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Recently, New York (NY) States Cannabis Control Board (the Board) took significant steps towards implementing the Marijuana Regulation and Taxation Act. Specifically, on February 17, 2022, the Board approved Medical Cannabis Program regulations to be released for public comment, including proposed marijuana marketing regulations. In addition, on February 22, the NY Governor signed into law a bill that permits farmers to obtain conditional adult-use cultivator and processor licenses to grow, process and distribute cannabis flower products in 2022. With the imminent implementation of NYs recreational Adult-Use Cannabis Program, businesses that are interested in marketing marijuana to NY citizens should consult with knowledgeable marketing attorneys concerning how to meet their statutory compliance obligations.

Marijuana Marketing: Dos and Donts

The Medical Cannabis Program regulations include comprehensive NY marijuana advertising regulations (Section 113.17 Cannabis Marketing and Advertising). While the regulations focus on medical marijuana, many of the advertising regulations will apply to all types of marijuana marketing in NY.

Do. According to NYs Cannabis Marketing and Advertising regulations, marijuana farmers and distributors that participate in marijuana marketing must:

Dont. In contrast, marijuana farmers and distributors must not:

Please note that the Cannabis Marketing and Advertising regulations are proposed legislation right now. Following the public comment period, the NY marijuana marketing and advertising regulations may change and look significantly different from how they do today. In light of these requirements, restrictions and potential changes thereto, it is recommended that marijuana advertisers consult with knowledgeable marketing attorneys concerning how to meet their statutory compliance obligations.

KleinMoynihan Turcomaintains an extensive practice in the fields of Internet and mobile marketing law, consumer data privacy law, sweepstakes and promotions law,fantasy sports and gaming law,intellectual property and general corporate law. If we can be of assistance, please visithttps://kleinmoynihan.comor call us at(212) 246-0900.

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Let's Get into the Weed of It: A Guide to Marijuana Marketing - Lexology

The days of the one-size-fits all social media approach are seemingly over. Advertisers say the way people use social media is changing, pressuring brands to abandon broad campaigns and instead create content for each individual platform.

Theres this idea that because its social, [and] its called social, theyre all the same. And theyre not all the same, said Karen Piper, director of strategy at GROW digital agency. Its like this false notion that weve had for like the past 10 or 15 years, like digital lets us reach everyone.

As the social media landscape becomes more competitive, it also becomes more nuanced, according to advertisers. Competition for user attention and media dollars has led platforms to roll out more individualized product features for users and advertisers. And in the digital age, people are increasingly weary of being advertised to, meaning advertisers have to fit their creative into each platform more seamlessly to reach their desired audience.

Its making them focus on the platforms where [customers are] experiencing the advertising instead of just the brands and what the brand has to say, Piper said.

As Brandon Biancalani, head of paid media at social agency Modifly, put it, the ad experience has to become endemic to the platform. Meaning, users are looking for ads to be an unintrusive part of their social media experience, and advertisers will need to be more mindful of how they appear on each platform.

Thats kind of been an ode since the beginning of internet marketing; people dont want things shoved down their throat, Biancalani said. Instead, we have seen success with user-generated content snippets, entertaining product value videos, and use of relevant trends.

For a large swath of advertisers, social media is the go-to platform to authentically get in front of a generation of shoppers who increasingly do not want to be advertised to. Historically, brands have had a set-it-and-forget-it approach, setting up social media business managers and running ads across platforms, per Biancalani. But as peoples social media habits change, advertisers will need to take a more granular approach. Its part of the reason influencer marketing is booming right now, he added.

Theres a lot of business integrations now on these platforms that I feel like a lot of brands arent fully taking advantage of, he said. Specifically, they just want to set up their business manager and start running ads and theres a lot of integrations now for businesses to be literally seen even organically in these platforms.

Its something that Biancalani said Pinterest and TikTok have done well. TikTok users are more likely to resonate with ad creative that is real and native to the platform. Meanwhile a hard sale, product conversion video may better resonate with Facebook audiences, he added.

Its not a peanut butter spread approach, said Sennai Atsbeha, vp of brand marketing at Gymshark apparel company.We cant approach every community with the same strategy.

As the nine-year-old brand looks to scale and reach new audiences, Atsbeha said the social-first company ensures an authentic partnership with each influencer it works with based on that influencers platform of choice.

That content is very different from some of these other platforms, he said. So its important that we understand what makes the content different, what makes that athlete or that individual special within that space.

Its a similar story at State Bags company, where CMO Meghan Holzhauer said the brand works with a lot of content creators and influencers to keep the ad creative feeling native to the platform.

This UGC style creator content has consistently been some of our best performing creative so were doubling down on the strategy, Holzhauer said in an email.

With each passing generation, shoppers are getting smarter and more particular about how and where they interact with brands, according to Courtney Berry, managing director at Barbarian, a creative digital agency. Going forward, the changes are going to push advertisers to think about social media advertising in the context of a full-funnel marketing strategy one with multiple parts, she said.

Thinking through all of that complexity and that nuance at the beginning of the campaign is very crucial, she added.

‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape

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Its not a peanut butter spread approach: How advertisers are adapting to a more nuanced social landscape - Digiday

Do you consider the whole world to be your target market? If so, then you are on the right web page right now. Here, you will know that global branding is the answer to your quest for a successful business operation. You are investing money because you aspire to earn more in a sustainable way. However, there might be challenges which may obstruct your way to success. One of the obstacles is in relation to hitting your potential market. In the past, it was all about foot traffic and right targeting technique in a specific location. But today, it is about building a brand in a global community through the Internet.

The definition of global branding says that you can have the best opportunity to gain the confidence of your audience in your offers when you do online marketing properly. What does it mean? You badly need a website as well as other digital means. You need digital tools and platforms. You also have to recognize the positive impacts of social media to your business. In this sense, you should hire a legitimate digital marketing agency which has the tools and resources. Hiring an agency can be the best way for you to reach your goals and objectives.

What is global branding? Global branding is about doing business without borders. In the past, it was all about establishing a business in a specific physical location. For instance, a certain businessman wanted to sell something to a lot of people. For his or her business to take off, it was important to build a physical store, also known as a brick-and-mortar store. His or her sales depended on the number of people who would visit the store. No actual visitors, no sales. No sales, no profit. No profit, no good business. It was the reality in the past which is no longer present today.

Nowadays, it is all about doing Internet marketing. What does it mean by this? Simply put, you have to recognize the significant value of the Internet. Almost everything is on the digital space at present. If someone wants to buy food or to look for a service, then all he or she has to do is to use his or her mobile phone that is connected to the Internet. Through some clicks, the food or service he or she wants to have can arrive at his or her doorstep. So amazing! Right? Thus, global branding is encouraged by business experts these days if you want your brand to go to the next level.

Global branding is also known as international branding. Your business is not just limited domestically. Your operation can be global. You can tap the whole world through the Internet. This is a fantastic reality as far as doing business is concerned. For sure, you can have more business opportunities when your business is visible and accessible on the web. Do business on the Internet. Just look for a company to create your business website that is professional, powerful, engaging and converting. The main purpose of a website is to represent your business operation on the web. Nothing else.

Your business can only succeed when there is a global perception that is favorable to it. The implication is quite simple. Your business can succeed when you are recognized by a lot of people as a provider of effective solutions in a global landscape. Using the web is a wonderful opportunity to make your business really profitable. Chances to get favorable results when you have the best website are high. That is why it is really advised to have a user-focused website which you can use to convey good stories about your offers. It is necessary that you have a site which does not only sell your products or services, but more importantly does build a solid relationship with your audience.

Building a solid relationship is quite challenging. Why is it so? Well, you have to prioritize user satisfaction. The experience of the website users should be great for your brand to go to the next level. Precisely, this is how you can help your brand go to the next level. You can gain a competitive advantage when you have the best and most credible website. Did you know that having a website can help your brand have high-level credibility? Take note that your business must be credible. It is through this way where you can hit your objectives and goals.

With the 4 Ps (price, product, place and promotion) also known as the contact points with potential customers, your website can help your brand in disseminating the correct information. You should build a great perception among the potential customers. By doing this, you are one step away from achieving great success. Of course, the digital space is where you should intensify your business endeavor. In other words, you have to stabilize your brand on the Internet. Thus, global branding is highly recommended for your business to take off.

Global marketing is the best answer if you are seeking for the truth why your business is not working well. Most probably, you are not marketing your business in a global marketplace. Nowadays, there is no sense of boundaries anymore. The truth of the matter is that you can do business to tap the whole world wherever you are. There is no such a thing as physical limitations. You can do global business by just having a website, web app, and/or mobile application. What you need are just the digital tools and platforms. For sure, you will be brought to the highest point of growth and success.

Did you know that it is more profitable these days when you do business through a website or through other digital platforms? Again, there is nothing to worry about physical boundaries. Your sales and revenues are not dependent on the number of people who will visit your physical store. The bottom line is, you should have a business website to represent your company and brand on the web. Once you are represented strongly on the web, of course, it is doable to achieve your goals and objectives. Keep in mind that doing business online is the answer to your quest for ultimate growth and success.

The value of your brand can increase in terms of its intensity level when more people appreciate your business. In branding, you have to share good stories about your products or services. This is the essence of business branding. Having said that, you are advised to recognize the importance of global branding. Do not limit your capacity. If you have a product that can be sold globally, sell it globally. For instance, you are writing e-books and you think your e-books can touch and evoke the emotion of the potential customers. All you need to do is to have a website to sell your product. Or, you can subscribe to a third-party service provider online which can sell your ebooks globally.

It is quite easy to increase the reach of your brand when you have a working and engaging website. That is why you are advised to hire a trusted, legitimate and experienced web design and development firm. This company should be helping you in your business endeavors. How can that company help your business succeed? Simply put, the company to be hired will help you in having a user-centered business website. Selling products or services online can effectively be done when you have the right business model. The perspective of your business should be in line with the information economy stage where the rise of computers and the Internet is the number one indicator.

According to this report, there are 4.95 billion users of the Internet daily. Yes, such a number is on a daily basis. What is the real implication? Concerning business, it is great if you will stabilize your company operation on the Internet. Boost the performance of your brand online. Your business goals can be attained when you have the best digital platform. That said, you are advised to embrace global branding. Do not limit your business operation within a small locality. Expand your business so that you can have a great chance of beating your competitors. Your competitors might be doing the same thing. The main key to have a competitive edge is through having a perfect business website.

Do you really need global branding? The answer is a simple yes. You need it because it can help you maximize the potential of your business to be recognized by a lot of people. For your business to stand out, you need lots of people to embrace it. Let many people love your company and brand by sharing testimonials, reviews, and other brand-related content. Your business can stand out through this technique. For sure, you will be able to have a well-boosted business performance when your business is patronized by a lot of people.

The rate of the return on investment (ROI) can be faster than ever when you are using the right tools and platforms. The best strategy you should be implementing is to strengthen your brand in a global marketplace. Gone are the days when business people had to rely on brick-and-mortar stores. At present, all you need is a business website to represent your brand online. Once your business and brand is popular on the web, there is a great possibility that you can be recognized as a great provider of effective solutions. This must be the focal point here. All you need is a strong connection with the audience for your business to have ROI as early as possible.

Further to say, there are more business opportunities when you have the best website. The bottom line is, boost your brand performance on the web, not somewhere else. Well, there are entrepreneurs who are still doing the old ways. What are the old ways? They are about the conventional techniques of promoting businesses. Paying for TV primetime or space on prints is a typical example. This is a costly approach, so to speak. That is why it can be a sound decision if you will just rely on digital approaches. Recognizing the positive impacts of the Internet on the different business sectors is quite important. For sure, you can succeed through this business methodology.

In terms of advertising and promotional budget, it is more practical and more efficient when you consider global branding. For sure, you can spend just a little amount of money but without compromising the needed quality of your branding approach. The main strategy is to ensure that your brand will be embraced in a global context. Your business, in this sense, should be contextualized according to its global capacity. The main requirement is for you to boost the presence of your brand online. That is why online branding and marketing is recommended by lots of people. This is a surefire approach for you to have more business opportunities.

What is brand identity? It is about the understanding of your potential customers in relation to the offered products or services. Brand identity has key concepts that are related to your brands existence. Through molding the perception of the audience with your brand, you can have a wonderful opportunity of having a well-boosted business undertaking. Many people will visit your site and as more leads are attracted to your business, more sales and revenues will be enjoyed by your company. The main secret? It is the perception among business people with respect to your company and business identity.

Making your brand a highly reputed one is possible when you have the best website to represent it. The end-result is awesome. You can be recognized by lots of people (leads) worldwide. As more people are going to use your website due to the domino effect in business, there can be more chances of converting more people into regular sales. Customer retention can be achieved as long as you are providing the best product or service to the customers. But then, it is quite challenging to realize this goal. Hence, you have to ensure that your brand is recognized in a way that such recognition is parallel to what your company is trying to convey.

There needs to be a balance between the quality of your products/services and the perception level among customers with your brand. To achieve this, all you need is a perfect tool on the Internet. Try to have a user-satisfying website. It is not easy to have a website that can really satisfy the users. However, it is doable but only when you have the right digital marketing firm. That firm should focus not only on creating an engaging website, but also on making your brand popular through proper search engine optimization, content marketing, and digital branding.

Improving brand identity can be done by boosting the perception among existing and potential customers. It is really important for the attainment of growth and success. The point of the matter is quite simple. You cannot excel in your chosen business category when you do not have the right web tools. In todays business landscape, it is crucially important to boost your brand identity level on the Internet. Certainly, you can hit your goals and objectives when your brand is highly recognized by many web users. Otherwise, it can be difficult for your business to attract and convert as many leads as possible. So, just implement the strategies related to global branding for your business to take a big leap towards sustainable progress and success.

The end of this discussion should be done this way. There are 4 short answers to the question: Why do you need global branding? First, you can save money for other business purposes. Second, there are more opportunities in business when you bring your brand to the global landscape. Third, you can have a more efficient ROI with global branding. Last but not least, your brand identity level increases dramatically when it reaches the global landscape.

Consequently, you should not fly solo. What is the implication? Do business with the help of a professional solution provider. For sure, you have a problem with how you can implement global branding strategies. Why not rely on the expertise of a company that is proven and tested? You have to hire the best and top-notch digital marketing company. Through this way, the results-oriented steps can surely be undertaken. Your business success depends on one thing the number of people to be attracted and converted into sales. Let your business shine through global branding.

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Definition Of Global Branding | Do You Really Need It? - jim o brien

Virology Specimen CollectionMarket: Overview

The virology specimen collection market has been anticipated to grow at a noticeable pace in the years to come. The growth in the market can be attributed to the rising count of blood donations and the growing prevalence of cervical cancer and human papillomavirus. Along with these factors, the increasing prevalence of viral diseases among people across the world is also serving as the growth driving factor in the market.

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The Babesia outbreaks and Zika virus, along with the announcements to include these in the test for virology specimen collection, are indicative of the requirement for different innovations in the virology specimen collection instruments, consumables, and technologies. Some other countries across the world have also taken initiatives for the checking of novel and emerging diseases.

The emerging-market around the world are providing innumerable opportunities for the market players because of their improving healthcare infrastructure and rising disposable incomes.

Virology Specimen CollectionMarket: Key Trends

The high-income countries around the world are using newer technologies on the back of increasing healthcare expenditure, blood safety awareness, and the rising count of the campaigns for blood donations. In addition to this, the lower and middle-income countries will also be adopting these novel technologies in the next decades.

The comparatively high cost of the advanced tests has boosted the increasing use of older and less effective tests, for example, first-generation ELISA. The test has been used in various parts of the world despite its limitation. The high costs of the virology specimen collection products serve as the key factor that is curtailing the growth impetus in the market. So, there is a crucial requirement to reduce the costs of these products in order to create their market demand otherwise it is estimated to hinder the market growth even in upcoming years.

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During the investigations of the diagnostics, different medium solutions are recommended in order to stabilize specimens for the detection of viruses and bacteria. It is expected to have a digital future of public health and there comes a crucial requirement to align the international strategies for evaluation and regulation. Along with these factors, there comes the need for the use of digital technologies, for example, digital epidemiological surveillance, future preparedness for the COVID-19 and some other infectious diseases, to strengthen the management of pandemic, interruption of community transmission, and rapid case identification. Thus, based on these factors, the market is likely to experience innumerable growth avenues in the forthcoming years.

Virology Specimen CollectionMarket: Competitive Dynamics and Key Developments

The key players dealing in the virology specimen collection market have been incorporating different development strategies to fuel growth impetus in the forthcoming years. Some of these market strategies include mergers and acquisitions, technological partnerships and collaborations, novel product introductions and approvals, R & D activities, strategic initiatives, training services, and regional expansion are adopted by these prominent players to establish a stronghold in the market.

For instance, BD has announced the CE Mark along with the launch of BD Vacutainer UltraTouch Blood collection set in June 2020.

Some key players in thevirology specimen collection marketare:

Virology Specimen CollectionMarket: Regional Assessment

The virology specimen collection market is bifurcated based on geographical locations in Europe, North America, Asia Pacific, and the Rest of the World. Among these geographical areas, the North America region is likely to hold the largest share in the regional market. This regional dominance is on the back of technological developments that include portable diagnostics. In addition to this, the rising adoption of NAT is also fueling growth impetus in the North American market.

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Virology Specimen Collection Market to Gain Significant Revenue in the Period of 2030 - Digital Journal

As much of the United States prepares for the transition to Daylight Savings Time on March 13, Microsoft Advertising has made time-zone alignment updates in its advertising platform.

Toprevent potential reporting discrepancies, Microsoft Advertising made updates to how time zones are set. Campaign time zones now come from account time zones.

Previously, advertisers could setthem separate campaigns and accounts, but this caused potential discrepancies due to differences in time zones. Now, the time is aligning across campaigns.

Along with the news of time-zoneadjustments, Microsoft Advertisings Shopping campaigns will roll out in new markets in Latin America during the coming weeks.

Shopping campaigns become available for advertisers inArgentina, Brazil, Chile, Colombia, Mexico, Peru, and Venezuela during the next few weeks. Advertisers also can extend Shopping campaigns to theMicrosoft Audience Networkas well.

Marketing with Purpose attributes, which initially launched in September2021, will become available globally.

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At the time of launch, there were 32 attributes within four categories of business based on Microsoft Advertising research. Each supports building trustwith brands such as responsibility, values, and inclusion. For example, attributes within Inclusion include Vegan, LGBTQ+ -friendly, Unisex, and Pet-friendly.

Multi-asset Audience Ads arebeing tested in a closed beta. The plan is to roll out seasonality adjustments for automated bidding this month. With this update, advertisers can create up to 16 images, up to 15 short headlines, upto five long headlines, and up to five descriptions, and Microsoft Advertising will automatically serve the best-performing combinations.

In addition, advertisers that import campaigns fromGoogle Ads now can also import their image extensions into search and audience campaigns via Google Import. These campaigns will automatically import to the associated campaign. Marketers will findthese images in your image library to use across other campaigns as well.

Products can be imported into Microsoft Merchant Center from Google Merchant Center. A draft store can be created through the Merchant Center.

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Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose 03/01/2022 - MediaPost Communications