Mediaboss Marketing

When the Sochi Winter Olympics begin next month, they're bound gobble up social media bandwidth. Team USA has already begun an online "Dream Stream," part of a multi-faceted social media hub that also includes social Q&As with athletes, spotlighted tweets by influencers, and a user-customized homepage ("Social Podium") that allows fans to follow activity around their favorite teams.

Behind the experience is tech developed by Mass Relevance, the Austin-based company that has powered brands from Purina to Microsoft since 2010. Mass Relevance designs participatory social marketing campaigns delivered for virtually every platform, from mobile to TV to Times Square jumbotrons. The concept is one that is becoming increasingly popular with brands of all kinds--market with consumers instead of at them by encouraging and reacting to relevant conversations and imagery on social media, and then surfacing that user-generated content in a curated, designed experience.

In the past, designing the campaigns required a lot of close work with the Mass Relevance team and/or significant tech resources, but this week the company launched a new platform that gives marketers more control and the ability to make on-the-fly changes on their own.

"Because we've expanded so much in working with agencies, brands, media, all these different folks that have matured, for the first time the platform is an open platform," says Mass Relevance founder and CEO Sam Decker. "What we've learned over the past couple of years of working with our clients is that there are two groups. There's a technical group that wants a lot more control, and there's a nontechnical group that wants things to be created and deployed more quickly and easily."

The result is a new platform that has more intuitive features, including a large template library, which allow a nontechnical marketer to curate, customize, and update a design-based social media marketing campaign with a minimum of technical resources. At the same time, developers and designers now have access to the platform's HTML and stylesheets, so they can go in-depth and modify or create new experiences without necessarily involving Mass Relevance.

"For example, for media clients, when they do sponsorships, they want more flexibility to integrate the sponsor into the experience, and be able to do it without a lot of heavy tech and design resources," says Decker. "Now we've made it easier if they don't have the tech resources, and more flexible if they do."

One of Mass Relevance's most established clients is Fox Sports, which has used the platform to power social elements of its Super Bowl hub, including an interactive poll allowing visitors to vote for their team and predict the score, as well as a Facebook-powered breakdown of where, who, and how many people are talking about the big game at any given time. FoxSports.com also uses Mass Relevance to power the right rail of its show pages with related tweets and images.

"Crowd Goes Wild, our flagship show, is a very socially driven show, so having the visuals from Mass Relevance allows us to take what the users post and put it on our site in a way that is much more engaging than a basic Twitter stream," says Fox Sports product manager Greg Urbano. "Also, Facebook and Instagram integration [into Mass Relevance's data] has been huge. It used to be 'well, this is a great way to display tweets,' but now we can see how the conversation is different on the different platforms and really use that."

More relevant to the big Super Bowl sponsors, says Urbano, will be the television broadcast's Mass Relevance-powered social push onsite in New York, where the Fox Sports set will include a dynamic mosaic to highlight tweets from Fox talent, as well as an array of monitors with fan tweets and photos flowing through.

Regarding the new Mass Relevance platform, which Fox Sports has helped test, Urbano says that "if someone were just to be thrown into it, it's much more intuitive," and "exposing the CSS styling, etc., makes it easier for me, and way easier on the engineer to dive in."

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Here's How All That Super Bowl Social Media Sausage Gets Made

911 by GMM Pt 4 9 Emergency Services, Inside job Media control
we have great shows here coast to coast am ALTERNATIVE shows these guys gave me the ok to post there shows so dont repost them they will take them down Stay ...

By: InframeAlternative

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911 by GMM Pt 4 9 Emergency Services, Inside job Media control - Video

When it comes to dealing with women in particular, when it comes to dealing with issues of women, power and sexuality there is a surprising parallel between bumbling Republicans and bumbling media. Republicans have a hard time talking about women and sexuality. The media have difficulty talking about women and power. Both end up in trouble, in part because they are oblivious to the underlying discomfort that contributes to their offensive conduct or remarks.

Some of our members just arent as sensitive as they ought to be in talking about women and running against female candidates, House Speaker John Boehner said in December. This is the epitome of understatement from the party that has to deal with candidates who spout idiocies about legitimate rape.

Ruth Marcus

An editorial writer specializing in politics, the budget and other domestic issues, she also writes a weekly column and contributes to the PostPartisan blog.

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Now to prove Boehners point comes former presidential candidate Mike Huckabee, venturing last week into the treacherous terrain of gender and politics.

In remarks intended to woo women and rebut the Democrats accusations of a Republican war on women, Huckabee instead managed to insult a whole heap of them when he criticized the Affordable Care Act requirement that contraceptives be included among no-cost preventive services.

The Democrats message to women, he said, is that they are helpless without Uncle Sugar coming in and providing for them a prescription each month for birth control because they cannot control their libido or their reproductive system without the help of the government.

Huckabees language he wasnt trying to be offensive but he succeeded nonetheless helps explain the outsized GOP reaction to the contraceptive mandate, even outside of its application to religious organizations.

Why, of all the provisions of Obamacare, does this requirement drive conservatives so crazy? Underlying their discomfort, I think, is the sense that good girls dont need birth control because good girls dont have sex, or libidos that need controlling. Good girls dont get raped, or pregnant.

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Marcus: Republicans and the media flub their lines to women

The remarkable transformation of the media in Egypt over the past three years provides scholars an ideal opportunity to study issues of press freedom and political activism, and how this all fits into a constitutional state. The polarization in the country stemming from the overthrow of President Hosni Mubaraks regime, the rise and fall of the Muslim Brotherhood and the current control of the country by a military council is currently reflected in the countrys media. Many Egyptian citizens felt betrayed when several journalists, who had defended Mubarak while he was in power, suddenly denounced him, and even declared themselves part of the revolution. Many on the streets labeled these journalists hypocrites. There was heavy criticism of the Egyptian media, particularly government-owned newspapers and broadcasters. Some journalists were slammed for promoting the counterrevolution, and others were called felool, a term used to describe supporters of the Mubarak regime. Safwat Al-Alem, a professor in the media department at Cairo University, argues that journalists have created chaos in the press by swaying with public opinion. It is completely normal for journalists to modify their perspectives from time to time. However, the sudden and extreme jump from one opinion to another over a short period is hard to accept and understand, and is quite dangerous. This shows that Egyptians need an open and free media, with properly qualified professionals, to create a modicum of objectivity, fairness and balance. There is a need to make a clear distinction between journalism and political activism. There is currently a blurring of the lines between these two activities. It is very difficult to have a real democracy without a free and fair press, independent from government. In the relative openness that followed Mubaraks ouster, businesspeople launched television channels to push their own agendas. The television industry is not an outstanding money making sector, but this drawback is offset by other financial and political benefits. Journalist Tareq Nour says these privately owned channels are highly sensationalist and simply aimed at defending and promoting certain businessmen, politicians and interest groups. There was also a great deal of confusion in the print media, including previously influential national newspapers. These papers soon came to the defense of the military council after Mubarak. The Muslim Brotherhood had replaced key figures at these papers transforming them into pro-Brotherhood outlets. The organization deprived these papers of their independence by hiring editors in chief. The Muslim Brotherhood-backed 2012 constitution, also gave the Shoura Council sweeping hiring and firing powers at media houses. The new constitution, however, raises hope of a robust and independent Egyptian media industry. It recommends establishing two independent bodies, a High Council for Media, responsible for maintaining media ethics and setting standards, and a National Press Commission, responsible for managing and developing press institutions. Egypt has some of the Arab worlds oldest media institutions, which have inspired many journalism schools in the region. Many influential Arabic journalists were trained in Egypt. The countrys media still has the responsibility of playing a leading role in the Arab world. Egyptians have inspired the world with two successive revolutions and are not only developing their country but also the Arab region as a whole. This responsibility requires journalists to rise up and meet the aspirations of the people. The increasingly media savvy Egyptian populace will eventually expose those who have set agendas or use the media for personal gain. Journalists should not forget that the revolution continues. The mushrooming of social networks, including YouTube, Google and others, will serve as a collective memory for those who are forgetful and want to compare past and present views. Journalists will ultimately be held accountable for their actions, in immediate trials conducted by individuals connected to the Internet.

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Egyptian media — who’s lying to whom?

BEIJING The government is intensifying efforts to control foreign media coverage of China, blocking websites, harassing reporters trying to cover trials of activists in Beijing and thwarting efforts by The New York Times to station new journalists on the mainland.

The government under President Xi Jinping has taken an increasingly hard line on controlling information within the country as its traditional means of doing so come under threat from social media and mobile Internet messaging services.

Although foreign media reports are aimed mostly at audiences outside China, the moves against international journalists reflect both wariness of their reports seeping into the domestic audience and sensitivity about the country's reputation abroad. This is especially so following reports in recent years about the wealth accumulated by relatives of top Communist Party leaders.

"International coverage is no longer simply damaging to China's international image," said David Bandurski, a researcher with the University of Hong Kong's China Media Project. "It's also damaging to China's domestic image of the ruling party."

China last week blocked access on the mainland to the websites of several European and North American news outlets that participated in or carried reports of an investigation that showed the relatives of China's president and other business and political leaders were linked to offshore tax havens.

In the past week, police and plainclothes security officers harassed reporters in Beijing who staked out courthouses where grassroots activists of the New Citizens movement were on trial, pushing them away from the buildings and confiscating press cards.

In addition to such rough treatment, foreign reporters working in China also generally deal with official intimidation of interviewees as well as bars on going to Tibet or troubled parts of ethnic minority regions.

In recent years, however, the government has added a new form of pressure, press freedom groups say, by delaying or denying journalism visas for organizations whose coverage it dislikes. China says it handles the foreign media according to its laws.

Austin Ramzy, a reporter who left Time magazine to work for the Times last April, is set to leave China on Thursday because authorities have not approved his application for a resident journalist visa.

Ramzy will be the second Times reporter in 13 months to leave the mainland over visa issues after Chris Buckley, a reporter who joined the Times' China team in 2012, similarly departed for Hong Kong at the end of that year. The Times' designated China bureau chief Philip Pan has been waiting for a journalist visa since early 2012.

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Foreign reporters harassed, NY Times faces visa woes as China ups efforts to control media