Mediaboss Marketing

OULU, Finland, February 1, 2012 /PRNewswire/ --

The Shanghai Media Group ("SMG") children´s channel Toonmax and Ball-IT Oy, a leading motion control gaming system producer, have signed a partnership agreement. SMG, China´s second largest media company, will start to produce a TV game show based on Ball-IT´s gaming innovation blobo, and will broadcast 26 episodes in China in the second half of 2012. The blobo TV show will initially reach 30 million households, with the ultimate target being to reach 200 million households.

The TV show promotes fun and healthy living for today´s youngsters. On the show kids take each other on in front of a live studio audience, who watch their avatars compete on a large screen, while the viewers can play blobo at home and compare their results with the TV contestants.

The TV show is based on the blobo gaming system - a motion control and fitness gaming device that works with PCs and MACs via Bluetooth. The single golfball-sized wireless wonder, blobo, captures even the smallest movements of the human body, being a genuine fitness gaming experience. The games combine excitement with all-round family fun.

The sales box for Chinese consumers consists of a blobo device, a Bluetooth adapter (needed for computers without built-in Bluetooth), and 8 Fun&Fit games. At first blobo will be sold in China through 1,500 retail shops, including SMG´s own digital and electronics supermarkets, later aiming for nationwide broadcast and marketing.

"We are very excited by the opportunity to introduce to China this captivating TV format, which brings families together while making them move and have fun. The product, blobo, on which the game show is based, is unique as it is very intuitive and easy to learn, " says Mr. Hu, Vice President of SMG Toonmax.

Mr. Juha Rytky, CEO of Ball-IT, says that they could not wish for a better partner in China. As part of SMG, Toonmax Media is the leading media company in the core target groups, kids and families. "The overall business potential is huge, as there are already more than 150 million PC online gamers today in China. The market already exists and is booming, we are now offering added value for the gamers by offering them the motion controlled gaming experience, " says Mr. Rytky.

SMG is a multimedia television and radio company broadcasting, news, Internet and related media entertainment services. The television broadcasting media consist of 11 analogue TV channels, 90 paid digital cable TV channels, and a full Internet broadcasting TV service, along with 10 analogue and 19 digital radio services. The group also owns and operates 5 sports centres and 14 cultural art centres. Other areas of operation include newspapers, magazines, news websites and audio-visual publishing. Formed in 2001, SMG is the result of a merger between the People´s Radio Station of Shanghai, East Radio Shanghai, Shanghai Television Station, and Oriental Television Station. The company employs around 5,200 people.

Ball-IT Oy is a Finnish company founded in 2005, focusing on sensor technologies, motion interpretation algorithms and all related software for the development of consumer electronics and product variants for the gaming industry and other segments. It also offers a software development kit for third parties - such as game studios - to develop the content for its motion control gaming system. Games are sold from Ball-IT´s online shop, using a revenue sharing model with the game studios. Ball-IT is offering a technologically-advanced - yet very aggressively priced - motion control gaming system for PC and MAC platforms, including games and content. The Company is privately held by its founders and investors, Aura Capital and Fortel Management.

More information about the product and images are available at:

http://www.bloboshop.com/pages.php?page=media&language=en

The TV game show trailer is available at:

http://www.bloboshop.com/tv

Ball-IT Oy

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Shanghai Media Group and Ball-IT Oy Launch blobo Fitness Gaming for Chinese Kids and Families

NEW YORK--(BUSINESS WIRE)-- LexisNexis (www.lexisnexis.com), a leading provider of content and technology solutions, announced today at LegalTech® New York, the launch of the LexisNexis®Social Media Visibility service that enables solo practitioners and lawyers at smaller law firms to establish a solid, comprehensive, and manageable social media presence. The service includes creation of an exclusive blog page as well as guidance and assistance in crafting profiles and in generating and posting appropriate content on major social sites, including Facebook®, Twitter® and LinkedIn®. By leveraging social media more effectively, lawyers and firms are better able to demonstrate thought leadership, extend the reach of their websites, improve site performance on search engines, and engage prospective clients via popular interactive communities.

“Consumers use social media tools to find the information they need, including finding lawyers and legal information. We provide customers with an effective strategy for utilizing social media in order to maximize lead generation,” said Phil Livingston, CEO, LexisNexis Marketing & Business Solutions.

“Social media specialists at LexisNexis will help law firms build a credible social media presence through engaging blog content and exposure on top social media sites,” Livingston added.

The LexisNexis Social Media Visibility service begins with either the creation of a custom blog tailored to match the look and feel of the rest of the firm’s website or a unique blog page designed to match the blog’s theme. The LexisNexis team will collaborate with each firm to develop relevant blog content each week based on topics chosen by the firm. The firm has full creative control of content posted. The team increases the blog’s exposure by submitting it to major blog directories, legal blog lists, and to other relevant sites, such as Digg®, YouTubeTM and Squidoo, to generate inbound links. In addition, the team will set up the firm’s Facebook Fan Page and Twitter account with feeds to its blog, and create a LinkedIn company profile that includes attorney profiles.

Law firms also have the option to subscribe to Social Media Visibility Advanced and receive all the benefits of Social Media Visibility, plus even more online exposure that includes two custom-developed blog posts per week, additional submissions to blog directories, and additional individual attorney profiles on LinkedIn.

To learn more about the LexisNexis Social Media Visibility service, please visit http://www.lexisnexis.com/law-firm-marketing/products-and-services/optimization-services/social-media-visibility/.

LexisNexis today also announced the launch of a new portfolio of website products and services for law firms, called LexisNexis®Web Visibility Solutions, featuring search engine and mobile device optimization. Each web product in the LexisNexis Web Visibility Solutions portfolio includes the features and optimization necessary for a law firm to compete effectively in specific practice and geographic areas. The LexisNexis team leverages market data, ongoing testing, analyses of legal search engine marketing trends, proprietary law firm website conversion research, and our own experience in creating and/or hosting more than 40,000 law firm websites to create sites that rank competitively and convert more site visitors to clients.

“LexisNexis Web Visibility Solutions are backed by a team of web design and SEO specialists who help ensure each site competes effectively, ranks high on search engine results, can be found easily by the rapidly growing segment of mobile device users and convert visitors to leads,” Livingston added.

Along with the search engine and basic mobile optimization and basic blogging platform that come standard, these Web Visibility products all feature LexisNexis® Client Center. Named “Best Legal Solution” in the 2012 Software & Industry Information Association (SIIA) CODiE Awards, LexisNexis Client Center is an online client collaboration portal built directly into a law firm’s website, where lawyers and their clients can easily and quickly exchange documents and relevant case information in a secure environment. By providing a secure, online conduit for calendar, contact, task and other information sharing directly from a firm’s website, Client Center offers smaller firms the ability to deliver more efficient client service, differentiate themselves from their competitors, and reduce administrative costs – all while maintaining attorney-client privilege. Client Center is powered by LexisNexis Firm Manager™, an online practice management application for solo practitioners and small law practices.

For more information about LexisNexis Web Visibility Solutions, please click on the following link:

http://www.lexisnexis.com/law-firm-marketing/products-and-services/websites-seo-social/

About LexisNexis Legal & Professional

LexisNexis® Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of Reed Elsevier, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide.

LexisNexis helps solo practitioners and specialized law firms enhance their online presence and drive more prospects to their firm. Services offered include website design and development, video production, search engine optimization, robust profiles on leading legal sites Lawyers.comSM and martindale.com®, and coordination of Martindale Hubbell® lawyer ratings services.

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LexisNexis Launches Social Media Visibility Service for Law Firms

Reuters

In the college football world, there’s a lot of talk that Penn State’s recruiting is suffering because its new head coach, Bill O’Brien, is more focused on getting the Patriots’ offense ready for the Super Bowl. That’s not good news for Nittany Lions fans.

But Patriots fans can be satisfied with knowing that at Super Bowl Media Day, all indications were that O’Brien is singularly focused on the Super Bowl, and the only time Penn State is a distraction is when the media asks about it.

O’Brien said today that he is delegating the Penn State stuff to the staff at Penn State until he starts that job on Monday.

“This is about the Patriots this week,” O’Brien said. “I’m thrilled to be the head coach at Penn State, but I’m really focused on the Patriots and trying to do the best we can to put together a great game plan on Sunday.”

Patriots head coach Bill Belichick said there has been no change to the game planning process with O’Brien having a second job.

“Bill O’Brien has done everything he normally does, and everything he can possibly do,” Belichick said. “I’m sure he’s spent some extra hours early in the morning and late at night doing things for Penn State. He’s done everything we’ve asked him to do here, and he has been very diligent in his responsibilities.”

The Patriots have been in this position before, with Charlie Weis coordinating the offense through the Super Bowl after accepting the Notre Dame head coaching position, and that worked out fine for the Patriots. (Weis’s tenure at Notre Dame didn’t work out quite as well for the Fighting Irish.)

Patriots guard Brian Waters offered an interesting assessment of the O’Brien situation, saying he thinks being at the Super Bowl should be great for recruiting.

“For him, this is the greatest recruiting tool he’s got,” Waters said. “He could have easily walked away and said ‘I’ve got my opportunity somewhere else,’ but instead he’s seeing it through. He’s as fired up as he was the course of the season.”

Waters also praised O’Brien for the fire he showed in his famous sideline confrontation with Tom Brady.

“As players, we liked [the argument],” Waters said. “Those are two positions that can be relaxed . . . I don’t want to say pretty boy positions, but they can be. The guys calling the plays and the guy throwing the ball. To see those two be the most fired up two guys on your team, to us as a football player, a lineman in the trenches every day, we have an appreciation for that.”

Penn State fans can be glad to know their coach is fiery, and not a pretty boy.

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PFT: 5 observations from Patriots' Media Day

ISELIN, N.J., Jan. 30, 2012 (GLOBE NEWSWIRE) -- On Track Innovations Ltd. ("OTI") (Nasdaq:OTIV - News) today announced that the Ministry of Public Security of Panama has awarded OTI with a contract for the supply, design, installation and integration of systems to monitor and improve immigration verification processes and overall immigration flow. OTI expects to recognize revenues of approximately $6.9 million, with the potential for additional revenue in future years from follow-on contracts.

The contract provides for the supply of OTI's end-to-end turnkey immigration solution, based on its proprietary state-of-the-art, field-proven eID Magna(TM) platform. The solution includes data enrollment and issuing stations, as well as individual means to verify identity tied to Biometric Automatic Fingerprint Identification System (AFIS), allowing for better control at border points and increased efficiencies.

Oded Bashan, Chairman and CEO of OTI, stated, ""OTI's secure ID offerings provide a cost effective, secure and timely to-market solution that leverages and interfaces with legacy systems and records."

Mr. Bashan continued: "We are happy to expand our footprint in Latin America to support Panama's efforts to improve identity verification at their borders. By deploying our solution, Panama is taking firm control of immigration security and identity to diminish the substantial risks and costs of illegal immigration and identity theft."

OTI's Magna modular platform enables short implementation time frames, seamless integration with a country's existing border control system and provides external interfaces to a digital Certificate Authority for signature verification. The system is compliant with International Civil Aviation Organization (ICAO) standards and offers a migration path to additional e-Gov applications and electronic ID documents such as National IDs, Voter IDs and Driver Licenses, and more.

The technology and integration within the OTI system enables a much more efficient and secure border control process that should reduce paperwork, operating costs and personnel needs while also substantially streamlining and speeding the immigration process to the satisfaction of all visitors.

About On Track Innovations Ltd. (www.otiglobal.com)

On Track Innovations Ltd. ("OTI") designs, develops and markets secure identification, payment and transaction processing technologies and solutions for use in secure ID, payment and loyalty applications based on its extensive patent and IP portfolio. OTI combines state-of-the-art, contactless microprocessor-based technologies and enabling hardware with proprietary software applications to deliver high performance, end-to-end solutions that are secure, robust and scalable. OTI solutions have been deployed around the world to address homeland security, national ID, medical ID, contactless payment and NFC (Near Field Communication) with loyalty applications, petroleum payment, parking and mass transit ticketing. OTI markets and supports its solutions through a global network of regional offices and alliances.

The On Track Innovations Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5736

Safe Harbor for Forward-Looking Statements:

This press release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal securities laws. Whenever we use words such as "believe," "expect," "anticipate," "intend," "plan," "estimate" or similar expressions, we are making forward-looking statements. Because such statements deal with future events and are based on OTI's current expectations, they are subject to various risks and uncertainties and actual results, performance or achievements of OTI could differ materially from those described in or implied by the statements in this press release. For example, forward-looking statements include statements regarding our goals, beliefs, future growth strategies, objectives, plans or current expectations, such as those regarding the superiority or uniqueness of our products. Forward-looking statements could be impacted by market acceptance of new and existing products and our ability to execute production on orders, as well as the other risk factors discussed in OTI's Annual Report on Form 20-F for the year ended December 31, 2010, which is on file with the Securities and Exchange Commission. Although OTI believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be achieved. Except as otherwise required by law, OTI disclaims any intention or obligation to update or revise any forward-looking statements, which speak only as of the date hereof, whether as a result of new information, future events or circumstances or otherwise.

The content of websites or website links mentioned or provided herein are not part of this press release.

Read more here:
OTI Receives an Initial $6.9 Million Contract to Supply Electronic Immigration Control System in Panama

RTB Software Lets Advertisers Choose Their Own Traffic for both Online and Mobile Media Buys

West Hollywood, CA (PRWEB) January 30, 2012

engage:BDR has developed a real-time bidding (RTB) software solution called First Impression so media buyers have full control to maximize the value of an impression. The official launch of First Impression will be April 3rd, 2012 at Ad:Tech San Francisco.

First Impression is not the first RTB software, but it is the first of its kinds RTB self-serve display platform that focuses on the Direct Response advertiser.

First Impression is the first RTB solution that has integrated 3 layers of ad inventory:

First Layer - Exchange & remnant traffic. Advertisers will use this cheap pool of inventory to test and find their offers metrics.

Second Layer - Mid-tier inventory. Advertisers will be able to test their offers at scale with this level of inventory.

Third Layer - Premium Inventory. engage:BDR have integrated its above the fold, first impression inventory into First Impression’s RTB solution. Advertisers will be able to buy engage:BDR’s channels exclusively on the First Impression platform.

Advertisers will also be able to execute their mobile media buys on First Impressions’ RTB platform because engage:BDR has partnered with the top mobile suppliers in the industry.

“It was my goal to build a platform that direct response advertisers could use for both their online media buys as well as their mobile media buys,” commented Nick Lynch, engage:BDR’s Vice President of Platforms and Manager of First Impression.

First Impression was created with the goal of serving engage:BDR’s clients better as the company grows. First Impression will even be available as a mobile app, meaning clients can manage their campaigns and track their success even while on the go.

“My hope is that this platform allows us to expand our reach as well as diversify our client portfolio,” Lynch stated.

To learn more about how you can choose your own ad traffic, visit http://www.first-impression.com.

About engage:BDR

engage:BDR is a brand and direct response top 25 comScore beaconed international display network reaching 172mm monthly uniques per Quantcast. We specialize in branded and non-branded performance campaigns exclusively on display media.

About First Impression

Join First Impression on Facebook at: https://www.facebook.com/1stimpRTB and Twitter at http://twitter.com/1stimpRTB. For more information about First Impression, contact Nick Lynch at (310) 954-0751 ext. 730 or email info(at)engage:BDR(dot)com.

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engage:BDR
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engage:BDR Launching First Impression Real-Time Bidding Software