Mediaboss Marketing

Personally, I have been in the SEO game for 8 years. In my short time in this field I have come across very few people that inspire my SEO theory and challenge the way I practice. A little under 6 months ago I met Jeff at a Seattle SEO Network event. Quickly I understood that Jeff was this type of person. Jeff Sliger told us stories of a new SEO tool that his team was building, RankFixer.com.

When he was describing the tool kit he mentioned said, Think SEOmoz tools for the person just getting into SEO. The seo tool industry is dominated by players like SEOmoz, Raven Tools, and SEO Power suite (just to name a few). These tools require a robust understanding of the industry and have a steep learning curve.

Picture this. Lets say youre the marketing director at a small company with 15 employees. Your boss comes up to you and pronounces you the new director of SEO. Your thought is, Eh..SEO?Whats that. RankFixer supplies the needed information in an easy to understand format that will allow this person to exceed in their new role as the director of SEO.

Easy to understand analysis Once the tool produces results it also displays easy to understand descriptions of what the numbers mean:

Content Analysis The content analysis shows the on page elements that are critical to SEO. Each element is paired with educational copy regarding why the elements are critical to SEO.

Link Analysis: The link analysis section pulls data from the OpenSite explorer API (among other APIs) presents it in an easy to digest manner.

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RankFixer.com Enters the SEO Tools Market

LONDON--(BUSINESS WIRE)--

Integrated PR, SEO and social media agency, Punch Communications, has recently welcomed SEO specialist Rebecca Hollingsworth to its ever-expanding team.

Rebecca brings with her over eight years of experience, primarily focusing on the technical elements of SEO and web analytics to improve the return on investment for clients websites. Prior to joining Punch, Rebecca worked at a number of digital marketing agencies in senior positions and also ran two businesses of her own including an SEO agency. Her vast experience has focused on the technical elements of SEO and web analytics to improve the return on investment for clients websites.

Within her role as account manager at Punch, Rebecca will be looking to develop more technical elements of clients campaigns to improve the monitoring of Punchs integrated marketing using search, social and both traditional and online PR. This measurement will enable the agency to gain actionable insights which can be used to ensure all campaigns are of the maximum effectiveness.

Pete Goold, managing director of Punch, says: We are currently experiencing a period of growth and Rebecca brings with her a wealth of experience and a fresh outlook to our SEO team. Rebeccas technical and analytical expertise complements our existing breadth of skills, and demonstrates our commitment to ensure our clients achieve a solid and transparent ROI for their campaigns.

Rebecca adds: Its great to be joining Punch at a time of exponential growth across all its key areas of expertise: PR, search and social media. The PR and marketing industry is rapidly changing, and Punch is at the forefront of this, adapting its approach to ensure it develops the right combination of bespoke services for each client. SEO is an integral part of any PR strategy, and Im looking forward to using my experience to maximise its effectiveness for each campaign.

Punch is one of the UKs leading PR, search and social media agencies working with big brand clients and start-ups. It creates and delivers on a number of integrated briefs in both the UK and overseas. For more information about Punch Communications visit http://www.punchcomms.com or phone +44 (0) 1858 411 600 or join in the daily conversations by following Punch on Twitter @punchcomms or Facebook at/punchcommunications

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Punch Communications welcomes SEO specialist Rebecca Hollingsworth

Small business owners who have just begun their SEO campaign will find that there is no end to the depth and complexity inherent in search engine optimization. Many companies try to take a do-it-yourself mentality to SEO implementation that ends with them sloppily stringing together popular search terms or stuffing keywords on contextually irrelevant web pages. Some businesses implement SEO so poorly that, in some instances, Google may disregard their website as a spam site. The result is a significantly low ranking that will make the business show up in only the most specific term searches.

Starting or running a start up company presents many challenges forentrepreneursno matter what the service or product. The last thing CEOs may consider is their Internet marketing strategies or Brand management. In addition, most likely that is not their area of expertise nor do they have the time to implement the tasks required to gain the valuable exposure required.

Improperly-handled SEO campaigns are increasingly common these days, but it is not a fate that need befall all small businesses. It is always recommended that a company turns to a top SEO agency when approaching any search engine optimization project. Once a marketing firm has been selected, then the business will be able to run a successful SEO campaign. However, its important to bear in mind that there are several key points that should always be kept in mind when approaching SEO.

The first step in any SEO campaign should always be determining who the intended audience of your good or service is. While its easy to simply focus on your business as the driving force behind your SEO operations, it always helps to be a more specific in your approach. By selecting a certain product as the core keyword of your campaign, you will be able to attract more traffic than otherwise.

Although your focused keyword may not have a hundred and one uses, you should always try to be as forward thinking as possible when considering other optional keywords. Sometimes the search term that Google looks for may not be the same one that you would have typed when looking for it yourself. You should always do research to find other ways that web surfers may try to look up your product or service.

A well-designed website is one that funnels users from page to page effortlessly. By interlinking your site so that relevant pages connect to one another, youll find that even the less visited branches of your website will see more traffic. As a result, you can expect your website to have better domain authority and, as a result, a higher place among the search engine rankings.

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Top 10 Helpful SEO Tips for Small Business Owners

According to the 2012 MarketingSherpa Search Engine Marketing Report, of all SEO tactics available, content creation works the best, but takes the most work, says Kaci Bower, Research Analyst, MECLABS.

B2B Internet marketers need new content to enforce and build upon keyword strategies, acquire links, and attract attention in social media.

In my experience, effective SEO-centric content creation requires planning on both the long and short term impact, and a strict attention to detail. With a myriad of responsibilities on the B2B marketers plate, it certainly is not uncommon for details to be missed and corners to get cut.

Some of the SEO best practices I see get missed:

With a little assistance from Help a Reporter Out, here are four examples of B2B content marketing initiatives, that stand out because of their focus and adherence to SEO strategy as well.

Digital marketing software vendor Neolane recently launched an infographic poking fun at a significant challenge campaign management providers face, the ability to overcome the onslaught of spam in online marketing communications. Running through the social media marketing initiative, here are examples of key SEO best practices merged into the process.

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4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind

He walked down the quiet street, a leopard in the concrete jungle. Eyes down, but watching the angles. Hands in his coat pocket concealing but preoccupied. It was then from the shadows a figure emerged, unwanted but unrelenting.

"Hey buddy, you lookin'?", poured forth with a cloud of smoke.

"Naw, I don't do that crap." he blew back. "Don't ya know that stuff will get you messed up? Just look, right up there" as he pointed to the surveillance camera across the way. "Google sees everything."

The fedora topped stranger faded further into the darkness. "These are some awesome high PageRank links though. Cheap. And you just know the other guys are using." ... How this ends, you tell me?

OK, enough with the silliness. But it brings to mind a few things that are actually worth discussing. Let's explore a few concepts.

Now, this one seems to be one of the largest heads on the many headed hydra of SEO paranoia. Time and time again we see those that truly are out-thinking themselves.

Yes, it is duly noted that Google (and other IR systems) have an entire wing of the AIR command dedicated to dealing with those that might seek to manipulate their creations. There are even more than a few IR lectures on video where those pesky programmers seem almost psychotic when discussing such matters.

But it's still just not as prevalent as some passionate pros seem to envision. That's the tricky thing with search engines. The programmer types don't always get what they want.

Certainly, Matt Cutts would just love to increase his budget and sway. But these aren't always the realities.

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SEO & Google: The Ugly Truth