Mediaboss Marketing

Deepak Nagpal and Sumit Nagpal started the ESEO's anecdote in the year 2011, in Ambala Cantt, Haryana. When Deepak Nagpal, CEO of ESEO SOLUTIONS, discovered the inefficiencies in the business of digital marketing, his entrepreneurial instincts got stirred. He realised he needed to start somewhere because maintaining himself in such underperforming SEO firms was becoming increasingly difficult. He had an epiphany and realised he wanted to start his digital agency that would respect clients and businesses by offering content-based SEO services. This was the driving cause behind his desire to work for himself.

Deepak Nagpal's journey to success hasn't always been that smooth, but his brother Sumit and his family members have always been there for him. In 2011, ESEO landed its first customer with a four-person team, and by the end of 2013, it had grown to a ten-person team and worked on more than 55 projects.

Since the majority of their clients were in the Delhi-NCR region, maintaining smooth communication was proving to be a major challenge for the aspiring CEOs, they went with their gut and transferred all operations to a separate location in Gurugram, Haryana, in 2015.

This move proved to be critical in the company's breakthrough growth, as it reached new milestones in 2016 with 350+ projects and a workforce of 50+ people. Ever since, the company has consistently outperformed all of its peers and competitors in the digital marketing sector, both domestically and internationally.

Our greatest achievement, till now, is changing the way conventional SEO methods and approaches function, which are ineffective, unethical, and still in use. In a short period, we became the focus of attention among modern enterprises with the goal of assisting small businesses in developing and establishing a strong online presence through cost-effective digital marketing solutions.

As a result of our preference for a content-based strategy, we have increased the inherent value of internet marketing by emphasising innovation, authenticity, quality, and service.

The consistent success of digital marketing approaches has favoured ESEO Solutions not only to become one of the most sought-after digital marketing firms in the country but has also carved out a niche for itself in the minds of entrepreneurs and businesses.

Owing to its unique and customised service portfolio, the company has amassed a huge number of pleased customers, both locally and internationally.

Our premium services are always ROI-driven, allowing brands to increase their reach and revenue with ease. Regular, transparent reporting with clients strengthens the bond we share and ensures long-term confidence.

Quality content is the intrinsic feature of all services that the company provides. We generate SEO-based content that connects and engages clients and customers rapidly. The company's governing position in global digital marketing is built on strict adherence to rational ranking timeframes and exactness in traffic estimates as per the industry standards.

There are no compromises in the company's values. Customers have trusted the brand because of these qualities. ESEO's most valuable asset is the trust it has earned. Care and commitment are evident in every project we handle, attributable to the founders' direct engagement and trained digital marketing experts walking the extra mile to ensure that each project exceeds the client's expectations.

We do not engage in mass marketing, unlike most digital marketing firms. Each project or client is given the appropriate attention it deserves to produce the best potential results. The year 2021 will be recalled for its achievements and milestones, as we secured important global clients, such as MakeMyTrip, Goibibo, Mettl, and many more. In addition, we expanded and registered as a reputable digital marketing agency in the UAE. With a team of 75+ digital marketing experts, we are thriving both in India and the UAE. The firm is hopeful that the year 2022 would bring more skies to capture along with a variety of prospects. It is all prepared to enter the United States, Australia, Canada, New Zealand, and several other countries.

Disclaimer: This is a company press release. No HT journalist is involved in creation of this content.

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Streets of Ambala to skyscrapers of UAE - The inspiring story of ESEO Solutions - Hindustan Times

FCR Media, a Dublin-based digital marketing agency, announced that it has acquired Amsterdam-based online marketing agency Youvia (previously DTG) to expand its operation in the Dutch market.

With this acquisition, FCR Media has become the largest digital marketing player in the Benelux.

These are the women in science of the Amsterdam startup ecosystem.

The acquisition was a logical step since the businesses of FCR Media and Youvia have a great strategic fit, says FCR Media.

FCR Media and Youvia help self-employed people and SMEs increase their success by making their businesses optimally findable on the Internet, and offering professional digital marketing and social media tools and services.

Moreover, both agencies combinedly manage the largest business directories of their countries FCR Media and Youvia (the digital version of De Gouden Gids and De Telefoongids).

Youvia, formerly DTG (De Telefoongids & Gouden Gids), offers online marketing for various SMEs.

The Dutch company works on the online presence, findability, reach, and reputation of its clients.

Raymond van Eck, CEO of Youvia, says, We are very excited that Youvia will be part of FCR Media. This allows us to add value to our proposition and accelerate our digital ambitions. We also thank European Directories and Triton Partners for the past 10 years in which we have been able to continue our market leadership in The Netherlands and are looking forward to our next chapter work with our Belgian colleagues in the future.

FCR Media is a digital marketing platform for independents and SMEs. The Irish company helps their clients to be optimally findable on the Internet and social media to boost their sales.

The company has a team of experts who creates and optimises websites, Google and Facebook ads, and much more every day.

The company has partnerships with Microsoft, Bing and Google. At present, FCR Media has activities in Belgium, Czech Republic, Croatia, and Romania.

The mission of both companies matches: We both support SMEs or businesses to be successful in the digital age with its countless and continual changes in media and marketing. We want to ensure that an SME or business is found where potential customers are looking for a provider of the desired products or services. Combined and taking advantage of our synergies we can serve our markets even better, says Jon Martinsen, CEO of FCR Media.

He adds, So this acquisition was a logical step for both companies. We at FCR Media are very much looking forward to this geographical expansion and to working together with our new colleagues to even better assist Dutch and Belgian SMEs in their digital marketing.

We would like to thank Raymond van Eck and his management team as well as all the employees for their great contributions to Youvia during European Directories ownership. Triton Fund III acquired a group of companies in European Directories in 2012 and we view this as an appropriate time for a new strategic owner to continue the development. Being a market leader in Belgium, FCR Media is a good partner for Youvia with competencies and ambitions to continue the growth, says Marcus Englert, Chairman of the Board at European Directories Midco S. r.l.

How partnering up with Salesforce helped him succeed!

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Amsterdam's online marketing agency Youvia acquired by Dublin-based FCR Media; here's why - Silicon Canals

As an extension of the #TheDriveWithin campaign, Hyundai India has launched another leg of the campaign featuring cricketers of the Indian womens team Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues. The campaign, launched near International Womens Day, highlights the real-life stories of the leading Indian women cricketers to encourage todays women to follow their passion and become successful in their careers. Virat Khullar, Group Head Marketing, Hyundai Motor India Ltd. talks about the insight behind the new campaign, leveraging sports events to reach the right target group, efforts towards women empowerment, marketing spends, and more.

Edited Excerpts

Please tell us about the insight and inspiration behind the new Women's Day #TheDriveWithin campaign. What metrics are you aiming to achievewith this campaign?

As a highly youth-centric brand, Hyundai aims to celebrate the true expression of Women Power and inspire budding women athletes across India. #TheDriveWithin campaign captures real events and stories from the lives of four leading Indian Women Cricketers who have laid a significant and strong contribution to Indian Cricket. We believe their grit & spirit is exemplary and will be an inspiration for the entire nation and budding athletes to harness their inner drive.

The campaign features Indian cricketers Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues. What are the synergies here and how are you looking at leveraging this association?

We have had a long-standing association with sports, our players, as well as audiences, share synergies with sports across the globe. Athletes across the world are driven by passion and commitment which enables them to become top performers globally. Hyundai also shares this same spirit of grit and determination; developing products and solutions that are built with passion and commitment to showcasing a superior performance on the world stage.

#TheDriveWithin will put forth the resolve of these cricketers that pushes them to break boundaries and excel with the support of their loved ones. Each film will individually showcase how a key person in the lives of these young and talented Women Cricketers has encouraged, challenged, and supported them in their journey to harness #TheDriveWithin.

How are you buildingon the earlier #TheDriveWithin campaigns?

We previously announced our association with four Indian women cricketers showcasing their drive to achieve extraordinary feats and attain the pinnacle of performance. This new campaign further builds on the narrative, giving viewers an insight into the real-life stories that drove these individuals to achieve higher and better than before. Through the association, Hyundai has been able to build on the unique life stories of Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues and connect audiences with their inspirational stories.

How are you looking at leveraging the ICC Women's World cup? Are you looking at associating with the Indian women's cricket team or any other sporting event?

Hyundai Motor India is associated with BCCI as an associate sponsor for all international matches at home. For ICC Womens World Cup, we are a Co-Presenting partner, amplifying our association multifold and further strengthening our bond with cricket. This association is another step towards motivating and empowering the Indian women sportsperson.

Whatis the media mix you are looking at to promote this campaign? Please give us a sense of in terms of percentage.

#TheDriveWithin campaign will run from March to April 2022, showcasing Hyundais commitment to inspire Women Athletes. We will be promoting the campaign across digital and electronic mediums along with TV Exposure during the Womens World Cup.

As an organization, what are Hyundai's efforts towards gender diversity and women empowerment in India as well as globally?

Hyundai continues to realise its global vision of Progress for Humanity through diverse partnerships with women leaders to support and empower young talent. Our partnerships signify Hyundais commitment towards enabling womens power that defines the new age India. As women empowerment is fundamental in driving a countrys socio-economic growth, in the future, we will be investing in innovative campaigns towards gender diversity and women empowerment. Also, on regular basis, we have been committed to iterating programs and policies that will benefit all employees, especially women and underrepresented groups at the company.

For FY21, your digital media spends share had jumped up from 10 to 30%. What percentage is it at currently? Are you looking to increase that as well?

Hyundai follows a digital-first marketing approach. With digital being the fastest medium to reach Millenial & Gen Z audiences, being a youth-centric brand, we explore new ways to reach out to our audience with initiatives like Influencer Marketing. Hyundai India is No. 1 community on social media channels among automotive brands in India. For the past several years, investments in traditional advertising have been consistent but digital marketing spends, by comparison, has consistently and significantly grown year after year.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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'Hyundai will continue investing in campaigns towards women empowerment ' - Exchange4Media

When great minds think alike, society benefits greatly. While the Indian Super League (ISL) works to bring the lives of local players to an international level, Apollo Tyres' #GoTheDistance Heroes initiative brings stories of extraordinary people who are uplifting society through sports.

So far, Apollo #GTD Heroes has recognised and celebrated 60 such individuals from various sports across the country who have used sports as a vehicle to give back to society, one of them being Vijay Barse. Millions of people have seen Amitabh Bachchan's Jhund, which was inspired by Vijay Barse's life. Slum Soccer, founded by Barse, uses football's unifying power to help underprivileged children

When asked about how he feels about the legendary Amitabh Bachchan playing his character in the film, Barse responded with, "It's a big deal for an ordinary man like me. Until I saw the movie, I couldn't believe it."

Whether it's Apollo or ISL, I'm sure there's a sports fan among them at the higher level who knows how to build sports communities in India which is why they came up with the GoTheDistance initiative, which has proven to be a successful campaign. Organizations like Apollo that work hard at the ground level to find such people do not have an easy task. It takes a lot of work to make such a campaign successful, and we also get funds for our work, said Barse.

Apollo Tyres also helps the heroes and their institutions with infrastructure. Some of the youngsters who have participated in programmes such as Vijay Barse's Slum Soccer have gone on to play in international arenas.

Institutes that are actively working benefit financially as well, and with the assistance of funds, institutes working at the grassroots level can achieve great success in their respective fields, added Barse.

Barse was the first hero to appear in Apollo's GTD Heroes campaign, which is now in its third year. Through this initiative, Apollo Tyres has lived up to its brand motto Go The Distance and demonstrated a keen interest in developing the country's sports infrastructure. The GTD Heroes Campaign was launched during ISL 6.

Apollo Tyre's 'Sports for All' philosophy has led them to cover the grassroots of India in the first year of the initiative, handpicking 20 distinct personalities who, despite limited resources, provide access to sport to their respective communities. The inspiring stories of each of these personalities were captured and amplified through pre-shows during ISL seasons and on ISL's social handles in collaboration with Star Sports.

Speaking of ISL, which is now in its eighth season, Barse stated that the ISL goes above and beyond what these football federations and the Government of India do to improve the lives of local players and help them reach the international stage. "They provide everything needed to assemble a national or international team." ISL encourages player competition while also providing opportunities for them to earn money that others cannot. They're doing an excellent job."

With ISL finals around the corner on March 20, the excitement is palpable. As per Barse, all teams are strong and the ISL is attempting to bring top players to the international stage. We can only nurture talent but properties like ISL help the talent to shine.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Apollo's #GoTheDistance Heroes initiative is extraordinary: Vijay Barse - Exchange4Media

The proportion of mining industry operations and technologies companies hiring for internet of things (IoT) related positions rose in February 2022 compared with the equivalent month last year, with 26.1% of the companies included in our analysis recruiting for at least one such position.

This latest figure was higher than the 20.7% of companies who were hiring for IoT-related jobs a year ago and an increase compared to the figure of 24.3% in January 2022.

When it came to the rate of all job openings that were linked to IoT, related job postings rose in February 2022, with 2% of newly posted job advertisements being linked to the topic.This latest figure was the highest monthly figure recorded in the past year and is an increase compared to the 1.8% of newly advertised jobs that were linked to IoT in the equivalent month a year ago.

IoT is one of the topics that GlobalData, from which our data for this article is taken, has identified as being a key disruptive force facing companies in the coming years. Companies that excel and invest in these areas now are thought to be better prepared for the future business landscape and better equipped to survive unforeseen challenges.

Our analysis of the data shows that mining industry operations and technologies companies are currently hiring for IoT jobs at a rate higher than the average for all companies within GlobalData's job analytics database. The average among all companies stood at 1.1% in February 2022.

GlobalData's job analytics database tracks the daily hiring patterns of thousands of companies across the world, drawing in jobs as they're posted and tagging them with additional layers of data on everything from the seniority of each position to whether a job is linked to wider industry trends.

You can keep track of the latest data from this database as it emerges by visiting our live dashboard here.

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Internet of things hiring levels in the mining industry rose in February 2022 - Mining Technology