Mediaboss Marketing

Virology Specimen CollectionMarket: Overview

The virology specimen collection market has been anticipated to grow at a noticeable pace in the years to come. The growth in the market can be attributed to the rising count of blood donations and the growing prevalence of cervical cancer and human papillomavirus. Along with these factors, the increasing prevalence of viral diseases among people across the world is also serving as the growth driving factor in the market.

Download PDF Brochure

The Babesia outbreaks and Zika virus, along with the announcements to include these in the test for virology specimen collection, are indicative of the requirement for different innovations in the virology specimen collection instruments, consumables, and technologies. Some other countries across the world have also taken initiatives for the checking of novel and emerging diseases.

The emerging-market around the world are providing innumerable opportunities for the market players because of their improving healthcare infrastructure and rising disposable incomes.

Virology Specimen CollectionMarket: Key Trends

The high-income countries around the world are using newer technologies on the back of increasing healthcare expenditure, blood safety awareness, and the rising count of the campaigns for blood donations. In addition to this, the lower and middle-income countries will also be adopting these novel technologies in the next decades.

The comparatively high cost of the advanced tests has boosted the increasing use of older and less effective tests, for example, first-generation ELISA. The test has been used in various parts of the world despite its limitation. The high costs of the virology specimen collection products serve as the key factor that is curtailing the growth impetus in the market. So, there is a crucial requirement to reduce the costs of these products in order to create their market demand otherwise it is estimated to hinder the market growth even in upcoming years.

Grab Discount

During the investigations of the diagnostics, different medium solutions are recommended in order to stabilize specimens for the detection of viruses and bacteria. It is expected to have a digital future of public health and there comes a crucial requirement to align the international strategies for evaluation and regulation. Along with these factors, there comes the need for the use of digital technologies, for example, digital epidemiological surveillance, future preparedness for the COVID-19 and some other infectious diseases, to strengthen the management of pandemic, interruption of community transmission, and rapid case identification. Thus, based on these factors, the market is likely to experience innumerable growth avenues in the forthcoming years.

Virology Specimen CollectionMarket: Competitive Dynamics and Key Developments

The key players dealing in the virology specimen collection market have been incorporating different development strategies to fuel growth impetus in the forthcoming years. Some of these market strategies include mergers and acquisitions, technological partnerships and collaborations, novel product introductions and approvals, R & D activities, strategic initiatives, training services, and regional expansion are adopted by these prominent players to establish a stronghold in the market.

For instance, BD has announced the CE Mark along with the launch of BD Vacutainer UltraTouch Blood collection set in June 2020.

Some key players in thevirology specimen collection marketare:

Virology Specimen CollectionMarket: Regional Assessment

The virology specimen collection market is bifurcated based on geographical locations in Europe, North America, Asia Pacific, and the Rest of the World. Among these geographical areas, the North America region is likely to hold the largest share in the regional market. This regional dominance is on the back of technological developments that include portable diagnostics. In addition to this, the rising adoption of NAT is also fueling growth impetus in the North American market.

Download TOC

About Us:

TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

Contact Us:

Rohit Bhisey

Head Internet Marketing

Tel: +1-415-520-1050

Website:https://www.tmrresearch.com

Here is the original post:
Virology Specimen Collection Market to Gain Significant Revenue in the Period of 2030 - Digital Journal

As much of the United States prepares for the transition to Daylight Savings Time on March 13, Microsoft Advertising has made time-zone alignment updates in its advertising platform.

Toprevent potential reporting discrepancies, Microsoft Advertising made updates to how time zones are set. Campaign time zones now come from account time zones.

Previously, advertisers could setthem separate campaigns and accounts, but this caused potential discrepancies due to differences in time zones. Now, the time is aligning across campaigns.

Along with the news of time-zoneadjustments, Microsoft Advertisings Shopping campaigns will roll out in new markets in Latin America during the coming weeks.

Shopping campaigns become available for advertisers inArgentina, Brazil, Chile, Colombia, Mexico, Peru, and Venezuela during the next few weeks. Advertisers also can extend Shopping campaigns to theMicrosoft Audience Networkas well.

Marketing with Purpose attributes, which initially launched in September2021, will become available globally.

advertisement

advertisement

At the time of launch, there were 32 attributes within four categories of business based on Microsoft Advertising research. Each supports building trustwith brands such as responsibility, values, and inclusion. For example, attributes within Inclusion include Vegan, LGBTQ+ -friendly, Unisex, and Pet-friendly.

Multi-asset Audience Ads arebeing tested in a closed beta. The plan is to roll out seasonality adjustments for automated bidding this month. With this update, advertisers can create up to 16 images, up to 15 short headlines, upto five long headlines, and up to five descriptions, and Microsoft Advertising will automatically serve the best-performing combinations.

In addition, advertisers that import campaigns fromGoogle Ads now can also import their image extensions into search and audience campaigns via Google Import. These campaigns will automatically import to the associated campaign. Marketers will findthese images in your image library to use across other campaigns as well.

Products can be imported into Microsoft Merchant Center from Google Merchant Center. A draft store can be created through the Merchant Center.

Follow this link:
Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose 03/01/2022 - MediaPost Communications

The Federal Trade Commission, jointly with the Department of Justice and the U.S. Food and Drug Administration, have sued a New York-based marketer of herbal tea, seeking to permanently block deceptive ads that claim its Earth Tea is clinically proven to treat, cure, and prevent COVID-19. The FTC also is seeking to impose civil penalties on the defendants behind Earth Tea under the COVID-19 Consumer Protection Act.

The complaint announced today names as defendants Brooklyn-based B4B Earth Tea LLC, B4B Corp., and its owner, Andrew Martin (Busta) Sinclair.

Without any scientific evidence, the defendants claimed that drinking their herbal tea is more effective in preventing COVID-19 than approved vaccines, and cures anyone who has gotten ill within 24 hours, said Samuel Levine, Director of the FTCs Bureau of Consumer Protection. In bringing this matter with our partners at the Department of Justice and the Food and Drug Administration, the Commission continues its commitment to using every tool available to stop and deter those who would treat the pandemic as opportunity to peddle bogus treatments.

The Department of Justice will not tolerate individuals or companies seeking to profit from the COVID-19 public health emergency by unlawfully advertising unproven products, said Principal Deputy Assistant Attorney General Brian M. Boynton, head of the Department of Justices Civil Division. The Department is committed to protecting consumers and enforcing the COVID-19 Consumer Protection Act and the FDCA against those who unlawfully market unproven COVID-19 treatments.

Products like this may delay patients from seeking proven treatments from their health care provider. Preying on patients vulnerabilities during the COVID-19 pandemic is unacceptable, said Judy McMeekin, Pharm.D., FDAs Associate Commissioner for Regulatory Affairs. The FDA will continue to actively monitor the U.S. market for any companies or individuals falsely marketing products with claims it prevents or treats COVID-19, and will take actions against those who violate the law and endanger patients.

COVID-19 has tragically claimed nearly one million lives in this country and close to six million lives worldwide, stated United States Attorney Breon Peace. Unfortunately, there are too many people who are taking advantage of this crisis by pushing alleged treatment products that are nothing more than snake oil. We will not tolerate attempts to make a dishonest dollar while putting our communities at risk during a pandemic.

According to the joint agency complaint, Sinclair and the two companies he owns and operates sell Earth Tea for $60 per 16-ounce bottle to consumers nationwide via social media and the Internet. Since at least April 2020, the complaint alleges, on their own websites and through social media posts and videos on Facebook, Instagram, Twitter TikTok, and YouTube, Sinclair, and his companies have misrepresented that Earth Tea prevents or treats COVID-19 and falsely claimed to have evidence of its efficacy. The defendants say they have anecdotal evidence from customers to support the claims, but there are currently no published reports or any well-controlled scientific studies or research indicating that Earth Tea can either prevent or treat COVID-19.

Among other things, the ads for Earth Tea claim:

Earth Teas ads also include unsupported claims such as: 1) Vaccines trial shows preventing hospitalization is 85%-96% while so far Earth Tea Extra Strength is 100% we have helped people who are vaccinated; 2) No one who was positive and used Earth Tea went to the hospital; and 3) comparing a vial of vaccine with a bottle of Earth Tea, Which one is 100% effective with 0 side effects#COVID19 Trial Report Is The Answer Not What Leaders WantCompare Both. The ads also falsely claim the Earth Tea is clinically proven to cure COVID-19 in 48 hours. In at least one tweet, the defendants claimed the cure would only take 24 hours.

The defendants behind Earth Tea cite one 15-person study conducted in India to support their health claims for Earth Tea, but the study has a small sample size, no control group, and the results were never published in a recognized scientific journal. The results do not rise to the level of providing competent and reliable scientific evidence to support the health claims, according to the complaint.

The Commission vote to refer the civil penalty complaint to the DOJ for filing was 4-0. The Department of Justice filed the complaint on behalf of the Commission in the U.S. District Court for Eastern District of New York. In addition to the violations alleged by the FTC, the complaint includes charges by the FDA alleging violations of the Federal Food, Drug, and Cosmetic Act.

Here is the original post:
FTC, DOJ, and FDA Take Action to Stop Marketer of Herbal Tea from Making False COVID-19 Treatment Claims - Federal Trade Commission News

The Coca-Cola Company has increasingly been focusing on digital transformation initiatives at a global scale. Last year, the company launched its inaugural collection of Coca-Cola NFTs reimagined some of the brands iconic assets for the metaversewith dynamic motion, movement, and multisensorial elementsinspired by shared moments of friendship. Auctioned as one lot, the collection featured multi-sensory NFTs housed inside a Friendship Box (itself an NFT) packaged as a loot box, a play on the popular video game feature involving sealed mystery boxes.

Aligned with their global vision, Coca-Cola in India was recently the official beverage sponsor for the countrys first-ever metaverse wedding, to curate unique digital-first experiences for guests attending virtually. The company is putting-in steadfast efforts on digital transformation at a global scale and is investing heavily in technology and innovation in India.

Commenting on this unique initiative by the brand, Sumeli Chatterjee, Head - Integrated Marketing Experiences (IMX), Coca-Cola India, said, We are in an era of digital disruption, where technology and digitization are key catalysts. At Coca-Cola, Innovation, experimentation, and digital acceleration are all key priority pillars for us. Were devising innovative ways to reach our consumers through a host of digital mediums. As a futuristic Company, we are happy to partner for Indias first, one-of-a-kind metaverse wedding. This concept is at the fore of progressive digital transformation, and we are proud to have played a part in it.

Guests experienced numerous engaging activities, with options to choose from and enjoy virtually. The wedding floor was completely owned by Coca-Cola India, and the beverages section was branded with Coke cans. When guests moved towards the Coca-Cola beverages counter, the Coke jingle began playing automatically. The guests also received discounts and gift cards from the brand as return gifts.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

Read more:
Coca-Cola India sponsors first-of-its-kind metaverse wedding in India - Exchange4Media

With the pandemic dramatically shifting long-conditioned consumer behavior in just a matter of weeks, digital has cemented its position as the default choice for how consumers choose to interact with the world. As a result, marketers today are re-evaluating their priorities and strategies to make a difference in this new era. What changes does the next normal hold in store for marketing? How can advertisers stay on top of their game amid these transformations? In this year's edition of their annual India Mobile Marketing Handbook, InMobi examines the year that was and discusses the key trends that will influence consumer behavior.

The next wave in India's digital growth

With 810 million internet users as of 2021, India is home to the second-largest internet user base in the world, preceded only by China. This sweeping shift has been evangelized by three main factors: access to the cheapest data tariffs in the world, advanced smartphones at reduced costs and rapidly growing infrastructure that has dramatically improved connectivity. This pervasive growth of digital channels has changed the face of non-urban India. This is proven by the fact that non-urban consumers have shown a massive 3X higher YoY (Year Over Year)growth in users compared to urban consumers. As of 2020,non-urban areas account for over 300 million users, growing at a rate of 13% over the last year.

The growth in digital adoption is spurred by the country's top telecom players, who have been expanding their mobile user bases outside urban areas in recent months. Post Q2 2021 lockdowns, the non-urban mobile data usage for the top 3 Telco players grew by 30-35% - a much sharper increase than the 15-20% rise in urban data usage.

Source: InMobi Mobile Marketing Handbook, India, 2022 and IAMAI-Kantar ICUBE 2020 Report, 2021

Private and public forces unite to drive non-urban Indias digitization

Multiple private and public initiatives are leading the digitization efforts in India, bridging the gap between urban and non-urban India.

Be it promoting regionalcontent, reimagining online shopping for non-urban India, or helping small businesses digitize - such partnerships will continue to enhance the digital experience for non-urban users across India.

Non-urban digital growth: The present and the future

As the ever-growing Indian digitization story unfolds, one can expect all eyes to be on the non-urban connected consumer. While a percentage of this population still does not have active access to the internet, digital adoption continues to be majorly propelled by non-urban India. With widespread mobile-led internet penetration set to grip India in the coming years, brands must rethink their marketing initiatives by paying attention to the needs of their non-urban Indian consumers.

To deep dive into more mobile marketing trends that will rule this year's brand game in India, download InMobi's 2022 India Mobile Marketing Handbook: The Indisputable Magic of Mobile.

Get your queries answered by experts at InMobi, write to them at mobilemarketing@inmobi.com to understand the changing market dynamics and key insights into evolving consumer behavior.

Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of exchange4media.com.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

The rest is here:
India's next growth story: The rise of the non-urban connected consumer - Exchange4Media