Federal NDP, Liberals take a leaf from Obama playbook
OTTAWA Barack Obamas vote-getting days may be over, but the U.S. presidents campaign machinery and its methods seem destined to be a part of Canadas federal election in 2015.
New Democrats and Liberals, in a bid to catch up with the Conservatives long-held advantage in digital and data campaigning, have been looking south, to U.S. Democrats in particular, for advice on how best to fight the next election here.
From consulting former Obama staffers to sending trainees to work with Democrats in the U.S. mid-terms to outright imitation the Liberals and NDP have been amassing the newest tools of the trade to trot out for Canadas big day at the polls in 2015.
Were definitely going to see a lot of Obama tactics at play, says Jennifer Hollett, a potential candidate in Torontos University-Rosedale riding in 2015, who has been at the forefront of the NDPs efforts to modernize the partys campaign machinery.
The Liberals national director, Jeremy Broadhurst, also acknowledges his party has dipped deeply into the Democrats well of knowledge.
We closely follow developments in American political techniques as we do in a variety of different jurisdictions, Broadhurst says, adding Obamas people have much to teach Canadians on recruiting, engaging and mobilizing new volunteers to politics.
Toronto residents may have already had a bit of a sneak preview of Obama: the Sequel (North of 49th Parallel Edition). Peter Tanner, 32, works in Torontos financial sector these days but celebrated his 30th birthday working as a data analyst at Obama headquarters in Chicago on election night in 2012.
He wasnt the only Canadian expatriate working there either at least four other people among the approximately 50 members of Obamas analytics team were dual, Canada-U.S. citizens.
Its not magic, Tanner says whenever hes asked about whether Big Data can win campaigns. However, in close races, analytics can make a big difference, Tanner says, especially if political parties concentrate their data efforts on finding voters beyond the already declared supporters.
The 2015 campaign in Canada could well be close and it could turn on the ability of all parties to get tuned-out citizens to the polls, as Obamas team did in 2008 and 2012.
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Federal NDP, Liberals take a leaf from Obama playbook