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South Korean takes the lead without hitting a single shot during storm-infested Sunday

Colorado Springs, Colo. Hee Kyung Seo has a chance to carve her own special place in history. Not simply as a U.S. Open winner but as a U.S. Open winner who won it without hitting a single shot on the final day.

In a strange, storm-infested tournament that doesn't want to end, Seo did just about everything she could to win her first major except control the weather. She shot a pair of 3-under 68s on Sunday to finish at 3-under 281 for a one-shot lead over her South Korean rival, So Yeon Ryu, who had three holes left when darkness halted play.

Cristie Kerr was another shot back with two holes left.

Seo will sleep on the lead though not as comfortably as she could have after missing a 3-foot par putt on No. 17 and then has a chance to wake up Monday, come to the course, never touch a club and walk away with the trophy and a check for $585,000.

I can sleep very well, so I don't worry about that, she said.

But she couldn't celebrate quite yet.

Rain delayed play for the fourth time in four days this time for 2 hours, 37 minutes and left 28 players still on the course, three of whom still have a shot at the title.

There's Ryu, who shot 69 on her first trip around the course Sunday morning and has at least one decent birdie opportunity the par-5 17th awaiting when play resumes Monday.

Right now, it's kind of breezy out there, she said when she walked off. Tomorrow, it might be good weather and the greens might be soft. So, it's good for me, yeah.

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Seo leads at U.S. Women's Open

The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on every detail that might have an impact. Moderated by Thom Craver (@thomcraver), Web and Database Specialist, Saunders College (RIT), The Tools of the Trade for SEO panel at SES New York 2012 pulled together more than 40 tools in this whirlwind session.

Michael King (@iPullRank), SEO Manager, Publicis Modem, came up first with his presentation, Tools for Pulling Rank Nearly Every Tool Youll Ever Need EVER. King's presentation provided the comprehensive list of tools for the advanced and aspiring SEO professional to investigate.

Here is a short list of most (certainly not all) of those tools covered:

Some of the tools above were proprietary or built upon functionality inherent to the understanding and administration of available resources. King's perspective: "the ability to code gives you super powers."

Fortunately for conference attendees and Search Engine Watch readers (and writers), King was kind enough to provide his presentation on Slideshare. What was King's most important tool for SEO? His brain. More on that connectivity a bit later in the session.

There actually is a relatively non-Bing, non-Google world online. In Asian markets, Baidu commands as much as 80 percent of the market and only in Japan has Google teamed up to provide a search engine presence.

T.R. Harrington (@netchina),Chief Operating Officer, Darwin Marketing, took the session down a different path overseas but started with a quick poll.

How do you find SEO tools: webinar, reviews, peer recommendations, or by performing a search? The majority of SES New York attendees used peer recommendations or performed searches. According to a SkyRocket survey, 77 perent used peer recommendations to find these types of tools. Bottom line: recommendation.

For keyword research, Baidu Insights is an excellent option with free user demographics. The only drawback? Lack of English UI. Harringtonnoted that for certain brand-based keywords, search results look much more like a branded microsite. Baidu also puts a significant amount of paid search ads in the left-hand side.

For monitoring, Advanced Web Ranking for works well for Baidu. There is also SERP Update Monitoring for Yandex (Russia): Update Analyzer. In China there was also Super Manager for ranking monitoring (unfortunately uncertain about the link reference on this one).

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40+ SEO Tools of the Trade

While the industry is maturing, SEO still remains a largely misunderstood discipline. There are three main reasons for this:

As a consequence of this landscape, it takes real working experience to develop strong SEO skills you cant get them without it. Making changes and seeing what works and what doesnt is simply a must.Even if your SEO team (or SEO agency) has that experience, there are a number of things that you can do to make life difficult for your SEO team.

Let me count the ways

Too many enterprises get focused on goals that are artificial. For example, they focus on building 100 links per month. Seriously now. I can get you 100 links per month for $400 or less and they probably wont do anything at all for you.

Other bad goals are specific rankings or PageRank increases. Your top level goals should nearly always be: increased relevant, non-branded search engine, traffic (NBSET), and increased conversions from NBSET. Align the SEO team goals with your company goals.

SEO impacts a lot of different disciplines. The SEO team needs to be in close coordination with many parts of the enterprise, and those parts of the organization need to be aligned with the goals and what is required to meet them.

One common problem is the lack of a strong communication channel, and strong trust between the dev team and the SEO team. One classic example is the 301 redirect. Most tools it seems default to 302 redirects, and the developers need to really be on board with why a 301 is preferred and understand that they need to check and verify it themselves.

Love those pesky marketing folks, really, I do. But sometimes they can make decisions not realizing that what they are doing is blowing up the SEO efforts. I have seen situations where the marketing team insisted on titling pages of their site with their fancy product brand names that dont have the slightest relationship to a phrase that users ever search on.

This is one of the easiest way to throw a wrench in your SEO efforts. One enterprise I know decided to design their site for the C-suite. As a result, they promptly ripped most of the text off of their pages and slimmed down the site into a corporate brochure. Great way to make it very difficult for search engines to figure out what is special about your site!

It turns out that communication is not enough. The execs need to know enough about SEO to understand what they dont know, and how and when it matters. Once they understand that, they will be far more likely to get SEO advice about the impact of a decision when they need it.

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24 Ways To Make Life Hard For Your SEO Team

CARLSBAD, Calif., March 26, 2012 /PRNewswire/ --SEO Inc., an industry leading Internet marketing agency for the past 15 years, has launched an all new website complete with new services and a "Solutions" section that helps companies more easily identify the best internet marketing services for their business type and revenue model.

SEO Inc. is well known as a leader in search engine optimization but has been delivering results from a wide variety of internet marketing services including SEO, PPC, Social Media Marketing, Reputation Management and web development.

The new website emphasizes integration of search and social media marketing services and is optimized for speed featuring a cleaner layout and improved navigability and usability. "Our goal for the new website is to make it easier for companies to quickly identify the services that will benefit their business the most," said Brad Lipschultz, COO of SEO Inc. "The new small business internet marketing solutions section is a great example that lays out exactly what SEO Inc. can do to help drive new customers to small and local businesses."

SEO Inc. has been performing a wide variety of new social media marketing services for select clients over the past several years and the new website officially makes these new services available to all companies. The new services include social media management, social media optimization, and viral social media engagement campaigns designed to help companies of all sizes take advantage of the opportunities that social media provides.

"Most businesses want to be a part of social media, however many still don't know where to focus their efforts or how to make it an effective marketing channel for their business," said John Lincoln, Director of Social Media at SEO Inc. "We have developed social media marketing services that can help companies of all sizes in all industries."

To celebrate the launch of their new website, SEO Inc. is offering a free SEO audit of business websites for the entire month of April. Find out how your website can improve rankings and traffic and increase ROI with a free SEO analysis today. SEO Inc. is also giving away a free Pinterest whitepaper download. As one of the newest and fastest growing social media networks on the Internet right now, this whitepaper is a must-have for any company with a social media strategy.

To view the all new SEO Inc. website visit http://www.SEOinc.com, or to download the free Pinterest whitepaper, visit http://www.seoinc.com/seo-blog/free-pinterest-whitepaper-download/.

For more information on how SEO Inc. can help you build your brand and improve search traffic, call 877-736-0006 for a free consultation.

To read more on this topic, visit: http://www.seoinc.com/press-releases/seo-inc-celebrates-new-website-services-solutions

About Search Engine Optimization Inc.:

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SEO Inc. Launches All New Website Complete with New Services and Internet Marketing Solutions

Im sure that most of you know or have heard of Matt Cutts at Google. For those who dont, Cutts is the head of the web Spam team at Google. That is to say, Cutts works diligently to ensure that Googles search results are good and he polices efforts by folks who try to (overtly) manipulate Googles results through overly aggressive search engine optimization (SEO) tactics.

I want to say upfront that Cutts is a nice guy. Sincerely. Thats not me trying to get in his good graces.Cutts helps, in many ways, to guide folks in the proper way to market their websites, and goes out of his way to provide helpful information.

Matt provides information via his blog, provides insight via the GoogleWebmasterHelp channel on YouTube, his Twitter feed, countless conferences, and too many other channels for me to list here. I have no freaking clue how this guy does all of this and manages to have a life.

But, somehow he does, and somehow he manages to be smiling, everysingletimethat I see him. So, kudos to him.

With that said, here comes my beef... At SXSW, Cutts was quoted assaying (emphasis mine):

"We try to make the GoogleBot smarter, try to make our relevance more adaptive, so that if people don't do SEO we handle that.And we are also looking at the people who abuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect. We have several engineers on my team working on this right now."

Notice that bolded sentence?

This may lead folks to begin the charge of SEO is dead," once again. I really hope not, because this won't cause SEO to flatline.

At the same event, Cutts also said that Google is trying to level the playing field from those who are excessive in their methods of trying to optimize their websites versus those websites who should be rewarded by creating quality content.

Thats my main point.

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How Google ‘Handles’ SEO: My Beef With Matt Cutts