Mediaboss Marketing

Senior Design Demo
Senior Design Demo for Wireless Media Control Gloves.

By: Randall Ettori

Continue reading here:
Senior Design Demo - Video

The failed #MyNYPD Twitter campaign is the latest example of a big organization attempting to rustle up goodwill, only to find that the open nature of social media makes it impossible to control the conversation.

The New York City Police Department's nightmare began Tuesday with a request from its official Twitter account:

While the NYPD did receive a few feel-good responses, other Twitter users quickly took over the campaign. An Occupy Wall Street Twitter account helped fuel the onslaught.

The NYPD said in a statement that it is "creating new ways to communicate effectively with the community ... Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city."

It's hardly the first time that such "uncensored" responses have derailed organizations' social-media campaigns, as a trio of recent high-profile #fails proves.

Back in November, JP Morgan invited Twitter users to participate in a question-and-answer session with one of its executives, using the hashtag #AskJPM.

Clearly, JP Morgan didn't realize the level of lingering anger over the role played by big banks in the financial crisis -- and a feeling that the people responsible had not been taken to task for their actions.

"Did you have a specific number of people's lives you needed to ruin before you considered your business model a success?" one woman asked. Another tweeted: "Does it feel better paying the biggest bank fines in history so far, or did the satisfaction of the crimes outweigh the fines?"

After only seven hours of online vitriol, JP Morgan called it quits.

R&B singer R. Kelly landed in his own social-media hell in December, when he invited fans to tweet him questions as part of a promotion for his new album "Black Panties."

View post:
#MyNYPD: Why It's Impossible to Control Online Conversation

The failed #MyNYPD Twitter campaign is the latest example of a big organization attempting to rustle up goodwill, only to find that the open nature of social media makes it impossible to control the conversation.

The New York City Police Department's nightmare began Tuesday with a request from its official Twitter account:

While the NYPD did receive a few feel-good responses, other Twitter users quickly took over the campaign. An Occupy Wall Street Twitter account helped fuel the onslaught.

The NYPD said in a statement that it is "creating new ways to communicate effectively with the community ... Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city."

It's hardly the first time that such "uncensored" responses have derailed organizations' social-media campaigns, as a trio of recent high-profile #fails proves.

Back in November, JP Morgan invited Twitter users to participate in a question-and-answer session with one of its executives, using the hashtag #AskJPM.

Clearly, JP Morgan didn't realize the level of lingering anger over the role played by big banks in the financial crisis -- and a feeling that the people responsible had not been taken to task for their actions.

"Did you have a specific number of people's lives you needed to ruin before you considered your business model a success?" one woman asked. Another tweeted: "Does it feel better paying the biggest bank fines in history so far, or did the satisfaction of the crimes outweigh the fines?"

After only seven hours of online vitriol, JP Morgan called it quits.

R&B singer R. Kelly landed in his own social-media hell in December, when he invited fans to tweet him questions as part of a promotion for his new album "Black Panties."

Continue reading here:
Yikes! NYPD's Twitter fail

The internet has become permeated many areas of our lives. And now in a bid to monitor what goes in and out of their countries through this entity; many governments are coming up with laws to monitor what is going on with the internet content in their areas.

The latest is a law set to be drafted in Zambia that seeks to control "gossiping" in the country's online media.

This was reported recently by Global Voices Advocacy, a project of Global Voices Online that seeks to build a global anti-censorship network of bloggers and online activists dedicated to protecting freedom of expression online.

"The Zambian government is drafting a law intended to address online media and tackle internet abuse and cybercrime" said Information and Broadcasting Permanent Secretary Bert Mushala while on a tour of media houses in the in the Copperbelt Province, about 400 km north of the capital, Lusaka. The PS made the announcement while in the company of Information Minister Dr Joseph Katema.

Joseph Katema, Information and Broadcasting minister, on his apart said: "It's the intention of the PF government to broaden the information base to reach out to the public. Government is cognisant of the information gap, that is why we are putting policies in place that support media growth."

But Musahala, the PS in the ministry spoke about involving the media with regards to finding a solution to what was considered a problem by the government.

"There is a questionnaire that is being distributed, you will all be given to fill in before you are invited for the big indaba [national conference]," he told journalists. "We really have to address this situation."

Global Voices Advocacy goes on to further state that. "The statement from the two government officials does not come as a surprise to Zambian media observers. Since the Patriotic Front (PF) took office in 2011, there have been attempts to muzzle citizen media website such as the Zambian Watchdog and Zambia Reports." It continues by saying, "both sites have been blocked within the country on multiple occasions, and authorities have openly expressed ire towards the Watchdog. A recent article on Zambia Reports announced that the government had unblocked the two websites, allegedly due to pressure from international bodies and co-operating partners."

It is not clear how the pressure affected the government's decision, though, an anonymous source told Zambia Reports, "The warning from our international partners has been very strong so the authorities are trying to observe what will happen by unlocking the websites."

Follow this link:
Zambia: Zambia Govt to Draft Internet Law to Control 'Gossip' in Online Media

The owner of half of Russia's second largest mobile network is now said to be in joint control of the country's largest social media website in a move being described by its founder as a Kremlin backed takeover.

Pavel Durov, the founder of VKontakte -- with around 240 million users it is often described as the Russian Facebook -- says that he was pushed out of the company which is now under the control of two Kremlin allies.

There is some discrepancies in the claim, with allegations that he sold his shares last year and may have resigned on several previous occasions, only to rescind, or not, his resignation.

The company is now being controlled, apparently, by Igor Sechin and Alisher Usmanov.

Igor Sechin is the CEO of the state-owned oil company, Rosneft and said to be a close ally of the Putin government, while Alisher Usmanov is Russia's richest man and co-owner of Russia's second-largest mobile telephone operator, MegaFon.

Through one of Usmanov's other subsidiary company's, he is understood to own just under 40% of VKontakte. In 2012, it ceded voting rights of its shares to the website founder, Pavel Durov which when combined with his personal 12% stake ensured he would keep control over the company.

The social media website recently refused requests from the government to clamp down on postings relating to the situation in Ukraine and has been under pressure to be more compliant with Kremlin demands for control over the media.

Last May, it was reported in the media that the site had been mistakenly put on a list of websites banned by the Russian government, although that ban was lifted quickly, it was seen as a sign of growing pressure on the website to be more amenable to government demands.

Earlier this year, Durov was said to have sold his personal 12% stake to Ivan Tavrin, the CEO of Russian mobile phone operator Megafon. That gave Megafon and its shareholders an indirect 52% stake in the company, and management control.

Durov says that he only learnt that he had been fired through press reports, although the company itself says that he tendered his resignation a month ago, and it had been accepted.

View original post here:
Megafon Shareholders Reportedly Seize Control of Russia's Facebook