Mediaboss Marketing

First author, Joy Lu, assistant professor of marketing at Carnegie Mellons Tepper School of Business.

Viewing platforms could launch consumer surveys to get a sense for how likely a viewer would be to plan their schedule around binging a certain show, she said. This is important because streaming media companies dont necessarily only want you to binge-watch on their platform. If you log back in at different times, you might see different ads, you may build loyalty to brand, and perhaps you keep your subscription longer. It could be beneficial for companies to want some of their content to be more bingeable and other content to be more spread out.

Robust findings also have important implications for online education consumption

The paper included multiple studies involving hundreds of participants that replicated results and also revealed new findings. The papers first experiment showed that people can and do actually plan their binging. The authors surveyed people online, asking them to think about how they would plan to watch a show they wanted to stream. Participants were asked to then create a calendar over the next six days, which let the authors see whether they would stack episodes together or spread them out. Most people created clumpy viewing plans, involving binging multiple episodes at a time. But they didnt stack all the episodes on one day, offering a different view of binging than the one predicted by a lack of self-control.

Another study gave participants a list of the top 100 television streaming series and asked half of them to classify the shows as more or less bingeable and the other half to classify the shows as independent vs. sequential. Not surprisingly, combining this data found that shows rated as highly bingeable were also rated as more sequential.

But the differences in plans to binge independent and sequential media were also replicated in how people approach streaming media in the form of online education courses. A separate experiment revealed that people are more likely to plan to binge a Coursera class if it is perceived to be more sequential. Taking this one step further, the authors analyzed real-world data from the Coursera platform and found that these plans to binge-learn accurately predicted viewing behavior in enrolled students.

The findings also resolve an apparent conflict with previous literature that finds that people often prefer to savor good experiences by delaying them and deriving additional pleasure from anticipation or spreading them out over time. The authors suggest that the prior work on this issue mostly involved independent experiences, such as going out to eat or going on vacations, which their theory also predicts would be less bingeable.

For a copy of the full Planning-to-Binge: Time Allocation for Future Media Consumption paper, please email Christine Clark at ceclark@ucsd.edu.

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Viewers Actually 'Binge-Watch' TV with a lot of Self-Control - University of California San Diego

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The fall of Vice: private equity's ill-fated bet on media's future - Financial Times

Estimated annual new HIV infections were 12% lower in 2021 compared to 2017dropping from about 36,500 infections to about 32,100according to new CDC data published today. The decline was driven by a 34% decrease in new infections among 13- to 24-year-olds, mostly among gay and bisexual males. HIV prevention efforts must go further and progress must be faster, however, for gains to reach populations equitably and for national goals to end the HIV epidemic to be reached.

According to CDCs latest estimates, annual HIV infections dropped from 9,300 in 2017 to 6,100 in 2021 among 13- to 24-year-olds. Declines among young gay and bisexual males (who account for roughly 80% of new infections in this age group) drove the trend, falling from an estimated 7,400 infections to about 4,900 during the timeframe.

Our nations HIV prevention efforts continue to move in the right direction, said CDC Director Rochelle P. Walensky, M.D., M.P.H. Longstanding factors, such as systemic inequities, social and economic marginalization and residential segregation, however, stand between highly effective HIV treatment and prevention and people who could benefit from them. Efforts must be accelerated and strengthened for progress to reach all groups faster and equitably.

Data suggest that improved reach of HIV testing, treatment, and pre-exposure prophylaxis (PrEP) has contributed to progress in HIV prevention among young gay and bisexual males.

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HIV Declines Among Young People and Drives Overall Decrease in ... - CDC

The feed broke, connections got cut off, the hosts seemed confused. It was inauspicious. It also was a black mark on the candidates supposed trademarks expert organization and a comfort with the vanguard of modern media.

It was bold. It turned out to be a mistake, radio host Erick Erickson emailed supporters about the mishap. It is recoverable. But it is a reminder that some things should be under full control of the candidate, particularly the launch day.

The risk for DeSantis is the prospect of the botched rollout forming a narrative and cutting against the very argument he is making to Republican primary voters that he is a competent alternative to the chaotic presidency of former President Donald Trump. The governor has been portraying himself in public speeches and private donor meetings as a controlled, low-drama politician who embraces many of Trumps policy positions without the trademark unpredictability. But on Wednesday, DeSantis who fiercely values control was the picture of disorder.

The governors team was quick to spin the moment as a sign of unprecedented enthusiasm for the 44-year-old candidate, with hundreds of thousands of Twitter users trying to tune into the event throughout the hour.

Hi, this is Governor Ron DeSantis. Im running for president of the United States to lead our great American comeback. We announced that on Twitter spaces earlier tonight and it broke the internet because so many people were excited about being on the Twitter space, DeSantis said in a hastily-recorded video that doubled as a fundraising pitch.

But in corners of the conservative press, including outlets pining for an alternative to Trump, there was little willingness to sidestep the face plant. The National Reviews Philip Klein called it a disaster.

The Florida governor entered the presidential race Wednesday to much fanfare polls showing him in second place, substantial money in supportive PACs and a record of Republican accomplishments. But his unconventional decision to launch his bid in a live chat on Twitter went awry when the talk failed to take off for more than 30 minutes, leaving supporters and listeners wondering when the governor would actually announce his campaign.

Once it started, the nearly hour-long event offered DeSantis an opportunity to deliver his stump speech and field easy questions from allies like Rep. Thomas Massie (R-Ky.) about the more controversial aspects of his record. It also, for all its problems, seemed to generate interest. His campaign spokesperson, Bryan Griffin, said the team raised $1 million online in one hour and top adviser Gennera Peck tweeted that more than 700,000 people had joined the virtual rollout more than triple the 200,000-plus people in the room later in the discussion.

But it also invited an onslaught of mockery, including from Trump.

Glitchy. Tech issues. Uncomfortable silences. A complete failure to launch. And thats just the candidate! a spokesperson for the Trump campaign sent out to reporters.

Trump world had been hinting that the former president would do something to potentially overshadow or distract from DeSantis launch, and there was speculation that Trump himself would even make a reemergence on Twitter Wednesday night. That didnt materialize. Instead, Trump watched the DeSantis roll out with some of his advisers, who were reveling in the technical difficulties and mocking the DeSantis team both publicly and privately.

By the end of the night, Trumps campaign released a video comparing Trumps announcement at Mar-a-Lago with the static and awkward beginning of the DeSantis Twitter event and a flurry of statements on everything from the Florida governors record to accusations his team swiped a line from a Trump State of the Union speech.

Ron DeSantis botched campaign announcement is another example of why he is just not ready for the job, said Karoline Leavitt, a spokesperson for the pro-Trump super PAC MAGA Inc., in a statement.

DeSantis original plan had been for him to do his first post-announcement interview on Fox News with Tucker Carlson, according to two people familiar with his plans. When the Fox News host was fired, the governor kept his commitment to the network. He appeared with fill-in host Trey Gowdy in the 8 p.m. hour although the cable news channel has seen evening viewership plummet since Carlsons ouster.

An official with DeSantis political operation said they couldnt confirm the details of the planning.

Gowdy poked fun at Twitters technical problems early in the interview, but also covered substantive issues with DeSantis, like inflation, China, abortion and immigration. DeSantis said he would declare a national emergency on his first day in office and mobilize all forces to rebuild the border wall. He talked about his plans to fire FBI Director Chris Wray and reorganize the weaponized Department of Justice. Neither Gowdy nor DeSantis discussed Trump by name.

As the night progressed, some Republicans did rush to DeSantis defense.

He was consistent, passionate and modern. He stood for what he believes in, said Dan Eberhart, a Republican donor and DeSantis supporter. DeSantis announced this way: Future focused and bypassing traditional media.

One attendee at a DeSantis donor event in Miami, meanwhile, said that the room was unmoved by the launchs problems. Instead, they were focused on raising a major sum of money that would put those problems on the backburner. At the Four Seasons Hotel, they congregated in a packed room, munching on finger food, mingling with top figures on the governors campaign, including former Nevada Senate candidate Adam Laxalt. DeSantis is expected to speak to the group tomorrow and there is expected to be a political briefing from the top advisers as well.

But the incident appeared likely to linger well past launch day, serving as a cudgel not only for rival Republicans, but Democrats looking ahead to the general election.

You never get a second chance to make a first impression! tweeted political media consultant Lis Smith, a Democrat. Which is why most presidentials agonize over the most minute details of a launch- the location, music, shot, program, speech, etc. Unfathomable that youd blow that *once* in a campaign free media op for whatever this was.

Alex Isenstadt and Daniel Lippman contributed reporting.

Originally posted here:
'It turned out to be a mistake': Botched rollout puts DeSantis on his ... - POLITICO

Suki is amid the cats socializing room, after having been rescued from a domestic violence situation, and she would benefit from a good home. PHOTO BY DAVID COOK

A lot of activity took place on Saturday, May 13 at Cheatham County Animal Control, as it was the final weekend of the first half of Mays Empty the Shelters program sponsored by the Kathy Bisselle Pet Foundation.

Those arriving on that set aside day were treated to an open house which included tours of the center, as well as provided food and drink. Also, five cats and three dogs were adopted during the event, as explained by Chonta Dillingham, the facilitys Intake and Adoption Coordinator. In fact, all adoption fees had been reduced for that sponsored occasion and was even completely waived on the celebrating weekend.

Yet as pointed out by adoption event coordinator Melodie Thomas, five dogs, five puppies, six cats and six kittens had found homes by the occasions last day, with hopes of more occurring before it was over.

Reducing fees is something that the center has done before, as Thomas explained. If a dog has been at the shelter for more than a month, theyll lower those required costs for the sake of finding it a home. Then, she said, efforts are made to publicize available animals on their part on Instagram, Facebook and even the personal pages of their volunteers.

However, Thomas emphasized their efforts to avoid having an animal acquired completely free. Thomas said they want those owners to know the importance of spending money for their pets and the need to provide them with vaccinations, veterinary care and needed medicines.

Thomas went on to point out Cheathams robust volunteer program, in which people come out to walk the dogs, as well as engage in dog-with-dog socializing play groups. Then she said, volunteers come in to love on and socialize their cats, with kittens even taken to homes by fosters, giving them time outside the shelter environment. She said these very activities are changes that occurred in the last few years and reflect improvements that are implemented annually.

Concerning improvements, Director Brittany Sellers explained that new kennels will likely arrive in about a month. She said they have been made possible through the nonprofit Saving Cheatham Animals Mission Possible (SCAMP), whose president coordinated with Cheatham County Mayor Kerry McCarver and herself to arrange its needed funding. For this reality, Sellers complimented the mayor and said, Were really lucky to have our nonprofit.

Such assistance is a clear benefit, especially with 1,200 animals passing through their doors last year. Sellers said those numbers were virtually equal, cats vs. dogs. Of that total only 11 had to be euthanized, creating about a 98 percent save rate. Sellers said that amount is low enough to keep Cheatham Animal Control designated as a no-kill shelter.

Weve worked really hard for those numbers, Sellers said. With a staff of 10 we do a lot.

Sellers said with supportive staff and looking toward an improving future, she couldnt help but say good things are happening on behalf of precious animals.

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Cheatham Animal Control holds successful adoption event - Main Street Media of Tennessee