Donald Trump’s Speech Ratings Up Nearly 20% Over Obama’s Last SOTU Update – Deadline
UPDATED, 8:17 AM: More numbers are coming in for Donald Trumps debut last night before a Joint Session of Congress, and they are looking good for the 45thPresident over his predecessors last State Of the Union.
Going low on the hyperbole and heavy on the history, the Presidents highly anticipated speech was a fairly polished performance on a very big stage that caught a lot of Americans attention around 22.7 million actually. Thats up over 25% from what Barack Obamas final SOTU drew among the Big 4 back on January 14, 2016.
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As was the case in the metered-market numbers earlier this morning, NBC was the highest-rated network to show the its f0rmer Celebrity Apprentice hosts 9-10:09 PM ET remarks, drawing a 2.0/7 rating among adults 18-49 and 8.3 million viewers. A strong lead-in by the highest-rated show of the night, The Voice (2.6/10), was no hindrance. ABC was next with a 1.2/4 rating and an audience of 5.13 million. CBS followed with a 1.0/3 and 6.59 million tuning in, and Fox had a 0.8/3 rating and 2.72 million watching between 9 and 10:30 PM.
Overall, the speech had a combined demo of 5.0 or 19% better than Obamas last SOTU last year.
NBC saw the biggest jump with Trumps speech over last years SOTU in the 18-49 demo with a 33% surge. ABC was up 20%, Fox rose 14%, and CBS stayed the same as Obama last official address to Congress among the key demo.There still are more adjusted ratings to come in and the cable newers of CNN, Fox News Channel and MSNBC need to be factored in before a final number for last nights speech can be asserted. (UPDATE: Read cable news ratings for the speechhere.) Apples to almost a decade ago, POTUS 44s first Joint Address of February 24, 2009, ended up with a total viewership of just under 52.4 million over 10 national reaching nets from NBC to Fox News Channel and Univision
With the cable news networks and a few others added in, Obamas final SOTU had a total audience of 31.3 million watching over 13 networks an all-time low.
In the meantime, there were a few other things on TV on Tuesday before the Presidents speech like anNCIS (0.9/3) encore on CBS. Fox had originals of New Girl (0.9/3) and The Mick (0.9/3), which were down a tenth and even from last week, respectively.
After its latest season premiere on Monday, NBC had more of The Voice on Tuesday at 8 PM. The singing competition series from Apprentice EP Mark Burnett dropped a not-so-bad 16% from the debut of the night before. Compared to the 8-10 PM Tuesday premiere of a year ago, which did not share the night with a POTUS, Voice declined 13%. Comedy led into Trumps remarks on ABC with out-of-their-regular-slots Fresh Off the Boat (1.2/4) and The Real ONeals (1.1/4). Both up from their February 21 shows, by a tenth and two-tenths, respectively. The CWs The Flash (1.1/4) had a good night with 10% demo rise over last week.
PREVIOUSLY, 7:38 AM: As Arnold Schwarzenegger can tell you, Donald Trump has never made any secret of his fascination with ratings. It was a bit too early in his term to call last nights speech a State of the Union but the 45th Presidents debut primetime Joint Address on Tuesday before members of the House of Representatives, the Senate, the Supreme Court, the Joint Chiefs and more looks like a winner with Americans watching at home.
The wide-ranging, primarily upbeat, sometimes emotional and frequently GOP applauded 9 10:09 PM ET speech was up from President Barack Obamas last SOTU last year in the early numbers across almost all the Big 4 networks.
NBC was the highest rated network in metered market results to show the ex-Celebrity Apprentice hosts remarks with a 5.6/9 rating thats up 17% in the early numbers from Obamas last SOTU on January 14, 2016. CBS followed with a 4.5/7 MM result for Trumps speech in the 9 10 slot, basically steady with what Obama got on the House of Moonves last year. ABCs 3.8/6 was up 3% over the 2016 SOTU and Fox jumped up 11% from Obamas last SOTU of last year to a 2.1/3 MM result for Trump last night.
Well get a greater sense of the larger response when viewership and demo numbers come in later this morning. Right now, in an era of changing TV viewing habits, the best comparison for Trumps speech on Tuesday again is the final SOTU of President Barack Obama from January 12 last year. In the early ratings, the 44th POTUS snagged 18.1 million viewers and a cume demo of 4.2 in early 2016 an all-time low for the two-term Democrat.
With the cable news networks and a few others added in, Obamas final SOTU had a total audience of 31.3 million watching over 13 networks. That was also an all-time Obama SOTU viewership low by less than 2% from his 2015 address.
Coming just over a month after he was sworn in, Obamas Joint Address of February 24, 2009 had a total viewership of just under 52.4 million over 10 national reaching nets from NBC to Fox News Channel and Univision. George W. Bushs February 27, 2001 first speech to Congress, also not a SOTU, was watched by 39.8 million in total. In a very different era when FNC wasnt even on the air, Bill Clintons February 17, 1993 Joint Address hit a motherlode total audience of 66.9 million a number that only Ws pre-Iraq war 2003 SOTU approached in the last two decades with its viewership of 62.1 million.
Well update with more numbers for Trumps speech later on today, especially when the FNC, CNN, MSNBC and more numbers come in.
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Donald Trump's Speech Ratings Up Nearly 20% Over Obama's Last SOTU Update - Deadline