Mediaboss Marketing

LOS ANGELES--(BUSINESS WIRE)--

impreMedia announced today that US Hispanic Media Inc. (USHM), a subsidiary of S.A. La Nacin, has reached an agreement to become impreMedias strategic and controlling shareholder. This agreement will enable impreMedia to accelerate its transformation into a robust multimedia company by combining impreMedias knowledge of and access to the U.S. Hispanic market with USHM and La Nacins know-how and successful track record across print and online media platforms in Latin America.

impreMedia has a strong history of quality content that deeply engages audiences, local brands that resonate with the local communities they serve, market knowledge and an entrepreneurial approach. These elements constitute an outstanding platform for further development of new products, with an aim to attract new audiences and become the first choice for advertisers addressing the US Hispanic market,stated Eduardo Lomanto, USHM President.

Monica Lozano will remain CEO of impreMedia. Its editorial content will remain under the direction and control of impreMedias newsroom staff, and current management of impreMedia will also remain. In addition, Francisco Seghezzo, former Corporate Planning Director of S.A. La Nacin, will join impreMedia as COO.

Monica Lozano is a highly respected figure in Hispanic media and the Hispanic community. Under her remarkable leadership, she has built a powerful team and a strong portfolio of brands. Her expertise and strategic insights are vital to us as we execute plans for growth and diversification, continued Mr. Lomanto.

The 2010 Census re-confirmed the undisputed importance of the U.S. Hispanic market. The arrival of a prominent Latin American media company signals the increased confidence of international firms in the exploding U.S. Hispanic media market, and also in an established entity and important player in the industry like impreMedia.

USHM and La Nacin bring both the expertise and resources needed to take us to the next level. La Nacin, established as a national Argentine newspaper in 1870, has strong ties with the most important newspapers in Latin America, and is a founding member of the Grupo de Diarios America, an association that includes the most prestigious papers of the region. During the last decade, it has been successful in transforming its profile to also become a top magazine publisher and a digital company with strong product offerings across all platforms, and presence in several Latin American countries and Spain. Their recent award from the Online News Association for General Excellence in an Online News Site is a testament to their digital prowess, said Monica Lozano, CEO of ImpreMedia.

Leading advertisers look to impreMedia to reach the growing Hispanic market. According to Kantar, ten out of the top ten largest advertisers all advertised with impreMedia in 2011. impreMedia is one of the most innovative media companies there is. We know we can turn to them not only for reach and results but also for the big idea, stated Steven Wolfe Pereira, Executive Vice President and Managing Director of MediaVest, MV42.

impreMedia, the No. 1 Hispanic news and information company in the U.S. in print and a key online player, widely known for its top brands such as La Opinin, El Diario and Vista, reaches 25% of all US Hispanics with an audience size of almost 11 million and a footprint in 15 top Hispanic markets. Over the past year it has experienced an unprecedented 34% growth in total audience and has almost doubled its online audience.

Stephens Inc. acted as advisor of impreMedia.

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US Hispanic Media Inc., a Subsidiary of S.A. La Nación, Becomes Controlling Shareholder of impreMedia

LENEXA, Kan., March12, 2012 /PRNewswire/ --PlattForm, a leading Internet marketing and enrollment solutions provider for the postsecondary education industry and a division of Ad Venture Interactive, announced today that it acquired numerous website properties from Guider Media, an online inquiry generation company based in Stockholm, Sweden.

The company acquired more than 20 websites, including MBA-Online-Program.com, HomeStudyCourses.net and EducationAtlas.com. The websites involved in the acquisition predominantly serve online- and graduate-focused higher learning institutions offering advanced degree programs.

The acquisition continues PlattForm's ongoing efforts to acquire website properties, brands and the commitment to generate high quality inquiries for clients. Additionally, the acquisition allows PlattForm to increase the number of inquiry generation sites that include schools offering degrees at the Master's and doctoral levels.

"Quality has always been our priority. This acquisition allows us to expand our internal network of sites and continue to add more high-quality organic leads that our clients expect and deserve," said John Van Fleet, PlattForm's Chief Interactive Officer.

PlattForm is renowned throughout the education inquiry generation industry for the superior quality of its inquiries. Earlier this month, Leads360, the market-leading consumer sales platform, recognized PlattForm as a 2011 top performer for Lead Qualification in the education agency category. The second annual Leads360 2012 Lead Industry Report is an analysis of the inquiry industry and top inquiry generation firms.

"When it comes to inquiry providers in the education space, PlattForm is a trusted partner for us," said Marcelo Parravicini, Chief Marketing Officer of Post University. "The quality of their inquiries has always been superior. Given the recent struggles with quality in our sector, we're excited to see PlattForm taking the initiative with these website acquisitions to address current trends. They are doing all they can to ensure inquiry quality maintains or exceeds its present level."

For more information, please contact Kevin Kuzma, Director of Communications, at kevink(at)plattformad(dot)com or 913-601-2034.

About PlattForm

PlattForm Advertising (http://www.PlattFormAd.com) is a direct response agency specializing in postsecondary education marketing. With an internal staff of more than 400 industry experts, the Kansas City-based agency provides a range of services, including interactive inquiry generation; website marketing; digital media; search engine marketing; social media; media placement; and creative services, print and video production. In 2011, PlattForm was ranked by the Kansas City Business Journal as the No. 1 agency in total revenue in the Kansas City metropolitan area. PlattForm is a division of Ad Venture Interactive.

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PlattForm Announces Strategic Website Acquisitions to Control and Maintain Quality in the Education Inquiry Generation ...

One of the enduring images of the final days of the Libyan civil war was Sky News reporting live from inside rebel trucks as they swept into Tripoli and finally ended Muammar Gaddafis stranglehold on the country.

The rebels were eager to engage with the international media to get their message out when they were fighting for freedom. Now that they are in power, the same media has started to scrutinise them and their policies, which is something the new temporary government initially found hard to deal with.

Their concerns, and how best to create a modern media framework, were some of the issues raised when a delegation from the National Transitional Council (NTC) met in Doha at Northwestern University Qatars campus to debate the issues and try and decide on how best to move forward.

After four decades of autocratic rule, Libya is now in a position to create an independent, national media system that meets the needs of its people, Abdulhafeedh Ghoga, vice chairman of the NTC and head of delegation, said at the time. These principles and action items will serve as guideposts as we seek to put in place the type of media environment required by a vibrant, modern state.

In January, Ghogas resignation made global headlines, something that Everette E Dennis, Dean and CEO of Northwestern University Qatar (NU-Q), says demonstrates how important the future of Libya is regarded internationally.

The departure of the vice president of a transitional government wouldnt have made a ripple [a few years ago] but now it is up there. People are watching these things.

The Libyan experience was fostered by cultivation work we were doing in the region and looking around at what was happening post-Arab Spring. It was evident Libya was the perfect case... Basically a devastated institution and infrastructure, it was a basket case and a place where all media was state-owned and not a lot was happening, Dennis says of the creation of the think tank designed to aid the new Libyan government.

What we talked about was some of the principles of why you need freedom of expression and what that helps a country do and match that up with what models might work. Is it going to be a private-sector model? Is it going to be a public service BBC-version model or some kind of state model, which is what they have now? So we worked through those.

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Rebels with a cause

Is anyone else losing track of what year this is?

The calendar says 2012.

Every time I pick up the newspaper and read about the controversy over contraceptives, I swear we're in a time warp.

Why is birth control up for grabs? Didn't we settle that issue decades ago?

The controversy over abortion I can understand. We will always have people who oppose abortion. They believe it is the taking of a human life and will continue to fight for making abortion illegal.

But arguing against health care coverage for birth control?

Wouldn't those same people want as much birth control available as possible to prevent abortions?

Last month the New York Times carried this front- page story: "More than half of births to American women under 30 occur outside marriage. . . . Nearly two-thirds of children in the United States are born to mothers under 30."

And we're appalled by a 30-year-old law student who doesn't want to get pregnant?

I've always taken the position on abortion that I believe the silent majority takes: We want to honor both the unborn and the mother. We want the anti-abortion people and the abortion-rights people to work to make abortions unnecessary. Get rid of abortion by making it obsolete. Having the best access to the best birth control is a good start.

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Insurance coverage for birth control is worth discussion, but not war: Regina Brett

Syrias army is too large and too well equipped, and recent defections not nearly important enough to slow the growing crisis there, US intelligence experts told The Washington Post today.

Diplomatic pressure on President Bashar al-Assad is having little effect, the officials said, and the only hope for a quick resolution to the bloodshed is economic sanctions.

That leadership is going to fight very hard, one official said in The Post. The odds are against them, but they are going to fight very hard.

In the most comprehensive, telling comments since the Syrian uprising began a year ago, three senior US intelligence experts said those closest to Assad are remaining steadfast.

More from GlobalPost: Syria: Kofi Annan's call for talks rejected

The experts said the Syrian army has increased its attacks on civilian sites such as mosques, hospitals and schools to kill Free Syrian Army forces they believe are hiding there.

Restraint has been lifted, one official said, according to The Post.

CNN said recent defections from Assads government and military are having little effect, and there are reports Al Qaeda is complicating the situation by infiltrating opposition forces.

US experts dont know the extent of Al Qaedas presence, CNN said, and arent sure the terrorist organization is even welcomed in Syria.

Poor organization is hampering the uprising, the officials said, and poor communications make it difficult to mount a sustained attack.

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Assad regime in control, US intelligence says