Mediaboss Marketing

Much has been written lately about SEO and its convergence with social media, content marketing, and other inbound marketing techniques. While many people in the SEO field embrace the convergence of social, content, and inbound marketing strategies others remain resistant to change and convergence.

Change is something that search, digital, and in-house marketing departments need to adapt to quickly. Clients seek solutions on how to integrate SEO, social media, and content marketing. Structuring the way we present our products and services, our talent, and adapting to a more holistic way of thinking is how we help them do this.

In a recent article from the search congress in Barcelona Lee Odden from Top Rank quoted Its not SEO anymore, Its Marketing. Deal with it.

The question today is. Can people actually deal with it?

While we sit and gasp at the marvels of Facebook and Google engineering that have got us to where we are today, we often overlook for the most marvelous and complex piece over engineering ever the human brain.

With a little help from the experts we have dug a little deeper into this subject to come up with ideas, questions, and tips that may help us find easy answers to some overhyped problems on the convergence of media.

As marketers we spend lots of time talking about user behavior, buying personas, and the psychology of sharing related to our products and services, such as the psychology of sharing and the psychology of link building, social influence, audience segmentation and remarketing.

However, we spend very little looking into and analyzing our own approaches and personas.

Two different sides, or hemispheres, of the brain are responsible for different ways of thinking and as soon as we look into the difference between the left and right brain hemispheres it clearly becomes apparent why some people are more technically driven than others and why so much conflict and debate surrounds topics such as inbound media, SEO, and social media.

To put is simply and go back to basics - left-brain marketers who tend to be analytical collide with right-brained marketers who think holistically and are more open to conceptual thinking.Ring any bells?

Read the original:
Inbound Marketing & SEO – Seize Opportunity or Resist Change

The money youre able to make from a top position in search engine result pages (SERPs) often determines the effort you're willing to take. Search engine marketing (SEM) is maturing and now that there is little secret sauce left it comes down to ability and willingness to put in the required effort. Increasingly the ability to make money from a particular keyword is the key to successful search engine optimization (SEO).

The ideal situation for ranking on any type of search results is getting clearer and clearer. Where there used to be many shortcuts, Panda offers a great example where low quality SEO and guerrilla tactics are no longer as successful. Only unfair ranking factors like exact match domains keep SEO from being a level playing field, but its getting there.

In a market where everybody should spend the same effort for the same result it all comes down to how much effort can you take? SEO effort is determined by a lot of factors which eventually all come down to money. If you make enough money you can even buy a top ranking website to re-use their positions and traffic.

Although your competitors might have a head start, they did put in the effort once. If you're currently gaining on them, you can probably predict how much effort is still needed before you beat them.

Before you overtake all the top positions of your competition, think about the following: You should avoid an arms race! If they are currently in a comfortable situation they can probably increase their effort while you are still catching a breath from just getting there. Sneak up to them and only overtake highly monitored keywords once you are breathing down their neck.

There will always be a big difference in the ways certain companies are able to use their resources. While big corporations have a lot going for them, theyre seldom flexible. They might even make less money from a top position because of this.

A small, well converting website will be able to use its creativity and flexibility to outsmart their expensive and unwieldy corporate structure. This takes SEO very close to being a level playing field.

Keyword ROIprovides a great basis for effort calculations.

When you calculate the maximum effort you can take (by looking at the money youre able to make) for you and your competitors, you can determine where they will start to fall behind. If your calculation shows they wont, you should increase the money youre able to make.

View original post here:
Keyword ROI: The Key SEO Ingredient

SEO Services India, Profit By Search, has recently added a knowledge based section on its website to give a basic understanding of the SEO India techniques to the readers.

Delhi/NCR (PRWEB) March 15, 2012

Profit By Search has a rich gamut of satisfied and delighted clients who testify about the services offered. I spent a lot of time searching for 'just the right' SEO company. It was last year when I began my search in earnest for a reliable SEO company, and, after an exhausted interview process, I decided on Profit By Search, SEO Services India. This company is large enough to have a staff of knowledgeable personnel in the SEO functions, yet they are flexible enough to 'tailor' a SEO program for all my internet my needs, says Wendell P Shelton, head of twelve operating websites.

Similar experience was shared by Sam Kinch, Managing Director of Kinch electronics Ltd saying, Profit By Search has been managing my websites Pay-Per-Click campaigns on all the paid networks like Google Adwords, Yahoo Search Marketing, MSN Ad Center, & Miva Network, as well as on all the shopping verticals like Froogle, Kelkoo, Price Runner, Bizrate etc. Apart from this, the SEO company India also manages my websites affiliate programs on my behalf. I am really pleased by their services of over the last 1 and a half years and I'll definitely recommend them to anyone looking for any such assistance.

Their new homepage features five full bleed designs that change when the page is refreshed. Each of the five designs highlight a different project from their portfolio, representing the range of industries in which they work. The inner pages feature a simple, clean design that allow users to focus on the information and not become distracted by clutter. The new section features a number of SEO related articles on latest SEO advancements. Each of the articles discuss about a different SEO India technique, representing the range of industries in which Profit By Search works.

According to the company's Head Of Search, Rakesh Bijewar, it is important for them to keep updating their employees with SEO techniques along with clients which would further help them take informed decisions in every phase of business ownership. They are delighted to be working with such dedicated resources.

About The Company:

One of the premier providers of SEO Services India, at Profit By Search, they not only serve the purpose of increasing a website's visibility on the search engines, but also helps solve various technical problems of a website like providing the business owner with unique content to keep the website away from getting slapped by the Google Panda, improvise on methods to retrieve lost rankings, helps fight better against the bounce rates, maximize the rate of return on investment on advertising budget and many such services.

SEO should be a part of every website's marketing mix, they deliver result for companies around the world so if one wants Profit By Search, India's #1 SEO Company to help with their big plans then they'd love to chat about India's finest SEO Services Offered.

Visit http://www.seoindiacompany.com/ or call (888) 322-7617 for more information about the SEO reseller packages and other services provided by Profit By Search.

Read the rest here:
SEO Company India Adds a Knowledge Based Section to Its Website

SEO Positive has announced its decision to advertise for a new PPC Manager in the near future to assist the current PPC team in meeting the demands of their expanding list of clients.

(PRWEB UK) 14 March 2012

Candidates interested in applying for the role will be expected to have a strong knowledge and experience of professional SEO reporting and analysis software and tools, as well as the ability to execute successful PPC strategies, whilst still focussing primarily on client satisfaction. The current employees at the company all demonstrate exceptional organisational skills, so to join this team, an individual with great time keeping skills and a flexible nature is essential.

The PPC Specialists at SEO Positive have previously helped a vast number of clients from different businesses to bid for advertising space within the generated search result and as such, the team has seen an increase in client sales and enquiries, which is why an individual with a strong understanding of marketing in general is preferred.

Evaldas Balcius, Head of Paid Search at SEO Positive explains what is expected of a prospective PPC Manager in order to support them with their development. We need to employ a new PPC Manager who excels in handling the Pay Per Click advertising campaign of clients in a cost effective method. It is also important to find someone with exceptional communication skills so we can continue to communicate our ideas and strategies to our clients efficiently.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

Ben Austin SEO Positive Limited 0800 088 6000 Email Information

Read more here:
SEO Positive to Employ New PPC Manager

We often think of contracts as crucial for limiting risk and protecting our companies in business transactions. They are good for that, its true. This narrow definition can lead us to believe we dont need one, when outsourcing to someone we know or have worked with before, for example.

A written work agreement serves a number of purposes and no SEOproject should start without one. In addition to offering protection, it clarifies expectations, eases communication throughout the project, and helps to keep the project on track. Email history and a handshake just arent enough to get a project off the ground, regardless of how well you think you know someone.

Disclaimer: Im not a lawyer. This isn't legal advice. You should seek the opinion of a qualified legal professional before entering into any business relationship or contract. This is based on my own experience having bought and sold services online for a number of years.

With that out of the way, lets have a look at the key components of a SEO Work Agreement and why you need to include them in your contract before starting any new project. These are the bare bones for any work agreement; yours may require additional information based on the project.

Basic contact information seems like a no-brainer, yet many work agreements lack one important piece: an emergency contact. This isnt so much a concern if youre working with a large company (on either side). Individual service providers can often do the job just as well as large companies, but who do you contact if they are unavailable?

Its just good business for SEOs (and all other types of companies) to have measures in place to ensure work continues if a key person on the project cant complete the work, for any reason. Even if they were to become completely incapacitated, you need to get in touch with someone to kill the project and close it out. Who is that person and how do you reach them?

When I did outsource services, I was fortunate enough to have a trusted family member work with me on occasion. This person had access to a file with all current projects, contact information, and instructions in case of emergency. As a buyer, you need to know your service provider has this type of plan in place.

Include the start and end dates, as well as any stipulations on canceling the project before the end date. This should include any notice required and penalties applicable if either party is unable to continue until completion.

This is the nitty gritty of the project. Hammering out the scope of the project and actually putting it to paper allows both parties to foresee the unforeseen and ask questions. Consider, at the very least:

Read more:
SEO Services Buyer’s Guide: Key Components of a Work Agreement