Mediaboss Marketing

Jersey City, New Jersey (PRWEB) March 05, 2014

This week's podcast from Jonathan Goodman, president of Halyard Consulting and professor at The School of Internet Marketing, focused on bad customer service. He interviewed Shari McConahay, who not only runs her family's costume business but is a consultant for e-commerce companies. The subject of this interview was on dealing with complaints through social media and retaining customers.

Shari spoke about her experiences in dealing with customer complaints through social networks and what advice she gives to other businesses. The key is to respond right away. She advised businesses to let the customer know they are working on the issue and take the conversation offline by responding in emails. The business can then make a final response on social media by thanking the customer for bringing it to their attention and allowing them to make things right.

"Customer service needs to be integrated into every department." Jonathan Goodman

The focus then turned to how customer service should become an essential component of training new staff and integrated into every department to help retain customers. It costs six to seven times more to gain a new customer than to retain a current one. To keep customers loyal, businesses must offer them deals at least as good as the new customers are getting or even better. If companies don't continue to market to their regular customers, they will lose them to the competition.

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit http://www.theschoolofinternetmarketing.com to learn more.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.

Contacts: James Martell, VP Business Development Clearbrook Web Services, Inc./ The School of Internet Marketing Phone: (604) 535-6352 Email: james(at)theschoolofinternetmarketing(dot)com

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The School of Internet Marketing Instructor on Bad Customer Service

(PRWEB) March 06, 2014

Austin-based internet marketing firm, SaleAMP, completed its move to a new 14,000 square foot office in north central Austin enabling the company to ramp the hiring of additional marketing managers, developers, designers and operations personnel. Recent client wins, joint ventures and a strong sales pipeline are fueling the companys growth.

This is a significant milestone for the company, said Paul Kirchoff, SaleAMPs Chief Executive Officer. Over the last few years we have been able to create an amazing business model fueled by some of the coolest people on earth. And now were delivering Austins coolest place to work that will power the next stage in our growth.

SaleAMPs new full-floor office sports many interesting features including panoramic views of Austin from every window, a separate modern coffee bar and kitchen, several couch lounges, a green tranquility room adorned with plants, an indoor deck, and Buddha fountain, and a 28 ft x 14 ft video screen that creates a memorable first and last impression as people enter and leave the fourth floor.

The most powerful thing a company can have is a strong culture, Kirchoff said. And SaleAMPs culture is our number one strength. This new office will allow the next generation of AMPions to create, grow, and prosper. We are committed to leading the world in company culture and this new office is a step in that direction.

Anyone interested in seeking employment for open positions can go to http://www.saleamp.com/about-us/careers and apply online.

About SaleAMP

SaleAMP is a powerful pay-for-performance internet marketing and software company specializing in PPC, Social Advertising, SEO, Mobile, Social Media, Conversion Marketing and more. The company serves a range of business models from e-commerce to lead generation to info marketing to B2B to non-profit companies. Visit SaleAMP online at http://www.saleamp.com.

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Austin-based Internet Marketing Firm Makes Room for Growth; Moves into 14,000 sq ft Office

Seattle, WA (PRWEB) March 06, 2014

In the last 15 years, Geico has successfully branded their business with astounding success. With the creative use of their mascot, the Geico Gecko, and one of the best known slogans in history, they have earned the attention, and even affection, of customers across the US.

Fannit, an internet marketing firm from the Seattle area, has chosen to analyze this success in a recent publication by breaking down the key components of Geicos business branding and revealing the principles that they used to achieve success. Read the full article on Geicos principles for business branding on Fannits website.

Included in this publication is an infographic which visually describes the Geckos role in Geicos branding campaign. It presents information about the Gecko, what the mascot has accomplished for the company it represents, and what businesses can learn from it.

Following the infographic, the Fannit publication walks the reader through various specific aspects of business branding. It presents a clear definition of what branding means for a business, and the history of the term - answering such questions as, What does branding entail?

The publication concludes with four clear points and takeaway tips that have been extrapolated from Geicos branding strategy and shows businesses how to brand successfully. These tips include things like: choosing a unique and captivating business name, selecting a business mascot, and giving the business a good slogan. The article was written to inspire business owners and marketers to pursue excellent branding. This information, and more, is available to view on Fannit.com.

About Fannit Fannit.com specializes in using Internet, social media and email marketing to help their clients connect with prospective new customers as well as current customers to generate business growth and expand their online voice. Fannit uses unique Internet marketing techniques like search engine marketing (SEM), content development, search engine optimization (SEO), pay per click (PPC), social media marketing (SMM), Lead Conversion Strategies, and email marketing to help their clients grow. Fannits corporate offices are located at 2911 Hewitt Ave Everett, WA 98201, but serves clients across the US, Canada and Europe.

Contact: Neil Eneix Chief Operating Officer neil(at)fannit(dot)com 425.359.7989

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New Infographic Reveals the Principles of Success Behind Geicos Branding Strategy

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