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Metaverse has revolutionised the world of e-sports, and in future, people are going to see more gamification of the real world, said Kevin Soltani, CEO, GIMA Group (USA) at the e4m GameOn 2022- Online Gaming Summit. Soltani shared insights on the topic- World of Esports: A look at an explosive billion-dollar industry and outlined the future of the e-sports sector.

Stressing on the fact that e-sports received a boost during Covid-19, he said, Everybody knows how big the buzzword e-sports is. During the pandemic when everybody was locked in homes, the streamers took their time to become big and famous. And thats what kept us going the opportunity to go digital, as gamers had no other option, but to turn online.

He said the opportunity to convert gaming into a completely digital form is comparable to gaming technology advancement in the 1980s and 90s when everything being played by hand became more PC-based and advanced. This is a revolutionary moment in gaming history, he said.

E-sports, according to Soltani, is a competitive game. When you cross the line from a casual, traditional home gamer into a professional setting and start to compete on a worldwide stage, then you can be categorized as an e-sports player. The number of such e-sports players and the industrys revenues have just been climbing. As we go into 2023, we can only imagine that the metaverse is going to take this hyper-growth into an even faster cycle. So we're hoping that this new digital age of gaming experiences will usher in a fully new level of adoption. The player base who were just traditional gamers, are now looking at untraditional gaming such as block-chain and crypto gaming.

Throwing light at the history of gaming and e-sports, he said that in 1972, a party introduced a very casual form of gaming for bars, pubs and homes. Then the console version started to come out and later we saw the introductions of PC, mobile, handheld in this arena. And now the metaverse is ushering in the next stage. With technological advancements in mobile, handheld and PCs, it has taken up larger market shares, he said.

Transforming the gamers experience from the game to the real world is the purpose of the metaverse, and gaming will play a large part in that transformation. In the future, with more availability of AR technologies, people will see more gamification of the real world.

Now, it is going be gaming-centric, but business-focused. These days, crypto games and the metaverse are allowing companies to bring out NFTs and to use crypto-currencies as a way of payment, he said. Soltani also predicted that in future the game developers, community managers and designers will be spending more time recreating and innovating the user experience in the metaverse.

We already have VR and headsets, but AR is going to be very big in the future. And I predict it will be even bigger than VR and more useful. I truly believe that user experience will be more important than the user interface. Of course, we want the interface to be glamorous, immaculate and ever-changing, but it is an experience that's going to win, he added.

Concluded his session, Soltani shared a quote by Satya Nadella, executive chairman and CEO of Microsoft, Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms.

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AR to boost gamification of the real world: Kevin Soltani - Exchange4Media

The future of content marketing involves machines, in a much more robust way than you ever thought possible. While we may not have flying cars just yet, artificial intelligence (AI) and machine learning (ML) are making serious strides to impact business outcomes. Whether youre a forward-thinking leader at a Fortune 500 company or a marketing manager at a mid-sized brand, AI will soon be part of your team.

And before you go thinking that these AI robots are out for your job, its important to realize where we are in a time of technological advancement. The internet reshaped the way we work nearly 40 years ago, and it continues to evolve. AI will not replace humans. What it will do is reinvent the way we think about our work.

AI already helps so many professionals produce better business outcomes with data-driven certainty. It creates the opportunity for teams to generate more quality work, faster. So, what does this mean for the future of marketing? And content?

Lets explore some key insights.

As content marketers, weve all been in the position of generating several versions of ad copy, email subject lines, web page heroes, and call-to-action buttons. All with the intention of gaining more perspective into what garners more clicks. Clicks mean leads, leads mean conversions and conversions mean sales. We all know the basic lead funnel.

But most of the time, its a guessing game. Marketers may have personas developed by their genius product marketers that involve hours of market research and data analysis. But personalization is not that simple. Humans are not that simple. If they were, Im sure Jeff Bezos or Mark Zuckerberg would have already created an algorithm that generates a 99.9% conversion rate. Who wouldnt want that influence?

While no machine or human can accurately predict what will generate that kind of impact across a massive and broad audience, AI is helping marketers achieve incredible results that speak for themselves.

Machines are not human. Theyll never be able to provide the same value. But AI is able to work alongside us to generate better results, especially when it comes to repetitive and mundane tasks, like writing A/B test copy variations and surfacing the results back to leaders fast enough to take action. This leaves content teams open to focus more on strategy, elevating their roles in the business.

One of the most interesting ideas about the future is how we incorporate machines into our work. We need to embrace machines as automation team members to help us with mundane tasks and data-driven insights. These tasks are simply not possible for humans to complete at the speed and scale necessary for competitive growth.

AI will not replace humans. What it will do is reinvent the way we think about our work.

Thats why Fortune 500 brands are already using machine learning and AI to their advantage. As the Covid-19 pandemic enters its third year, the future is knocking, and its only getting louder. This pandemic wont last forever, but things will certainly never be the same. Marketing professionals must be ready to innovate with technology that empowers data-driven decision making.

Mark Cuban said that in the future, the most valuable job skill will be the ability to think deeply and problem solve. Its not a dystopian idea. People shouldnt be concerned that machines are coming for their jobs. As we automate tasks that take us much longer to do manually, what greater value of work can we bestow on our team? When do we need to use machines? When do we need to use humans?

As a content marketer myself, I am ecstatic about the opportunity to showcase the value of content. Language is the most powerful tool we have in marketing. Communication is core to everything we do, and the words we use matter. So, why not let AI help us find the right words for every person were reaching out to?

Humans are an invaluable resource. No machine will ever be able to replicate the way humans integrate creative concepting and strategic thinking into marketing plans. Let alone understand how analytics and insights correlate with overarching business goals. So, lets talk about the ways that future leaders are organizing their teams.

CMOs everywhere must assess the strengths of their teams and reorganize roles appropriately, enabling every contributor to shine in tasks that create higher value. Technology is advancing more rapidly than we ever thought possible. AI is just the next step, and it doesnt have to be a scary one.

AI is powered by data. And data is the best informant for generating customer connections. With third-party cookies performing a huge disappearing act in 2023, marketers must adapt to focus on a first-party data strategy. Large organizations are often sitting on a gold-mine of customer data that has the potential to generate millions in incremental revenue. And that is only possible with AI.

Because AI is the only way that you can generate personalized experiences for every customer segment, at every touchpoint. Its the only way to test so many variables at once to reveal results in record time and drive those insights back to the business.

Persados language-generation AI enables enterprise companies to generate personalized messages at scale with an average conversion lift of 41%. In fact, our data shows that AI can generate better performing language than the control content 96% of the time.

Are you ready for the content revolution thats about to unfold? Our roles are about to be better than ever, with more emphasis on data and better insights for strategic decision making. AI is the team member that is ready to help you meet this moment and produce the insights and outcomes you need to transform your business.

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The Newest Member of the Content Marketing Team Is AI - Adweek

The Internet Marketing Agency Makes The List of Fastest-Growing Companies for the Third Time, Ranking No. 159

WEST PALM BEACH, Fla. March 15, 2022 (Newswire.com)

For the third year in a row, Digital Resource has been recognized as a growth leader on the Inc. Regionals list of the fastest-growing companies in the Southeast. With a two-year growth rate of 74% between 2018 and 2020, the West Palm Beach-based digital marketing agency was ranked No. 159 and is honored to have its continued success recognized by Inc. Magazines Inc. 5000 circuit.

The Inc. Regionals: Southeast recognizes the achievements of private businesses located throughout Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, Puerto Rico, South Carolina and Tennessee. Founder and President of Digital Resource, Shay Berman, shares his thoughts on this award.

Our team is honored to receive such recognition from Inc. year after year. Earning the title of one of the fastest-growing companies in the Southeast speaks to our team members aptitude and drive for success, says Berman. We are able to continuously provide exemplary service to our clients because of the hard work and dedication our team members put towards continued growth. They deserve all the recognition for everything they do to make Digital Resource successful!

This prestigious award joins the list of numerous others collected by Digital Resource, including recognition Inc. 5000. The agency made the national list four years in a row starting in 2018, with a recent ranking of #1818 in 2021. They also earned the Great Place to Work Certification and continue to prioritize company culture as their team expands. This most recent achievement sets the tone for all that Digital Resource hopes to accomplish in the coming year.

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About Digital Resource

Founded in 2014, Digital Resource the 1,818th fastest-growing company in America, as ranked by Inc. Magazine, is a full-service internet marketing agency based in West Palm Beach, Fla. The companys winning solutions and experience deliver great results for businesses of all sizes across several key areas, including but not limited to search engine optimization, social media marketing and lead generation. Digital Resource pursues relationships based on transparency, persistence, mutual trust, and integrity with its employees, customers and other business partners.

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Digital Resource is Recognized by Inc. Regionals: Southeast - Digital Journal

Augmented IntelligenceMarket: Overview

The augmented intelligence market has been anticipated to grow at a noticeable speed in the foreseeable years. The increased growth in the market across the world is commonly attributed to the rising use of advanced technologies, for example, the internet of things (IoT), artificial intelligence (AI), blockchain, and big data among different businesses. Along with this, the growing use of digital technology in order to fulfill consumers expectations is also predicted to drive the growth impetus in the global market.

In recent years, there has been a noteworthy increase in the demand for tools of business intelligence that is estimated to fuel positive impacts on the market growth. Furthermore, the growing rate of technological advancements by the key players is also expected to increase the adoption of the services from the augmented intelligence market in the forthcoming years. Increasing variety and volume of data within the automated process is likely to provide remunerative opportunities in the global market.

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Augmented IntelligenceMarket: Key Trends

In recent years, various industry sectors, for example, manufacturing, e-commerce, finance, healthcare, and retail are experiencing momentous potential in recent years from augmented intelligence. Thus, the deployment of the services from the augmented intelligence market by different enterprises has been predicted to boost the growth impetus in the years to come.

On the flip side, there are various factors that are estimated to curtail the growth impetus in the global market during the forecast period. For instance, there are certain implementing issues related to augmented intelligence software that is serving as one of the key factors to curtail the growth impetus in the global market. Along with this, a limited count of experts from augmented intelligence is likely to hamper the expansion avenues in the global market. Further, deep learning and machine learning application need access to large data sets and specialized infrastructure. Thus, this factor is estimated to create the requirement for the experts for the effective installation and functioning of the services from the market. So, the key players operating in the global market are investing a handsome amount in order to hire technical experts for the systematic functioning of the market services. Owing to these novel initiatives, the global market has been projected to boost the expansion opportunities in the forthcoming years.

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Augmented IntelligenceMarket: Competitive Dynamics and Key Developments

The augmented intelligence market has been highly competitive on the back of a significant number of key players across the world. These market players are adopting innumerable growth strategies to boost the growth prospects in the forthcoming years. Further, some of the market growth strategies are diversion of the portfolio, geographical expansion, mergers and acquisitions, novel products launching, and expansion in the distributor network. Along with these efforts, the market players are taking initiative to spread their footprints with partnerships and subsidiaries.

The key players in the augmented intelligence market are:

Augmented IntelligenceMarket: Regional Assessment

The augmented intelligence market has been divided into Asia Pacific, South America, North America, the Middle East & Africa, and Europe. North America, from these geographical areas, has been anticipated to grow at a noticeable speed in the forthcoming years. The growth in this regional market is on the back of rising requirements for automated machine-driven decisions. In addition to this, the key position of the US in the North America market has also been projected to create growth avenues in the augmented intelligence market in the foreseeable years.

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TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

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Augmented Intelligence Market Noteworthy Increase In The Demand | Forecast Up to 2030 - Digital Journal

For quality search engine optimization, look no further than American Creative. The experts at American Creatives know what it requires to improve the search visibility of a business website.

This press release was orginally distributed by ReleaseWire

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American Creative Helps Boost One's Business Position with Search Engine Optimization - Digital Journal