Mediaboss Marketing

SAN MATEO, Calif., May 31, 2012 /PRNewswire/ --BrightEdge, the global leader in enterprise SEO, today announced that Marriott International has selected BrightEdge's enterprise-grade S3 SEO platform to manage and improve its footprint for organic search.

Marriott joins BrightEdge's rapidly growing hospitality and travel client base which includes leading travel and hospitality agencies HeBS Digital and Vizergy, car rental giant Alamo, Travelocity, and the White Lodging Group.

BrightEdge's S3 platform incorporates the features requested most often by enterprise SEO customers and builds in deeper social and SEO insight, more customization in dashboards, and flexible reports for deep analysis and status reporting. The platform offers frequent enhancements, with more than 10 new releases in the past 12 months; showcasing the company's continuous innovation and commitment to customer success. The platform continues to add functionality such as Adobe integration and the ability to monitor and maximize social channels such as Facebook, Twitter and Google+.

"It was important for us to find an enterprise SEO solution that offered both automated reporting and customizable dashboards that scale for multiple brands and thousands of keywords," said Lynne DeRoche, Senior Director, Online Acquisition Marketing, Marriott International. "We also needed a partner that had a solid understanding of the travel and hospitality market and BrightEdge fit the bill on both fronts."

"We approach the enterprise SEO channel from a background of delivering enterprise class solutions, and know how important it is to provide clients with high quality SEO data, customizable dashboards and best in class competitive visibility for SEO," said Jim Yu, CEO of BrightEdge. "I'm very pleased to include Marriott in our community of travel and hospitality customers."

Marriott joins as BrightEdge revenues have grown by 400 percent, employee headcount by 200 percent, and having recently secured $12.6 million in Series C funding. The company's over 2,000 clients include seven of the ten largest retailers, eight of the ten top digital agencies, as well as technology and social titans including Facebook, Twitter, Microsoft, VMWare and Symantec.

About BrightEdge

BrightEdge is the global leader in enterprise SEO, helping more than 2,000 of the world's largest brands stay ahead in the rapidly evolving Internet landscape. BrightEdge S3 harnesses the power of analytics on big-data to drive revenue from web sites, search engines and social networks across the globe in a measurable, predictable way. BrightEdge is based in San Mateo, CA with offices in New York City and London.

For more information, please visit http://www.brightedge.com, friend us on Facebook at http://www.facebook.com/seoplatform or follow us on Twitter at http://www.twitter.com/brightedge.

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Marriott Selects BrightEdge S3 Platform for SEO Management

29-05-2012 10:10 Nick Stamoulis ( ) explains how important Google Analytics is for SEO. A site owner can use Google Analytics to track visitor activity on their site including time spent on site, bounce rate, pages visited and even what keywords someone used to find the site. For sites that have been online for a little while, Google Analytics can help shape your keyword research and onsite SEO. For more Internet marketing videos check out http

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Using Google Analytics to Help Your SEO - Video

28-05-2012 20:55 Why restaurants need social media and SEO SEO and Social Media are not the same. They both compliment each other though and should both be part of a restaurant marketing plan.

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Restaurant Marketing Plan - SEO and Social Media for Restaurants - Video

Googles admitted the possibility of negative SEO for years. But in the wake of the Penguin Update, some have claimed its now easier than ever. Does a new change by Google in its help pages acknowledge this?

Googles admitted the possibility of negative SEO since at least 2007. On its help page, it previously had said this about negative SEO, a term used to describe a way a competitor might harm another site:

Now the page says:

Google changed the language a few months ago around March 14th according to Shaun Anderson. This pre-dates the Penguin launch, which may validate that the update of this text does not prove that Penguin makes it easier than ever to use negative SEO techniques than before.

All it may say is that Google is more likely to admit these techniques are indeed possible.

Related Topics: Google: Penguin Update | Google: SEO | SEO: Spamming

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Google’s New Stance On Negative SEO: “Works Hard To Prevent” It

Ive got a joke for ya: What has 250,000 URLs, a content team of 15 people and three target keywords?

Your website.

I understand SEOs keyword obsession. Its hard to let go, and a nice, high ranking for a really juicy phrase tends to justify budget. But, as Ive written before, theres more to justifying enterprise SEO than keywords alone.

In fact, in enterprise SEO, Id say keywords should be the last thing you look at. You can get your biggest, best wins with a a general focus on site visibility, content clarity and site performance. Heres why:

Most enterprises have been around a while. If you fit that description, you already have a brand. Your audience already uses certain non-branded phrases to find you. And there are hundreds or thousands more long-tail terms that theyre using.

But youre not getting any traffic from those terms, because you dont appear. See Youve got bigger problems below.

Show me a website larger than 10,000 pages, and Ill show you a site with:

So far this year, weve crawled and tested 10-15 sites Id qualify as enterprise. Every one of them had the problems above. Address any three of them, and you build organic traffic.

If Sears wants to rank for dozens of 'automotive' phrases, they should fix this 302.

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Why Enterprise SEO Shouldn’t Focus Solely On Keywords