Mediaboss Marketing

With the biggest-ever edition of Tata IPL 2022 starting March 26th, brands are busy evaluating how best to associate with the tournament, an event watched by 90% of Indian TV households. As per sources, Star Sports has already onboarded 15 sponsors, and the list is expected to grow in the coming days.

Over the years, the league has helped advertisers deliver brand and business impact through higher attention, higher noticeability and positive delta on brand outcomes versus any other content genre - a reason why online services choose to associate year on year with the league. When asked about her comments on this, Info Edge Group CMO, Sumeet Singh said: An IPL association covers two full months of a year giving high reach and high impact to brands, and for our brands like Jeevansathi, 99 Acres and Naukri that have been leaders in their respective markets, the leagues equity is a key factor for associating as an advertiser.

Over time, IPL has emerged as a massive platform to garner premium viewership from diverse audiences who have been watching the sport and following IPL on TV more than any other genre. As per BARC, in IPL 2021 NCCS A India Urban saw a 2.5x increase in viewership whereas NCCS A Megacities witnessed a 2.8x increase in viewership through HD Feeds showcasing continued high affinity towards premium viewers.

Talking to Vivek Srivatsa, Head Marketing, Sales and Service Strategy, Tata Motors, who has leveraged the IPL to launch various premium variants, he added, Being present on IPL does lend a lot of gravitas to an organisation, both from a dealer standpoint but more so from a customer standpoint. We see the future of IPL going the Super Bowl way where its not about what you advertise, but the news that youre going to be on Super Bowl lends a lot of power to your brand.

IPL on TV has proven its mettle as the preferred platform for brands looking to tap into female audiences. In 2021, the league amassed 27% higher reach than top 5 Hindi GEC shows airing at the time. Speaking on the affinity for IPL among female audiences on TV, Anita Kotwani, CEO, Carat India mentioned: Almost 88% in the 18 to 39 watched IPL with 50% watching most of the matches or half of the tournament. In terms of female viewership targeted at 200 million, the combined numbers were 27% higher than the top 5 GEC channels. Even on Brand Lift studies, females showed 50% higher recalls with awareness of brands on IPL and its sponsors.

Talking about the association of Jeevansathi with IPL, Sumeet Singh said, Speaking to younger profiles showed that many who were watching IPL on TV were a very active audience who knew about players, were playing cricket games and betting on apps. Though the number of females you can reach out to via GEC or cricket is different, there was also a difference in the quality of eyeballs, with more views from females from the metros.

Another aspect of IPL on TV that is winning over loyal advertisers is the confidence IPL builds among trade partners and the benefits that follow. Girish Hingorani, Senior General Manager & Head, Marketing Ecommerce & Modern Trade, Blue Star mentioned, Its the channel partners that need to first invest in your products before it reaches out to your consumers which is a huge filter in our mind whenever we are doing media planning. When you associate with IPL or cricket, it gets you a lot of premium-ness because its only the premium brands technically who can associate with cricket.

With BCCI announcing the dates of the upcoming Tata IPL and the groups in which IPL will be played, the heat is on and all eyes extend to the much-awaited tournament.

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Brands advocate the Power of Cricket and IPL at e4ms TV First Summit - Exchange4Media

Fremont, CA: Internet marketing has expanded dramatically in recent years. The sheer number of businesses joining the established business bandwagon attests to the enormous income potential of internet ventures. Despite the fact that there are numerous opportunities available online, success in internet marketing requires more effort and resources. In the following paragraphs, we will look at some effective strategies for harnessing the full power of digital marketing to foster businesses.

Figuring out the Area of Expertise

Because internet marketing is such a broad field, it is critical that one can understand who their customers are and what they want. Many businesses conduct consumer and market research to better understand their target buyers' mindsets, preferences, and purchasing patterns. As an entrepreneur or businessperson, one must target a specific market/audience (niche) rather than everyone. This will be reflected in the keywords one selects for SEO and SEM campaigns.

Making an Internet Marketing Plan

An internet marketing strategy guides all of one's decisions and activities along the way. It also assists one in developing and implementing sound strategies, as well as evaluating the outcome or results of one's activities. A company's internet marketing strategy should include all measurable objectives and goals, as well as milestones for one's marketing activities. Most importantly, one should integrate one's internet marketing business plan with the company's existing business plan and ensure that it is in sync with the company's medium and long-term business goals.

Creating a Professional Website and Optimizing It

A company's website serves as its portal into the world of internet marketing. It is the first thing visitors, and customers notice. A company's values should be reflected on its website, and new customers should be able to make quick decisions because of it. To make a company's website useful, include sections such as FAQs, e-mail and chat support, and, if necessary, a ticket system. The key here is to establish and maintain a professional image for a company.

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Tips to Build a Successful Digital Marketing Strategy - CIO Applications

DUBLIN, March 3, 2022 /PRNewswire/ -- The "News Syndicates - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.

Research and Markets Logo

Global News Syndicates Market to Reach US$5.2 Billion by the Year 2026

The global market for News Syndicates estimated at US$4.5 Billion in the year 2020, is projected to reach a revised size of US$5.2 Billion by 2026, growing at a CAGR of 2.4% over the analysis period.

Growing broadband penetration and subsequent rise in Internet subscriptions and increasing use of mobile phones will continue to drive online business models as net savvy consumers and companies utilize the internet as a medium for conducting business transactions. Against this backdrop, syndication is emerging as an ideal way to conduct business in a networked, information-intensive economy. The internet has reinfused life into the dying traditional ink and paper newspaper syndication model.

Today, independent writers, journalists, authors, bloggers, cartoonists, columnists, and companies with digital marketing strategies syndicate their content to various online websites, portals and content aggregators to increase reach and visibility of their content/material. Local new syndication is emerging as a lucrative opportunity for digital marketers to break down the inertia and amplify coverage to ensure enhanced visibility of their content.

A growing number of B2X companies are increasingly adopting content/news syndication to recycle their content in an attempt to improve organic flow of visitors to their website. A key trend in this space is the pay as per results concept wherein B2X marketers sign agreements with syndication vendors over the number of targeted leads they aim to achieve from a content syndication campaign and pricing of the contract is accordingly drawn.

Content marketing is emerging as an important tool in the field of digital marketing, not only because it helps in generating leads, building trust, and developing customer loyalty, but also due to the fact that this marketing approach is fast becoming the new normal for consumers. Content marketing has significantly changed customer expectations of brands.

Story continues

The exponential increase in the number of blogs is expected to drive up demand for content syndication. Blog posts are one of the most popular types of content that marketers use for content syndication. The increased uptake of B2B content syndication by B2B businesses as a marketing strategy to drive leads, reach new target audiences and boost brand awareness will fuel market prospects.

The U.S. Market is Estimated at $1.8 Billion in 2021, While China is Forecast to Reach $883.8 Million by 2026

The News Syndicates market in the U.S. is estimated at US$1.8 Billion in the year 2021. The country currently accounts for a 40.6% share in the global market. China, the world`s second largest economy, is forecast to reach an estimated market size of US$883.8 Million in the year 2026 trailing a CAGR of 3.9% through the analysis period.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 1.4% and 1.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.7% CAGR while Rest of European market (as defined in the study) will reach US$916.5 Million by the end of the analysis period.

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

News Syndicates - Global Key Competitors Percentage Market Share in 2022

These are Times When Questions Abound & Answers Are Few

So How Fast Or Slow Are We Moving?

Split Scenarios Unfold: The Great Vaccine Divide Emerges

Time is of Essence! What We Know So Far - "Vaccine Efficiency Against New Strains is Decreasing"

Progress on Vaccinations, Why Should Businesses Care?

News Syndicates: Definition & Importance

Recent Market Activity

2. FOCUS ON SELECT PLAYERS (Total 40 Featured)

A&E Networks

British Broadcasting Corporation

Canadian Broadcasting Corporation

Channel Four Television Corporation

Heartland Media LLC

King Features Syndicate, Inc.

RTL Group S.A.

The Associated Press

Thomson Reuters Corporation

ViacomCBS Streaming

Vice Media Group

Warner Media, LLC

3. MARKET TRENDS & DRIVERS

The Rise of the Internet, Heightens the Dependence on Content Syndication to Increase Brand Exposure

The Internet Marks Mankind's Greatest Achievement

Why Syndication is Important for Businesses in the Internet Era?

As Direct Marketing Strategies Evolve in Parallel to the Internet, Syndication Becomes a Potent Content Marketing Strategy

Digital Direct Marketing: A Primer

Digital Media Marketing Gains Momentum Against the Backdrop of Increased Digital Direct Marketing Efforts

Focus on Digital Media Marketing Brings Content Marketing Strategy Into the Spotlight, Providing the Foundation for the Growth of Content Syndication

Here's Why Syndication is a Vital Part of Content Marketing Strategy?

Digital Marketers Turn to Local News Syndication to Improve SEO Performance

Rise of B2B & B2C & B2G as Direct Selling Business Models of the 21st Century Spurs Focus on Content Syndication Campaigns

A Deep Dive Into How Content Syndication Can Result in Successful Lead Generation for B2B Marketers

Growing Number of Bloggers Driving Demand for Content Syndication

Seeking to Outrank Their Own Content, Bloggers Turn to Syndication

Robust Growth of e-Commerce Drives Interest in e-Commerce Content Syndication to Beat Competition & Emerge Victorious

Robust Growth & Spiraling Competition in the e-Commerce Space Drives Interest in Product Data Syndication Among Online Retailers

4. GLOBAL MARKET PERSPECTIVE

III. REGIONAL MARKET ANALYSIS

IV. COMPETITION

For more information about this report visit https://www.researchandmarkets.com/r/5cww4l

Media Contact:

Research and Markets Laura Wood, Senior Manager press@researchandmarkets.com

For E.S.T Office Hours Call +1-917-300-0470 For U.S./CAN Toll Free Call +1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716

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View original content:https://www.prnewswire.com/news-releases/global-news-syndicates-market-report-2022-market-to-reach-5-2-billion-by-2026---as-direct-marketing-strategies-evolve-in-parallel-to-the-internet-syndication-becomes-a-potent-content-strategy-301494913.html

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Global News Syndicates Market Report 2022: Market to Reach $5.2 Billion by 2026 - As Direct Marketing Strategies Evolve in Parallel to the Internet,...

Recently, New York (NY) States Cannabis Control Board (the Board) took significant steps towards implementing the Marijuana Regulation and Taxation Act. Specifically, on February 17, 2022, the Board approved Medical Cannabis Program regulations to be released for public comment, including proposed marijuana marketing regulations. In addition, on February 22, the NY Governor signed into law a bill that permits farmers to obtain conditional adult-use cultivator and processor licenses to grow, process and distribute cannabis flower products in 2022. With the imminent implementation of NYs recreational Adult-Use Cannabis Program, businesses that are interested in marketing marijuana to NY citizens should consult with knowledgeable marketing attorneys concerning how to meet their statutory compliance obligations.

Marijuana Marketing: Dos and Donts

The Medical Cannabis Program regulations include comprehensive NY marijuana advertising regulations (Section 113.17 Cannabis Marketing and Advertising). While the regulations focus on medical marijuana, many of the advertising regulations will apply to all types of marijuana marketing in NY.

Do. According to NYs Cannabis Marketing and Advertising regulations, marijuana farmers and distributors that participate in marijuana marketing must:

Dont. In contrast, marijuana farmers and distributors must not:

Please note that the Cannabis Marketing and Advertising regulations are proposed legislation right now. Following the public comment period, the NY marijuana marketing and advertising regulations may change and look significantly different from how they do today. In light of these requirements, restrictions and potential changes thereto, it is recommended that marijuana advertisers consult with knowledgeable marketing attorneys concerning how to meet their statutory compliance obligations.

KleinMoynihan Turcomaintains an extensive practice in the fields of Internet and mobile marketing law, consumer data privacy law, sweepstakes and promotions law,fantasy sports and gaming law,intellectual property and general corporate law. If we can be of assistance, please visithttps://kleinmoynihan.comor call us at(212) 246-0900.

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Let's Get into the Weed of It: A Guide to Marijuana Marketing - Lexology

The days of the one-size-fits all social media approach are seemingly over. Advertisers say the way people use social media is changing, pressuring brands to abandon broad campaigns and instead create content for each individual platform.

Theres this idea that because its social, [and] its called social, theyre all the same. And theyre not all the same, said Karen Piper, director of strategy at GROW digital agency. Its like this false notion that weve had for like the past 10 or 15 years, like digital lets us reach everyone.

As the social media landscape becomes more competitive, it also becomes more nuanced, according to advertisers. Competition for user attention and media dollars has led platforms to roll out more individualized product features for users and advertisers. And in the digital age, people are increasingly weary of being advertised to, meaning advertisers have to fit their creative into each platform more seamlessly to reach their desired audience.

Its making them focus on the platforms where [customers are] experiencing the advertising instead of just the brands and what the brand has to say, Piper said.

As Brandon Biancalani, head of paid media at social agency Modifly, put it, the ad experience has to become endemic to the platform. Meaning, users are looking for ads to be an unintrusive part of their social media experience, and advertisers will need to be more mindful of how they appear on each platform.

Thats kind of been an ode since the beginning of internet marketing; people dont want things shoved down their throat, Biancalani said. Instead, we have seen success with user-generated content snippets, entertaining product value videos, and use of relevant trends.

For a large swath of advertisers, social media is the go-to platform to authentically get in front of a generation of shoppers who increasingly do not want to be advertised to. Historically, brands have had a set-it-and-forget-it approach, setting up social media business managers and running ads across platforms, per Biancalani. But as peoples social media habits change, advertisers will need to take a more granular approach. Its part of the reason influencer marketing is booming right now, he added.

Theres a lot of business integrations now on these platforms that I feel like a lot of brands arent fully taking advantage of, he said. Specifically, they just want to set up their business manager and start running ads and theres a lot of integrations now for businesses to be literally seen even organically in these platforms.

Its something that Biancalani said Pinterest and TikTok have done well. TikTok users are more likely to resonate with ad creative that is real and native to the platform. Meanwhile a hard sale, product conversion video may better resonate with Facebook audiences, he added.

Its not a peanut butter spread approach, said Sennai Atsbeha, vp of brand marketing at Gymshark apparel company.We cant approach every community with the same strategy.

As the nine-year-old brand looks to scale and reach new audiences, Atsbeha said the social-first company ensures an authentic partnership with each influencer it works with based on that influencers platform of choice.

That content is very different from some of these other platforms, he said. So its important that we understand what makes the content different, what makes that athlete or that individual special within that space.

Its a similar story at State Bags company, where CMO Meghan Holzhauer said the brand works with a lot of content creators and influencers to keep the ad creative feeling native to the platform.

This UGC style creator content has consistently been some of our best performing creative so were doubling down on the strategy, Holzhauer said in an email.

With each passing generation, shoppers are getting smarter and more particular about how and where they interact with brands, according to Courtney Berry, managing director at Barbarian, a creative digital agency. Going forward, the changes are going to push advertisers to think about social media advertising in the context of a full-funnel marketing strategy one with multiple parts, she said.

Thinking through all of that complexity and that nuance at the beginning of the campaign is very crucial, she added.

‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape

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Its not a peanut butter spread approach: How advertisers are adapting to a more nuanced social landscape - Digiday