Archive for the ‘Media Control’ Category

The CDC hopes Harry Potter, Wonder Woman, and Neo can actually convince people to wear masks – The Verge

Wearing a mask is one of the easiest things individual people can do to help prevent the spread of COVID-19, and the Centers for Disease Control and Prevention is partnering with WarnerMedia in the hopes that fan-favorite characters like Harry Potter, Wonder Woman, the Joker, and Imperator Furiosa can convince people to mask up.

The ad, which was created by a partnership between WarnerMedia, the Ad Council, and the CDC, features a wide variety of WarnerMedia characters from iconic films but with digitally inserted masks.

Whether its heroes (like members of the Fellowship of the Ring or the Justice League) or villains (like the Joker doing his iconic stair dance), everyone masks up. Even the murderous clown demon Pennywise from It sports a mask albeit, a creepy, clown-faced one.

According to AdAge, the ad will run across the US in donated media time, and its free for broadcast and digital news outlets to use. WarnerMedia, of course, will run the commercial on its own channels and platforms, including HBO and Turner TV channels.

Recently released guidance from the CDC actually recommends doubling up on masks, with a cloth mask worn over a surgical one for better protection. Alternatively, the agency advocates that people tie the ear loops on their surgical masks so they fit tightly.

Lets get back to doing our favorite things, the ad reads, whatever that might be.

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The CDC hopes Harry Potter, Wonder Woman, and Neo can actually convince people to wear masks - The Verge

BBTVs YoBoHo Teams up with Allroll to Launch Content on Roku TV and Amazon Fire TV – MicroSmallCap

VANCOUVER, BC,Feb. 11, 2021 /CNW/ BBTV Holdings Inc. (TSX:BBTV), a media-tech company that uses technology-enabled solutions to help content creators become more successful, announces that its wholly-owned subsidiary, YoBoHo Digital Content provided the following important updates:

Allrolls unique platform allows BBTV to not only build and deploy video apps to top streaming platforms but also provides the ability to offer its advertisers additional ad placements, and targeting resulting in higher-performing campaigns.

Roku and Amazon Fire TV are notably some of the top video streaming platforms today featuring content for a considerably large number of active users, commentsHitendra Merchant, CEO, YoBoHo. Were excited to be able to reach out, acquire and sustain this audience with Allrolls expertise in marketing our premium kids content curated for preschoolers, along with snackable content from YouCurious? And Cooking Co. for an older audience.

BBTV Holdings Inc. (TSX:BBTV) is a media and technology company headquartered in Vancouver, Canada. The companys mission is to democratize content by leveraging its proprietary technologies to drive viewership and monetization for content creators of all sizes. From individual content creators to global media companies, BBTV monetizes the media of content creators through end-to-end management, distribution, and monetization solutions, powered by its innovative VISO Platform, including related proprietary technology, while allowing content creators to focus on their core competency content creation. In August 2020, BBTV had the second most unique monthly viewers among digital platforms with more than 600 million globally, who consumed more than 50 billion minutes of video content, the most among media companies*.www.bbtv.com

*Calculations and classifications made by BBTV based onAugust 2020data from Comscores reports from its top 12 countries. Each report is titled, Comscore Video Metrix Media Trend Multi-Platform Top 100 Video Properties Report.

YoBoHo New Media Private Limited, a subsidiary of BBTV Holdings Inc. (TSX:BBTV), is a global digital media company that specializes in creating, distributing and licensing original content in the kids & family, lifestyle and education verticals. YoBoHo owns & operates HooplaKidz, the leading digital-first producer of high-quality original content for kids and families all over the world. Today, YoBoHos library is available in 14 languages and its content is distributed across various leading digital platforms, including YouTube, Amazon, Apple TV, Roku, and YoBoHos mobile app: HooplaKidz Plus.https://www.yoboho.com/

Allroll is a CTV/OTT agency and marketing platform for channel owners. It allows them to reach the audience through multiple relevant channels on Roku and place ads in front of millions of viewers, target them through demographics, interests, location, multiple devices, and other parameters. Allroll helps advertisers to optimize ad campaigns, drive more installs, and spend less.

This press release contains forward-looking information within the meaning of applicable securities laws, which reflects BBTVs current expectations regarding future events including that the use of Allrolls services will increase viewership and drive more installs, that the Roku, Amazon Fire TV and Android audiences will be acquired and sustained, the use of BBTVs technology-enabled solutions to help content owners become more successful, and BBTVs mission to democratize content by leveraging its proprietary technologies to drive viewership and monetization for content creators of all sizes. There can be no assurance that any forward-looking information will be achieved. Forward-looking information is based on a number of assumptions, including but not limited to assumptions regarding the continued performance of Allroll and various streaming services, the anticipated continuation of content consumption and changes and trends in our industry, the global economy, and the digital marketing industry, and are subject to a number of risks and uncertainties, many of which are beyond BBTVs control, and which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward-looking information. Such risks and uncertainties include, but are not limited to, the risk that our assumptions may be incorrect, the services provided by Allroll may not yield expected results, technology may not perform as anticipated or achieve expected results, that content creators, viewers, marketers and advertisers may not behave as anticipated, and that future revenue may not be realized, as well as the factors discussed under Risk Factors in the final prospectus of the Company dated October 22, 2020. The Company does not undertake any obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

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BBTVs YoBoHo Teams up with Allroll to Launch Content on Roku TV and Amazon Fire TV - MicroSmallCap

Viant, the ad tech company that bought MySpace, sees shares surge 90% in IPO – CNBC

Chris and Tim Vanderhook, COO and CEO of Viant.

Viant

Viant Technology, the latest ad tech company to go public, saw shares pop more than 90% after the company launched its initial public offering Wednesday.

Viant operates a demand-side advertising platform, or DSP, called Adelphic. It was priced at $25 per share, but opened at $44, and closed the day at $47.72. The company debuted on the Nasdaq under the symbol "DSP."

It's the latest public entrant to a hot ad tech market. The company's IPO comes roughly two weeks after digital ad company Taboola said it planned to go public via a merger with ION Acquisition Corp, a special acquisition corporation (SPAC). In December, sell-side advertising platform PubMatic also launched its IPO. And Kubient, another player, went public in August of last year.

A recent note from MKM Partners said ad-tech IPOs have had a mixed track record in the public markets, but that there has been a resurgence lately with PubMatic and Magnite getting a "warm reception" from investors.

Viant was launched by brothers Tim, Chris and Russ Vanderhook in 1999. The company acquired social networking company Myspace in 2011. Later that year it helped start connected TV platform Xumo, which was acquired by Comcast last year.

Time Inc. bought a 60% stake in Viant in 2016, which Meredith acquired via its own acquisition of Time in 2018. The Viant founders took back control of the company in 2019.

The company, which has about 300 employees, competes with players like The Trade Desk and with part of Google's ad tech business. The software is used by marketers and their ad agencies to centralize buying, planning and measurement of advertising across channels like desktop, mobile, connected TV, streaming audio and digital billboards, the company said in its S-1 filing ahead of the IPO.

Viant COO Chris Vanderhook said the company had a "tremendous" year in 2019 before getting hit by the broader Covid-related ad slowdown last year.

"I would say the opportunity in front of us in the market is this programmatic opportunity," he told CNBC in an interview Wednesday. "It is growing really fast, over 20% a year. However, the total U.S. ad market today is about $200 billion. Only about 40% of that is bought programmatically or through software."

Viant says its DSP is well-positioned as a "people-based" platform, versus one that's based on cookies, which use personal data stored in your web browser. Google plans to deprecate its support for third-party cookies in its Chrome browser by next year. Viant, instead, says it uses "real-world identifiers" to identify customers. For instance, the company says it links information like email, name, address and phone number to digital identifiers like a mobile advertising ID or location. This helps Viant target digital ads to the right audience.

CEO Tim Vanderhook added that whereas some DSPs focus squarely on buying, the company has integrated data and measurement capabilities into its software, making it "really sticky" with clients.

MKM Partners wrote in their recent note that they believe the company's focus on "people-based marketing" and tailwinds in programmatic advertising and connected TV are "clear sustainable investment positives."

But they also pointed out some risks, saying that it had a "lumpy 2020," with significant annualized revenue declines and "somewhat of a slow recovery." They also noted the fragmented competition in the ad tech space from companies like The Trade Desk and Google.

Disclosure: Comcast is the owner of NBCUniversal, the parent company of CNBC.

Nominations are open for the 2021 CNBC Disruptor 50, a list of private start-ups using breakthrough technology to become the next generation of great public companies. Submit by Friday, Feb. 12, at 3 pm EST.

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Viant, the ad tech company that bought MySpace, sees shares surge 90% in IPO - CNBC

First Apple TV+ AR app launches with For All Mankind backstory through mixed reality – 9to5Mac

Apples rumored augmented reality experience for Apple TV+ has arrived in the form of For All Mankind: Time Capsule. The standalone iOS app is built using Apples ARKit framework and even includes exclusive experiences for the latest iPad Pro, iPhone 12 Pro, and iPhone 12 Pro Max.

For All Mankind: Time Capsule takes place in the decade between the first and second season of the space drama that plays out on an alternative historical timeline. The app lets you interact with virtual objects from a box of items placed in the real world through the lens of your iPhone or iPad. The app uses sound and music to enhance the story. Through the experience, you see the world from the perspective of a teenage Danny Stevens, the son of astronauts Tracy and Gordo Stevens in the series.

AR presents a new and exciting opportunity to bring the world of For All Mankind literally into the homes of the audience in a way that hasnt been possible before, said Ron Moore, creatorand executive producer of For All Mankind. I was intrigued from the very beginning at the idea that we could use AR to immerse the audience in the alternate history aspect of the series,explaining and illustrating some of the historical events and technological advances that are implied in the show but which we never had a chance to fully present. Using this technologyallows the audience to immerse themselves into the series by interacting with objects, people and media in an impactful and meaningful way that will bring them even closer to world wevecreated.

An older Danny, played by Casey W. Johnson, takes on a more prominent role in season two. For All Mankind Time Capsule casts Johnson alongside Michael Dorman as Gordo Stevens, Cynthy Wu as Kelly Baldwin, and Krys Marshall who plays Danielle Poole and narrates the opening of the app.

For All Mankind fans will appreciate elements in the AR experience like social studies homework that echoes the alternate timeline in history in which the show takes place, and there is even a newscast anchored by the same anchor who appears in the FAM universe.

While Time Capsule is meant to add to the story in between seasons of For All Mankind, you dont have to be caught up on the Apple TV+ series to enjoy the AR app. For instance, as you progress through the timeline in the augmented reality app, you interact with an Apple II computer (which makes a cameo in season two) thats capable of a dreamed-up predecessor to email called d-mail for digital mail. Theres even a text adventure space game for the Apple II.

For All Mankind: Time Capsule is available today in the US on the App Store. The AR app will come to more regions soon. As mentioned, users with the latest iPad Pro, iPhone 12 Pro, and iPhone 12 Pro Max can experience additional content in the app that relies on LiDAR sensors only offered on these devices.

For All Mankind season two premieres on Apple TV+ on February 19. New episodes will be released weekly on Fridays. Read our spoiler-free review and interview with the cast and creators while you wait for the first episode!

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First Apple TV+ AR app launches with For All Mankind backstory through mixed reality - 9to5Mac

Six Days in Fallujah, one of the most controversial games of the 2000s, returns – Polygon

Six Days in Fallujah, the controversial shooter set during the Iraq War, is finally coming out, nearly 12 years after it was first announced. According to a news release from the games publisher, the tactical game will be based on true stories gathered from members of the military as well as Iraqi civilians who lived through the Second Battle of Fallujah in 2004.

Developing the title is Highwire Games, a company created by Jaime Griesemer, game designer for the Halo and Infamous franchises. Hes joined by Marty ODonnell, audio director and composer on Halo and Destiny, as well as by Bungies former design director, character, vehicle, and weapon artists. The team also includes Jared Noftle, co-founder of Airtight Games (Murdered: Soul Suspect, Dark Void).

Victura, a company founded by former Bungie vice president Peter Tamte, will publish the game. Tamte was also involved in the original version of Six Days in Fallujah.

Six Days in Fallujah was originally announced in 2009. At the time, it was in development as a third-person shooter at Atomic Games for PlayStation 3, Xbox 360, and Windows PC, and Konami planned to publish it. Shortly after the games original announcement, however, multiple groups came forward to criticize the concept of the game. That backlash, which made the rounds of international media, eventually led to publisher Konami dropping out.

After seeing the reaction to the video game in the United States and hearing opinions sent through phone calls and e-mail, we decided several days ago not to sell it, a Konami spokesperson told Japanese newspaper Asahi at the time.

Atomic Games shuttered in 2011, after releasing the game Breach.

Highwire Games version of Six Days in Fallujah is coming to unspecified console and PC platforms in 2021. It will be a tactical first-person military shooter.

The city of Fallujah was originally taken and held by the United States military during the early weeks of the 2003 Iraq War. In 2004 the city became a hot spot, drawing in fighters from around the country and beyond. Fighting there cost countless civilians and insurgents their lives. The fractious state eventually led to the death of several private military contractors from Blackwater USA, their bodies mutilated and dragged through the streets. The image of their corpses hung from a bridge were widely shared by the international press, helping to make the city a focal point of the occupation.

A siege of the city in April 2004, known as the First Battle of Fallujah, proved inconclusive. Coalition forces which included U.S., British, and Iraqi units redoubled their efforts in November of that year with Operation Phantom Fury. Also known as the Second Battle of Fallujah, official records indicate more than 13,000 ground troops faced off against approximately 4,000 dug-in insurgents.

Thousands more civilians were trapped in between. The result was some of the fiercest urban fighting for Western forces since the 1968 Battle of Hu in Vietnam and an estimated 800 civilian deaths, according to the International Red Cross.

The engagement is mired in conflict, not the least of which is the contested legality of the Iraq War itself. Firsthand accounts indicate that Coalition forces prevented military-aged males from leaving the city ahead of the Second Battle of Fallujah, thereby contributing to civilian deaths. Others maintain that white phosphorus munitions were used as offensive weapons in combination with high explosives, which could put Western forces at odds with the modern rules of war.

Sometimes the only way to understand whats true is to experience reality for yourself, said former Marine Sergeant Eddie Garcia, who was quoted in Thursdays news release. Garcia originally proposed the idea for Six Days in Fallujah in 2005. Not only did he participate in the battle, but was wounded during the fighting.

War is filled with uncertainty and tough choices that cant be understood by watching someone on a TV or movie screen make these choices for you, Garcia continued. Video games can help all of us understand real-world events in ways other media cant.

In a nod to Six Days in Fallujahs past controversies, developers issued the following statement in addition to their news release.

Throughout history, weve tried to understand our world through stories of events that happened to somebody else. Six Days in Fallujah asks that you solve real-life challenges from one of this centurys toughest battles for yourself.

We believe that trying to do something for ourselves can help us understand not just what happened, but why it happened the way it did. Video games can create insight and empathy in ways other media cannot.

More than 100 Marines, Soldiers, and Iraqi civilians have shared their stories with us, so you can participate in them through this unique, interactive medium. We hope that experiencing their extraordinary moments of truth will give each of us a new perspective into a conflict that has shaped so much of our century, as well as the people who have sacrificed so much because of it.

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Six Days in Fallujah, one of the most controversial games of the 2000s, returns - Polygon