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As protesters massed on the streets of Phoenix, President Trump on Tuesday unleashed a vitriolic, 76-minute speech mocking those who considered his response after the Charlottesville white supremacist march as racist, adopted racially charged language and hinted that he would pardon former Arizona Sheriff Joe Arpaio, long accused of brutality against Latinos.

He re-read for more than 16 minutes the remarks he had uttered after violence in Virginia claimed the life of a woman protesting the white supremacists, omitting his remarks in which he said that both sides were to blame and occupied the same plane in his view.

The words were perfect, he said.

But even as he sought to dismiss one racially fraught controversy, he ignited another with words that seemed to promise a pardon to Arpaio, who last month was convicted of contempt of court for refusing to halt his habit of stopping Latinos based solely on a suspicion that they might be living in the United States without proper papers.

Do the people in this room like Sheriff Joe? Trump asked a crowd of thousands in the Phoenix Convention Center of Arpaio, who served 24 years as Maricopa County sheriff before being defeated in November. So was Sheriff Joe convicted for doing his job?

But you know what? Ill make a prediction: I think hes going to be just fine, Trump said, eliciting a roar. But I wont do it tonight because I dont want to cause any controversy. He added that Arpaio should feel good.

Trumps words on Arpaio, as well as his repeated suggestion that it was time to return to law and order, carried the whiff of past campaigns, such as those carried out by George Wallace, the segregationist presidential candidate and governor of Alabama.

And they suggested that it was folly for Republicans to wish for the one thing many keenly wanted for Trump to revert to the moderate, sober president who only 24 hours earlier had acknowledged the need to change his mind on Afghanistan with a patient speech. It was clear on Tuesday, in both Trumps rhetoric and his freewheeling, far more enthusiastic visage, that the president who came to office tossing jaw-dropping assertions at voters would continue to favor that approach as president.

He saved his greatest criticism for the media, whom he blamed for misconstruing his remarks after Charlottesville. His supporters backed him up by screaming at reporters at the rally.

Its time to expose the media for their role in fomenting divisions in the country, Trump declared.

They are trying to take away our history and heritage were smart people and these are truly dishonest people.

He added: I really think they dont like our country. The only people giving a platform to these hate groups is the media itself.

For all the mockery and bluster the president put forth, however, there was a subtext of political fear.

Recent polls have indicated that even among Republicans, Trump is losing strength. The president was introduced Tuesday with a bevy of friends Vice President Mike Pence, preacher Franklin Graham, Martin Luther King Jrs niece Alveda King and Housing and Urban Development Secretary Ben Carson.

Their multiracial tableau seemed intended to bolster the presidents image. When he took the stage, Trump took pains to try to recreate the silent majority who he has long said delivered him the presidency.

The media can attack me, but where I draw the line is where they attack you, he said, after almost half an hour of defending himself.

He described his supporters as honest, hard-working, taxpaying Americans whose dreams he shared.

You always understood what Washington, D.C., did not our movement is a movement built on love, he said.

The protests that greeted Trump in Phoenix were largely peaceful, although later in the night the actions grew more violent and tear gas was fired.

Still, the signs of division were many. When Trump traveled from his first stop at an immigration facility in Yuma to Phoenix, Arizona Republican Gov. Doug Ducey greeted him at the airport. But he did not attend the rally.

Gov. Duceys focus has been working with law enforcement toward a safe event in downtown Phoenix, his spokesman said in a statement to the Arizona Republic.

Trump did his best to sow division elsewhere in the states politics.

Beside the explosive possibility of pardoning Arpaio, Republicans here feared that Trump would use the occasion to endorse a challenger to GOP Sen. Jeff Flake, a longtime nemesis.

Trump last week praised the sole Republican challenger at the moment, former state Sen. Kelli Ward, and many worried that he would ignite an internal party conflagration that would deliver the Senate seat to Democrats.

He did not endorse Ward or any of the other candidates considering the race but mocked Flake and the states senior senator, John McCain, even after the Republicans recent diagnosis of brain cancer.

Raising the subject of the failed GOP effort to repeal and replace Obamacare, Trump repeatedly noted that the Senate fell just one vote away from victory after seven years of everyone proclaiming repeal and replace. One vote, he said, referring to McCain.

At that, a member of the audience screamed traitor, seemingly referring to the Navy veteran who spent years as a Vietnam War prisoner before going into politics.

Trump, adopting a sarcastic tone, characterized Flake as an inconsequential senator.

Nobody wants me to talk about him, Trump said. Nobody knows who the hell he is. See, I havent mentioned any names and now everyone is happy.

The president arrived in a state he won handily nine months ago with his administration reeling, most recently at his own hand.

The president, top aides and family members remain embroiled in a special prosecutors investigation into Russian influence in the November election. Unified Republican control of Washington has led to few if any major legislative victories, although he claimed again Tuesday to be the most successful president considering his first six months.

A poll released in Arizona this week said 74% of Republicans supported Trump, meaning he has lost a significant quarter of his own party base.

For any previous president, that would have meant buckling down and working with Republican leaders in the Senate and the House.

Instead, true to form, Trump on Tuesday criticized the GOP leaders on Capitol Hill, obliquely. He also did something worse: Not until more than an hour into his speech did he mention with any detail his own partys prime desire this fall tax reform.

It was a passage replete with the Trump approach. First he blasted a threatened Republican senator, Flake whose loss would give Republicans only 51 seats, the thinnest majority and then he suggested that Capitol Hill do his bidding.

We need the help of Congress, he said. Delivering no detail, he added, Were giving you the biggest tax cut in the history of the country.

Kurtis Lee and Jaweed Kaleem

Times staff writer Kurtis Lee contributed to this report from Phoenix.

cathleen.decker@latimes.com

@cathleendecker

The latest from Washington

Updates on California politics

UPDATES:

9:50 p.m.: The article was updated with details from Trumps rally in Phoenix.

3:25 p.m.: The article was expanded and updated with additional details of Trumps visit to Arizona.

The story was first published at 9:30 a.m.

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Trump fills Phoenix with racially charged language, accusing media and fellow Republicans of failings - Los Angeles Times

After a turbulent 17-day vacation at his golf club in New Jersey, Donald Trump is back in Washington and back at his attacks on the dishonest fake news media aka non-Fox News and non-alt-right news outlets.

In his latest, Trump tweets Thank you. The very dishonest fake news media is out of control! It was a reply to someone identified as Aroliso, who wrote Every single day the #FakeNews media try to take you down.. You never falter, you always stand strong! Aroliso spent the weekend tweeting photos of First Lady Melania Trump and of Trumps inauguration.

Trumps latest twitter tantrum may have been triggered by the torching he got over his initial response on Sunday to the collision between the U.S. Navy destroyer USS John S. McCain and a tanker that left at least 10 sailors missing. Thats too bad, the president said when asked about the incident, according to the pool report. In among this mornings spewing against the media was Trumps d-over on that response: Thoughts & prayers are w/ our @USNavy sailors aboard the #USSJohnSMcCain where search & Rescue efforts are underway.

In his Monday morning tweet stream Trump also gave a shout-out to Jerry Falwell, who appeared on @foxandfriends, saying he was fantastic. The Fake News should listen to what he had to say. Thanks Jerry!

The presidents latest tweets come as he returns to work in DC, following a storm criticism following his more than one side to blame comments over the violence at a white supremacist rally in Charlottesville, the dismissal of White House Senior Strategist Steve Bannon, and his fire and fury comments re North Korea.

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Donald Trump Slams Dishonest Fake News Media On Return To Washington - Deadline

President Donald Trump tweeted that "the Fake News should listen to what [Jerry Falwell] had to say." | Pablo Martinez Monsivais/AP

By DIAMOND NAGA SIU

08/21/2017 10:36 AM EDT

President Donald Trump railed against fake news Monday after Jerry Falwell Jr. defended the presidents comments on the violence in Charlottesville, Virginia.

Jerry Falwell of Liberty University was fantastic on @foxandfriends, Trump tweeted. The Fake News should listen to what he had to say. Thanks Jerry!

Story Continued Below

Falwell Jr., the universitys president, went on Fox to praise Trumps comments on white supremacists and counter-protesters that clashed in Charlottesville.

I think he was very clear who the culprits were, because he called out the Nazis, the white supremacists, the KKK members by name, Falwell Jr. said. He didnt call out the ones who committed violence on the other side by name he never mentioned Antifa, he made it clear that there was no moral equivalency between the two.

Falwell Jr. also said that, as someone who knows Trump well, he could attest that the president does not have a racist bone in his body.

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Trump also posted another tweet five minutes later to thank a follower that defended him, while using it as another opportunity to further his point.

Thank you, Trump said to the account admiring how he never backs down from people trying to take him down, the very dishonest Fake News Media is out of control!"

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Trump: Fake news media is 'out of control' - Politico

The last year has seen digital ad spend dominate the marketing conversation and not often for the right reasons. There seems to have been one issue after another, from the YouTube brand safety scandal to Facebooks measurement errors and the media transparency concerns raised by the Association of National Advertisers (ANA) report.

What has exacerbated these is the lack of understanding among marketers when it comes to their media investments, which was clear in the reaction to all three issues. Those that pulled their ads from YouTube seemed to have no idea how their ads could have appeared next to content from white supremacists. Similarly, few had any idea about agency kickbacks, with most claiming ignorance.

And very few have openly admitted there is a problem. Procter & Gamble (P&G) is one of barely a handful of brands to have admitted to errors and to have been vocal about the need for change. Ask any other marketer and they quickly change the subject.

READ MORE: Mark Ritson P&Gs Marc Pritchard has made the biggest marketing speech for 20 years

Unsurprisingly, few in the industry thought anything would actually change. Facebook and Google continue to hoover up digital ad spend, most brands (bar the likes of the Guardian and Marks & Spencer) are back advertising on YouTube and marketers are still increasing digital ad spend.

But quietly and behind the scenes many brands have been changing how they think about digital and stepping up standards and governance.

[Marketers] are attacking these issues from multiple fronts, there is a real effort to transform. And there are three key areas where data and technology, people and capability, and transparency and contracts, says Matt Green, global media and digital marketing lead at the World Federation of Advertisers.

A survey conducted by the WFA found that, for example, 65% have hired internally for positions such as head of programmatic or media directors over the past 12 months. High-profile examples include P&G hiring Gerry DAngelo as global media director in September last year. Tesco also hired its first head of media in April, while Airbnb appointed its first media director in former Unilever marketer Geoff Seeley earlier this month.

In addition, 18% of marketers are planning to bring their programmatic stack in-house, on top of the 18% that have already done so. A further 41% want to take greater control of their spend. Deutsche Telekom, for example, launched an internal project earlier this year to shake up how it works with agencies, data firms and ad tech companies, according to the Wall Street Journal.

Other still are looking to improve standards and governance. Some 53% of those questions said they now have auditing rights written into contracts. Innocent is one of those brands.

Weve put in place more of a robust set of criteria to how we buy media in a digital space, says Jamie Sterry, Innocents head of brand.

Digital advertising is now the single biggest chunk of media spend. According to AA/Warc data, digital accounted for more than half of spend in the UK in the first quarter.

At the same time, the media landscape overall is becoming more complex, meaning brands need more oversight to be sure their spend is as effective as possible.

It is often due to legacy reasons, but there are a significant number of brands that dont have or have very limited in-house media expertise, which given the complexity of the landscape can mean there are significant opportunities to maximise the effectiveness and efficiency of their investments further, says Alex Tait, former Unilever media & marketing services director and founder of Entropy Consulting.

Brands have started to respond to this and are realising the significant P&L opportunity in driving growth but also in realising efficiencies.

In the old days, brands could have a few agencies that managed the process of media planning and buying across (far fewer) broadcast channels. However, now channel fragmentation and developments in technology mean brands need to work across the full customer journey and have relationships with an ever-growing array of players from creative agencies to production houses to Facebook and Google themselves and ad tech players.

This has resulted in a rethink of how brands organise themselves and the need for a more collaborative approach.

Brands have started to respond to this and are realising the significant P&L opportunity in driving growth but also in realising efficiencies.

Brands now need to organise themselves, including their internal teams, agencies, platforms and other third parties, across marketing ecosystems, says Tait.

However, they also need to be able to manage the various issues and opportunities across modern marketing communications including those around the digital supply chain including viewability and transparency in how they work with vendors but also more traditional disciplines including a zero-based budgeting approach to their media planning.

This idea of taking back control is not without its own issues however. Lastminute.com has its own in-house trading desk but admits ensuring internal teams have the right capabilities is a challenge, particularly because these skillsets are in high demand. That is why Alessandra Di Lorenzo, Lastminute.coms chief commercial officer for media and partnerships, believes investing in training and development is critical.

Upskilling existing employees is key to success, she says. For example a bright operations or trafficking expert can make a great audience buying manager.

By developing in-house expertise, brands will be better placed to understand how their budgets are being spend and drive greater transparency right up the supply chain. Likewise, marketers will become smarter about the tools they use to address ad fraud and unsafe content, she says.

As an advanced buyer we require visibility and control over where our spend is going. Our in-house trading desk is crucial to gaining this oversight helping us make substantial savings.

But with brands wanting to take more control where does this leave agencies and the ad tech players? Di Lorenzo believes media agencies can still add a lot of value, particularly for smaller brands and those that are not digitally native. However, she warns agencies that they will need to adapt their offering.

Its up to agencies to find new ways to deliver value to clients, she says.

For Innocent that value comes from partnering with agencies to help navigate the challenges. It is using agencies to help with the issues of fake views and bots, for example.

The WFAs Green also believes agencies will remain important, particularly at major brands that can afford to build in-house capabilities. However, he cautions that at some brand agencies are likely to play more of an execution role rather than be involved in strategy going forward.

By developing in-house expertise, brands will be better placed to understand how their budgets are being spend and drive greater transparency right up the supply chain.

I still think agencies have a strong role to play in planning and buying and most clients agree with that. They will need agencies, not least if theyre a global advertiser because there is a need for external resources if you are selling all over the world. But those roles and responsibilities can move around and agencies may shrink they could be reduced to execution only. But in most cases there is a role for agencies, he says.

He also expects to see a shakedown in the ad tech world because as clients bring in internal expertise and education side improves, brands will be in a better position to exert contractual control and work out exactly what they want.

What is encouraging is that marketers and brands see the challenges and are making changes to deal with them. What that solution looks like will of course vary for different brands but as long as the end result is more efficient and effective digital marketing spend, the route does not matter.

Transparency in the digital advertising world means ensuring that advertisers know exactly where ads are being placed and how much its costing them. As advertisers and brands get more savvy about buying media, the whole industry will have to move towards greater transparency whether thats opening a more honest dialogue with agencies, hiring media directors to oversee relationships, or building their own in-house resources, concludes Di Lorenzo.

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Does the brand crackdown on media transparency go far enough? - Marketing Week

NEW YORK (AP) HBO says it has regained control of its social media accounts after the latest security breach to hit the entertainment company.

The hacking group OurMine on Wednesday night took over several of HBOs Twitter accounts, including ones for Game of Thrones and John Olivers show. The group posted that we are just testing your security and asked HBO to contact it for an upgrade.

HBO said in a statement Thursday that the infringement on our social media accounts was recognized and rectified quickly. It declined further comment.

OurMine has a history of similar hacks showing companies security vulnerabilities.

It caused far less damage and appeared unrelated to another group of hackers who broke into HBOs computer network and have been doling out stolen information and unaired episodes for several weeks.

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HBO regains control of hacked social media accounts | | nrtoday.com - NRToday.com