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Rand Paul with Frank Luntz on Hannity Fox News
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Rand Paul with Frank Luntz on Hannity Fox News - Video

Jim Baker: The GOP brand doesn #39;t suck
Former Secretary of State James Baker responds to Senator Rand Paul #39;s claim that the "GOP branding sucks:

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Jim Baker: The GOP brand doesn't suck - Video

Sen. Rand Paul Takes a Stand for Religious Freedom

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Sen. Rand Paul Takes a Stand for Religious Freedom - Video

Washington Is Rand Paul OK with voter ID laws, or not?

That question comes up because Senator Paul (R) of Kentucky kind of straddled the issue when he talked about it on Sundays talk shows.

On CBSs Face the Nation, for example, Bob Schieffer asked Paul whether he supported Republican-backed efforts to require voters to show picture identification in many states.

In reply, Paul said, I have mixed feelings.

On the one hand, said Paul, he has to show his drivers license if he wants to go into the Justice Department and see Attorney General Eric Holder. (Does he do this a lot? That would be an entertaining meeting to watch.)

On the other hand, African-Americans claim voter ID laws are mainly an effort to suppress their vote, which is largely Democratic. And Paul thinks the GOP needs to reach out to minorities if it is to win back the White House. He urges combining voter ID with moves to expand voting rights, such as legislation to restore voting rights to felons.

So Im not really opposed to [voter ID]. I am opposed to it as a campaign theme, said Kentuckys junior senator.

In other words, he supports voter ID, but doesnt want to talk about it. Thats the way Democrats saw it anyway, and many of them claimed Pauls response showed he is willing to remake himself to appeal to core Republican voters in advance of the 2016 presidential race.

If rhetoric mattered more than policy, Rand Pauls posture would represent real progress. But for those trying to overcome indefensible voting restrictions, created by Republicans for the most brazen and undemocratic of reasons, the senators interest in a tonal shift is literally meaningless, writes Steve Benen on the left-leaning blog of NBCs Rachel Maddow Show.

Many on the right arent any happier about Pauls way of handling the issue. They point out that voter ID laws are generally popular with the public, as shown by poll results, and that theyre necessary to combat what they see as the widespread problem of voter fraud. This has proved a popular GOP talking point but Democrats and many independent analysts argue that studies have shown negligible levels of voter fraud.

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Does Rand Paul support voter ID laws, or not? (+video)

There is more at stake today than who controls the Senate. Theres also the question of who controls the argument heading into 2016.

Ted Cruz wants to push the Republican brand to the right. Rand Paul wants to completely revamp the brand.

The contrast between these two freshmen senators, both of whom can envision themselves in the Oval Office, is a microcosm of a simmering debate within the GOP. And how its resolved will also affect the partys strategy for the last two years of Barack Obamas term.

Lets start with Rand Paul.While other Republicans have been talking up the party's prospects on the eve of what look like a successful midterm election, the Kentucky senator has a very different message.

"Our brand is broken," he said on "Face the Nation." "I dont think what we stand for is bad. We have a wall, or a barrier, between us and African-American voters."

A couple of days earlier, Paul referred to the GOP with a word you once couldn't use in polite company:

Remember Dominos Pizza? They admitted, Hey, our pizza crust sucks. The Republican Party brand sucks and so people dont want to be a Republican and for 80 years, African-Americans have had nothing to do with Republicans.

Why? Because of a perception. The problem is the perception is that no one in the Republican Party cares.

So Paul wants to throw out the pizza recipe and bake a new pie. Thats not what you expect someones party is poised to take over the Senate.

And he isnt afraid to throw a few punches. In the CBS interview, Paul took a whack at potential rival Chris Christie for yelling at a heckler:

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Collision Course: How Rand Paul and Ted Cruz would remake the Republicans