is also conducting a session titled "ACE IN THE HOLE IS THAT YOU? LEVERAGING LEADERSHIP MESSAGING TO THE DIGITAL PLATFORMS" at 10:30 a.m on April 5th.

The Mass Torts Made Perfect (MTMP) conference will take place April 5-7th at the Wynn/Encore Hotel. This event serves as a place for plaintiff attorneys to network and learn about the top mass tort, class action lawsuits and partner with a variety of vendors serving the industry.

MTMP's mission is to keep plaintiff attorneys connected by hosting bi-annual conferences, along with webinars covering essential topics for these individuals. Some of the topics that will be discussed this April are:

Attendees will have the opportunity to attend various sessions and network. MTMP serves as a great opportunity to learn about the latest news in the industry as well as form business partnerships.

The Exults team is exhibiting at Booth #63 and will be happy to schedule a meeting to go over your firm's online presence.

To learn more about MTMP, register, view the agenda or learn about the exhibitors and sponsors attending the event visit their website https://mtmp.com

More About Exults Digital Marketing

Exults is a results-driven internet marketing agency that provides their clients with the tools and services to meet their unique business goals.

Exults Premier Service List Includes:

Contact Exults today if you are interested in rebranding your company for the digital world, sparking meaningful engagement, and generating increased sales. Visit Exults online or call 866-999-4736 for more information.

Media Contact

Natella Nabieva, Exults Digital Marketing, 866-999-4736, natella.nabieva@exults.com

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Exults Digital Marketing Is Exhibiting at the Mass Torts Made Perfect Conference in Las Vegas - 69News WFMZ-TV

Arnie Weissmann

You're communicating to a potential buyer of travel, perhaps over the phone, perhaps in person, perhaps through messaging on your homepage. How much information is too much, too little or just right?

Live and in-person, a seller's active listening skills and ability to "read the room" come into play. But online, the conversation occurs between the buyer and a machine. How can a digital conversation reward both the buyer and seller?

A reliable pre-internet marketing strategy has become even more efficient online: A-B testing. Pre-internet, when direct mail was the dominant form of mass marketing, a control piece that had done well was sent to the majority of a mailing list, while a variant challenger would be sent to a smaller subset in order to see which resulted in a higher percentage of sales. The object was to "beat the champ"; that is, create a variant that performed better than the control and would become the new primary message.

The Wall Street Journal famously had a champ that lasted more than 20 years and netted $2 billion. It told of two men with nearly identical backgrounds who attend a college reunion. One is president of a company, the other a lower-level employee in the same company. The only difference is that the president had subscribed to the Journal and the other hadn't.

How can A-B testing be implemented on a website? Nicola Clark, vice president of digital marketing services for Making Science, a digital marketing company with cruise and resort clients, was hired to optimize Azamara's website, she said. And, using A-B methodology, there was an uplift in revenue of 34% on a new variant version of the site vs. the existing control version of the site.

It did so by, in essence, learning how to "read the room" in a digital environment. Fifty percent of the cruise line's website visitors were directed to the existing, or control, homepage, and the other half landed on a page that featured information about the cruise line's Covid protocols. But that information was only revealed if visitors hovered their cursors over iconography related to health and safety: a bandage with a "check" on it and the text "Vaccines and Testing" or an icon with the text "Fresh Air Filtration."

Onboard protocols were briefly detailed, and there was a "Learn more" link for visitors who wanted to delve deeper, but Clark said very few people clicked that. The messaging on the pop-up turned out to be "just right" for those who hovered on the iconography.

Additional A-B testing was performed on other pages on the site. If looking at a webpage of, for instance, shore excursions, one version of the website provided straightforward shore-ex information. An alternate version reassured potential bookers -- ones who hovered their cursor over the health-related icons -- that shore excursions were conducted within a bubble of vaccinated fellow passengers.

The timing of the A-B test is important to note: It was performed from the middle of November to the middle of January, coinciding with the emergence and spread of the omicron variant.

Now that Covid concerns seem to be at a lower level, I asked Clark what they're finding.

"We're having those discussions today," she said. "In news headlines, Covid is kind of taking a back seat to stories about Ukraine. In my 20 years' experience, I've never seen sentiment change so quickly. But we're continually measuring -- that's the beauty of A-B testing -- and can switch gears on our messaging and our tactics. We've also done a study on six different cruise lines to see who is placing what messaging and where, on their product homepage, on detail pages and further down the funnel.

"We call it our Goldilocks temperature test because, you know, are we too hot? Too cold? Just right? We found that everybody still has messaging on their homepage when it comes to safety and health protocols. Half of those six cruise lines have the messaging on their product description page. And all of them have it in the booking pages. So, it's interesting. They want you to get excited about your vacation, plan your trip, and then when you get into the booking funnel, 'don't forget you've got to be vaccinated.'"

Clark paused. "I wouldn't be surprised if things change in the next couple of weeks. We've done this temperature check, but that doesn't mean that everybody else has got it right, either. That's why testing is so critical for us."

While suppliers have the volume of traffic to feel confident about trends unearthed by A-B testing, most travel advisors do not. But long ago, small consumer-goods retailers learned they didn't need a lot of traffic or big marketing budgets to discover web best practices; they just studied and copied what Amazon was doing.

Similarly, travel advisors can visit and study six cruise lines' (or tour operators' or resorts') websites and, likewise, serve their clients tailored messaging that's not too hot, not too cold, but just right.

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Getting your message just right on the web - Travel Weekly

Global Flight Simulator Market: Snapshot

The global flight simulator market is predicted to witness a spurt of unparalleled research and development in the field of aerospace technology alongside technological developments. While there could be a few deterrents operational in the market, the adoption of flight simulators could be significantly augmented on the back of the improvement of realistic aircraft system logic finished with electronic centralized aircraft monitor (ECAM) and overhead displays.

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Products such as fixed flight training device (FTD) and full flight simulator (FFS) are anticipated to record a substantial growth in the global flight simulator market, where the latter could account for a larger share as it had in 2015. High aircraft and environment simulation accuracy, reliability, and fidelity are some of the top features that could raise the demand for FSS in the market. A realistic training environment could be created with the help of FSS that holds the capability to produce all aircraft operations incorporating visuals, sound, and motion.

Certain contracts with suppliers and subcontractors pertaining to considerable inventory procurement are envisaged to be on the rise in the global flight simulator market. Manufacturers entering into such contracts could deal with specified long-term delivery timeframes and determinable prices and quantities. However, for expansion in the market, players could take to mergers and acquisition as a primary strategy. With a view to offer superior offerings, suppliers are foreseen to consistently make efforts to enhance aircraft simulation technology (AST). Integration with technology providers could be another business strategy to be adopted by players for the purpose of reducing time to market (TTM) and further improving product offerings.

Global Flight Simulator Market: Overview

Flight simulator is a device that artificially re-creates an aircraft flight environment for design, pilot training, and other purposes. It provides a near real world experience to pilots. Flight simulators offer complete training as aircraft safety is becoming a major concern the world over.

On the basis of application, the global flight simulator market can be segmented into commercial and military. Rotary wing, fixed wing, and, unmanned aircraft are the segments of type of flight, on which the market can be based upon.

In the report, an in-depth analysis of market segments and competitive landscape has been presented. The report also provides drivers and restraints of the global flight simulator market. It also profiles key players in the market based on various attributes such as business strategies, company overview, financial overview, and recent developments

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Global Flight Simulator Market: Trends and Prospects

The global flight simulator market is driven by numerous factors. Flight simulators offer mission critical training programs that guarantee effective aircraft operation, visual systems that offer near real world experience, and cut operational costs. They are also known to save fuel costs and offer high efficiency. In addition, safety operation and flight handling requirements such as situational awareness and skill competency and growing demand for better and effective pilot training are set to boost the demand growth of the market.

On the contrary, on-going operation and maintenance cost and high manufacturing cost coupled with limited physical environment and behavioral reliability associated with simulators are a few of the factors that might limit the growth of global flight simulator market.

The military application segment is projected to hold a major part of the market share, and will continue to lead the market in the said period. The growth of this segment can be attributed to the extensive use of military simulators in armed forces training and mission training. However, due to rising demand for commercial pilots, the commercial simulator market will get the desired push, thereby supplementing the growth of this segment over the forecast period. Based on type of flight, the unmanned aircraft segment of the global flight simulator market, will largely contribute to the market share during the forecast period. On account of increasing importance of unmanned aerial systems (UAS) in commercial sector as well as defense, this segment is projected to lead the market.

Global Flight Simulator Market: Regional Analysis

The global flight simulator market is segmented on the basis of geography into North America, Asia Pacific, Europe, and Rest of the World. North America is likely to account for a large market share, and is expected to do so in the forecast period. The market growth of this region can be accredited to factors such as early adoption of technology by manufacturers and consumers and strict regulation imposed by the Federal Aviation Administration (FAA) and Federal Aviation Regulations for the use of simulator for training purpose.

Due to escalating air traffic, rising demand for new aircraft deliveries, growth of trade & tourism, increase in disposable income of the middle class population in emerging economies such as China and India are some of the crucial factors supplementing the market growth in Asia Pacific. This region is projected to register a strong CAGR in coming years.

Global Flight Simulator Market: Key Players

Fidelity Technologies Corporation, CAE, Cassidian, Boeing, HAVELSAN, Alenia Aeronautica, Lockheed Martin Corporation, Rockwell Collins, Kratos Defense and Security Solutions, Lockheed Martin Corporation, and L-3 Link Simulationare some of the key players in the global flight simulator market.

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TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

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Flight Simulator Market Automotive Hubcaps Market Key Companies and Analysis Top Trends by 2030 - Digital Journal

Global Agave Syrup Market: Overview

Agave syrup is gaining popularity among wide range of population owing to its diverse properties. Due to its sweet nature, agave syrup is widely used as a substitute for sugar in diverse food products. This aside, the syrup is also used in various beverages including tea, cocktails, and coffee. People from all across the world are growing its use in sauces, baked goods, and in dressings. This scenario depicts that the vendors from the global agave syrup market hold high demand avenues in the years ahead and the market will grow at noteworthy pace during the forecast period of 2019 to 2029.

The segmentation of the global agave syrup market is performed on the basis of type, category, distribution channel, and region. Based on distribution channel, the market for agave syrup is classified into online channels, convenience stores, supermarkets/hypermarkets, and others.

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Global Agave Syrup Market: Growth Dynamics

The global agave syrup market is growing on the back of increased demand from diabetic patients in the world. In recent period, the world is witnessing growing awareness about the adverse effects of consuming sugar. To avoid various health conditions such as obesity and diabetes, major population in the world is inclined toward the use of agave syrup as an alternative to sugar. This factor is working as a positive sign for the growth of the global agave syrup market. This aside, growing preference toward the use of clean-label products is stimulating demand opportunities in the market for agave syrup.

A considerable number of health conscious population from all across the world is increasing demand for products from the global agave syrup market. In addition to this, many vendors from the market for agave syrup are rolling out innovative products. This factor is boosting the market growth.

Global Agave Syrup Market: Competitive Analysis

The agave syrup market is moderately fragmented in nature. Presence of many regional players shows that the competitive landscape of the market for agave syrup is highly intense. To sustain in this high competition, players are executing various strategies. Several enterprises in the global agave syrup market are investing heavily in research and development activities. This move is helping players to advance their product quality. This aside, many vendors are growing efforts to strengthen their distribution channels. Owing to all these activities, the global agave syrup market is projected to show stupendous growth in the years ahead.

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The list of important players in the global agave syrup market includes:

Global Agave Syrup Market: Regional Assessment

The global agave syrup market is spread across five key regions, namely, North America, South America, Europe, Asia Pacific, and Middle East and Africa. Among the important regions, Asia Pacific is one of the dominating regions in the market for agave syrup. Agave syrup is gaining impetus as a flavoring agent among major population in this region. As a result, it is increasingly used in various food products such as confectioneries, baked goods, beverages, and dairy products. This aside, presence of considerable number of diabetic people is fueling the growth of the agave syrup market in this region. Thus, the vendors working in the market for agave syrup are gaining lucrative avenues from Asia Pacific.

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About Us:

TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

Contact Us:

Rohit BhiseyHead Internet MarketingTel: +1-415-520-1050Website:https://www.tmrresearch.com/

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Agave Syrup Market Is Prognosticated To Witness A Surge In Its Growth, Forecast Till 2029 - Digital Journal