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Amid this revolution in communications, media organisations and journalists will have to adjust the way they practise journalism, while keeping their quality and professional standards.

Media organisations have to be free from the power of capital and government control through self or industry regulation, plus advertising. "Good journalism" can work for all as long as media organisations balance journalistic quality and business needs.

Currently, there are a lot more media outlets than a few years ago, so advertisers have a greater choice of news platforms to display adverts. They have more power to influence media businesses, whose main revenue stream generally comes from advertising.

Therefore, journalists and news organisations have to be consistent on keeping good professional standards. Data verification and telling the truth are the key criteria that journalists should always heed.

Journalists also have to improve themselves in being professional writers, not just reporters. They should be experts in areas they are interested in or have a responsibility to cover. If not, they could be harshly treated by citizen journalists and social-media "influencers", who might be expert in such areas.

News can be divided into two categories - news that people should know and news that people prefer. Journalists have to balance these two areas, in an era of strong social media influencing Thai society.

Thais love to sensationalise news, now potentially led by social-media outlets.

Meanwhile, the relationship between media organisations and stakeholders including public relations people and advertisers should be professional rather than "overly friendly".

Balancing news and content marketing is the challenge for professional journalists and news organisations. Content can be distributed by journalists on their media channels as long as that content is not harmful to readers or viewers and is of benefit for them, but it needs to be balanced.

There are so many cases in Thailand where mainstream media outlets have been led by social media, rather than breaking news issues.

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Media landscape is undergoing a revolution

President Barack Obama is preparing to ask Congress for additional funding to combat Ebola, according to one White House official and a Capitol Hill official.

Obama, who has been criticized by Republicans for being too slow to respond to the appearance of the deadly virus in the U.S., could make the request as early as next week, said the Capitol Hill official, who spoke on the condition of anonymity because he was not authorized to discuss the matter.

Both officials declined to say how much additional funding Obama would seek. The White House official, who was also not authorized to discuss the request, said it has yet to be determined whether a spending package would be made on an emergency basis, meaning that it would not count against the federal deficit, or carved out of a special war-funding account for Overseas Contingency Operations. In either case, it could be rolled into legislation that would fund the rest of the federal government into next year.

White House Press Secretary Josh Earnest said yesterday that the president has not made any decisions about whether additional resources are necessary. His deputy, Eric Schultz, declined to comment today but pointed to those remarks when asked about the size and scope of a possible supplemental funding request.

U.S. President Barack Obama, left, speaks to the media about the fight against the Ebola virus during a meeting with his Ebola Response Team, including Dr. Thomas Frieden, Director of the Centers for Disease Control and Prevention, in the Oval Office at the White House, Oct. 16, 2014 in Washington, D.C. Close

U.S. President Barack Obama, left, speaks to the media about the fight against the... Read More

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U.S. President Barack Obama, left, speaks to the media about the fight against the Ebola virus during a meeting with his Ebola Response Team, including Dr. Thomas Frieden, Director of the Centers for Disease Control and Prevention, in the Oval Office at the White House, Oct. 16, 2014 in Washington, D.C.

Obama has increasingly tried to show that he is actively engaged in efforts to prevent an outbreak of the virus in the U.S. After canceling two days of campaign events, Obama yesterday appointed Ron Klain, a former chief of staff to Vice President Joe Biden, as the administrations Ebola response coordinator amid increasing concern from the public about whether the government is equipped to contain an outbreak.

As part of the administration effort, Obama also plans to assign senior personnel to serve on the ground in Dallas, including an experienced Federal Emergency Management Agency coordinator and a White House liaison. They will be tasked with ensuring that all of the regions needs are being met, according to a White House statement yesterday.

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White House Said to Seek Additional Funds to Fight Ebola

Jews create Hollywood (documentary) Zionists Media control Evrei
Documentary on how Zionist Jews created Hollywood and Zionism in mass-media.

By: Thierry Popa

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Jews create Hollywood (documentary) Zionists Media control Evrei - Video

Athens For months in 2012, everyone in Greece knew about the "Lagarde list," but few had actually seen it.

The list contained the names of 2,000-plus possible Greek tax evaders who held Swiss bank accounts, and was given by former French Finance Minister Christine Lagarde to her Greek counterparts in October 2010, during the worst of Greece's economic crisis.

But government officials claimed to have lost the list first by misplacing the CD it was on, then by losing the USB drive they copied it to and then dragged their heels for months.

Then, in the fall of 2012, Greek investigative journalist Kostas Vaxevanis got a copy of the list and published it in his magazine Hot Doc. He named politicians, their relevant family members, and business moguls. Suddenly, the government sprang into action. In less than 24 hours a warrant was issued and 50 police officers were deployed to arrest Mr. Vaxevanis, not the tax evaders.

"They're entering the house with a prosecutor now. They're arresting me. Spread the word," he tweeted.

Vaxevanis was ultimately acquitted of charges of "invasion of privacy" over publishing the Lagarde list. But the government's apparent efforts to stop him from digging too deeply into corruption are all too familiar to Greece's journalistic community.

Since the start of the economic crisis six years ago, journalists in Greece have come under increasing fire from government officials and the business tycoons connected to them. Without domestic laws to protect free press and free speech, journalists are left vulnerable and open to intimidation. As a result, the country has fallen steeply on the press-freedom index compiled by the watchdog group Reporters Without Borders, from 31st place in 2008 to 70th in 2010 and 99th this year.

"The problem is how to create a medium that will be at the same time independent and financially sustainable, in a country in deep economic crisis," Nikolas Leontopoulos, an investigative journalist, who was fired after he refused to bury a scandal involving Greece's biggest fast-food company. "This problem is still unresolved."

The corruption that has long plagued Greece and precipitated the economic crisis continues on here, including in the media sector. A genuinely free press is difficult when the business elite control much of the coverage, analysts say.

"Practically all of the country's major television and radio stations, newspapers, and magazines, as well as major web portals, belong to a handful of extremely wealthy and well-connected media and business moguls," says Michalis Nevradakis, a Ph.D. student at the University of Texas at Austin and expert on Greek media. "[They] use their media outlets to exert pressure on the government of the day and to present an almost completely one-sided [version of] their own political point of view."

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In Greece, free press pays the price for crossing the government

It is important to not only understand disparate digital platforms, but also to identify which audience segments are consuming content and when they are consuming it.

In our previous article, we discussed how insurers can use addressable marketing strategies to achieve their awareness and conversion goals. Yet the ability to identify and target your customer and prospects is continually evolving every day. The importance of staying ahead in the race to develop and integrate new digital platforms is accelerating at a pace that can sometimes feel overwhelming. The individual consumer is increasingly empowered by digital media, through the ability to control when and what type of information they want to consume.

And companies are taking notice: See Facebooks recent acquisition of mobile messaging service WhatsApp for $22 billion, a startup with essentially no revenue, but access to more than 600 million active users. Just check out the figures:

Todays insurance leaders understand that digital investments and competencies must be achieved in order to establish a true competitive advantage in the insurance market space as more consumers investigate and shop on the web. In response to this digital evolution taking place, carriers need to ensure that their digital media programs are the stars of their own media portfolios. It is important to not only understand these disparate digital platforms, but also to identify which audience segments are consuming content and when they are consuming it.

Four critical areas enable insurance leaders to make better and more agile decisions around their digital strategies:

Size digital opportunity relative to the targetUnderstanding the size of your universe by segment is a critical component to a successful and scalable digital program. Implementing a segment-driven approach to sizing the opportunity will enable carriers to connect specific audience segment groups with distinct audience platforms and size the total opportunity based on each platform's associated reach. From this point, they are better enabled to develop media plans that are tailored to the appropriate segment, customer lifecycle and experience, and drive scale-based on those audience segments they want to target.

[Losing policyholders? The solution is ridiculous]

Gain a deeper visibility into media performance This starts with having a common and widely accepted attribution approach that will enable the carrier to measure and make sound business decisions around the allocation of your media spend. To gain the most consistent level of insight, its best to have a single, accurate version connected to your key metrics. How you measure your insights should also be scalable and flexible to add in new sources of data or to simply adjust to changes reflected in your current campaigns. Optimally, both top-down and bottoms-up approaches arerecommended and will provide you with a fully modeled view into the event stream that can assign credit to various touchpoints, timing, content, placement, and sequencing. A modeled event stream also provides substantiated insights into the holistic value that any medium contributes to a specific outcome.

Optimize around your specific measures of valueIn many situations, carriers will be able to define value solely based on a credit risk factor, while others will be able to create risk tiers (within behavioral or attitudinal segments) for a more thorough understanding of value. Value is also inclusive of the objectives associated with each segments lifecycle stage such as acquisition, retention, cross-sell, or lifetime value. Nonetheless, a clear understanding of the customer value or currency is required for each segment and should be aligned with your budgeting and forecasting plan to better allocate where media dollars are spent. Media plans can then be developed and adjusted based on the cost of reaching these individuals across the various audience platforms in both real-time and non-real-time environments.

Monetize digital media effortsNow that you have the right and agreed-upon measurement plan in place, its time to monetize your media efforts. There are three critical components to monetizing your digital efforts:

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Optimizing a Digital Media Strategy in Insurance