Mediaboss Marketing

MediaPA, announces today its new Chicago based client GM Scientific

Leading Hamilton Social Media and Public Relations Company MediaPA has clinched a significant global online marketing deal to provide its unique marketing and PR services to a multi- million dollar United States business.

It was confirmed last week that MediaPA will provide one of GM Scientifics leading products SureStop with proven social media strategies and implementation combined with PR.

MediaPA specialise in producing highly professional customised content which is search engine optimised for publication on social media platforms and websites. MediaPA gives businesses of all sizes a complete solution to branding and online marketing in New Zealand, Australia, Asia and across the globe. With content marketing becoming increasingly important for any business with a website or online presence, MediaPA are poised to take on more international clients as traditional borders and barriers are removed through rapidly evolving digital and technological advances.

Chicago-based GM Scientific is a major distributor of health care consumables, providing a range of products to six principal markets (medical/surgical, dental, first aid, sports medicine, military, EMS/Trauma and animal health). In particular GM Scientific has an exclusive arrangement for the promotion and distribution of the renowned SureStop range of products which are distributed worldwide.

The SureStop product range includes sterile hemostatic dressings for a variety of applications, Island Dressings, Scar Care products and more. SureStop helps control bleeding from open wounds, including mouth, ears, nose and throat. SureStop hemostatic dressings are easy to use and remove, they contain no chemical additives, are hypoallergenic and completely safe as they are derived from plant based cellulose material. With its faster time to hemostasis, bacteriostatic benefits and competitive price, SureStop offers real value for money for customers.

MediaPA is highly experienced in the field of PR & Communications. MediaPA have a highly specialised and professional team in this area with many years of involvement with all streams of media.

Founder of MediaPA, Phillip Quay has worked for a number of New Zealands leading media outlets such as TVNZ, Sunday Star-Times, Waikato Times and the National Business Review.

We are delighted to have GM Scientific on board as one of our international clients. This really demonstrates to us that our social media, PR and SEO services are now being sought around the globe to promote products which is exciting, said Mr Quay. This is a major coup for any New Zealand business and shows that our digital media expertise is recognised at a global level.

Content marketing strategies, coupled with strong PR and tactical campaigns are very effective for building a companys profile and brand and really have an impact on social engagement, said Mr Quay

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MediaPA, announces new Chicago based client GM Scientific

Government control over increasingly market-driven Chinese media is said to be decreasing

Participants during a session of the 'China-ASEAN Workshop on News Website Development and Cooperation' in Beijing, China, 1 September 2014. Chay Hofilea/Rappler

BEIJING, China Perceived as a regional bully by smaller countries with whom it has maritime or territorial disputes, China is engaging in what it calls "E-public diplomacy."

It is building relations with media from member-countries of the Association of Southeast Asian Nations (ASEAN), inviting online journalists for the very first time to its "China-ASEAN Workshop on News Website Development and Cooperation."

In the past, China invited only traditional media for its programs, according to Zhu Xiaozhong, deputy director of the E-Public diplomacy division of the Chinese foreign ministry's information department.

About 20 journalists and media executives and two officers of the ASEAN Secretariat have been invited to participate in the media program in China from August 30 to September 6.

On Monday, September 1, they met with Chinese journalists and academics for a discussion on challenges in operating a news website and cooperation between China and ASEAN countries in the field of "E-public diplomacy."

Balancing interests

Pan Jian, deputy chief editor of People.cn, the first Chinese news website to go public on the Shanghai Stock Exchange, said that while they still need to do a lot to "bridge the gap with the people," they also have to think about returns to their investors by "developing new forms of media" and "setting up media groups that enjoy considerable influence."

The day after People.cn enlisted in the stock exchange, its stock price rose to 106%, about twice the stock price of the New York Times, Pan said.

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China sees growing clout of new media

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APN News and Media Limited (ASX:APN) is considering options with its New Zealand arm of the business, including an initial public shares offering and listing of the company on the New Zealand Stock Exchange.

APN News and Media is considering whether to spin-off its New Zealand assets as the group assesses strategic options to help battle a volatile advertising market.

APN chief executive Michael Miller told BusinessDaythat all options were being considered for the New Zealand assets as one entity, rather than breaking them into different parts.

The New Zealand arm of APN could be valued between $500 million and $540 million, CCZ Equities media analyst Roger Colman said.

APN's New Zealand assets include The New Zealand Herald, regional newspapers, The Radio Network and GrabOne - a group buying website. Photo: Robert Rough

"The radio business is a solid business, the newspapers are not, that's pretty obvious, but the New Zealand Herald is an iconic newspaper," Mr Colman said.

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Among the options are listing on the New Zealand Stock Exchange, retaining 100 per cent of the business, or selling the whole New Zealand arm.

"While we're not actively seeking trade sales at the moment, we would consider any trade sale approaches for the whole business which we may receive out of this process," Mr Miller said. "We're not actively looking and we've got nothing we're considering today."

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APN News and Media considers Kiwi spin-off

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