Archive for the ‘Internet Marketing’ Category

Agave Syrup Market Is Prognosticated To Witness A Surge In Its Growth, Forecast Till 2029 – Digital Journal

Global Agave Syrup Market: Overview

Agave syrup is gaining popularity among wide range of population owing to its diverse properties. Due to its sweet nature, agave syrup is widely used as a substitute for sugar in diverse food products. This aside, the syrup is also used in various beverages including tea, cocktails, and coffee. People from all across the world are growing its use in sauces, baked goods, and in dressings. This scenario depicts that the vendors from the global agave syrup market hold high demand avenues in the years ahead and the market will grow at noteworthy pace during the forecast period of 2019 to 2029.

The segmentation of the global agave syrup market is performed on the basis of type, category, distribution channel, and region. Based on distribution channel, the market for agave syrup is classified into online channels, convenience stores, supermarkets/hypermarkets, and others.

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Global Agave Syrup Market: Growth Dynamics

The global agave syrup market is growing on the back of increased demand from diabetic patients in the world. In recent period, the world is witnessing growing awareness about the adverse effects of consuming sugar. To avoid various health conditions such as obesity and diabetes, major population in the world is inclined toward the use of agave syrup as an alternative to sugar. This factor is working as a positive sign for the growth of the global agave syrup market. This aside, growing preference toward the use of clean-label products is stimulating demand opportunities in the market for agave syrup.

A considerable number of health conscious population from all across the world is increasing demand for products from the global agave syrup market. In addition to this, many vendors from the market for agave syrup are rolling out innovative products. This factor is boosting the market growth.

Global Agave Syrup Market: Competitive Analysis

The agave syrup market is moderately fragmented in nature. Presence of many regional players shows that the competitive landscape of the market for agave syrup is highly intense. To sustain in this high competition, players are executing various strategies. Several enterprises in the global agave syrup market are investing heavily in research and development activities. This move is helping players to advance their product quality. This aside, many vendors are growing efforts to strengthen their distribution channels. Owing to all these activities, the global agave syrup market is projected to show stupendous growth in the years ahead.

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The list of important players in the global agave syrup market includes:

Global Agave Syrup Market: Regional Assessment

The global agave syrup market is spread across five key regions, namely, North America, South America, Europe, Asia Pacific, and Middle East and Africa. Among the important regions, Asia Pacific is one of the dominating regions in the market for agave syrup. Agave syrup is gaining impetus as a flavoring agent among major population in this region. As a result, it is increasingly used in various food products such as confectioneries, baked goods, beverages, and dairy products. This aside, presence of considerable number of diabetic people is fueling the growth of the agave syrup market in this region. Thus, the vendors working in the market for agave syrup are gaining lucrative avenues from Asia Pacific.

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About Us:

TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

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Rohit BhiseyHead Internet MarketingTel: +1-415-520-1050Website:https://www.tmrresearch.com/

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Agave Syrup Market Is Prognosticated To Witness A Surge In Its Growth, Forecast Till 2029 - Digital Journal

Oil and Gas Terminal Automation Market Promising Growth and Opportunities Forecast 2020-2030 – Digital Journal

The oil and gas terminal automation market may experience good growth across the forecast period of 2019-2029 mainly due to the revamping of oil and gas infrastructure with the latest technologies and innovations. Oil and gas terminals are hubs that store and assist in the distribution of oil and gas to the vast expanse of end-users. The comfort and convenience offered by the oil and gas terminal automation systems may bring tremendous growth opportunities for the oil and gas terminal automation market.

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This oil and gas terminal automation market report analyzes diverse factors influencing the growth rate. Some major parameters such as key trends, competitive landscape, and the regional outlook of the oil and gas terminal automation market have been thoroughly studied and covered in this report. Market stakeholders can greatly benefit from this deeply scrutinized report on the oil and gas terminal automation market. Furthermore, this report also sees the oil and gas terminal automation market through the lens of the COVID-19 outbreak, thus giving a complete idea of the present market scenario.

Oil and Gas Terminal Automation Market: Competitive Assessment

The oil and gas terminal automation market has various players aiming for better sales. The oil and gas terminal automation market has local and international vendors offering customized and cost-effective oil and gas terminal automation solutions. The manufacturers in the oil and gas terminal automation market concentrate on research and development activities to discover novel insights that help in increasing the sales of the oil and gas terminal automation solutions.

Manufacturers in the oil and gas terminal automation market are focusing on strengthening the software mechanism by removing troublesome bugs and introducing novel updates to address other software issues. This aspect will enable the smooth and hassle-free functioning of oil and gas terminals.

Furthermore, the players in the oil and gas terminal automation market also focus greatly on activities like mergers, acquisitions, joint ventures, partnerships, and collaborations. This factor helps the players to establish their foothold in the oil and gas terminal automation market and eventually assures growth opportunities. Key participants in the oil and gas terminal automation market are Yokogawa Electric Corporation, TechnipFMC PLC, Siemens AG, Honeywell International Inc., Schneider Electric, Endress Hauser Management AG, ABB Ltd., and Emerson Electric Co.

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Oil and Gas Terminal Automation Market: COVID-19 Impact

The novel coronavirus pandemic has led to immense losses across the world with high transmission rates and expansive fatalities. It has also affected numerous businesses and sectors. The oil and gas terminal automation market is no stranger. Production facilities and manufacturing units are shut due to the lockdown implementations. Oil and gas activities are also non-operational. This factor has destabilized the growth rate.

Nevertheless, many countries are focusing on opening the economy by relaxing the lockdown norms. This has led to the opening up of various factories and units. Therefore, this factor will help the oil and gas terminal automation market to revive the growth rate.

Oil and Gas Terminal Automation Market: Current Trends

Due to the COVID-19 outbreak, minimal human contact has become necessary to prevent the spread. This aspect has prompted many oil and gas companies to move toward automation. Therefore, the need for automation across various oil and gas companies may prove to be a good growth generator for the oil and gas terminal automation market.

However, many companies still prefer manual automation due to the complex and hazardous nature of oil and gas terminal management. This factor may restrain the growth of the oil and gas terminal automation market.

Oil and Gas Terminal Automation Market: Regional Insights

The oil and gas terminal automation market is spread across North America, Europe, the Middle East and Africa, Asia Pacific, and Latin America. Asia Pacific may prove to be a substantial growth contributor across the forecast period due to the growing number of petrochemical projects across India.

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About Us:

TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

Contact Us:

Rohit Bhisey

Head Internet Marketing

Tel: +1-415-520-1050

Website:https://www.tmrresearch.com/

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Oil and Gas Terminal Automation Market Promising Growth and Opportunities Forecast 2020-2030 - Digital Journal

‘PR industry has transitioned into becoming an integral part of branding & marketing’ – Exchange4Media

Celebrating the contributions of women in the PR sector, exchange4media PR & Corp Comm is running a 'Women Achievers Series'. It will feature the journey, success and achievements of some of the top women leaders from the Public Relations and Corporate Communications fraternity as well as emerging women leaders of the industry.

Todays series features Abhilasha Padhy & Kiran Ray Chaudhury, Co-founders, 80dB Communications. According to them, there is a tremendous need to understand the contexts, backgrounds and experiences of the increasingly diverse workforce, and to be consciously aware of their thoughts, feelings and emotions requires empathy.

Excerpts from the interview:

Now that the industry is opening up workplaces and resuming operations from the office, what are the initiatives, measures and precautions that should be adapted/ taken to ensure a smooth transition?

In 2020, when the pandemic was still at an early stage, we were one of the first agencies to start WFH to ensure absolute safety for our teams. The early move to a WFH model helped us stress test our systems, to ensure business continuity in case the pandemic impacted mobility and access. Our early move in this aspect ensured a smooth transition for both our people and our clients.

Similarly, coming back to WFO has been a well-thought-out and planned process. Weve adopted a hybrid model since October 2021, which means our employees/colleagues are coming to office only on designated days of the week. While in the office, all of us follow the prescribed safety protocols such as masking and appropriate physical distancing. We are also advising our colleagues to stay back at home and take necessary care, if they display any symptoms.

The last 20 months have been trying for every professional, especially with the hybrid working model. How did you strike a balance between office work and household duties?

2020 has been a watershed year to say the least, transforming everything in its wake. In many ways, it has been an equalizer. While traditionally it had been mostly women working from home, 2020 made it WFH for everyone. Suddenly, the struggles and challenges it posed became apparent to all. It was challenging at first but slowly we learnt to juggle everything with the support of family members and office colleagues.

Women have been carving a niche for themselves and paving the way in the communications industry for the next generation of women leaders to follow. Tell us about your achievements and your contribution to the fraternity.

Abhilasha: It's been 20 years since I started my career in PR and it's been a very fulfilling journey.

I always wanted to pursue journalism. So after my graduation, I studied Mass Communications. I got the opportunity to intern with Mcdonald's at the peak of their meat crisis and loved every bit of the learning and the challenge. I knew then that being in PR was what I wanted to do.

The journey since then has been fantastic. Ive spent time both at the agency side and at corporates, which has added to my perspective and appreciation for both. I understand the need for processes on the one hand and the importance of agility and creativity on the other.

Kiran: In my 25 years of experience as a PR and communications professional, I spent the first 11 years of my career at Indias first tech-only PR agency, 20:20 MEDIA (now 2020 MSL) and the others being an entrepreneur, running two PR and marketing communications firms Aether Marketing and currently 80 dB Communications. I have always reveled working in teams and have had the good fortune of having great mentors and supportive colleagues. Im mindful of giving back by trying to bring the best out in the people I work with. I enjoy bringing creative ideas to the table and challenging the status quo by taking measurable risks.

Both: In all our years of being in the profession, we have seen PR evolve to take on a far more strategic, senior, and meaningful role. It has transitioned seamlessly into becoming an integral part of branding and marketing, something that needs to be accounted for in overall brand planning. Already riding a wave, the advent of social media and digital has only made PR more exciting.

Founding and running 80dB (in its seventh year now) has been the highlight of both our journeys. Its been literally like raising a baby but backed with experience.

What are the roadblocks that you have had to overcome to reach where you are today? What, according to you, are the makings of a leader?

The journey has been incredible, every day being a learning experience. What helped us sail through was the clarity of our shared vision and values. Our intention has been simple to help tech entrepreneurs and businesses grow in India using simple, clear and effective communications. We knew that strategies would be bespoke for every client, but having a basic value framework helped steer us in our desired direction.

Hiring the right talent was crucial, not only in terms of the right skills, but also people who would be as invested as us, in our overarching values. We were fortunate to meet with enthusiastic folks, and be able to put together a highly dedicated and professional core team, which has grown and evolved over the years.

One of the most important leadership skills is empathy. There is a tremendous need to understand the contexts, backgrounds and experiences of the increasingly diverse workforce, and to be consciously aware of their thoughts, feelings and emotions requires empathy. Especially in the wake of the pandemic, with changed work environments, health-related stress and fear, and personal grief in many instances, leading people at the workplace demands the ability to put oneself in anothers shoes.

At 80dB, building and nurturing collective team spirit is a shared responsibility. Being available to our colleagues, to lend a listening ear whenever needed, and to provide encouragement by celebrating each achievement and milestone, helps foster a sense of being in this journey together.

What would be your advice to the young generation?

Think before you act and begin with the end in mind. Begin each day, task, or project with a clear vision of your desired direction and destination, and then continue by taking steps to make things happen.Be curious and ask questions.Be willing to unlearn, relearn, and learn afresh. The world is changing at a very fast clip, and this ability will help you keep pace with the changes, and stay relevant despite the changes.

Make commitments and meet commitments.Invest in and make time to nurture and build relationships.

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'PR industry has transitioned into becoming an integral part of branding & marketing' - Exchange4Media

Mindshare India and GroupM ESP create campaign for Boost’s association with WCC – Exchange4Media

Boost, an HUL brand, has partnered with the world's leading mobile cricket game, World Cricket Championship (WCC). The brands latest campaign highlights the plight of women interested to pursue their career in cricket. Women who are interested in playing cricket in India have to navigate through obstacles of social sanctions and limited chances. Despite that, some go on to play the game at the highest level. The campaign highlights that on-field, there is only one language - performance.

To take this campaign to the masses, Boost has partnered with WCC which has over 170 million downloads and is available in multiple language commentaries including English, Hindi, Telugu, Bengali, Kannada, and Tamil. With a singular objective to decouple gender with performance in sports as a social narrative, Mindshare India and GroupM ESP have brought to life the proposition "Boost: Game Stamina Ka" wherein first-time-ever a unique game mode has been customized within World Cricket Championship 3 (WCC3).

The million+ gamers will take on the male squad with an all-female team to propagate the message that playing cricket just requires stamina and skill and is not based on the gender of the person. The integration juxtaposed alongside ICC Womens World Cup in New Zealand makes for a great backdrop to drive home the message.

Next Wave Multimedia CEO and Co-founder, PR Rajendran said, WCC is the worlds leading mobile gaming franchise and diversity, and innovation has kept it fresh after all these years. We brought in the womens cricket mode to bring further inclusivity. The game has witnessed more than half a million minutes of engagement from female gamers since the launch of the campaign. We are glad to have partnered with Boost, GroupM ESP and Mindshare India for this initiative which brings focus on womens cricket.

Ajay Mehta, Sr. Vice President - Mindshare Content+ & Partnerships said, We live in a cricket crazy nation, and we are proud to associate with this campaign that aims to break stereotypes. While the TV and Digital campaign drove home this brand messaging around stamina and performance, it was equally important to demonstrate the message in an engaging manner and at scale. Collaborating with Boost, WCC3 and GroupM ESP, we wanted to appeal to our audiences including women gamers in a unique & compelling way, with the ongoing womens world cup.

Subhamoy Das, Senior Business Director, GroupM ESP said, While the traditional campaign drives home the brand messaging around stamina and performance, it is equally important to demonstrate the message in an engaging manner and at scale. WCC3 makes for a perfect platform to do so when it comes to womens cricket with couple of millions established audience.

The campaign aims at breaking gender stereotypes in Indias favourite sport with its core message - "Game Ladke Ladkiyon ka Nahin, Stamina ka Hai", spreading the word that cricket is not a gender-based game but a game of stamina and skill. Thus, STAMINA BEATS ALL, which translates to '#AbPermissionNahiStaminaBolega"

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Mindshare India and GroupM ESP create campaign for Boost's association with WCC - Exchange4Media

Innovation, while being distinctive, is at the core of what we do: Moksh Chopra, KFC – Exchange4Media

KFC India recently gave its popular offering Rice Bowl an upgrade to make a new launch KFC Biryani Bucket with a quirky TVC campaign featuring actor Piyush Mishra. Moksh Chopra, Chief Marketing Officer, KFC India, shares that while the Rice Bowl has been a much-loved offering for consumers, this new innovation has been done in line with changing consumer preferences and demands for KFC. Chopra further shares the insights behind the new launch, the conceptualization and execution of the TVC campaign, new innovations, marketing strategy, retail footprint expansion and more.

Edited Excerpts

How do you ensure regular product innovation in line with changing consumer preferences? What are some key product innovations you are focusing on?

Innovation, while being distinctive, is at the core of what we do. Keeping up with the latest trends and consumer preferences, we continue to deliver craving products that are clutter-breaking and distinctively KFC, like the Tandoori Zinger, Double Down or Chizza, and now our latest offering - the KFC Biryani Bucket. Our endeavour is to design products that deliver familiar flavours to our consumers, but with a KFC twist.

Please tell us the consumer insight and inspiration behind the launch of the new Biryani Bucket.

We launched the KFC Biryani Bucket on popular consumer demand. Its a well-known fact that Indians love biryani; weve had consumers often wonder, ask, and suggest a Biryani variation on our menu to allow them to have both their favourites in one delicious meal at KFC. So we explored various recipes of chicken biryani and arrived at one that pairs best with the signature KFC chicken. The KFC Biryani Bucket brings together two dynamic flavours that Indians absolutely love KFCs signature fried chicken and flavourful Biryani rice. Keeping our ears to the ground and being attentive to our consumers preferences, we continue to expand our menu through interesting formats and flavours.

Walk us through the conceptualization and the execution process of the TVC campaign. In terms of response, what are the metrics that you are expecting?

As the leader in the fried chicken category, clearly, our consumers had been wanting to see our take on Biryani and thats exactly the concept we decided to develop for the campaign film around the product. We decided to say it like it is, and hence in the film you see the Colonel being pursued with the question of Biryani kab banaoge?. This is as authentic a treatment of the actual thought behind the product, from the laughter club, elevator to the tailor, everyone wanting to know when will the Colonel make a KFC Biryani. Thats when the Colonel resolves to design the biryani of everyones dreams and proudly holds up the KFC Biryani Bucket because KFC fans wanted it, and he made it happen.

The film went live on TV and digital and has received great traction so far. Consumer comments and feedback on our social channels, clearly show how KFC fans are enjoying both the long-awaited Biryani, as well as the candid TVC campaign.

Actor Piyush Mishra is part of the new campaign, so what are the synergies here?

Given the quirky concept of the TVC with consumers chasing the Colonel around town, we were looking for someone to aptly personify our consumers excitement as they asked the Colonel for a biryani. While we werent actively seeking a celebrity or a popular face, Piyush Mishra became an obvious choice given the ability to deliver a performance marked by his typical straight-faced humour. Who else could put the Colonel in a spot while asking about the biryani in the midst of a fit of laughter at a club? It all came together very well, and the Colonels chemistry with the actor is very evident and enjoyable in the TVC.

What are the challenges when updating and removing items from the menu? Krushers is no longer part of the menu?

We are committed to bringing new and distinct offerings to our consumers at KFC, and that is why our menu is ever-evolving. A lot of these changes depend on changing tastes and preferences, consumer demand and our market research. Ultimately, the goal is to make KFC more enjoyable for our consumers in line with their food preferences and to give them more options to choose from. As part of our beverage offering, consumers can enjoy Krush Lime and Mojito.

What is the media mix and marketing strategy that you are adopting for promoting the new launch? How different is it going to be your overall media mix?

We have always taken an innovative and out-of-the-box approach to talk to our consumers with integrated campaigns with a fair mix allocated to traditional and digital media. Our media mix includes traditional mediums like TV, Outdoors and Print; along with Digital & Social which form a major part of our media strategy. We use digital and social in 3 different ways. Firstly, for reach amplification of product and campaign. Secondly, its unique capability to create two-way engagement is something we use through social media, influencer collaborations and content. Consumers are also increasingly preferring to order KFC digitally on the KFC App, which is a third primary pillar.

What per cent of your sales comes from digital channels vs offline retail? Any plans for expanding your retail footprint?

A large percentage of our sales continue to come from delivery, takeaway (including our newly launched channel, Express Pick-Up, and a large chunk of this is coming from digital channels including our website and app).

We currently have 600+ restaurants in India, including expanding our footprint into cities such as Malda, Muzaffarpur, Bellary and Bhagalpur. Going forward, the focus will be to push further growth in the Indian market and widen our reach by expanding across tier 2 and 3 cities. We will continue to have a play through a mix of both equity and franchise-owned restaurants and fuel our long-term plan of growth and expansion in the country.

In an earlier interaction, you had mentioned thatKFCis observing a steady growth rate. Are your offline retail numbers back to pre-covid levels?

Despite Covid making it tough for restaurants to function at pre-covid levels, weve seen robust growth last year. We were agile in adapting to covid restrictions and working around them. Different channels such as contactless service, KFC to your Car/Bike service and KFCs 7 minutes Express PickUp helped in extending access to our consumers through the pandemic. And now as normalcy resumes, we are witnessing an increase in footfalls at our restaurants as well.

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Innovation, while being distinctive, is at the core of what we do: Moksh Chopra, KFC - Exchange4Media