Mediaboss Marketing

SAN FRANCISCO--(BUSINESS WIRE)--

Velti (NASDAQ: VELT - News), the leading global provider of mobile marketing and advertising technology, today announced the availability of custom private exchanges for premium publishers. By allowing publishers to cherry pick their demand partners with valuable inventory from the Velti mGage™ exchange, this latest addition puts Velti at the forefront of the mobile marketing and advertising space as a leader in optimizing ad impressions and reach to improve campaign ROI.

“The Velti private exchange opens up a valuable strategic channel for premium publishers and platforms to increase their ad sales inventory and reach a broader target audience without commoditizing their inventory,” said Krishna Subramanian, Chief Marketing Officer at Velti.

Currently, premium publishers, including media companies and mobile carriers, may privately sell inventory to a select list of agencies, ad networks and brands, both directly and indirectly. With this enhancement, publishers now will have more control to sell their supply to specific demand sources, increasing inventory pricing and reducing conflict between direct and indirect sales channels for higher fill rates-- protecting valuable audience and business data from being exploited by remnant advertisers. The private exchange will enable premium publishers to expand their ad inventory, and extends the publisher’s audience through resale of exchange inventory.

For advertisers, it provides brand safety without sacrificing efficiency; marketers can bid on ad space at scale, while maintaining confidence in the quality of the inventory. By using real-time-bidding (RTB), marketers can strategically advertise to targeted audiences and enhancing the ROI for their ad buy. Ad buys are programmatically optimized across more than 20,000 publishers on the Velti mGage ad exchange.

“Premium publishers can benefit from the efficiency and liquidity of automated markets,” said Sunil Verma, GM of the Velti Exchange. “Agencies can work directly with premium content to create highly targeted and efficient buys.”

Velti’s private exchange is built on the mGage platform, which can reach more than 4.3 billion consumers and serves nearly 20 billion impressions per month. For more information, please visit http://www.velti.com.

About Velti

Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit http://www.velti.com.

"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements including statements regarding Velti’s ability to become the leader in optimizing ad impressions, to enable customers to increase ad sales inventory and inventory pricing, to reach broader target audiences, and to enhance its customers’ campaign ROI. The achievement or success of the matters covered by such forward-looking statements involve risks, uncertainties and assumptions, and if any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make. These risks and uncertainties include - but are not limited to - risks associated with our ability to achieve the benefits of the private exchange offered to premium publishers, generate additional revenue through the private exchange at expected costs and expand the customer base of the exchange, enabling Velti to continue to expand as the leading global provider of integrated, comprehensive mobile marketing and advertising technology and keep pace with technological and market developments and remain competitive against potential new entrants into our markets. Further information on these and other factors that could affect the company's results is included in our Annual Report on Form 20-F and our current reports on Form 6-K filed with the Securities and Exchange Commission and in other filings we may make with the Securities and Exchange Commission from time to time.

Velti assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

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Velti’s Private Exchange Allows Premium Publishers to Have More Control, Generate More Revenue, and Maintain Higher ...

The management of the Philadelphia Media Network — which publishes The Inquirer, The Daily News and Philly.com – has pitted itself against its newsroom leadership over coverage of a potential sale, Amy Chozick and David Carr write. Reporters and editors say they believe coverage has been steered to favor an investor group that includes the area’s most powerful Democrats – among them former Mayor Ed Rendell – and fear what might happen once they control the papers. The management, while conceding that an article and blog post related to the sale had been killed, said those were mistakes that would not be repeated.

The writer Buzz Bissinger, a former Philadelphia Inquirer reporter, has an Op-Ed piece on the issue: “If the sale goes through, Philadelphia will become the first major city in the country to actually cease to have a real daily newspaper.”

The scrapbook/social-networking site Pinterest is getting some mainstream media attention: The Wall Street Journal focuses on the question of how the company, which has 16 employees based in Palo Alto, Calif., will convert its fast-growing user base into a profitable business. (There are businesses like the online crafts marketplace Etsy.com that credit Pinterest with sending a lot of buyers their way – but how it gets a share is still being worked out.)

David Pogue reviews Pinterest and gives it high marks (starting with having a name that makes sense – “you pin things based on your interest), but for design and ease of use, too. Most significantly, it is a outward-looking activity, rather than a self-absorbed one like Facebook or Twitter can be.

Mitt Romney’s faltering effort to lock up the Republican presidential nomination has been hurt by his “distant, complicated relationship with many of the conservative media’s leading voices,” Jeremy Peters writes. Even as he has gone out of his way, at times, to meet with these conservative pundits, they report that he has failed to connect and take their advice to heart. Ann Coulter, for example, an early backer of Mr. Romney, says she has never had a conversation with him or his campaign.

A good excuse as any to include the recent all-purpose cable pundit sentence posted by Hendrik Hertzberg of the New Yorker: “At the end of the day, the game changer is a narrative that resonates going forward.”

Two media outlets were among the organizations awarded grants by the John D. and Catherine T. MacArthur Foundation, Felicia Lee writes on the ArtsBeat blog. The Center for Investigative Reporting, which has a staff of 40 and is based in Berkeley, Calif., received $1 million. The Moth, a New York-based group dedicated to storytelling that has an influential radio show, received $750,000 to produce its show weekly.

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Media Decoder Blog: The Breakfast Meeting: Philadelphia's Hazy Newspaper Future, and Pinterest Gains Attention

LOS ANGELES, Feb. 15, 2012 (GLOBE NEWSWIRE) -- Empire Post Media, Inc. (OTCBB:EMPM.PK - News) announced today that its existing third party financing of $1,500,000, originally put in place for the production of the television series "Journey Beyond," will be tapped to provide financial support for other projects being developed by the company.

"This production finance facility will greatly accelerate our production activities, especially in the area of television programming," stated Peter Dunn, Empire's CEO. "This resource is critically important as the company moves forward with development of 'On The QT' and '3D World, with the intention of producing and owning the shows to maximize the return to Empire.

"This financing is consistent with the company's policy of using third party funding sources on a profit sharing basis for all productions. This policy insures that production financing will not dilute the current shareholder base," Dunn added. "These two productions conform with our financial model and could add up to $9,000,000 a year to gross revenues should each reach its full potential."

Further information about Empire can be found at http://www.empirepostmedia.com.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

Matters discussed in this press release may constitute forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements, which are other than statements of historical facts.

The Company desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "believe," "anticipate," "intend," "estimate," "forecast," "project," "plan," "could", "might"," "potential," "will," "may," "should," "expect," "pending" and similar expressions identify forward-looking statements

The forward-looking statements in this press release are based upon various assumptions, many of which are based, in turn, upon further assumptions, including without limitation, our management's examination of historical operating trends, data contained in our records and other data available from third parties. Although we believe that these assumptions were reasonable when made, because these assumptions are inherently subject to significant uncertainties and contingencies which are difficult or impossible to predict and are beyond our control, we cannot assure you that we will achieve or accomplish these expectations, beliefs or projections..

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Empire Post Media Taps $1,500,000 Production Finance Facility to Support New Television Development Projects

Beijing, Feb 16: 

The Chinese Government is establishing management committees in every monastery in Tibet to strengthen its controls, amid a spate of suicides by Buddhist monks and reports of growing unrest among them.

A management committee has been established in every monastery in the Tibet Autonomous Region to oversee general monastery affairs, an official in-charge of local religious affairs told the official media here.

Headed by government officials, the so-called Monastery Management Committee also consists of monks and nuns who carry out duties including tourist reception, cultural relic protection and assisting locals with religious affairs, said Mr Luobu Dunzhu, a director with the office of religious affairs under the Tibetan United Front Work Department.

“It is under the mission of establishing harmonious monasteries that we are stepping up these committees,” Mr Luobu told state-run Global Times.

Tibet began establishing monastery committees in November and managed to expand them to the regions’ 1,787 monasteries early this year, according to Mr Luobo, who said the number of staff members at the committees could reach as many as 30 for some big monasteries and only a few for smaller ones.

According to one estimate, Tibet has over 40,000 Buddhist Monks. Tensions have been high in Tibetan regions ahead of the Tibetan New Year next week and the fourth anniversary of the March 14 riots in Lhasa in 2008.

The Tibetan New Year falls on February 22. The Tibetan administration has already beefed up security measures following a spate of suicides by monks and nuns, demanding the return of the Dalai Lama.

Two riots were reported in the Ganzi Tibetan Autonomous Prefecture during the Chinese New Year amid foreign media reports that several monks had set themselves ablaze.

Lhasa’s ruling Communist Party chief, Mr Qi Zhala, visited the monasteries on Tuesday and urged the monastery committees to increase vigilance and create a “harmonious and stable” social environment for the 18th National Congress of the CPC to be open in a few months, the Tibet Daily reported.

The Congress is expected to be held in November to elect a new leadership to rule the country for the next 10 years.

Mr Qi said that monastery committees must further raise vigilance and recognise the “important role it has played in maintaining stability,” the report said.

Local officials have been told that severe action would be taken against them if they fail in preventing any untoward incidents.

Mr Luobo said that one of the duties of the committees’ staff is to take charge of the monks’ healthcare insurance, which now covers 80 per cent of the regions’ monks and nuns.

In response to concerns that monastery committees might disturb religious practices, Mr Luobu said “monks and nuns have the freedom to perform their religious rituals and the establishment of such committees is aimed at ensuring such practices”.

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China takes control of Tibetan monasteries to put down unrest

PRINCETON, N.J., Feb. 16, 2012 /PRNewswire/ -- Are you having trouble finding the time to scoop your cat's litter box every day?  If so, you're like the majority of American cat owners. According to a recent study, nearly two-thirds admit that when they arrive home late, scooping the litter box will have to wait until the next day.[1] And despite the unconditional love we give our feline friends, busy schedules tend to get the best of us. That's why the makers of ARM & HAMMER® are introducing the new Ultra Last™ Clumping Cat Litter that works even when you can't scoop every day.

ARM & HAMMER® Ultra Last™ Clumping Cat Litter has a highly effective formula, which contains ARM & HAMMER® Baking Soda coated granules and special odor neutralizers that continuously eliminate even the worst litter box odors. In addition, rock solid clumps allow for easy removal of the source of odors and the moisture activated fresh scent deodorizes the litter every time the cat uses the litter box.

This is welcome news for cat owners, especially since 84 percent are concerned about unpleasant odor from the litter box when they walk in the door.[2] So when you're stuck at the office or slowed down by traffic, rest assured that ARM & HAMMER® Ultra Last™ is working just as hard to keep your home smelling Fresh All Day™.        

"The makers of ARM & HAMMER® products are baking soda experts, and our research and development team has developed this unique formula, which will address the unmet need of cat owners," said Rithika Naik, product manager, Church & Dwight, Co., Inc. "With this new innovation we're able to offer cat owners our longest-lasting litter that fits with their lifestyle and satisfies the needs of their cherished pets."  

ARM & HAMMER® Ultra Last™ Clumping Cat Litter is available in 20lb., 28lb. and 40lb. sizes at leading retail outlets nationally. Suggested retail prices range from $8.99 to $16.99.

With ARM & HAMMER® Ultra Last™ Clumping Cat Litter on hand, let life get in the way. For more information, visit http://www.UltraLastLitter.com.

About ARM & HAMMER®

For more than 165 years, ARM & HAMMER® Baking Soda's familiar orange box has been a trusted fixture in both the refrigerator and home. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER® brand name.

Today, CHURCH & DWIGHT manufactures a variety of cleaning, freshening and deodorizing products for the home, family, pets, and body under the iconic ARM & HAMMER® brand name.

[1] Arm & Hammer Pet Care Study, StrategyOne / ResearchNow, January 2012

[2] Arm & Hammer Pet Care Study, StrategyOne / ResearchNow, January 2012

Media Contact:
Stephanie Florence/Edelman
(212) 277-3744
Stephanie.Florence@Edelman.com

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New ARM & HAMMER® Ultra Last™ Clumping Cat Litter Offers Long-Lasting Odor Control and Freshness