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In trying to expand the Republican coalition, Mr. Paul is fighting political and demographic trends that are pushing more voters away from his party. A new generation is less socially conservative on issues like same-sex marriage, and a growing minority population is increasingly Democratic.

His campaign, which he is expected to announce early next month, will be a test of whether the kind of Republican rebranding he is attempting can happen in the next year, or whether it will take much longer, if it happens at all.

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"It's not always easy," Mr. Paul said in an interview here. He insisted that the political operation he is building is aimed at 2016, not some later date. But he acknowledged that he is not expecting instant results.

"Unless you are somehow this miraculous faith healer," he said, "it's going to be a gradual thing in the sense that people will open up to considering you. But most of them are saying things like: 'We're happy that you're competing for our vote. We're happy to see you coming where Republicans haven't come before.'"

"If we don't let it happen," he added, "I think we're not going to win national elections again."

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At South by Southwest, that approach drew curious spectators like Charlie Maas, who works in advertising and was visiting from Los Angeles. "I saw Rand Paul on the schedule and said: 'Huh. I'd go to that. That's interesting.'"

Interesting is the adjective so often used to describe Mr. Paul. The other word that many people often use after hearing him speak is "but" as in they were happy to listen to him, but they were not yet convinced that they could vote for him.

"It's one thing to be interesting; it's another thing to be compelling," said Matthew Dowd, who was a top strategist for George W. Bush. "They've got to see him sitting in the Oval Office. And I do not think Rand has crossed that threshold yet."

Excerpt from:
Rand Paul captures a new audience

While many of his rivals spent the weekendscoutingfor support in the traditional electoral hunting grounds of New Hampshire, Kentucky Senator Rand Paul headed south by southwest, instead.

Interviewed Sunday at the South by Southwest technology conference by Texas Tribune CEO Evan Smith, Paul did his best to woo younger, tech-savvy voters and what he called the leave me alone coalition of libertarian-leaning Americans.

I think some people think tech is this miracle thats going to transform politics and if you just know the secret tech code that you can get all these new voters. Tech is important, but so is substance, Paul, who sported brown cowboy boots and jeans, told the Austin, Texas, audience. I think if you have something to say that is unique, that you can find other people that may agree with that unique message.

So, Im trying to find and I think youre a potential voter in Texas that might be registered as a Democrat, might be an Independent, or a Republican, but I think you might be coming our way.

Asked what specifically characterized someone who might be interested in Pauls message, the senator emphasized libertarian values.

Its not just that youre into tech that makes you open to our message, its if youre part of the leave-me-alone coalition. The leave-me-alone coalition thinks that government doesnt know everything, that government really shouldnt be telling us what to do, for the most part, and that we want to be left alone, whether its our economic lives our our personal lives, Paul said to scattered applause.

After weeks in which Paul seemed to intent on siding with members of theconservative wing of the Republican party on issues like nuclear negotiations with Iran and support of the government ofIsrael, the senator fully embraced hisrole as a GOPiconoclast, pointing out what distinguished him from his possible presidential rivals.

Im the only candidate who thinks that the NSA program on bulk collection of your phone records should be shut down, Paul said. So, for example, if any of the people who like that look online for an article that says the NSA shouldnt be doing that, it may well be that they see an ad from us, and thats the way the Internet works, is liking and tagging your ideas to other ideas out there that people are interested in.

As if to prove his point, seconds after Paul spoke that line, a version of it appeared on the senators Twitter feed.

Paul lambasted President Obama for not stopping the NSA collection of the phone records of American citizens, and called his administration worse on civil liberties than that of George W. Bush. And on the topic of Hillary Clintons use of a private e-mail account and server during her tenure as secretary of state, Paul said Clinton broke the law.

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At SXSW, Rand Paul makes play for leave-me-alone coalition

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http://www.theverge.com/2015/3/9/8177255/federal-medical-marijuana-law About time.

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Liberty Radio Ohio - 3/14/2015
Political talk for liberty-minded Buckeyes with Bill Yarbrough and Scott Pettigrew This episode we tackled Oklahoma #39;s marriage law, SAE racism, Rand Paul #39;s possible gaffes, and marijuana law...

By: Liberty Radio Ohio

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Liberty Radio Ohio - 3/14/2015 - Video