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According to the latest wave of the Ipsos Essentials Survey 2022 conducted in 16 markets, the world is grappling with a 3 headed monster, with somewhat differing magnitude by region. For Indians & Chinese, Covid 19 is still the biggest monster; for most of the other parts of the world, Inflation is the biggest monster; Conflict in Ukraine emerged the biggest monster for Germany and Italy.

Speaking about the findings of the syndicated survey, which is a big draw among marketers, Archana Gupta, Country Service Line Leader, Market Strategy & Understanding (MSU), Ipsos India said, Ipsos Essentials report monitors how people across the globe navigate the new rules of engagement and the resulting impact on consumers state of mind, state of wallet and future intentions. Bridging the gap between consumers and marketers, the report is loaded with consumer insights that marketers will find extremely useful while catering to the needs of their key target groups in the altered external environment.

Concern around the ability to pay bills, by country

With Inflation impacting citizens around the world, the survey highlighted concern around the ability to pay bills, with 84% of urban Indians polled saying they were concerned about their ability to pay bills. Markets most concerned were of Brazil (89%), Italy (84%), South Africa (80%), Mexico (81%) and Russia (78%). Markets least concerned were of South Korea (53%), China (55%) and Japan (47%).

India has been seeing a constant surge in fuel prices, which in turn is slowly increasing the cost of living. Pandemic, loss of jobs and now inflationary pressures have impacted peoples lives and their daily choices. While a lot of our clients are also facing input cost pressures, pricing decisions will need to be taken carefully being sensitive to consumer realities, said Krishnendu Dutta, Group Service Line Leader, Innovation, MSU & Strategy3, Ipsos India.

Top trends

We are seeing a bounce back in those eating indoors in restaurants, about 52% globally, among the 16 markets polled in April 2022 and 44% of those polled globally claimed to be participating in travel activities.

Contrast it with March 2021, global participation in travel activities stood at 26% and even dining indoors in a restaurant was a dismal 25%.

Of course, while the covid restrictions are easing in most countries, consumers are taking measures to stay protected. Globally, 59% said they washed their hands regularly, 51% said they wear a mask outside their home, 38% claimed of maintaining physical distance, 28% said they clean and disinfect commonly touched surfaces, 24% avoided touching commonly touched surfaces, 19% avoided people outside their household and 17% avoided touching their face.

It is a cautious rebound and though it bodes well for the economy, consumers are still wary of resuming activities pre-covid, added Gupta.

Ipsos Essentials is a monthly syndicated survey conducted among consumers in 16 markets. A smart design that is fit for purpose Each week, Ipsos connects with 1,000 consumers per country as follows: Behaviors, emotions, expectations, and financial impact; Category usage/attitudes with optional brand deep dives, covering 25+ categories in the following 16 countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, South Korea, Spain, United Kingdom, and United States.

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84% of urban Indians concerned about their ability to pay bills: Ipsos survey - Exchange4Media

On the face, cricket fans may look like a homogenous mass. In reality, it is quite the opposite. Especially given the speed at which different media consumption has been penetrating the lives of cricket fans.

The young cricket fans of 2022 are not the ones who are satisfied with simply watching a game; engagement is what drives them. Fandom has changed, and fans have transitioned to experiencing sports (and cricket) differently. They have access to more information now than ever, at their fingertips and at a breakneck speed. What gives them an immense sense of gratification is the opportunity to actually be an active part of topical cricket conversations.

Given its 29-year-legacy in leading the game-around-the-game coverage, ESPNcricinfo has identified distinct and unique traits of cricket fans differentiating Diehards (fans glued to their phones throughout the day, as they boast their knowledge of the game) from MatchDayers (fans that devour cricket statistics and will give anything to engage with commentators for a personal high) and Story-seekers (Gen-Z fans that wait for novel, new-age video formats and look at the game from a unique perspective).

With this insight clearly at hand, ESPNcricinfo and iQOO have embarked upon a range of fan-oriented high-octane content for IPL 2022.iQOO, the new-age smartphone brand, has a clear objective: it seeks to empower fans while building unique and differentiated experiences for them. ESPNcricinfo has built upon this brand objective by launching content that keeps cricket fans at the core of its offerings.

For example; the iQOO ESPNcricinfo Biggest Fan Challenge. This one-of-a-kind competition gives MatchDayers a chance to do something they would treasure the most an opportunity to become a part of live cricket coverage on ESPNcricinfo T20 Timeout, the platforms flagship show. Fans can now go a step further and be a part of the topical coverage, while they engage and interact with leading experts from the ESPNcricinfo panel. With names like Ravi Shastri, Piyush Chawla, Ian Bishop, Daniel Vettori and Imran Tahir, the fans experience will become truly unforgettable as this will bridge the gap between them and their role models. They also get a chance to voice their opinions before the legends of the game.

Mohit Bararia, the first winner of this challenge asserts, It was immensely gratifying when I got a chance to feature on the live show; I got an opportunity to talk to Indian cricket legends like Piyush Chawla and this experience was something I enjoyed the most as a die-hard cricket fan.

Likewise, the Cric iQOO Social Edition is a case in brand integration at the deepest level; the platform has integrated the brand name and its identity within CricIQ, the much-loved social quiz that gives fans an opportunity to prove their trivia mettle and win big. Every week through the IPL, fans fight it out on ESPNcricinfos social platforms as they strive for the ultimate gratification a brand new iQOO smartphone!

Targeting Story-seekers, iQOO has also pitched in for a series of video content-driven associations, powered by sponsorship on ESPNcricinfo T20 Timeout, and two other exciting video initiatives are also in the pipeline. iQOO Z6 Pro 5G Fully Loaded Performer of the Day is a contemporary daily post-match offering, where leading voices of the game dissect the days best all-round performances.

Similarly, iQOO 9 Series 5G Champion Performers is a 9-video series hosted by actor and presenter Aparshakti Khurrana. This is a weekly video series that talks about celebrated IPL legends, their unbeatable records and unheard-of stories through all IPL editions so far. Aparshakti lends his signature style to each video and makes it a truly enriching experience for fans that love offbeat and timeless content.

Talking about this unique partnership, iQOO India CEO Nipun Marya says, Through this distinctive partnership with ESPNcricinfo, we are reaching out to millions of Gen Z and millennial cricket fans who love performance-centric and youthful content, similar to what iQOO offers to its consumers. Our collaborative programming goes beyond the usual and also presents the spontaneous, lighter side of cricket that Gen Z fans look forward to.

With this robust repertoire of content associations, iQOO and ESPNcricinfo have definitely ensured an elevating, exhilarating, and truly wholesome IPL season for all cricket fans.

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Fans emerge as winners this IPL with iQOO and ESPNcricinfo - Exchange4Media

Spawake, the strategic brand of KOS Corporation which is a beauty and cosmetic companies of Japan, has appointed actress Mouni Roy as its new brand ambassador, to refresh its brand identity in India. Centered in Spawakes new tagline Awaken your sea spa beauty, the revamped identity focuses on skin Brightening Solution through the launch of five new products.

Commenting on this occasion, Takuya Inami, Director & CEO, KOS Corporation India Pvt. Ltd. said, Spawake has always been at the forefront of addressing the skincare needs of the modern Indian women. With our extensive R&D, we are able to successfully infuse our Japanese expertise with the all-natural sea ingredients to launch products that help radiate the beauty of Indian women. We are very excited to announce the launch of our new Brightening Solution range with five new products. With Ms. Mouni Roy as our new brand ambassador, we are confident of deepening Spawakes connect with the modern Indian women. Her impeccable, naturally vibrant persona resonates with the nature based Spawake product range.

Elated with this association, Mouni Roy said, I have always loved Japan and its culture. And now, Im really excited to be associated with Spawake from the house of KOS which is one of the leading Cosmetics companies in Japan. Most important for me is to associate myself with a brand that walks the talk. I prefer all thing natural and Spawake offers exactly that with its sea-based natural ingredients in all its products. So, exciting times ahead for me and for you! Beautiful secrets from Japan have now come all the way home to us. Im looking forward to a long and beautiful association with the Spawake family.

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Spawake refreshes identity, appoints Mouni Roy as brand ambassador - Exchange4Media

To understand the new adaptations taken by the PR Industry, e4m PR and Corp Comm has come up with the PR Outlook for 2022 series, where PR industry stalwarts share their views on the shift the industry is experiencing towards digitalisation and AI, the transition, current trends, future of the PR industry, and more.

In this edition, we spoke to, Kunal Kishore, Founder-Director at Value 360 Communications, talks about how the podcast has become an important tool for PR professionals to communicate and how AI is helping in multi-media content distribution.

According to you, what are some of the upcoming trends in the PR industry? What are some of the opportunities and challenges you faced so far in 2022?

Technological adoption is perhaps the top trend shaping the industry and we have invested heavily in comms tech through ClanConnect. We are also developing new entities that leverage different innovations in communication.

We can expect influencer marketing to become central to all brand communication. We are also witnessing the continued rise of creators, who have proven time and time again that unique, relevant, and engaging content is the most engaging way to reinforce the brand-consumer connection in the digital age.

Finally, in keeping with the times, the PR segment has embraced more human-centric, meaningful conversations along with long-term associations and purposeful stories.

The safety of people and business continuity has been the most pressing challenges for all companies since the outbreak of the pandemic. At Value, we are standing by our clients and team members and supporting them in every way we can.

Almost every organisation heavily leverages the digital medium for industrial activities. How do you see the clients focusing on data customisation?

Digital platforms have become the native media for brands to reach different, unique stakeholders. PR professionals are looking at data customization to create multiple buckets of digital content using multi-media outlets. For instance, a new B2C brand foraying into India would use data in the form of podcasts, LinkedIn posts, and social media presence to educate customers about its value proposition. On the other hand, a B2B brand would disseminate its technical data through newsletters, white papers, case studies, etc for customers, industry peers, and investors to understand the brand and industry dynamics. Data customization, at the end of the day, boils down to the stakeholders who will consume content. There is no dearth of outlets for brands when it comes to the distribution of messages. The game, now, is all about customizing this information in a way that is most impactful for the end consumer.

The PR and Communications industry is now making its way in the age of podcasts. What are the advantages that the professionals can garner from the same?

While podcasts have been around for a while in the marketing landscape, they are now appearing in the PR scene. As brands look to make a mark on the industry through effective PR campaigns, podcasts contribute tremendously as a personalized communication channel that is non-intrusive yet highly impactful. PR professionals are increasingly using podcasts for relation-building, guest spots, engaging discourse, and other activities that put their clients on the map through a well-loved, new-age outlet.

How do you foresee the future of the PR industrywith the usage of ArtificialIntelligence?

AI-driven efficiencies are helping PR professionals in the age of multi-media content distribution. With ever-increasing communication channels, AI will be used to identify the best-suited way of storytelling for different stakeholders and channels. AI is already helping PR professionals enhance the impact of communication. It can also provide effective means to analyse data and strengthen the decision-making process. There are various ways AI can be used in the industry, and we are exploring the possibilities.

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AI is helping PR professionals enhance the impact of communication - Exchange4Media

Any firm must have a marketing strategy. It is described as the act or business of promoting and selling goods and services, which includes market research and advertising. The basic objective of every business is to attract clients and profit, and effective marketing may help you achieve that goal.

Marketing used to be restricted to billboards and banners, as well as cold calling potential clients. Because businesses are increasingly transitioning to the digital sphere, internet marketing has gotten a lot more attention. Businesses may now market their products or services to as many individuals as they want as long as they are connected to the internet. Try Spectrum Internet if youre wanting to digitalize your business and need a strong and dependable connection. By calling Spectrum Customer Service, you may learn more about their fantastic service and receive the plan of your choice. They are accessible, dependable, and effective in their work.

Now that you know how to use the internet to expand your business, lets have a look at some of the greatest internet marketing strategies you can use to market your brand more effectively.

Content marketing is a form of marketing that entails the development and distribution of online content (such as podcasts, blogs, and social media postings) that does not directly promote a brand but is meant to pique interest in its products or services.

Many other methods would be ineffective if content marketing was not used.

The following are some of the most important content marketing strategies that every company looking to expand should employ:

The act of publishing your article on another persons blog or website is known as guest blogging. Guest posting has several advantages, including:

Connecting with present and future consumers can be facilitated by having an industry blog and a company newsletter. Blogging is an important component of any digital marketing plan. It increases website traffic, provides new leads for your business, assists you in nurturing those leads, and gives you more insight into your consumer base.

Link baiting is a tactic for attracting organic, high-volume backlinks to a site by developing pages and digital content. This strategy enhances the likelihood of your website being linked to by other sites. These links then aid in improving the sites search engine results.

Connect baits entice websites to link to you on their own. It indicates that people are connecting to you due tothe excellent content on your website. As a result, this connection is one-way, which is far superior to link exchange, also known as reciprocal linking.

Email marketing is another very effective marketing method since it allows your company to communicate directly with both new and existing clients. You may segment your customers into different lists based on their interests and provide them highly targeted content via email marketing. From the correct subject line to images that resonate with your consumers and relevant information that helps your audience, email is the best channel for boosting engagement.

Email marketing is a low-cost, high-conversion marketing approach. It enables small businesses to contact new clients and increase income on a shoestring budget. It alsoassists larger companies in generating leads and engaging with their consumers on a wide scale.

Knowing what sort of information and links your subscribers are most likely to click allows you to tailor future emails to what you know performs best.

Youll gain a better notion of what connects with your subscribers and what doesnt by testing the aspects that impact your open rate (e.g., your subject lines and preview text, etc.). This will enable you to improve future efforts to increase open rates.

You can increase traffic to your site by raising your click and open rates, which will eventually lead to more sales and improved conversion rates.

Email automation is a strong marketing automation technology that allows you to use automated processes to send the correct message to the right people at the right time. Its ideal for lead nurturing and eventually driving sales from both new and existing customers.

SEO is described as the practice of increasing the number of visits to a website by ensuring that the site ranks high in a search engines list of results.

In the simplest words, good SEO boosts your online visibility. This means that the more people that visit your website, the more traffic youll get and the more chances will be there for you to sell your product or service to a broader audience.

The importance of SEO has increased dramatically in recent years. Adopting robust, high-quality SEO on a companys website and online media will benefit both the firm and its marketing efforts.

Internet marketing may help a company develop exponentially. The appropriate techniques may help you build your business, no matter how big or little it is. Content marketing, email marketing, and SEO are three of the most used online marketing tactics. These are not only beneficial but also necessary for the growth of any business.

Unable to type with boxing gloves on. Freelance organizer. Avid analyst. Friendly troublemaker. Bacon junkie.

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Some Important Internet Marketing Strategies - Hardwood Paroxysm