Mediaboss Marketing

These maverick companies clearly lay out what is acceptable company-related content to be publicly shared and what is off limits. KPMG has developed YouTube videos, and many top employers are now offering social media classes that help employees understand appropriate messages for each medium, with additional training on how to control private and public interfaces.

"How to" practices are just as important as making clear the repercussions of inappropriate company-related social media behavior. Clearly explain to employees the legal consequences of their actions if they use technology to either view or distribute objectionable, illicit or offensive material on work devices or company accounts.

Read MoreCracking the code on billion-dollar success

If you are looking for an example of a company that has done this well, check out IBM's blogging guidelines released to its employees. The manifesto is well put together: It clearly states the goals of IBM-related blogging, such as key messages to share, while also making the guidelines crystal clear. Cisco has taken a similar approach, publishing its social media guidelines on its website for all employees to access and read so there is no question about what is okay to share.

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Lessons on building a brand with social media

The interior of the Newstalk newsroom. File photograph: Frank Miller/The Irish Times.

Newstalk has today announced a new deal to provide a news service to the UTV group of radio stations:

It will provide national and international news, business and sports service to Limerick 95FM, LMFM, Cork 96FM, C103FM, Q102 and FM104, it said today.

Newstalk, which is owned by Denis OBriens Communicorp, will now become the largest news supplier in Ireland, with a total audience of 1.7 million listeners daily.

Mr OBrien is Irelands largest owner of private media assets, being the biggest shareholder in the Independent News & Media group, and the owner of Communicorp, the radio business that includes Newstalk, 98FM and TodayFM.

Samus Dooley, Irish Secretary, of the NUJ said the union is gravely concerned with the development.

Newstalk already provides broadcast services to 25 independent local and regional radio stations across the country, with the new addition of the UTV group it will bring the total number to 31, which is the entire independent radio network.

Mr Dooley said the news that the Communcorp group will become the largest supplier of news to the independent radio network posed problems for media diversity in Ireland.

In terms of diversity of news, analysis and opinion we do not believe that the public interest will be best served by further extension of the influence of a dominant player in the Irish media market, Communicorp.

Last year, former Minister for Communications Pat Rabbitte said the growing concentration of media ownership in fewer hands is not a desirable situation.

Excerpt from:
Newstalk to provide news to UTV radio stations

PUBLIC RELEASE DATE:

23-Oct-2014

Contact: Elizabeth Fernandez elizabeth.fernandez@ucsf.edu 415-502-6397 University of California - San Francisco @ucsf

California's position as a leader in tobacco control is under threat, according to a new report from the UC San Francisco Center for Tobacco Control Research and Education. Once a highly successful program and international model, the state's anti-tobacco efforts now appear to be waning due to the decreased spending power of the California Tobacco Control Program, a resurgence of the tobacco industry in state politics, and the emergence of new unregulated tobacco products.

"The combination of weak leadership at the state level, willingness of political leaders to accept tobacco industry money, and inflation eroding the spending power of the California Tobacco Control Program are compromising its effectiveness, which will lead, even in the short term, to more smoking," said Stanton Glantz, PhD, UCSF professor of medicine and director of the UCSF Center for Tobacco Control Research and Education.

The report will be published on Thursday, Oct. 23 in eScholarship, which provides open-access scholarly publishing services to the University of California.

The report covers tobacco policymaking and tobacco industry political influence in California from 2007 to 2014 and is the latest in a series of reports on the state dating to 1976. It is part of a longstanding research project that tracks the effect of tobacco programs in protecting public health. To date, 29 states have been studied.

The California report draws from a comprehensive collection of sources including legislative records, campaign contribution data, lobbying reports, media reports, interviews, and peer reviewed journals.

In 1989, the California Tobacco Control Program was established after voters enacted Proposition 99 the Tobacco Tax and Health Protection Act. It has since achieved great success in reducing tobacco use by Californians. From 1989 to 2012, the percentage of adult smokers in California dropped from 22.7 percent to 12.6 percent, and while nearly 2.5 billion packs of cigarettes were sold in California in 1988, only 951 million packs were sold by 2012. Between 1989 and 2008, the California Tobacco Control Program cost $2.4 billion to run but led to a cumulative healthcare savings of $134 billion.

Despite these triumphs, the program is now much smaller and less aggressive than in its early years. By 2014, inflation had reduced the program's spending power to 53 percent of what it was when it began.

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California's tobacco control efforts losing steam, finds UCSF report

Iqbal Surve (File: AFP)

Johannesburg - Business competitors, including those in the media, must work together to build South Africa and the continent instead of trying to destroy each other, Sekunjalo Group[JSE:SKJ] chairperson Iqbal Surve said on Thursday.

"You know, when I led the consortium to buy Independent Media ... the four media houses that control media in this country were untransformed - there was no change since democracy in 1994," he said at an SA Chamber of Commerce and Industry conference in Midrand.

"Then came this young - well not young anymore - medical doctor, an upstart, to buy one of the big media houses.

"The ruthlessness, in which the competition came for me, with no foundation whatsoever, shows that they didn't understand the essence of what it takes to build a new South African society and to build a new business future for our country."

Surve said exclusivity was also something that needed to be worked on. "I was in a meeting last night... where it was discussed - a new [news] syndication for Africa," he said.

"I went into the meeting and said this is my view, this is my vision, let's be completely transparent and open. And all the other media houses there said: 'Oh my God, this guy is really naive, he is telling us everything'."

Surve said there was no use in having secrets.

"If you believe that the future of our country and business is in working together with small business, big business, medium business, government and the private sector, and you genuinely believe that, you must be transparent and walk the talk," he said.

"As South Africans we like to complain, we like to gossip and like to do all these things because they keep us busy at the braai. But at the end of the day we must be very careful we don't throw the baby out with the bath water."

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Fin24.com | Surve tells media rivals to be open

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Used 2013 Hyundai Sonata Limited - Melbourne - Video