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America's second-favorite frog hasn't croaked yet.

Pepe the Frog creator Matt Furie announced his plans to resurrect and rebrand the character this week as a universal symbol for peace, love and acceptance

Amid the 2016 presidential campaign, Pepe had become a symbol of the so-called "alt-right" a loose affiliation of ultra-right-wingers, white nationalists and white supremacists and many Trump supporters in general.

Frustrated with the racist and hateful appropriation of his character, Furie literally killed off and buried the once chill frog dude in May.

But he then launched a $10,000 Kickstarter campaign to Save Pepe last Monday.

This project is an effort to re-rebrand Pepe the frog as a symbol of love, peace and acceptance, Furie said in a Kickstarter video. And my aim for the project is to create a brand new zine in the spirit of the original Boys Club, and tell the story of Pepes resurrection and rebirth and the story that follows.

The fundraiser has raised more than $17,000 so far, nearly doubling its initial goal.

"It is a very messy situation, Jason Furie, Matts brother who is helping with the project, told MSNBC's Joy Reid on Sunday. And him as the creator of the image is the most upset by this, but at the end of the day were trying to symbolically rebrand him into something more positive.

Matt Furie, who in June was named one of the 25 most influential people on the internet by TIME, has also acquired the help of a lawyer to explore legal challenges against alt-right figures profiting from Pepes use.

An attendee holds up a sign of Pepe the Frog during a campaign event for Donald Trump in Bedford, New Hampshire on Sept. 29, 2016. Secret Service agents later confiscated the sign. Damon Winter / The New York Times via Redux

We do reject the right of other people taking Matts character and hijacking him and making a profit from Pepe, that attorney, Kimberly Motley, said on MSNBC on Sunday. Thats where they legal challenges lie. You dont have the right to take a persons creation and then profit off that creation, which we see many people in the alt-right movement have done so.

In September, the Anti-Defamation League added the character to its Hate on Display database and describe its use by the alt-right as carrying racist, anti-Semitic or other bigoted themes.

In the fall, the ADL and Furie joined forces to launch the

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Pepe the Frog Creator Wants to Make Him a Symbol of Peace and Love - NBCNews.com

TheSpec.com

Can a Kickstarter save Pepe the Frog? TheSpec.com Last month, in a strip he created for Free Comic Book Day, Matt Furie had his characters mourn a memed-to-death friend, Pepe the Frog, as the cartoonist buried his chillaxin' amphibian. Now, Furie is launching a crowd-funding campaign to bring his ...

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Can a Kickstarter save Pepe the Frog? - TheSpec.com

Just two months after the Trump campaign got into trouble for tweeting an image that was widely seen as anti-Semitic, a member of the Republican nominees family is at it again. On Sunday, Donald Trump Jr., the eldest son of Donald Trump, proudly promoted the above Instagram post, which includes a meme frequently shared by white supremacists. Apparently I made the cut as one of the Deplorables, he wrote, referring to a series of controversial comments Hillary Clinton recently made about Trumps supporters. All kidding aside I am honored to be grouped with the hard working men and women of this great nation that have supported@realdonaldtrump [sic] and know that he can fix the mess created by politicians in Washington.

The image, which plays off Sylvester Stallones geriatric action movie The Expendables, shows Republican presidential nominee Donald Trump and his sons alongside such hard working men as prominent conspiracy theorist Alex Jones, Breitbart commentator Milo Yiannopouloswho was banned from Twitter for inciting hateful rhetoricand Pepe the Frog, an amphibian meme that has been appropriated by Trumps alt-right followers, some of whom use the image to peddle racism, anti-Semitism, and white nationalism.

Roger Stone, a longtime Trump ally, tweeted the same image on Saturday, while former Ku Klux Klan leader David Duke, who is running for Senator in Louisiana, tweeted his own version of the meme, boasting the tagline: Anti-Racist is a code word for anti-white.

This is not the first time that some of the men of the #basketofdeplorables, as Don Jr. tagged the photo, have promoted anti-Semitic or racist rhetoric online, whether knowingly or unknowingly. Donald Trump himself has several times retweeted users who openly support white supremacyone user he retweeted went by @WhiteGenocideTMbut he has claimed no responsibility for his actions, arguing, essentially, that retweets do not equal endorsements.

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Donald Trump Jr. Shares White Supremacist Meme | Vanity Fair

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Pepe: The Frog that Broke the Internet (2017) : Documentaries

LAST MONTH, in a strip he created for Free Comic Book Day, Matt Furie had his characters mourn a memed-to-death friend, Pepe the Frog,as the cartoonist buried his chillaxin amphibian.

Now, Furie is launching a crowd-funding campaign to bring his iconic Boys Clubcharacter back to life.

On Monday, the same day that Furie cracked Time magazines list of the 25 most influential people on the Internet, the 37-year-old cartoonist activated his Save Pepe Kickstarter, a $10,000 campaign that aims to resurrect Pepe the Frog in a new comic book by reclaiming his status as a universal symbol for peace, love and acceptance.

[RIP, Pepe the Frog: Creator kills his iconic character to try to fight a hate-filled meme]

The fundraiser continues Furies effort to take back his character after the frog was co-opted as an emblem of supremacy and hate, eventually becoming thrust into controversy during the 2016 presidential election, with both sides referencing Pepe.

Before Pepe the Frog was a meme designated a hate symbol by the Anti-Defamation League, Furie writes, he began life as a blissfully stoned frog.

Pepes wide recognition as a mascot of hate was a nightmare, so I killed him off, continues Furie. The funding campaigns pledge rewards include that original Death of Pepe art.

The cartoonistwants to fund a new zine that shall shine a light in all this darkness.

The campaign will run through the end of July.

Original post:
Can a Kickstarter save Pepe the Frog? His creator is determined to try it. - Washington Post