Mediaboss Marketing

CHARLOTTE, N.C.--(BUSINESS WIRE)--

Mood Media Corporation (TSX:MM.TO - News)(LSE AIM:MM), the worlds leading in-store media solutions provider, will bring its suite of integrated visual, music and mobile media products and solutions to GlobalShop 2012 from February 29 to March 2 in Las Vegas. The company will also unveil its revolutionary Internet-delivered audio solution for retailers that can change in-store Moods MBOX 4.

GlobalShop 2012 provides the ideal venue for Mood Media to demonstrate how we create memorable consumer experiences that drive brand loyalty, create brand differentiation and maximize revenue for retailers, said Mark Elfenbein, North American President of Mood Media. We are particularly thrilled this year to show off our latest offering, MBOX 4, which will be a true game-changer in the in-store media industry.

Servicing more than 470,000 commercial locations in 40 countries, Mood Media reaches approximately 100 million consumers each day through customized media solutions linked to business insights, consumer behavior and brand personality. On display at GlobalShop 2012 (Booth 2613), the company will showcase unique in-store media solutions for international and national brands such as Levis, The TJX Companies, Inc., PUMA, Guess and Volkswagen among others.

For example, as part of a complete re-design of PUMAs Boulevard de Sbastopol store in Paris, Mood Media recently created an immersive shopping experience by incorporating floor-to-ceiling video screens featuring creative, customized content throughout the store in coordination with Mood Media's powerful content management software, TeamCo, which manages changing content throughout the day and delivers high-definition (HD) video to every screen. Content can now also be updated remotely to reflect changing collections and promotions.

In-store media is a powerful marketing tool utilized by top brands across the globe, Elfenbein said. We help our customers unlock the value of experience economy and boost sales and brand loyalty by transforming purchasing into purchasing a memorable experience.

Mood Media to Unveil MBOX 4 at GlobalShop 2012

MBOX 4 is Mood Medias latest groundbreaking PCI compliant media player, which will further empower retailers to engage customers and manage in-store media operations through a series of product enhancements and new features such as:

Media Briefing Opportunities at GlobalShop 2012

Note: For Media attending GlobalShop 2012 who would like to schedule a meeting with Mood Medias North American President, Mark Elfenbein to learn more about the company and Marks unique perspective on broader in-store media trends, please see media contact information below.

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Mood Media to Showcase Its Suite of Revolutionary Visual, Music, Mobile and Social In-Store Media Solutions at ...

VIENNA (Reuters) - Illegal "Internet pharmacies" are using social media to market drugs to young people, an international report said on Tuesday.

The International Narcotics Control Board (INCB), which monitors the implementation of U.N. drug control conventions, said illicit drugs as well as prescription medicines were being ordered online from such unscrupulous operations.

"Disturbingly, illegal Internet pharmacies have started to use social media to publicize their websites, which can put large audiences at risk of dangerous products," INCB President Hamid Ghodse said in a statement accompanying its 2011 report.

He told a news conference in London that the rogue pharmacists used social media such as YouTube or Facebook to draw people to chatrooms and engage them "in a variety of ways which, in the first instance, you do not see as that they are marketing the drug....then of course they are bombarding them with the sort of drugs."

The Vienna-based body called on governments to shut down illegal Internet drug activity and to seize substances smuggled via the postal system, adding that many of the medicines sold in this way were counterfeit.

"Key aspects of illegal Internet pharmacies' activities include smuggling their products to consumers, finding hosting space for their websites and convincing consumers that they are, in fact, legitimate," it added.

The INCB said it had information on more than 12,000 seizures of "internationally controlled substances" sent via the postal system in 2010, including legal substances. It said over 5,500 of those substances were drugs of illicit origin but did not name them.

"India was identified as the leading country of origin for these substances, accounting for 58 percent of the substances seized, while the United States, China and Poland were also identified as significant countries of origin."

The INCB said it has published guidelines for governments on preventing illegal drugs sale via the Internet but that further progress was needed.

"Barriers to implementation that need to be addressed are inadequate legislative or regulatory frameworks, insufficient technology and lack of staff," it said. "International cooperation in counteracting this issue is essential."

In its annual report, the INCB also said that drug abuse and drug trafficking had become virtually endemic in communities the world over, "part of a vicious cycle involving a wide array of social problems such as violence, organized crime, corruption, unemployment, poor health and poor education".

(Reporting by Fredrik Dahl in Vienna and Adrian Croft in London; Editing by Andrew Osborn)

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Social media used to sell drugs to youth - report

San Francisco and Mountain View, Calif., Feb. 28, 2012 (GLOBE NEWSWIRE) -- InfoExpress, a network security Independent Software Vendor (ISV) with innovative Network Access Control (NAC) solutions, announced today at the RSA Conference 2012 that the United States Patent Office has awarded the Company seven significant patents relating to NAC.

U.S. Patent Numbers 8,117,645, 8,112,788, 8,108,909, 8,051,460 and 7,523,484, entitled "Systems and Methods of Controlling Network Access," are directed to InfoExpress' CyberGatekeeper NAC solution for out-of-band NAC enforcement.

U.S. Patent numbers 7,890,658 and 7,590,733, entitled, "Dynamic Address Assignment for Access Control on DHCP Networks," are directed to InfoExpress' CyberGatekeeper NAC solution using DHCP enforcement.

"The NAC patents describe reconfiguring network access points to control access to the network based on an endpoint security assessment," said Stacey Lum, CEO of InfoExpress. "By using out-of-band enforcement, organizations with distributed locations can implement NAC as affordably as those situated at a single site."

About InfoExpress CyberGatekeeper

The CyberGatekeeper family of NAC products restricts unauthorized devices and gives authorized devices appropriate access to the network. The CyberGatekeeper solution is fully scalable and interoperates smoothly with a wide range of network equipment and endpoint devices. The CyberGatekeeper appliance, now available as a virtual or physical server, can easily be deployed and is the ideal choice to support mobile devices and the Bring-Your-Own-Device (BYOD) trend. With the explosion of mobile and unmanaged devices, NAC is a critical component in protecting today's networks.

About InfoExpress

InfoExpress Network Access Control (NAC) solutions protect enterprise networks and the endpoints connecting to them. The company has provided innovative NAC solutions since 2000 that customers use to stay ahead of trends, such as the consumerization of IT and Bring-Your-Own-Device. At the core of InfoExpress solution is the award winning CyberGatekeeper Family of Network Access Control products, which ensures endpoints are safe and compliant with security policies by performing real-time audits and quarantining of all network-attached endpoints. InfoExpress products have received numerous awards for innovation. The privately held company has been profitable for 13 consecutive years and is headquartered in Mountain View, California. For more information, please visit http://www.infoexpress.com.

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InfoExpress Receives Multiple Patents for Out-of-band Network Access Control

VIENNA (Reuters) - Illegal "Internet pharmacies" are using social media to market drugs to young people, an international report said on Tuesday.

The International Narcotics Control Board (INCB), which monitors the implementation of U.N. drug control conventions, said illicit drugs as well as prescription medicines were being ordered online from such unscrupulous operations.

"Disturbingly, illegal Internet pharmacies have started to use social media to publicize their websites, which can put large audiences at risk of dangerous products," INCB President Hamid Ghodse said in a statement accompanying its 2011 report.

He told a news conference in London that the rogue pharmacists used social media such as YouTube or Facebook to draw people to chatrooms and engage them "in a variety of ways which, in the first instance, you do not see as that they are marketing the drug....then of course they are bombarding them with the sort of drugs."

The Vienna-based body called on governments to shut down illegal Internet drug activity and to seize substances smuggled via the postal system, adding that many of the medicines sold in this way were counterfeit.

"Key aspects of illegal Internet pharmacies' activities include smuggling their products to consumers, finding hosting space for their websites and convincing consumers that they are, in fact, legitimate," it added.

The INCB said it had information on more than 12,000 seizures of "internationally controlled substances" sent via the postal system in 2010, including legal substances. It said over 5,500 of those substances were drugs of illicit origin but did not name them.

"India was identified as the leading country of origin for these substances, accounting for 58 percent of the substances seized, while the United States, China and Poland were also identified as significant countries of origin."

The INCB said it has published guidelines for governments on preventing illegal drugs sale via the Internet but that further progress was needed.

"Barriers to implementation that need to be addressed are inadequate legislative or regulatory frameworks, insufficient technology and lack of staff," it said. "International cooperation in counteracting this issue is essential."

In its annual report, the INCB also said that drug abuse and drug trafficking had become virtually endemic in communities the world over, "part of a vicious cycle involving a wide array of social problems such as violence, organized crime, corruption, unemployment, poor health and poor education."

(Reporting by Fredrik Dahl in Vienna and Adrian Croft in London; Editing by Andrew Osborn)

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Social media used to sell drugs to youth, report says

REDWOOD CITY, Calif. and NEW YORK, Feb. 27, 2012 /PRNewswire/ -- Wildfire, the global leader in social media marketing software, today announced with Adaptly the integration of Adaptly's unique social advertising and optimization technology with the Wildfire Social Marketing Suite. The combination of Wildfire's market-leading suite of tools for designing, publishing, and managing brand content through social media – used by more than 10,000 customers, including many of the world's most recognized brands, such as Facebook, Amazon, and Target – with Adaptly's ad optimization technology gives marketers, for the first time, unified control over the combined effect of paid, earned, and owned social media to maximize consumer engagement with the brand. Engagement encompasses social actions such as likes, comments, and sharing of content.

Unlike first-generation ad serving solutions – which focus on traditional metrics such as cost per clicks, fans, or impressions – Wildfire's solution integrates Adaptly's technology that optimizes social ads not only for cost but also for maximum engagement. Adaptly's proprietary technology aggregates more than 160 social metrics from a brand's earned and owned channels, analyzes the impact of paid media on earned media in real time, and continuously refines ads (including content and target audience) to reach the best social audiences and drive ongoing engagement – the objective that marketers care about most today – at the lowest cost. This self-optimizing technology is unavailable from any other vendor, and Wildfire is the first to bring it to the broad market through a complete integrated social marketing solution.

Content and Advertising Integrated into a Single Seamless Solution

The ability to integrate advertising with content is becoming a critical requirement for social marketing thanks to the launch of Facebook's Sponsored Stories ad units, which allow marketers to turn fan-generated content into social ad units. For brands to run Sponsored Stories ads they must successfully engage consumers. The Wildfire Social Marketing Suite provides all the tools needed to engage consumers through social media. Extending the Wildfire Suite with Adaptly's social advertising technology now enables marketers to optimize their whole social strategy in a single seamless solution.

"Integrating a brand's ads with its content is key to maximizing engagement through social media, yet powerful ad management had been a missing piece from social marketing software suites," said Victoria Ransom, Wildfire CEO. "We are delighted to partner with Adaptly to bring their innovative advertising optimization technology to our customers. We evaluated many solutions in the market and Adaptly was the clear leader, with a best-in-class technology that is science-based, data-driven, and results-focused. Adaptly is fully aligned with Wildfire's philosophy of developing highly scalable software solutions that automate social marketing processes to generate maximum impact at the lowest cost and effort for customers."

"At Adaptly we've been focusing on building a powerful social ad platform, spanning Facebook, Twitter, Linkedin, and StumbleUpon," said Nikhil Sethi, Adaptly CEO. "We are excited to partner with Wildfire, to bring together paid, owned, and earned media. Integration of our proven ad optimization technology with Wildfire's results-driven platform allows brands to both improve the customer experience through smarter, more relevant advertising and drive significantly better results."

Self-optimizing Technology Maximizes Audience Quality and Engagement

The integration of ad management and optimization into the Wildfire social marketing platform delivers compelling value for brand marketers:

Enables marketers to specifically target their most valuable audience segments, and even discover new audiences that are highly engaged with their brand. Enhances performance of social promotions, brand pages, and newsfeed messages by driving fans to engage with brand content Gives brand marketers for the first time a real-time view of advertising, page, and campaign metrics in one unified interface to easily and effectively evaluate engagement and total social marketing ROI Allows marketers to optimize advertising across multiple social networks, including Facebook, Twitter, and LinkedIn

Ad Optimization Delivers Compelling Results for Customers

Wildfire beta customers have experienced significant results with the Adaptly ad optimization technology. For example, beta customers' "people talking about this" metric on Facebook – one of the most powerful measures of fan engagement – rose on average by an order of magnitude during their campaigns. Beta customers also saw significant cost improvement, on average more than doubling the size of their fan base while beating their goal for cost per fan by 49%.

Enables Brands of All Sizes, as Well as Agencies, to Optimize Any Level of Social Ad Spend

The Wildfire solution makes it possible for brands to spend at any level with optimal results. For large global brands that are spending tens to hundreds of thousands of dollars per month on social ads, the integration of Adaptly's technology with the Wildfire suite provides unprecedented ease and control in managing and optimizing ad spend. It also opens the door to social advertising for small and midsize companies, eliminating the need for a full-time person to manage what had previously been a highly manual process. Agencies also benefit from Wildfire's integrated solution, enabling them to more efficiently deliver cost-effective results for their clients.

Available through Limited Beta Program

The integrated ad management capability is currently available to a limited number of beta customers.

About Wildfire
Wildfire is the leader in social media marketing software and the only social media marketing company to have received an investment from Facebook's fbFund. Our patent-pending technology allows large brands, small businesses, and agencies to create social campaigns and pages, communicate with their social audience, and measure their own and their competitors' social media performance. Intuitive and affordable, our software is simple enough for the least tech-savvy manager yet flexible enough for the most creative marketer. Wildfire serves thousands of companies, including Facebook, Amazon, Ogilvy and Target, and has offices in California, Chicago, New York, London, Paris, Munich, and Singapore. For more information, please visit http://www.wildfireapp.com.

About Adaptly
Adaptly is changing the way brands increase engagement on social networks by helping them harness the unique value of each social network. It offers one consolidated platform to complete a social media ad buy across multiple social networks including Facebook, Twitter, YouTube, StumbleUpon and more. Adaptly recently introduced Momentum, a new measurement tool to help brands evaluate how different marketing initiatives impact their overall brand performance across paid, earned and owned social media.

Founded in 2010 by Nikhil Sethi and Garrett Ullom, Adaptly was incubated through DreamIt Ventures and is now based in New York City. Investors include First Round Capital, Charles River Ventures, Lerer Ventures, kbs+p Ventures and more. Adaptly's clients include brands and agencies such as PepsiCo, Diageo, News Corp., Razorfish and hundreds more. For more information, please visit http://www.Adaptly.com.

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Wildfire and Adaptly Introduce First Social Marketing Solution With Integrated Ad Technology That Optimizes Engagement