As Republicans seek to improve their standing among Latinos and women, fresh controversies in California could further damage the party with both groups.
On Monday, a GOP gubernatorial candidate's inflammatory rhetoric likening illegal immigration to war came to light. The previous day, a conservative website on California politics was launched, featuring a raunchy photo-shopped image of House Minority Leader Nancy Pelosi a depiction that prompted the most powerful Republican congressman from California to remove his column from the site.
The trouble came as the state Republican Party has been trying to claw its way back to relevance, with GOP voter registration in California at a historic low and every statewide office held by Democrats.
At the California Republican Party's recent convention, attention was showered on a new class of candidate that included many women and minorities. The grooming of a diverse bench, party leaders said, was key to the rebound effort.
The party has long argued that its problems with Latinos and women were caused by tone, not policy. And on Tuesday, some Republicans warned that the fallout from the latest uproar notably from remarks by GOP Assemblyman and gubernatorial candidate Tim Donnelly could be devastating.
"I am just appalled," said Rosario Marin, a Latina from Huntington Park who served as U.S. Treasurer under President George W. Bush. She has endorsed Donnelly's main GOP rival, former U.S. Treasury official Neel Kashkari.
"It's an embarrassment not only to himself but to the party and the efforts I am involved in at the national level to elect Latino Republicans," she said. "This makes my job that much more difficult."
Republicans have struggled with Latinos and women both nationally and statewide.
In the aftermath of the party's 2012 presidential loss, a scathing self-autopsy found that broadening the GOP's appeal was critical to its future, and national leaders invested $10 million in outreach efforts, including in California.
Latino voters in this state increasingly joined the Democratic Party after voters passed Proposition 187. That 1994 ballot measure, championed by then-Gov. Pete Wilson, denied taxpayer-funded services to illegal immigrants (it was later gutted in court).
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Republicans could slide further with women, Latinos