Mediaboss Marketing

Jersey City, New Jersey (PRWEB) April 10, 2014

Goodman walked his listeners through the communication with H Michael Steinberg, a Colorado attorney. Mr. Steinberg was interested in how Goodman's Internet marketing company could help him with his website. When Goodman provided some suggestions backed by data and supported by his 20 years in the industry, Mr. Steinberg disagreed.

The conversation was on the client's multiple websites with exact match domains that Goodman recommended forwarding to the main website rather than continuing to operate them separately. Google is changing the way it looks at exact match domains and will move to excluding them from search results in the future. The changes that Google makes in its algorithms are designed to make search results more relevant and to prevent website owners from using unfair methods to gain website traffic.

"The whole reason for the podcast in the first place is to educate." Jonathan Goodman

Goodman explained that the reason he included this topic in his podcast was to help his audience understand more about the internet and how Google search is changing. He also showed listeners that even when you present valid and valuable information to potential customers, you may not win them over.

To listen to the podcast, please visit: http://www.spreaker.com/user/jonathangoodman/when-clients-are-wrong.

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit http://www.theschoolofinternetmarketing.com to learn more.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.

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The School of Internet Marketing Instructor on How to Tell Your Clients They're Wrong

Full Force Local Internet Marketing SEO Campaign for Network Automotive
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Toronto, Canada (PRWEB) April 10, 2014

Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is responding to a recent study showing Canadian Internet users are migrating from computers to mobile devices. Numero Uno Web Solutions is also weighing in on how changing online habits are affecting smaller Canadian businesses.

Canadians are among the most active online users, spending more than 34 hours online per month in 2013; outpaced only by the U.S. and U.K at around 36 hours, says Dean Pietersen, digital solutions manager at Numero Uno Web Solutions. But with more and more Canadians migrating away from computers to mobile devices, the challenge for Canadian businesses is figuring out how to advertise and communicate in the mobile space.

In 2013, Canadians spent 17% less time online using their personal computers and a 21% decline in the total number of pages viewed from computers. The decrease does not reflect a drop in Internet usage in Canada, but rather a migration away from computers to mobile devices. (Source: Krashinsky, S., How Canadians are using the Internet differently, The Globe and Mail, April 1, 2014; http://www.theglobeandmail.com/report-on-business/industry-news/marketing/canada-shifts-to-mobile-screens/article17762060/.)

With roughly 75% of Canadians owning a smartphone or tablet, its not a huge surprise to see that more and more on-the-go Canadians are turning to their mobile devices in search of relevant information, Pietersen adds. To connect with this lucrative market, Canadian businesses need to continually adapt their online advertising strategy and target people where they are.

In 2013, businesses spent $13.4 billion on mobile adsroughly 13% of all Internet ad spend and 2.7% of all global ad expenditures. By 2016, that number is expected to soar to $45.0 billion, or 28% of online ad investments and 7.6% of total ad spending. (Source: Lunden, I., Internet Ad Spend To Reach $121B In 2014, 23% Of $537B Total Ad Spend, Ad Tech Boosts Display, TechCrunch.com, April 7, 2014; http://techcrunch.com/2014/04/07/internet-ad-spend-to-reach-121b-in-2014-23-of-537b-total-ad-spend-ad-tech-gives-display-a-boost-over-search/.)

Internet advertising will remain the fastest-growing category for ad spending because online audience continues to grow. Facebook has more than one billion users and will soon pass one billion on mobile, Pietersen observes. Canadian businesses can tap into this growing demographic because online ad technology allows them to control what they advertise and where it gets seen. On top of that, brands can use online data to measure how successful their online marketing efforts are.

Regardless of size, online advertising can help brands become more discoverable on search engines like Google and Yahoo! Thats because search engines dont rank sites based on revenue or size; companies are ranked based on search metrics that take content, quality, and relevancy into consideration. Search engines also take into account keywords, syntax and word order, Pietersen concludes. With a well-optimized online marketing campaign, smaller brands can compete on a level playing field.

Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a companys search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).

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