Mediaboss Marketing

Jersey City, New Jersey (PRWEB) March 27, 2014

In his latest podcast, Jonathan Goodman president of Halyard Consulting and professor with The School of Internet Marketing, spoke with Danny Dover about video optimization. Danny is the author of Search Engine Optimization Secrets. He has been cited in numerous magazines including Time and PC World. He is also known for his website Lifelisted.com.

Jonathan and Danny began the discussion around SEO trajectory compared to online video. Danny is moving his clients away from old style SEO content and into video production in order to boost customer engagement. Danny explained how video has evolved to require creative storytelling in order to engage the viewer and provide information.

"My persona online is more like a shadow of who I really am. It outlines me and it certainly is a reflection of who I am or part of who I am, but its not who I am." Danny Dover

The two also discussed the YouTube video domination over Google and the benefits of social network sharing. Over the course of the podcast Jonathan and Danny also talked about such topics as the benefits of crowd funding and how using media such as videos, photos, and graphics boosts blogs. Jonathan described this as making information, more consumable.

The podcast closed with Dannys story about where the idea for his website lifelisted.com originated. Stemming from his struggle with depression, it was his desire to help others overcome their own obstacles, accomplish their goals, and live richer, happier lives.

To listen to the podcast, please visit: http://halyardconsulting.com/video-optimization-danny-dover/.

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit http://www.theschoolofinternetmarketing.com to learn more.

About Jonathan Goodman

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The School of Internet Marketing Professor Interviews Danny Dover on Video Optimization

Seattle, Washington (PRWEB) March 27, 2014

In a recent article, Fannit.com released crucial tips for marketing managers looking to make their managed marketing campaigns as efficient as possible in sales lead generation.

The article is designed to help marketing managers and business owners learn how to evaluate their current campaigns and bring refined accountability to marketing action and spend.

The 5 key elements listed in the article allow companies to set the foundation for effective marketing strategies by maximizing their budget spend.

Fannit lays the groundwork for understanding these strategies by walking readers through key points of marketing data and the unique aspects of marketing that they affect. In laying this foundation, the article helps explain how businesses can learn to market effectively and cost efficiently in order to make persistent improvements in their efforts.

The article covers details like: getting clear on revenue goals and targeting buyer personas, understanding lead and sales conversion rates, assessing which campaigns are successful, and marketing investment clarity.

Its crucial for businesses to measure the successes of their marketing efforts, said Fannit Marketing Strategist, Tony Lael. Learning to market effectively and cost efficiently is like any other great skill a business has learned before and takes an investment in time, energy, capital and a persistent commitment by those involved to make continuous improvements every step of the way.

The article also includes practical advice on what roles should be filled when utilizing a full marketing team.

About Fannit Fannit.com is a full service internet marketing agency that helps companies increase their online presence through engaging and well placed content. They service Seattle area and U.S. based companies for content development, SEO, PPC, E-mail, Press Release, and Website Conversion Optimization.

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Crucial Marketing Manager Tips Released in a New Article by Fannit.com on Increasing Online Lead Generation Without ...

Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data?

I'm going to show you what spying data can actually help you improve results.

If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending.

If you're doing SEO, you want to know who is ranking for your important keywords, how many links do they have, and from where. Some popular spying tools for SEO include http://www.moz.com, http://www.majesticseo.com, http://www.similarweb.com, and http://www.raventools.com.

Remember, begin with the end in mind.

You can't be successful at marketing if you don't know who you are marketing to. Ask yourself, Who is my ideal, best or most profitable customer? What keywords would they be searching to find my products or services?

Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin!

Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. I highly recommend doing this for anyone involved in marketing and especially the organization's executives.

Here is a good post that lists and reviews competitive analysis and keyword research tools.

We break the spying down into three components:

Link:
5 SEM Spying Strategies You Can Use Today to Generate More Profit

PHOENIX, AZ (PRWEB) March 27, 2014

Helix House, one of the leading providers of advanced Internet marketing strategies announces its continued levels of excellence with regard to customer service. Helix House has won numerous awards with regard to its cutting-edge Internet marketing strategies designed to help businesses achieve top ranking with major search engines. Because Internet marketing and advertising is one of the fastest-growing segments of advertising, it is important for businesses to align themselves with an experienced and knowledgeable Internet marketing firm. Helix House has the expertise and knowledge that it has gained over the years to help businesses achieve these goals. Helping businesses to be noticed online through search engine results is what this premier Internet marketing firm has been doing for years. Because search engine optimization is one of the fastest developing segments of advertising today it is vital that businesses have the right Internet marketing firm representing their Internet advertising needs.

Helix House understands the finer details of Internet marketing and the complexities associated with achieving top rankings with major search engines. Businesses that choose to align themselves with Helix House typically experience greatly improved ranking with regard to search engine results for a given keyword or set of keywords. Helix House is unique in that it not only has accumulated years of experience in the industry but has been able to excel in the area of customer service. Outstanding and exceptional customer service, customer retention and customer satisfaction are the core elements that have made Helix House practically a household name with regard to businesses wishing to achieve extraordinary success online. Few companies in the industry compare when it comes to high quality customer service, affordable pricing and effective Internet marketing strategies. Helix House has a team of experienced, knowledgeable and friendly customer service representatives and dedicated account representatives that go out of their way to exceed customers expectations.

Helix House has grown to become one of the most reputable and trusted names in Internet marketing today. Everything that Helix House does is centered about quality customer service and giving clients everything they bargained for and more. For example, the company provides real-time feedback to customers and clients to let them know exactly how their advertising campaign is progressing. Using state-of-the-art technology and the latest in online communication and online tools, Helix House is able to provide customers with real-time metrics and data with regard to their online performance. This constant feedback lets businesses know that Helix House takes customer service seriously. Making it easy for businesses to monitor their online performance is one of the key elements of the Helix House experience. With personal account representatives for each client and access to an account representatives office line, cell phone number and e-mail address, Helix House always keeps the client in the loop. This recent announcement of continued excellence in customer service is just one more indication of the level of quality that Helix House strives to deliver on a daily basis.

Helix House is a highly innovative forward-looking Internet marketing agency located in sunny Arizona and beautiful New Mexico. The company has consistently exceeded industry expectations to routinely rank highest among some the best Internet marketing companies in the country. Recognized as an industry leader this Internet marketing firm has helped hundreds of businesses across the country to gain better online ranking.

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Helix House Announces Continued Excellence In Customer Service

Internet Marketing Optimization Company Worldwide
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By: Marcus Giavanni

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Internet Marketing Optimization Company Worldwide - Video