Mediaboss Marketing

Reuters

In the college football world, there’s a lot of talk that Penn State’s recruiting is suffering because its new head coach, Bill O’Brien, is more focused on getting the Patriots’ offense ready for the Super Bowl. That’s not good news for Nittany Lions fans.

But Patriots fans can be satisfied with knowing that at Super Bowl Media Day, all indications were that O’Brien is singularly focused on the Super Bowl, and the only time Penn State is a distraction is when the media asks about it.

O’Brien said today that he is delegating the Penn State stuff to the staff at Penn State until he starts that job on Monday.

“This is about the Patriots this week,” O’Brien said. “I’m thrilled to be the head coach at Penn State, but I’m really focused on the Patriots and trying to do the best we can to put together a great game plan on Sunday.”

Patriots head coach Bill Belichick said there has been no change to the game planning process with O’Brien having a second job.

“Bill O’Brien has done everything he normally does, and everything he can possibly do,” Belichick said. “I’m sure he’s spent some extra hours early in the morning and late at night doing things for Penn State. He’s done everything we’ve asked him to do here, and he has been very diligent in his responsibilities.”

The Patriots have been in this position before, with Charlie Weis coordinating the offense through the Super Bowl after accepting the Notre Dame head coaching position, and that worked out fine for the Patriots. (Weis’s tenure at Notre Dame didn’t work out quite as well for the Fighting Irish.)

Patriots guard Brian Waters offered an interesting assessment of the O’Brien situation, saying he thinks being at the Super Bowl should be great for recruiting.

“For him, this is the greatest recruiting tool he’s got,” Waters said. “He could have easily walked away and said ‘I’ve got my opportunity somewhere else,’ but instead he’s seeing it through. He’s as fired up as he was the course of the season.”

Waters also praised O’Brien for the fire he showed in his famous sideline confrontation with Tom Brady.

“As players, we liked [the argument],” Waters said. “Those are two positions that can be relaxed . . . I don’t want to say pretty boy positions, but they can be. The guys calling the plays and the guy throwing the ball. To see those two be the most fired up two guys on your team, to us as a football player, a lineman in the trenches every day, we have an appreciation for that.”

Penn State fans can be glad to know their coach is fiery, and not a pretty boy.

Read the original post:
PFT: 5 observations from Patriots' Media Day

ISELIN, N.J., Jan. 30, 2012 (GLOBE NEWSWIRE) -- On Track Innovations Ltd. ("OTI") (Nasdaq:OTIV - News) today announced that the Ministry of Public Security of Panama has awarded OTI with a contract for the supply, design, installation and integration of systems to monitor and improve immigration verification processes and overall immigration flow. OTI expects to recognize revenues of approximately $6.9 million, with the potential for additional revenue in future years from follow-on contracts.

The contract provides for the supply of OTI's end-to-end turnkey immigration solution, based on its proprietary state-of-the-art, field-proven eID Magna(TM) platform. The solution includes data enrollment and issuing stations, as well as individual means to verify identity tied to Biometric Automatic Fingerprint Identification System (AFIS), allowing for better control at border points and increased efficiencies.

Oded Bashan, Chairman and CEO of OTI, stated, ""OTI's secure ID offerings provide a cost effective, secure and timely to-market solution that leverages and interfaces with legacy systems and records."

Mr. Bashan continued: "We are happy to expand our footprint in Latin America to support Panama's efforts to improve identity verification at their borders. By deploying our solution, Panama is taking firm control of immigration security and identity to diminish the substantial risks and costs of illegal immigration and identity theft."

OTI's Magna modular platform enables short implementation time frames, seamless integration with a country's existing border control system and provides external interfaces to a digital Certificate Authority for signature verification. The system is compliant with International Civil Aviation Organization (ICAO) standards and offers a migration path to additional e-Gov applications and electronic ID documents such as National IDs, Voter IDs and Driver Licenses, and more.

The technology and integration within the OTI system enables a much more efficient and secure border control process that should reduce paperwork, operating costs and personnel needs while also substantially streamlining and speeding the immigration process to the satisfaction of all visitors.

About On Track Innovations Ltd. (www.otiglobal.com)

On Track Innovations Ltd. ("OTI") designs, develops and markets secure identification, payment and transaction processing technologies and solutions for use in secure ID, payment and loyalty applications based on its extensive patent and IP portfolio. OTI combines state-of-the-art, contactless microprocessor-based technologies and enabling hardware with proprietary software applications to deliver high performance, end-to-end solutions that are secure, robust and scalable. OTI solutions have been deployed around the world to address homeland security, national ID, medical ID, contactless payment and NFC (Near Field Communication) with loyalty applications, petroleum payment, parking and mass transit ticketing. OTI markets and supports its solutions through a global network of regional offices and alliances.

The On Track Innovations Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5736

Safe Harbor for Forward-Looking Statements:

This press release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal securities laws. Whenever we use words such as "believe," "expect," "anticipate," "intend," "plan," "estimate" or similar expressions, we are making forward-looking statements. Because such statements deal with future events and are based on OTI's current expectations, they are subject to various risks and uncertainties and actual results, performance or achievements of OTI could differ materially from those described in or implied by the statements in this press release. For example, forward-looking statements include statements regarding our goals, beliefs, future growth strategies, objectives, plans or current expectations, such as those regarding the superiority or uniqueness of our products. Forward-looking statements could be impacted by market acceptance of new and existing products and our ability to execute production on orders, as well as the other risk factors discussed in OTI's Annual Report on Form 20-F for the year ended December 31, 2010, which is on file with the Securities and Exchange Commission. Although OTI believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be achieved. Except as otherwise required by law, OTI disclaims any intention or obligation to update or revise any forward-looking statements, which speak only as of the date hereof, whether as a result of new information, future events or circumstances or otherwise.

The content of websites or website links mentioned or provided herein are not part of this press release.

Read more here:
OTI Receives an Initial $6.9 Million Contract to Supply Electronic Immigration Control System in Panama

RTB Software Lets Advertisers Choose Their Own Traffic for both Online and Mobile Media Buys

West Hollywood, CA (PRWEB) January 30, 2012

engage:BDR has developed a real-time bidding (RTB) software solution called First Impression so media buyers have full control to maximize the value of an impression. The official launch of First Impression will be April 3rd, 2012 at Ad:Tech San Francisco.

First Impression is not the first RTB software, but it is the first of its kinds RTB self-serve display platform that focuses on the Direct Response advertiser.

First Impression is the first RTB solution that has integrated 3 layers of ad inventory:

First Layer - Exchange & remnant traffic. Advertisers will use this cheap pool of inventory to test and find their offers metrics.

Second Layer - Mid-tier inventory. Advertisers will be able to test their offers at scale with this level of inventory.

Third Layer - Premium Inventory. engage:BDR have integrated its above the fold, first impression inventory into First Impression’s RTB solution. Advertisers will be able to buy engage:BDR’s channels exclusively on the First Impression platform.

Advertisers will also be able to execute their mobile media buys on First Impressions’ RTB platform because engage:BDR has partnered with the top mobile suppliers in the industry.

“It was my goal to build a platform that direct response advertisers could use for both their online media buys as well as their mobile media buys,” commented Nick Lynch, engage:BDR’s Vice President of Platforms and Manager of First Impression.

First Impression was created with the goal of serving engage:BDR’s clients better as the company grows. First Impression will even be available as a mobile app, meaning clients can manage their campaigns and track their success even while on the go.

“My hope is that this platform allows us to expand our reach as well as diversify our client portfolio,” Lynch stated.

To learn more about how you can choose your own ad traffic, visit http://www.first-impression.com.

About engage:BDR

engage:BDR is a brand and direct response top 25 comScore beaconed international display network reaching 172mm monthly uniques per Quantcast. We specialize in branded and non-branded performance campaigns exclusively on display media.

About First Impression

Join First Impression on Facebook at: https://www.facebook.com/1stimpRTB and Twitter at http://twitter.com/1stimpRTB. For more information about First Impression, contact Nick Lynch at (310) 954-0751 ext. 730 or email info(at)engage:BDR(dot)com.

###

PR
engage:BDR
(310) 954-0751
Email Information

Originally posted here:
engage:BDR Launching First Impression Real-Time Bidding Software

Published: Sunday, Jan. 29, 2012 5:44 p.m. MST

A couple of weeks ago in this column, we tried to suggest that
since the family is the basic unit of society, all larger
institutions, from corporations to governments, actually depend
on families for their own survival.

One institution that fits into this dependent-on-family
category is the media. Yet to watch that institution in action,
you would think they were out to destroy the family rather than
support it.

The mainstream consciousness, the collective of our individual
paradigms and perceptions, is enormously influenced by our
all-pervasive electronic media in which amoral minorities often
masquerade as majorities and suck away traditional values and
family priorities and balance, creating a moral vacuum where
faith, commitments and a clear-headed sense of what is
important are hard to cling to. The face of the
media/technology vacuum is a shiny but distorted mirror that
changes the shape of how we see ourselves and causes us to
worship false gods and graven images.

We live in a world where kids have to be asked to leave the
room to avoid seeing some of the ads that come on during the
Super Bowl.

In a pathetic attempt to excuse themselves, media spokesmen
like the late Jack Valenti of the Motion Picture Association of
America say things like, "We don't influence people's values,
we only reflect them." But anyone who is observant, and
particularly anyone with children, knows that the values (or
lack thereof) portrayed across our small and large screens have
enormous impact on viewers, especially on children.

In my (Richard's) management consulting days, I had enough
clients in media-related fields to notice the disturbing fact
that a relatively few, very atypical people, mostly "jet
setters" in the extreme, control or at least influence 90
percent of our media. These are not typical, mainstream
Americans and they do not have typical, mainstream values. Yet
the reach and influence of their media allow them to pose what
they produce as "the norm" and cause members of the real and
silent majority (those who don't jump into bed on the first
date and don't treat violence with indifference) to wonder if
they are out of step and rather old-fashioned.

Just imagine what it could do if mainstream media reversed
itself and stopped being a "values vacuum" and became instead,
at least in part, a "values blower" that bolstered and beefed
up the beliefs and balance of strong traditional families, thus
popularizing parenting and creating a new mainstream
consciousness where it is cool to be committed and popular to
be prioritized.

We hope to see a day when various elements of media become part
of the solution rather than a main cause of the problem. It is
only a dream for society, but here are five elements of it:

Read the rest here:
Linda & Richard Eyre: Media could do more for families, here are five ways how

Print connects! is the theme chosen by the United Print Media
Group (UPMG) as the print body strives to keep the group’s
publications connected. “Through the years, we have managed to
find ways to make print relevant. From special executions to
advertorials, event sponsorships and event tie-ups, specialized
publications, unique advertising executions, even the ongoing
impeachment shows that the choice is print. Hardly any ads on
TV and radio,” said the newly elected President Ricky Alegre
during the recent induction of officers at the Maynila Grand
Ballroom of the Manila Hotel.

Former Sen. Francisco “Kit” Tatad represented Vice President
Jejomar Binay as guest of honor and speaker with AdBoard
Chairman Andre Kahn as the inducting officer.

More than a hundred industry colleagues packed the ballroom and
applauded the changing of guards. Prospects suggest that the
industry will still be in even better shape and industry
heads—Manny Fernando (IMMAP), Ed Acosta (Oaap), Joe Vale, Delia
Magtoto, Frank Abueva, Tessie Celestino Howard (IBA), Allen
Velez (ASAP), Roy del Valle (ASAP), Venus Navalta, John
Rojo (PANA), Rudy Villar (PANA) and Alex Syfu (4As)—predict a
brighter future for print.

Print is still a viable medium, according to Alegre, in
reaction to reports that the newspaper business is a dying
industry. “We at UPMG believe otherwise, our membership has
grown threefold in the past 10 years. In fact, we just inducted
three new members. That brings our total to 40
member-publications, with a combined strength of over 200
titles. Imagine the strength of this organization and the
millions of readers it reaches daily.”

Alegre also said there is still much to do as the publications’
digital format is still a cost center, “but it is the future
and we are already very active on the Web”—integrating the
social media into how they operate and are being realistic
about and committed to that integration.

Citing other activities lined up for this year, Alegre said the
holding of the 3rd Tinta Awards will once again recognize
excellence in creative print ads. “Just like the first two
Tinta awards, expect the organizing team to bring in the top
guns of the ad industry, both foreign and local, to judge this
year’s awards.”

The 2nd Print Media Congress will tackle the challenges the
print industry faces in the digital age. There are also plans
for the 1st UPMG fun run. The new board will also focus its
attention on the protection of its trade to ensure viability
and growth. This involves a dialogue with the Department of
Trade and Industry and LGUs so that the group’s frontliners in
selling the hard copy are protected.

The new stalwarts of the UPMG are Vice President Barbie Atienza
(Manila Bulletin), Board Secretary Jay Sarmiento (Philippine
Star), Treasurer Vivienne Motomal (Journal group), Auditor Ron
Tamayo (Monica publishing), PRO Angel Guerrero (adobo magazine)
and Directors Danny Ocampo (BusinessWorld), Doris Bermudez
(Hinge Inquirer), Noel Godinez (Asian Journal publications),
President Emeritus Pepito Olarte and Chairman Emeritus Pat
Pineda.

The UPMG is a strong and active member of the AdBoard committed
to the goals and aspirations of the AdBoard. “We commit to work
closely with the nine other associations under the AdBoard to
uphold, promote and defend the self regulatory functions of the
industry,” Alegre said.

In Photo: AdBoard Chairman Andre Kahn inducts
the incoming officers of the United Print Media Group at the
Maynila Grand Ballroom of the Manila Hotel. From left are Ricky
M. Alegre, president; Barbie L. Atienza, vice president; Jay
Sarmiento, corporate secretary; Vivienne A. Motomal, treasurer;
Ron B. Tamayo, auditor; and Directors Danny G. Ocampo, Doris L.
Bermudez and Noel O. Godinez. Former Sen. Franciso “Kit” Tatad
delivered special remarks in behalf of Vice President Jejomar
C. Binay.

Read the original post:
UPMG reels off with ‘Print Connects!’