Mediaboss Marketing

Editors Note: The 2020 SXSW Film Festival was canceled a few weeks ago due to concerns over the outbreak of the novel coronavirus (COVID-19). This was the right choice, but it has deeply hurt both the financials of the people of Austin who depend on the festival for their livelihood and the filmmakers who would have had their work showcased there. Were doing our part: To the best of our ability, were still covering films that would have played the festival, and all this week, well be bringing you reviews of smaller films that you should be on the lookout for. We ask that you consider doing yours, and donating to one of these charities if you have the means.

***

Its a risky thing to make a movie about a meme, and its even riskier to assume that itll remain relevant for the time itll take you to complete filming. Most will be lost to the vast ocean and tempestuous tides of internet culture, but there are a few who have held on throughout the sea-changes. Chief amongst them is Pepe the Frog, whose origins in alternative comics at the start of the modern internet era led the cartoon frog to become one of the internets most recognizable images. But this dissemination had a darker side, and its one that youre probably familiar with: By the end of 2016, Pepe had become synonymous with the alt-right and a bunch of other malicious internet actors, and Arthur Jones compelling doc Feels Good Man tries to explore how and why this happened, as well as the fallout that this development had on the memes creator.

Pepe began his life as a character in Matt Furies Boys Club, an alt-comix tale of a group of chill cartoon dudes and their post-college bong-and-pizza slackerdom, and because Furie put his work up on MySpace, it eventually caught on with people on the internet at large. Furies a fascinating figure: hes a soft-spoken, introspective fellow who partied hard once upon a time but settled into some approximation of adult life over the course of his career as a cartoonist. A few talking heads acknowledge how Pepe seems to be his stand-in in the Boys Club comics, and Furies other projects, including his work as a childrens book author and illustrator, only serve to underline it: theyre full of frogs. Yet, he initially has a live-and-let-live response to how his creation is being used on the internet: its harmless fun, right? And, sure enough, it was: Pepe began helping people express complicated emotions in online spaces like 4chan, and Jones stacks his documentary with psychologists and theorists offering interesting explanations as to why.

But in the middle of the 10s, something changed: As all things in those spaces are wont to do, the mainstream culture picked up on Pepes usage in these spaces, and like most closed-off cultural groups when their shit goes mainstream, they reacted poorly. Really ugly and offensive images of the character began popping up online, attempting to throw normies off of the groups scent, and that approach only leads to mayhem. As Jones points out, at some point ironic hatred becomes indistinguishable from the real thing, and you suddenly have Pepe appearing on the Anti-Defamation Leagues list of hate speech symbols. Its at this point in which Furie decides to fight back against his creations misuses but when he also realizes that he cant put the toothpaste back into the tube, and the measures that hes taking might be too little, too late. Its also when Jones documentary gets truly fascinating as he starts pulling in some truly bizarre experts including an occultist magician, who highlights the black-magic energy that might have fueled the whole political enterprise and also when the film gets legitimately scary.

It was always going to be a tall order for Jones to try and put the whole sweep of fast-changing internet culture in a 90-minute documentary, but he does a surprisingly solid job at condensing large amounts of information down to their basic elements. It may be too broad for some, but theres a lot to learn here, and its presented in lovely fashion, chock-full of beautiful animation thats nearly ripped straight from Furies comics. Theres a part of me that wishes that Jones would have waited even longer to make this documentary, just to document the memes further mutations over the years. The ones we see here where Pepe becomes a bizarre symbol of internet commerce through the rare Pepes online or a late-stage wrestling-style face turn where the meme is adopted by pro-democracy protesters in Hong Kong are fascinating, perhaps worthy of their own docs in the first place. But theyre ultimately addenda to Furies story, which, in its own way, feels mostly complete: He gave part of himself to the world, the world transformed it into something he didnt recognize anymore, and now hes doing his best to assert control over his creation and, more importantly, over his own identity to the world at large. It all adds up to this: Feels Good Man is one of the smartest docs made about the meme era yet, and its a genuinely fascinating watch.

The rest is here:
SXSW Review: 'Feels Good Man' documents the rise of Pepe the Frog - Vanyaland

Denizens of the darker corners of the Internetturned an innocent frog comic into a hate symbol of the "deplorable" alt-right.

"Pepe the Frog" first appeared in 2005 in the comic "Boy's Life" by artist and illustrator Matt Furie. The comics depictPepe and his anthropomorphized animal friends behaving like stereotypical post-college bros: playing video games, eating pizza, smoking potand being harmlessly gross.

In 2008, fans of the comic began uploading Furie's work online. In one comic, Pepe responds to a question about his bathroom habits with, "Feels good, man."

That reaction image and catchphrase took on a life of its own on the Internet, meriting a Know Your Meme entry by 2009. Alternate iterations of Pepe, including sad, smugand angry Pepes, followed. Pepe memes are ubiquitous across 4chan, Reddit, Imgur, Tumblr, and other social media and image-sharing sites.

It all seemed in good fun, but in late September, Pepe's green visage was designateda hate symbol by the Anti-Defamation League.

The ADL's online hate symbol database is designed to help law enforcement, educators, and members of the general public identify potentially hateful images, explained Oren Segal, the director of the organization's Center on Extremism. He said that in recent years, hate symbols have proliferated online. Now, with things like Pepe the frog, anti-Semitic images are originating and circulating almost primarily on social media.

In some instances, Pepe wears a Hitler mustache, and his signature message is replaced with "Kill Jews Man." In others, Pepe poses in front of a burning World Trade Center, dressed like an Orthodox Jewish person with a yarmulke and payot. He's also been spotted wearing a Nazi soldier's uniform and in a KKK hood and robe.

In May, the Daily Beast spoke to a white supremacist who said there had been a concerted effort on the site 4chan to "reclaim Pepe" from normal people in late 2015. Pepe had gone mainstream: He's been tweeted by Katy Perry, who said she has a "Pepe file" on her computer, and has made multiple appearances on Nicki Minaj's Instagram. So the supremacist groupremixed him with Nazi propaganda for a laugh.

It originated on /rk9/, the 4chan message board associated with some of the least savory elements of the Internet. Last fall, people on that board purposefully framed two innocent individuals for the Umpqua Community College shooting. It's allegedly where Isla Vista shooter Elliot Rodger announced his shooting before it took place in a post with aPepe meme.

Nazi Pepe made its way to Twitter, where people who regularly tweeted messages supporting white nationalism and anti-immigrant views quickly absorbed it into their Internet repertoire. People who identify with those movementsadd the frog emoji to their Twitter name.

In August, Hillary Clinton gave her now-infamous speech denouncing some of Donald Trump's supporters, particularly the segment known as the alt-right, as a "basket of deplorables."

A couple weeks later, Trump's son Donald Trump Jr. posted a photo on Instagram that depicted him and other supporters as "The Deplorables" -- a play on the poster from the movie "The Expendables." In the lineup? Pepe.

Two weeks after that, the ADL made its official designation. Segal, the representative for the organization, said that while the ADL was researching harassment of journalists on Twitter -- particularly the use of the triple-parenthetical (((echo))) around names to designate Jewish people -- they began to notice Pepe's face coming up more frequently.

He said people on his staff were aware of Pepe's original, inoffensive incarnation, but it was clear that the frog had become associated with anti-Semitic opinions online.

"When we felt that [Pepe]was reaching that point of the hateful version becoming more widespread, that's a criteria for adding it to our hate symbols database," he explained.

Hopefully, he says, the Pepe meme will be able to move past this dark point in its history and go back to just being fun. If enough people share positive -- or at least non-hateful -- Pepe memes, to the point where few people encounter Nazi Pepe online, it wouldn't be a hate symbol anymore.

"The hate symbol database isn't the final stop for this meme," he said.

That came as a big relief to Furie, the artist who created Pepe. He has been understandably devastated by the turn his creation has taken.

"To have it evolve into what it is today, it's a nightmare," Furie said. "It's kind of my worst nightmare ... to be tangled in forever with a symbol of hate."

I would love to help the ADL and do my part by flooding the Internet with positive Pepe memes,he added.

He's not evena particularly political guy. Prior to the ADL's hate symbol announcement, he had never heard of the alt-right or the nascent white supremacist movement that's sprung up around Trump. Though he'd heard of Pepe being used as a meme as far back as 2008, he never made the memes himself. He says he plans to vote for Hillary Clinton.

"I'm a lifelong artist," said Furie, who lives in Los AngelesKoreatown neighborhood. "Hate and racism couldn't be further from something on my radar. I try to focus on positivity and nature and animals."

Furie stopped drawing Pepe about sixyears ago, though he did revive him recently for a very special drawing on his Tumblr. It depicts the frog wearing a "Make Pepe Great Again" hat, urinating on a green-faced Trump.

Reclaiming your own work from anti-Semites: Feels good, man.

@jessica_roy

jessica.roy@latimes.com

ALSO

Live updates from the campaign trail

Trump is encouraging and amplifying the message of a 'radical fringe' of conservatives, Clinton says

Link:
How 'Pepe the Frog' went from harmless to hate symbol ...

Can a meme be redeemed? Thats the central question in Arthur Jones Feels Good Man a documentary that premiered at Sundance this year charting the course of the creator of Pepe the Frog, a comic book character turned universally recognized meme, as he attempts to reclaim it from racists and shitposters.

The sweet, gentle pacing of the doc fits well with the calm, sensitive demeanor of its creator Matt Furie . Furie is described as ethereal by one of his friends in the piece and thats mostly true. As Pepe is created, then coopted by the residents of 4chan and turned into a meme representing ennui, disenfranchisement and white supremacy in turn, Furie takes it mostly in stride.

But hes not without passion, as lines begin to be crossed and Pepe becomes registered as hate speech by the Anti-Defamation League, Furie sees an opportunity to try to reclaim his symbol. Hes unsuccessful for the same reason anything is popular on the internet there are simply too many nerve endings to properly anesthetize them all.

The vast majority of the people that use Pepe are completely unaware of its origins. And the general community of Internet people that communicate via memes go a step beyond that to being un-able to even grasp the concept of ownership. Once something has entered into the cultural bloodstream of the Internet, its origins often dwindle to insignificance.

That doesnt, of course, stop a creator from existing or caring how their creation is used. And the portrait painted here of a gentle and caring artist forced to watch the subversion and perversion of his creation is heartbreaking and important.

Feels Good Man stands above the pack of docs about internet cultural phenomenon. It peels back enough of the layers of the onion to be effective in ways that analysis of culturally complex idioms born online are often deficient.

Too many times over the years weve seen online movements analyzed with an overly simplistic point of view. And the main way they typically fall down is by not including the influence and effect of that staple of online life: trolls. People doing things for the hell of it who then become a part of a larger movement but always have that arms length remove to fall back on, able to claim that it was just a gag.

Jones mentioned during a Q&A after the screening that they wanted Furies art to be a character, to have a part to play throughout the film. In addition to scenes of Matt drawing, this is best accomplished by the absolutely gorgeous animation sequences that Jones and a team of animators created of Pepe and the rest of the Boys Club characters. Theyre delightful and welcome respite from the somewhat hammer-like nature of the dark places Pepe is unwittingly drawn by the various subcultures he is adopted by.

Its not a perfect film; the sequences with an occultist are goofy in a way that doesnt fit with the overall flavor of the piece. But its probably one of the better documentary films ever made about the Internet era and well worth watching when it gets picked up.

See the article here:
Sundance: Feels Good Man charts a path of redemption for Pepe - TechCrunch

At the beginning of the documentary. Feels good man, cartoonist Matt Furie crouches in a swamp and raises a small green frog no larger than his thumb. He looks like a father who probably has a skateboard: shorts, printed shirt, yellow cap, cold California. Furie smiles when the frog perches on her outstretched hand. For a moment, it poses like a miniature garden statue. Then he slides down Furie's arm and is out of his control. Furie does not react. It is not the first frog that escapes.

When Furie first drew Pepe the Frog, a cartoon that has become one of the world's most recognized and controversial memes, it was just another scribble, the last of a long line of anthropomorphic amphibians. "It has been a kind of slow dripping frogs all my life," says Furie. In 2005, Pepe became part of the Furie comic Children's Club, a series about a group of silly and careless friends in a funk of the early twenties. In 2016, Pepe the Frog was a symbol of hate online, a creature of racist nightmare and beswastika loved by digital white supremacists. Pepe's slogan, "It feels good, man," was also subjected to a sinister remix. The phrase that Furie wrote as the response of a weirdo being caught peeing with his pants around his ankles went through the darkest of the Internet prisms and became "Kill Jews, man." "I'm just a spectator," says Furie.

Feels good man It persists in the distressed online reactionaries that drove Pepe from fragile to fascist, but above all, he scribbles an intimate and uncomfortable portrait of a naive cartoonist who tries to drag a JPEG of the jaws of the ugliest corners of 4chan, simply because it is correct and because its his. He is an author of children's books, an unlikely gladiator, except for how he is not. In 2020, the creators' struggle to obtain ownership of their Internet art is the largest accumulation of dust in the city. By telling Furie's story, Feels good man exposes the choreography and competitive emotions of that fight. Pepe the Frog is no longer really a frog, just an enigmatic prize in a fight that no one has really figured out how to win.

If you have to criticize Feels good man, which opens today at the Sundance Film Festival, is that you leave the documentary feeling somewhat overwhelmed. Matt Furie may have an intelligible arc from apathy to discomfort and pseudo triumph, but Pepe? Pepe is everywhere. "One of the reasons why [Pepe] could be co-opted so easily is because people didn't understand where he had come from," says director Arthur Jones. "From the beginning, I knew that I wanted Matt's comics to come alive." Between their talking heads, Feels good man it's an acid journey of Furie-style animations, songs performed by fans of Children's Club, original drawings by Pepe that have nothing to do with Children's Club, 4chan conversations on the image board, videos of teenagers painting their faces to resemble Pepe's. Jones spent 4chan months just collecting everything, and it shows. On the other hand, Pepe is a meme. The meaningless cramming of his story is so inevitable that it is almost more satisfying that way: just like Pepe de Furie, you drown in the digital conversation.

At its best, Feels good man He is an enthusiastic observer of Furie's emotional journey, which he does in a subtle and sober way, and it seems true. Furie barely gets excited and the documentary doesn't try to do it, but you can hear everything in a few quotes. It is almost a three panel comic. At first, he is the quietest punk in the world: "I am an artist," he says. "I don't like to sue other artists." Gradually, he becomes disillusioned. He is a guy whose work has gone viral, but when he meets fans, they say it must be crap that his work is "kidnapped." "It's definitely crap, but nothing is forever," he says. Then, even more silently, he doubts: Right? Hehe. "The last step does not even come from Furie himself, but is reported by his partner, the artist Aiyana Udesen." He is thinking: & # 39; I have worked all my life as an artist, and now I will be grouped with This strange new swastika? & # 39; "It takes you a long time to realize that your creation has turned into honey for a swarm of intolerant bees, and even more to decide if you want to do something about it.

.

See original here:
Pepe the Frog predicted the world full of modern memes - NewsDio

Dear racist friend: that Martin Luther King Jr. quote you posted yesterday wasnt enough to convince me that youre not terribly racist.

Yesterday was MLK Day, the annual event where we celebrate the life of Reverend Martin Luther King Jr. which was cut short by a gunshot wound on January 20th, 1968. The day marks an annual reminder that all is still not well within the United States when it comes to race and equality.

Its also my annual reminder of how even the most racist people on Earth will take one day out of the year to sheepishly acknowledge a man who was killed by an avowed racist.

I found a really good tweet about the whole thing the other day. It was from the FBI, of all places, which did exactly as you did and tweeted out a solemn and inspirational quote from the late Doctor. "The time is always right to do what is right," read the quote, which is exactly the sort of thing youd see on an inspirational poster with a black-and-white photo of Martin Lither King Jr. in the background.

RELATED: Is Disney Plus' Disclaimer About Racist Scenes Enough?

But heres the thing: the FBI HATED Martin Luther King. They were actively trying to sabotage him at every opportunity. After Dr. King's "I Have a Dream" speech at the National Mall in August of 1963, the FBI approved a huge surveillance operation against Dr. King, with Domestic Intelligence Chief William Sullivan calling him "the most dangerous Negro of the future in this Nation."

The surveillance didn't reveal any illegal actions on MLK's part, but they did reveal a history of extramarital affairs. Later, the FBI packaged up all their "King sex tapes" and then mailed them to his home address. His wife opened the package. She wasn't pleased.

Worse, the letter inside the package made it seem like it was written by a disillusioned black former supporter and demanded the King halt his activism. To date, the FBI has never apologized.

That one nice MLK quote really doesnt cut it from them, and it certainly doesnt cut it from you. Now, stop sharing all those Pepe the Frog memes and be a civilized human being for once.

Source: Twitter, Vox

NEXT: Who Is Ninja & Why Won't My Kids Stop Talking About Him?

Brad Pitt & Jennifer Aniston SAG Photos Are Riling Twitter All Up

Continued here:
Sorry Racist Friend, That MLK Quote You Posted Yesterday Meant Nothing Coming From You - Moms