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By: HarrisLincolnWA1
Bauer Media has announced that as of April it will take over full trading responsibilities for its entire digital inventory.
The move will coincide with the launch of the To Love digital womens network and the deal will see Bauer Media centralise all advertising inventory and content across both digital and print.
Bauer Medias director of sales Tony Kendall said: With the launch of Bauers new digital lead products coming in early 2015, it was important for us to bring our digital trading capabilities in-house, streamline the booking process and provide advertisers with greater brand synergy between print, digital and live experience opportunities.
It follows on from the appointment of Monique Harris as head of digital commercial strategy in October.
It will give advertisers one point of contact when booking campaigns with Bauer brands.
In the short term its business as usual, as we work towards transitioning the ad serving, campaign management and billing side of our business from Mi9 to Bauer Media by the March 31 2015, said Kendall.
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Bauer Media to take control of digital sales from Mi9 in April
I want to commend The Seattle Times for printing The Hamster Wheel States of America by guest columnist Rick Steves [Opinion, Jan. 3]. Although gridlock and corruption are eating away at our democracy, the real problem is corporate control of the media.
We receive all of our information through the medias filter, meaning it can choose what we hear and do not hear, and how we hear it Rupert Murdock, Roger Ailes and Karl Rove at Fox News being the prime example. If it decides that we merely want to be entertained with food shows, murder trials and missing aircraft, we have CNN.
Have you noticed that almost everything is couched in fear? If the media wants to distract, it airs football games and reality shows, after all, only old people read newspapers anymore. Few of the important things this country has accomplished in recovering from the market crash of 2008 make the front page or cable news. Instead, we hear about the birthers and death panels. On-air lies in interviews are not questioned because, hey, it is time for the next commercial.
The fact that The Seattle Times even gave Rick Steves piece a prominent place on the Opinion pages gives me hope that some of those who own and make final decisions in the media will find a way to fulfill its true mission to be our watch dog and give us the simple facts about what is really going on in our country good and bad.
Kathryn McHenry, Bainbridge Island
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Democracy: The real problem is corporate control of media
#39;Education Control #39;~50-Ch7D-Rise of the NWO/Culling of Man
"John Dewey of Columbia University, considered the father of the American Education System, was a New World Order proponent. He believed that children do not go to school to develop individual...
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'Education Control'~50-Ch7D-Rise of the NWO/Culling of Man - Video
Imagine taking a week off at the beach while your social media profiles hummed along without missing a beat.
One of the greatest social media superpowers you holdas an individual, a brand, or an agencyis the ability to controltime. With the right tool, you can post into the future so that the next two days, two weeks, or even two months are taken care of, no matter where you happen to be.
Social media automation makes it possible to save time, stay flexible, and plan your online marketing strategy down to the very minute.
It works for folks managinga single profile. It works for folks running 363 profiles.
Marketeering Group happens to fall into the latter category withyes!363 connected profiles fornearly 200individual clients (and that number increases every week). Their online marketing agency, based in Seattle, Washington, helps local small businesses create and manage a full online presence withweb design, content creation, SEO, multimedia, andat the heart of the strategysocial media.
The job of scheduling content for the 363 profiles falls to two people, Jessica Dringman and David Parker.
Withoutthe ability to work ahead on evergreen content and future planning, sharing such a high volume of social media updates simply wouldnt be possible.
Inside the strategy of an agency that shares to hundredsof profileseach day.
The foundation of Marketeering Groups strategy is a simple and brilliant two-step process.
See more here:
How Social Media Automation Can Cut Your Sharing Time in Half by @kevanlee