Mediaboss Marketing

New 2012 edition of SEO Fitness Workbook announced by JM Internet Group. New SEO book covers Google+ and Social Search. Free review copies available until April 1, 2012.

Fremont, CA (PRWEB) March 03, 2012

"Our focus in the 2012 edition of the SEO Fitness Workbook is small business," explains author Jason McDonald. "There are quite a few SEO books out there, but very few that focus on the needs of small business and focus on how to succeed step-by-step. Many are written in esoteric computer geek language, whereas our SEO Fitness Workbook is designed for busy small business owners and marketers who want an SEO book that explains what to do, when, how and why in easy-to-understand layman's terms. Moreover, the companion SEO toolbook identifies hundreds of free SEO tools available on the Internet. And we are giving the books away until April 1, 2012, as part of our new review program!"

To learn more about the new SEO book, go to -

SEO Fitness Workbook - Table of Contents

Free and In-Depth Training in Search Engine Optimization

The JM Internet Group provides both free and paid training for small businesses in SEO (Search Engine Optimization). On the free side, the company has one to two free 'Top Ten Free SEO Tools' webinars each month as well as lunch / coffee webinars for busy small business marketers on topics such as SEO-friendly blogging and Google+. In adition, the company offers in-depth paid training courses and classes in SEO that start with keyword definition, proceed to on-page techniques like page tags and website structure, explain link building and social mentions, and end with Google Analytics. To date, over 1300 people have taken the company's paid trainings; and over 15,000 have taken one of the company's free SEO webinars. More information can be found at the website (jm-seo.org) or by calling 510-713-2150.

About JM Internet Group

The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.

Contact:

Follow this link:
Free SEO Book for Small Business, Review Copy, Announced by JM Internet Group

SEO Consult, an award winning agency specialising in search engine optimisation, have announced that they are conducting a series of reviews regarding the significant algorithm updates that Google have recently published.

(PRWEB UK) 4 March 2012

Google recently published an update on their 'Inside Search' blog that detailed a total of 40 improvements that have been made to their search ranking algorithm in February 2012, and SEO Consult are reviewing these in order to keep their range of SEO services in line with Google's guidelines. They are anticipating that one of the most significant changes relates to how Google evaluate links, as they announced they were turning off a method of link analysis that they have been using for a number of years.

SEO Consult's internal research and development analyst, Peter Brown, said, "Google's announcements about search quality always make for fascinating reading, and this month has been no different. We are particularly interested by the changes they are making to link evaluation and we are already testing to find out exactly which method of link analysis they are going to stop using in their algorithm, as this could potentially impact our Link Building services."

"As a search engine optimisation agency, we pride ourselves on being proactive rather than reactive. This means working diligently to keep all our services in line with the search engine guidelines, ensuring that our client sites are always optimised to perform well in the search engine results pages." said Matt Bullas, Managing Director of SEO Consult. "We have a dedicated team of research and development analysts who are always monitoring the data regarding our client websites, then reviewing that data, testing and looking for ways to improve our range of services. I think it is this kind of commitment that has helped us become one of the biggest SEO agencies in the UK, and why our clients can be confident that we really are offering them an unparalleled quality of service."

Susie Hood Click Consult 0845 205 0292 Email Information

Follow this link:
SEO Consult® Reviews Important Google Algorithm Updates

Our industry tends to revisit one topic over and over and over again:SEO is dead. This has been happening for years because someone always wants to drive traffic to a blog post or an article by claiming something similar.

OneBozo once claimed that SEO was b.s. That was six years ago.

It's funny because, six years later, SEOs arestill optimizing website content for search engines and there seems to be no shortage of people who want our help.Truth is, SEO will be here for the foreseeable future. Here's why.

Google still has the potential to provide an enormous amount of traffic through organic search, and does for all of my clients.An enormous amount of money is at stake. Where there's money, there is competition and a willingness to spend money to win.

Search engine best practices aren't intuitive (try explaining rel=canonical to someone who isn't familiar with SEO). There will always be a need to communicate best practices to people whose primary focus isn't SEO every day. This is especially true as Google (and other search engines like Bing, Baidu, etc.) continues to change the rules.

Figuring out intelligent ways to scale keywords across an organization's digital landscape will always be important. People forget that keywords aren't an SEO thing. They're a marketing thing.

The first rule of communication: speak in a language that your audience understands. Good keyword research is actually user research into the language that is most often used by your prospective and current customers to describe your products, services and content topics. Ignore at your own peril.

Many of the same activities that benefit SEO, benefit user experience:

And by the way, the bigger the company, the harder these things are to do on an ongoing, consistent basis. It takes a focused effort, often requiring a guiding hand to ensure that these activities are executed properly.

Even as search evolves by fragmenting into hyper niche channels (like TV did when cable came around) and as it evolves to voice based searching, there will be still be a need to ensure that the technology that is being used to do the searching, one that can find, process, and understand the data that it is looking for.There will still be a need to communicate that protocol to companies that want their information to be found.

Original post:
4 Big Reasons Why SEO Will Never Die

SEO Positive has announced this week that it has taken to the reigns of the search engine optimisation campaign of one of Kents most well-known solar panel installers, Solar Advanced Systems.

(PRWEB UK) 3 March 2012

The management team at the firm approached SEO Positive in early 2012 to enquire about the companys leading SEO services. While a great deal of their business is generated through word of mouth, Solar Advanced Systems believed that increasing the presence of their domain within the major search engines would bring in a great deal of revenue and elevate their reputation amongst their major local competitors.

The search team at the SEO agency quickly set to work to devise a longer-term strategy for the business and consulted extensively with the client to establish their objectives and expectations.

Client Account Manager Dave Damhar has been monitoring the campaign closely.

Since beginning to work with Solar Advanced Systems weve already seen a noticeable improvement in search engine ranking positions, which is an early indication that we can achieve the desired results for the company in the timeframe specified, Dave explains. The challenge now lies in converting this new traffic into enquiries and sales for the business, which is something that we will be focusing on as we move into the second phase of the campaign in a few months time.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and online reputation control.

Ben Austin SEO Positive Limited 0800 088 6000 Email Information

Link:
SEO Positive Acquires Contract with Leading Kent Solar Installers

Oracle Digital, a SEO Company in Perth releases its most stringent SEO campaigns and tactics in order to help local businesses boost their sales.

Perth, Western Australia (PRWEB) March 03, 2012

A prime example is Party People, a party supply retail shop, has turned to search engine optimisation and they were able to exceed its sales expectations. Their company have had a considerable increase in sales within just a given short amount of time. According to Dean Salakas of Party People, the companys substantial growth in sales is attributed to their SEO campaign, which targeted specific keywords for a particular holiday focusing on people who are looking for party supplies using Google and other sites.

Salakas further stated that his company was able to increase his sales by as much as 50% during the 2011 holidays. In support of his claims, Mr. Salakas added that their strategy was to study and understand specific items that people will be looking for during the appropriate holiday and then adjust the company website to fit these needs.

The example that he gave was during Australia Day shopping - where beach balls, flags, bandanas, and Aussie Stubby holders were among the most popular searches and where most of the sales were made. Because of this tactic the company has been enjoying a large increase in sales on a constant basis thanks to its online store. In a matter of just 5 years, it was able to help the company earn beyond its expectations.

"It originally started off as one or two orders a week, after about five years it moved around 100 orders a month and now we are taking in more than 1,000 orders a month, said Salakas. Party Peoples success is a testament to the wide scope of the internet and its ability to help companies to reach their goals.

In order to succeed online, there is a need to employ the most efficient internet and SEO tactics. Otherwise, the campaign might not turn out to be as fruitful as one may hope it would be. James Corby, Oracle Digitals head on Business Development, says, SEO is a fickle beast, and rather than try to manipulate Google, you actually just give it what it wants. If you give it the right content and do so in the right way, then you are going to get rewarded in the organic search results.

Thus, more than ever, Oracle Digital has intensified its range of services from On-page optimisation, Off-page optimisation, keyword research to other SEO services for the benefit of businesses wanting to maximise their online presence, or to create one for those who want to see their businesses expand in the online world as well.

Indeed, with the right SEO strategies and the right choice of professionals to work on it your company just might be one of the business success stories that people will be reading about.

Oracle Digital is the best SEO Company in Perth who aims to help local and international businesses in succeeding with the most updated SEO Perth campaigns and other web optimisation services. If you want to know more about them, do not hesitate to contact them at 1300 899 851.

Continue reading here:
SEO Significantly Increase Sales for Australian Retailers