Mediaboss Marketing

LONDON--(BUSINESS WIRE)--

Analytics SEO, a leading SaaS SEO software platform based in the UK, is pleased to announce the appointment of Dennis Hart to the role of President of its US operations.

After successfully completing first round funding earlier in the year, the company is now in a state of rapid expansion, both in the UK and internationally. The hiring of Dennis Hart is an important step in the company's expansion into the US market.

As the first US President of Analytics SEO, Dennis will set up and oversee the company's operations in North America whilst working closely with the UK head office. He will also manage and support our growing US customer base.

Prior to joining Analytics SEO Dennis has had over a decades worth of experience in analytics and sales; in his last role he was VP of Analytics, Sales and Marketing at SE Jones. Dennis is no stranger to start ups as he was one of the core members of the ClickTracks team and helped grow their sales organization until it was acquired by Lyris. He was also instrumental in the establishment and growth of Clear Channel Interactive.

On joining the company Dennis said, I first discovered Analytics SEO two years ago and have been a fan of the product ever since. I am extremely excited about bringing their version of automated SEO tools across the pond to the US. I'm quite sure it will be well received by agencies and direct website operators alike.

Laurence O'Toole CEO and Founder of Analytics SEO commented, 'We are delighted to have someone with Dennis' pedigree joining our company. He is a key hire in the development of the company, and we are looking forward to a long and successful working relationship.

About Analytics SEO

Analytics SEO is a SaaS SEO software company based in the UK. The software is designed for use by SEO agencies of any size, as well as internal marketing teams. Its strengths include the ability to produce in-depth automated reports across thousands of websites and a range of APIs for partnering with yellow pages, media owners and website platform publishers to re-sell simple SEO solutions to SMEs.

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Analytics SEO Appoints Dennis Hart as President of its US Operations

COSTA MESA, CA--(Marketwire -06/05/12)- The Orange County Chapter of the American Marketing Association (OC AMA) will host SEO In Plain English: Online Marketing and Search Engine Optimization - Demystified on June 20 at The Hotel Hanford in Costa Mesa as part of its Signature Speaker Series. The program will begin at 6:00 p.m.

Joel Tanner and Sven Johnston of GigaSavvy will present the program. The presentation and workshop will provide a plain-English explanation of online marketing and SEO -- offering tangible, real-word applicable take-aways for marketing managers through C-level executives. Attendees will gain a broad-based understanding of how their potential customers are searching for their products and services, and will learn how to identify the keywords that are most relevant to their business, and then how to best use that knowledge to drive traffic and sales, whilst ensuring they don't violate the rules of Google, Bing and Yahoo.

The event will run from 6:00 - 8:30 p.m. and will begin with a 60-minute mixer followed by the presentation and workshop. Registration for the Signature Speaker Series is $35 for AMA members and $50 for non-members. SEO In Plain English: Online Marketing and Search Engine Optimization - Demystified will be held Wednesday, June 20 at The Hotel Hanford -- 3131 Bristol Street, Costa Mesa. There is also early bird pricing available through June 13. To register or for more information, visit http://ocama-gigasavvy.eventbrite.com/

About the presenters: Joel Tanner is a co-founder and principal of GigaSavvy where he oversees all aspects of the digital marketing firm including the SEO department, social media department and business development. With nearly 20 years of industry experience, Tanner leads his clients through the ever-evolving landscape of digital media with a commonsense approach -- offering practical insight in a space that is too often overcomplicated with unnecessary and fruitless strategies.

Sven Johnston is vice president of sales and strategic partnerships with GigaSavvy. He brings more than 15 years of international business development experience and uses his passion for online marketing to help businesses -- from Fortune 500 companies to small start-ups -- build their company brand and increase online sales.

About OC AMA: OC AMA is part of the leading national marketing organization, the American Marketing Association (AMA). OC AMA is dedicated to the advancement of marketing professionals from a broad range of industries who seek the knowledge to make themselves more effective marketers. This Orange County marketing organization offers marketers the competitive advantage they need by providing opportunities to network, learn and grow professionally. You can learn more on the OC AMA website, via Facebook, on the LinkedIn group, or by connecitng on Twitter.

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OC AMA Hosts GigaSavvy to Present SEO in Plain English to OC Marketing Professionals

I was talking with an SEO prospect a few weeks ago and they asked me What differentiates your SEO firm from everyone else?

In essence, they wanted to know what my unique selling proposition was so I gave them the usual run down I tell all my prospects; were a strictly white hat firm. Since were a smaller SEO company that means you get more personalized attention and your account manager isnt going to change every 3 months. I also only like to take on clients that I truly believe we can help so as to not waste your money or our time.

After the call though, it hit me, how many other small, white hat SEO firms could say the exact same thing? Was my unique selling proposition really that unique in the end?

Which of the 36 flavors do you want? There are big firms, small firms, black hat, white hat and every shade of grey hat in-between. You can work with a local firm or one two time zones away (thats the beauty of the Internet), individual SEO consultants, SEO experts that specialize in certain industries. There are SEO people that come from a PR background, a web development background or just a regular writing background. If I looked at each of those options as my competitors there could be thousands! But even when I start to niche it down there might still be another 50 SEO firms just like mine (java mocha is the same thing as chocolate coffee swirl in the end) scattered across the country. So how different can my company really be? There are plenty of great SEO firms out there for website owners to work with, is mine really that special?

I know that some less-than-scrupulous SEO firms will claim to have a special relationship with Google, and thats what makes them the best. I hope most site owners realize that the only one who has a special relationship with Google is Google. Other SEO companies will promise the moon in terms of resultsrecord breaking visitor growth, top of page 1 in 2 months or less, 1,000 links every two weeksto make themselves stand out, but no white hat SEO firm can really guarantee those things. Some SEO providers make price points their unique selling proposition and offer full service SEO for only $199 a month, but price gimmicks like that dont actually set one company apart from another.

I dont believe that my company is a good fit for every potential client and Im not afraid to admit it. Some clients want an SEO provider that walks them through each step of the process, others just want a report once a month and maybe the occasional call. Some SEO providers prefer to work with startups because they like the challenges that come with new websites; others prefer to work as consultants to mid-sized brands. While the work that each SEO company/provider does for their client is relatively the same the relationship we have with our clients is what makes us unique.

I realize its hard to sell a relationship to prospective SEO clients, especially in todays economy of that demands immediate ROI to justify any spending of any kind. But Id be interested to hear from other SEO providerswhat do you think makes you truly special? Can any one SEO company claim to be/do something that no other firm can and really mean it?

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How Unique Can an SEO Firm Really Be?

SAN DIEGO, CA--(Marketwire -06/05/12)- Local search engine optimization is critical for retailers, manufacturers, and service businesses with multiple locations, as well as dealerships and franchise owners. Rio SEO, a leader in SEO automation, has acquired Top Local Search Inc. to address this need.

As a result of the acquisition, Rio SEO adds five "hyper-local" SEO software offerings to its growing suite of search, social media, and content marketing automation tools. Rio SEO is a new business unit and brand spun-out by San Diego-based Covario, Inc. in April.

With local SEO, marketers see the immediate benefit of digital storefronts optimized on a location-specific basis. The SaaS-based software offerings integrate local SEO with mobile, social, video, and couponing promotions that are valued by consumers looking to make specific transactions at the most convenient locations. For example, custom store-by-store information is instantly available to consumers in an area searching for individual store hours, location directions, specific products or services, local promotions, gift cards, and more.

The former Top Local Search clients that will now become Rio SEO clients encompass multi-location franchisors, retailers, dealers, manufacturers, resellers, and regional business owners. Among the firm's former principals joining the Rio SEO team are Founder and CEO Bill Connard, along with Customer Support Manager Penny Phaneuf.

"We're excited to join the industry-leading Rio SEO team," Connard said. "Our products perfectly complement and extend the Rio SEO suite for local SEO. This puts Rio SEO in a stronger position to address the multi-location business market, particularly from a localization and mobile marketing perspective."

Together, the five local SEO modules have been renamed to form the basis of a new Rio SEO Local Search Solution. Individually, they include: Rio SEO Location Finder, a hyper-local SEO module that helps generate web traffic for individual stores and business locations; Rio SEO Mobile Location Finder, which delivers mobile web traffic for local business locations through a mobile user experience resulting in increased engagement and conversion; Rio SEO Local Search Optimizer, an automation tool for optimizing web pages on a multi-location basis that delivers more local search web traffic and valuable web analytics; Rio SEO Local Map Optimizer, for local map listing information updated daily across the major search engines; and Rio SEO IYP Link Optimizer, a tool for maintaining consistent Internet Yellow Page listings across the web updated regularly with the latest location landing page URLs.

These modules complement the full Rio SEO suite of organic search marketing and social media software automation tools for content marketing, auditing, reporting, competitive analysis, mobile site optimization, and SEO execution -- now on both a global and a local basis.

In addition to these local SEO tools, the Rio SEO product lineup also includes: Rio SEO Search Analytics, a patented SEO auditing, reporting, and recommendations solution; Rio SEO Website Optimizer, an SEO content management solution ideally suited for large content providers and ecommerce sites; Rio SEO Mobile Site Builder, an automation solution that builds and optimizes web pages for mobile devices; Rio SEO Social Analytics, a social media ROI tracking and workflow solution; and Rio SEO Change Tracker, a new application module that helps digital marketers diagnose and address website changes -- often made inadvertently by other areas of an organization -- which can cause SEO performance problems if not promptly corrected.

"I'm pleased to welcome Bill and Penny to our high performing team," said Russ Mann, chief executive of Rio SEO. "Their talent and experience will be a key asset, as will the proven hyper-local SEO solutions they're bringing with them. Clearly, Rio SEO now has a larger suite of SEO and social media software tools that will appeal to a broader cross section of marketers and retailers -- big and small -- plus dealers, distributors, and franchise operators, as well other digital agencies. It's a great fit."

About Rio SEO:

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Rio SEO Extends Leadership in SEO Automation With Acquisition of Top Local Search Inc.

HAMBURG, Germany, June 5, 2012 /PRNewswire/ --

The professional SEO software SEOlytics (http://www.seolytics.com) is now available in the US. For the launch, SEOlytics presents a special highlight: a completely free Starter version. Its range of unique features and exceptional quality of data empower SEOlytics users to perform in-depth search performance analysis of their own web sites and those of their competitors.

Managers, online marketers and webmasters can use SEOlytics to measure the daily visibility of their website on Google as well as Bing and to easily identify the potentials for improvement. Whether used to analyze competition and market or whether employed as a professional tool for the day-to-day work of an in-house SEO or SEO agency - with one click, SEOlytics gives the complete picture and helps improving search performance over the long term.

SEOlytics is beneficial to both SEO agencies as well as businesses earning money online, like shops or paid content web sites. They can analyze and track the ranking of their web sites for their moneymaking keywords in detail. This establishes the foundation for fact-based decision-making and evaluation of search optimization measures to push site rankings to the first page of search engine results. In turn, this generates more traffic, increases conversions and business performance.

SEOlytics Starter allows comparing search performance of up to 10 domains based on the unique SEOlytics Visibility Rank (SVR) index. The SVR is calculated based on rankings, search volume, and cost per click for a respresentative reference keyword set of over one million US keywords. Powerful ad-hoc browsing and filtering on this keyword set is just as possible as daily rank tracking for up to 20 custom keywords. Beyond that users can create their own Daily Visibility Rank (DVR) indices based on the keywords that really matter to their domain.

SEOlytics is known for excellent data quality and richness: The tool identifies a wealth of universal search result types, such as video, news, local, shopping, and image results.

SEOlytics' unique ad-hoc analysis of web site backlink structures and key performance indicators provides insight into link building strategies and campaigns. Combined with SEOlytics keyword ranking data, users can profoundly measure success, failure, and impact of link building campaigns.

SEOlytics is available as a free Starter version, a PRO ($99) version and an Elite version (starting at $339). http://www.seolytics.com)

Visit us at SMX Advanced in Seattle (June 5-6, 2012): booth #4

About SEOlytics

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Professional SEO Software for Free - Now Available!