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MORBiZ, an expert small business Internet marketing agency, has released a new blog about what to do if a business website is hacked.

The small business web marketing professional at MORBiZ have released a new blog that details what steps to take if a business website is hacked. In addition, this new cybersecurity guide teaches webmasters how to prevent hacking from occurring.

Building a secure business website is no easy task. If you'd like to work with a professional site builder that can ensure your small business website is protected, reach out to the team at MORBiZ. We build websites using modern security devices, ensuring they are safe to use.

To learn more about how we build small business website, please contact us 1-855-266-7249 or visit http://www.morbiz.com. Our team can answer any questions you may have about website hacking prevention or recovery.

MORBiZ uses the latest technology, proven techniques, quality content and in depth research to offer high value, hyper-local web presence, Internet & mobile marketing, custom mobile apps, automated reputation management solutions and free guest WiFi marketing programs.

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MORBiZ Releases New Guide On How to Handle Business Website Hacking | RoboticsTomorrow - Robotics Tomorrow

As the world warms up to the idea of metaverse, all industries are looking forward to innovating and coming up with fresh solutions to cater to the advanced needs that the consumers will have in this parallel reality developed by the tech giants of the world. The real money gaming (RMG) industry, which is still quite young, is too excited about the prospects and opportunities that metaverse will bring in, and is putting its bet on NFTs to push the growth of the sector in the metaverse.

An esteemed panel including Minhaz Hazarika, Director - Digital Marketing, Gameskraft; Nalin Dhupia, Head of Digital Marketing, Octro Inc; and Amit Kumar, Head - User Growth & Retention, Hike; moderated by Alok Pandey, VP - Sales & Marketing, Xapads discussed the future of real-money gaming during an insightful discussion at the e4m Game On summit on Friday evening.

As Pandey touched upon the topic of metaverse and its impact on the RMG industry, the other panellists also hinted at an exciting future that awaits all the stakeholders involved.

Minhaz Hazarika said, Metaverse is like a pandora box. While it is in a nascent state, it looks quite promising. We are expecting a huge change in how real-money gaming is done with the metaverse coming into the picture.

Further elaborating on this, Nalin Dhupia said, I see the metaverse as a parallel world. In gaming, we already have a lot of social elements digitalised be it the avatars or the tools and weapons. I see a big potential in the growth of this sector if we manage to create NFTs of these elements. These have to be unique, non-transferable and serve some real value to the players in the games. This will also increase the use of alternative payment methods in the gaming industry, be it cryptocurrency, or in fact, even the time players are spending on a particular platform.

The panel also discussed in detail the retention strategy for players in the highly competitive industry of today.

Sharing more on the topic, Amit Kumar said, There are three things that one needs to keep in mind when it comes to retaining the players. Firstly, it starts from a seamless onboarding process and continues with the regular monitoring of user behaviour. For example, if a player is repeatedly making a wrong move in a game, you need to inform and educate them about improving their game. Secondly, people tend to get bored of playing the same game again and again. You need to continuously improve your offerings and keep introducing differentiating features like leaderboards or new leagues. And thirdly, personalisation is key. You need to give a very personalised experience to your users be it via in-product communication and out of the product too.

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NFTs - the next big thing in real money gaming - Exchange4Media

PhonePe, Indias digital payments platform has piloted a truck art campaign with a fleet of trucks on highways in Maharashtra, covering Pune, Nashik & Mumbai. With this campaign, PhonePe is promoting its two and four-wheeler insurance products, through catchy phrases on art canvases put up on truck tailgates. With this campaign, the company aims to engage with the target audience on highways in the A&B categories as per the New Consumer Classification System (NCCS), who are in the age group of 22-40 years.

Truck art, often known as Phool Patti in Hindi and Urdu, has traditionally been a popular art form in India and other parts of South Asia. The trucks are lovingly decorated by their drivers, who spend their days and nights driving them through the length and breadth of the country. Decked in vibrant colors and bells, inscribed with romantic and often quirky couplets and even images of celebrities and famous personalities, each truck tells a unique tale. Trucks in India often have a beautiful display of interesting slogans, decorative articles and countless convoluted symbols. They are also a melting pot of the influences of different cultures, usually with a melange of color schemes, fonts, and symbols on display.

Interestingly, PhonePe discovered something unique that triggered the idea of promoting insurance products behind trucks. We were surprised to stumble upon an interesting insight. In the decades gone by, trucks often used to have images of demons to ward off evil. We spoke to a few veteran truck drivers & truck art experts who said that drivers used to believe that these images of demons protect them from untoward incidents on the road. When insurance for trucks wasnt well understood or adopted, this provided mental assurance and 'insurance' of sorts to drivers!",says Ramesh Srinivasan, Director Brand Marketing, PhonePe.

As a result, PhonePe decided to experiment with truck art as a medium to build awareness and preference for its motor insurance products.

"We believe that trucks are a great medium to educate consumers about the importance of two & four-wheeler insurance as the use for insurance is felt the most when one is driving on the road. We believe that this campaign will be very contextual and seamlessly extend itself on the back of these trucks which can be easily noticed by drivers of two & four-wheelers. This also helps in the message manifesting at the point of truth - highways and the roads,adds Ramesh.

Traditional truck art is on the decline with the arrival of transportation companies and their large fleets of modern trucks with containers. Stickers, plastic and steel ornaments are replacing the tedious work of painting by hand and the next generation of truck owners are uninterested in learning the art of painting trucks.

In India, most of the insurance companies choose traditional mediums such as print, TV and outdoor for advertising. PhonePe is using quirky idioms that people love to read while driving on the highways in order to break the clutter and create an impactful campaign by choosing a rare and significant real estate to communicate the insurance message in a fun and quirky way. This also brings to life a forgotten art form and hopes to encourage other brands to consider this medium in their communication in the future.

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PhonePe pilots truck art campaign to build awareness on motor insurance products - Exchange4Media

Healthcare platform MediBuddy has unveiled a new campaign titled #HealthUnlimited featuring their brand ambassador Amitabh Bachchan. The campaign advocates prioritizing your health and that of your loved ones, promoting MediBuddy Gold and other healthcare services available on the MediBuddy platform. The campaign includes an emotional film depicting an Indian family, highlighting the fact that in a household, common health issues can arise at any time, affecting anyone.

The campaign #HealthUnlimited will be a multimedia campaign leveraging social, print and outdoor. To reach out to maximum Indians, the film will also be promoted heavily on television across leading Hindi and English channels. The ad film has been Created by ITW Playworx, Produced by Ten Films, and Directed by Narayan Shi with Avinash Gowariker as the Lead Photographer. Through this campaign MediBuddy wants to use its leadership position to encourage people to embrace digital healthcare and, in general, make health a priority.

Commenting on the campaign, Satish Kannan, Co-founder and CEO, MediBuddy, said, "We are thrilled to release our latest campaign #HealthUnlimited, to urge people to make their own and their familys health a priority. Its been our constant endeavour to make high-quality healthcare accessible across the country. Understanding Indian core values and their diverse needs, MediBuddy Gold offers unlimited expert doctor consultation for you and your entire family."

Here's the campaign:

Commenting on the same, Ashish Bajaj, Head of Marketing, MediBuddy, said, "Built on consumer insights that health issues can arise anytime anywhere; our campaign #HealthUnlimited answers to the problems of the consumers offering MediBuddy Gold. We are confident that this campaign will resonate strongly with our consumers, given the emotional quotient in this film and will encourage them to make health a priority.

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MediBuddy's new campaign with Amitabh Bachchan urges everyone to prioritise health - Exchange4Media

Founded in 1995, BIC Cello Pens (originally Cello) is India's most recognized stationery brand and the leading manufacturer and distributor of writing instruments. The brand, which was acquired by French stationery major BIC, is known for its consumer-led innovations, impressive product diversification, and continuous improvements to ensure the best writing experience for its customers. The brand, reportedly, sells at least 5 million pens every day and has a robust presence in North America, Europe, Africa, the Middle East, and other Asian countries.

In todays edition of the e4m Pride of India series a celebration of top homegrown businesses BIC Cello General Manager India Manos Nikolakis talks about the brands journey and its focus on promoting education for kids in the country.

Talking about the initial days of the brand, Nikolakis shared, It was in 1995 that the brand was launched in India and within no time, because of its products became quite successful. It was doing a good job in distributing quality products and our company (BIC) was always looking from a distance in India. We were impressed with the professionalism of the founders and thats how our first meeting happened sometime around 2007-8. In December 2015, we acquired the brand.

He added that the brand is building the inherited business since then. BIC Cello enjoys a great brand awareness, if I am not wrong, it is close to 90%. We have 60% recommendations too. We want to follow this heritage and take this to the next level.

Along with business KPIs, BIC Cello is really passionate about contributing to the education levels in the country and has dedicated great CSR and marketing efforts in that direction.

He elaborated, Education plays a very important role in society. And in India, the government too is investing heavily in promoting education for all, which is a very good thing. This also positively impacts our industry. We, too, have an aim of benefitting around 250 million children by 2025 by aiding them in getting an education. We are partnering with third parties for this.

Nikolakis feels that education is the sector that is most important for their business in modern times when most of the other activities have moved online. Yes, the industry is changing but every child is going to start their education with a pen in their hand. And thats why we see a great scope of growth for our business.

BIC Cello, therefore, extensively works on diversifying its products for the changing needs of the consumers. We do not want to bind us to a specific type of product. Each consumer is different and has different preferences. So, the first task for us is to build products for everyone and the second is to position the brand in such a way that consumers can identify you. They must affiliate your brand with something, Nikolakis shared.

He also highlighted that the brand is working hard to have a solid e-commerce presence while still utilising the scale they have in modern trade and local stores. We want to be present everywhere. If you buy from a store, our products are designed to stand out and feel comfortable in your hands, and if you are buying online, our products will appear in top search results, he concluded.

Watch the full discussion here:

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We want to be present everywhere: BIC Cellos Manos Nikolakis - Exchange4Media