Mediaboss Marketing

Search engine optimization (SEO) is one of the most efficient but also most complex online marketing channels for the acquisition of new customers. For many companies who want to and can acquire new customers via the Internet, SEO can be the most efficient customer acquisition channel if its particularities and complexities can be coped with continuously.

The SEO channel can either be tapped into with one's own employees so called in-house SEOs or by working together with a SEO agency.

But how should one approach it?Have one or more in-house SEOs or collaborate with a specialized SEO agency? Or does a combination provide crucial advantages? How does one get to good, reliable and sustainable SEO?

A combination of those two options is not only possible but recommended if SEO is an important marketing channel for the respective company.

Let's look at the arguments for both options and hints on how to find the right mix for your own SEO.

A SEO in steady employment will try to implement projects as fast as possible. After all, he is motivated by promoting the SEO channel and convincing the company about its importance.

An agency, on the other hand, is often paid per time so there is a risk of it artificially expanding the extent and length of projects. The only way to minimize this risk is to explicitly address the issue during the process of becoming acquainted.

When comparing hourly rates the cost for an in-house SEO is lower than that for a SEO consultant. Additionally when working together with an agency there are costs for communication and coordination since the agency first has to get to know the company as well as its products and services.

SEO can be regarded as the most integrative marketing channel. Unlike other online marketing channels SEO doesn't just send new customers to special landing pages that may not even be integrated in the regular product and website of the company.

Without solid interaction and integration between product management and IT, it's impossible to deliver good SEO, and it's obvious that an in-house SEO can get acquainted with colleagues much easier than an agency can. A core task of an in-house SEO is to establish a certain consciousness and awareness for SEO topics within the companys collective body of thought, and someone who is permanently present is likely to succeed in this task.

The rest is here:
In-house SEO, SEO Agency, or Both? 17 Points to Consider

CARLSBAD, Calif., May 8, 2012 /PRNewswire/ --"Search Engine Optimization (SEO) and Marketing," a course taught by SEO Inc., a Carlsbad, CA based search engine marketing company, will be back at the University of California, San Diego this month.

The three-day, 3-credit course will run May 30 through June 1 from 8:30 am to 5 pm. Class sessions provide basic information on website architecture and search engine operation and now provide added information about social media marketing.

The SEO strategies taught in the course can be used by students to optimize websites, achieve higher rankings in the top search engines, and help increase web visibility, brand awareness and online sales and conversions. Students in the SEO class learn how to boost search engine rankings by researching competitors, optimizing code, choosing competitive keywords, writing search engine-friendly website content, and creating a successful linking plan.

"I have been teaching this course since 2008, and we continue to see full classes each semester," said SEO Inc. Senior Project Manager and course instructor, Burkan Bur. "Designed for webmasters, business owners, corporate marketers, and anyone else interested in increasing their website's ROI, it is believed to be one of the only courses of its kind to offer college credit.

The social media portion of the course covers blogging, social media community management, social media optimization and viral online marketing.

"By the end of the day you'll not only know how to use social media and blogging to improve your organic SEO, you'll also be able to effectively market to your communities through a variety of methods," said John E. Lincoln, Director of SEO Consulting & Social at SEO Inc. and co-course instructor. "We have a heavy emphasis on Facebook, Google +, Twitter, LinkedIn, YouTube and Pinterest, but we also focus on smaller social sites as well that provide big benefits to organic search and referring site traffic. Ultimately, we use social to drive better rankings, different forms of traffic, and increase conversions for your website."

SEO combined with social media is the fastest growing form of Internet marketing, and it is the most successful and cost-effective way to promote a website property and receive maximum ROI. For more information, call 877-736-0006 or visit http://www.seoinc.com.

Class registration is available online at http://extension.ucsd.edu/studyarea/index.cfm?vCourse=CSE-41157, or search course # CSE- 41157.

About Search Engine Optimization Inc.:

Search Engine Optimization Inc. is an integrated search engine marketing company that specializes in achieving high rankings for their clients on the internet's major search engines.

Originally posted here:
SEO Inc. Adds Social Media Training to SEO Course at UCSD

CHESTER, United Kingdom, May 2, 2012 /PRNewswire/ --

SEO Consult, an award-winning UK based agency specialising in organic search engine optimisation, have just announced a new high profile client acquisition in the form of Virgin Balloon Flights, the number one provider of hot air balloon rides in the UK.

Virgin Balloon Flights are looking to unify their online marketing strategy under the guidance of one agency, and SEO Consult's range of creative solutions and innovative SEO strategies made them the ideal candidates. SEO Consult hope their results-driven approach to search marketing will help Virgin Balloon Flights achieve higher rankings in the search engine results pages, and also increase non-brand traffic to their website through organic search and PPC.

SEO Consult are renowned for delivering sustainable results by blending creativity and experience, with their range of internally developed technologies, allowing for a highly targeted SEO campaign. Through this methodology, they have acquired a client portfolio that is now 350-strong, including a number of leading brands from a range of industries, and they will be aiming to make the Virgin Balloon Flights account another success story.

Alexander Ferguson, Head of Communications & Marketing for the Virgin Balloon Flights said, "After a rigorous selection process, involving existing suppliers and a number of other agencies, SEO Consult were the clear winners. They provided an extremely thorough audit of our current position and a comprehensive strategy for future success, building on our already strong natural rankings. They also demonstrated a deeply analytical approach, a high level of expertise and, more importantly, a real passion for our brand. We have been impressed by their creative approach so far and we are looking forward to a long, profitable partnership."

"We've developed a really strong client portfolio here at SEO Consult, and acquiring a prestigious new client like Virgin Balloon Flights is a real indication of the progress we have made as an SEO agency. Our client retention rate currently stands at 97%, and I think that is a testament to how committed we are to achieving quality results without sacrificing transparency. We intend to provide Virgin Balloon Flights with an unparalleled quality of service, and help maximise the chances of success for their search marketing campaign." said Geoff Parker, Client Services Director at SEO Consult. "We believe the range of creative solutions we are able to offer our clients make us a great fit for businesses looking to develop their search marketing strategy. We are confident that this results-driven approach will help deliver a quality of service that exceeds Virgin Balloon Flight's expectations."

For more details about SEO Consult, visit their website at http://www.seoconsult.com or call +44(0)845-205-0292.

About SEO Consult:

SEO Consult is the specialist SEO division of Click Consult. Established in 2003, Click Consult is a leading provider of Search Engine Marketing (SEM) solutions, including PPC Campaigns, Web Design & Development, SEO, Reputation Management, Social Media Marketing and Mobile Web Builds & Marketing. With over 100 staff in Cheshire and London, the Google AdWords and Microsoft adExcellence certified company now has over 350 clients and an impressive portfolio of page one results.

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SEO Consult® Announce Online Marketing Partnership With Virgin Balloon Flights

Many who are eager to "get ahead" with their search engine optimization (SEO) program are typically consumed with the latest and greatest SEO techniques, how they are sure to work as well as fantasizing over their list of targeted keyword terms.

Competitive analysis should also take a position of high importance. Dont get me wrong, proper keyword research, the predecessor to competitive analysis, is important. We know where we want to rank and we know who is ranking there, but how will we get there?

At the onset of your dive into SEO competitive analysis, it's important you segment your analysis into three areas: content, authority, and opportunity.

Content is king, right? You betcha, and the more you or a competitor have the more likely it is to have enhanced visibility in search engines.

The starting point is your keyword target list. Find the most important terms to your company/site theme and review the search results.

Who comes up consistently in organic results? You may find that your online competition may be quite different than your brick-and-mortar competitors.

Once you've found the top 3-5 regularly appearing sites, review their results to identify if they have a keen grasp on title tags, meta description, and URL naming convention best practices. Are they obviously targeting the terms they are showing up for?

Utilize a tool such as SEMRush or Spyfu Kombat to assess what other terms they rank for and that drive traffic. Are these terms also on your targeted keyword list?

Next, take a deeper look at their online presence as there is much more than just the organic SERP. Are they supplementing their SERP presence with PPC? Perform site:www.competitorname.com queries in Google Images, Video, News, Places.

Content isnt just text. Have they optimized these digital/local/press contextual elements to take advantage of universal search?

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3 Pillars of SEO Competitive Analysis

Recent events such as unnatural link warnings from Google, over optimization filters andblog networks being deindexed by Google, the concern of links being able to harm a website has risen again.

The biggest concern is the issue of negative SEO, which is sabotaging your competitors rankings to help you move past them on the search engine result pages.

Some webmasters are very concerned about what negative SEO is and how they can protect themselves. This post will tell you what to do about negative SEO.

under certain conditions.

First, lets imagine that the search engines tolerate a certain threshold of optimization for a site before they penalize it for being over optimized.

Lets call this the over optimization cup.

To visualize this, just imagine that every site starts with an empty cup. Once the cup gets overfilled, a site is at risk for getting penalized.

A larger, more authoritative site such as Amazon has a much larger cup; that means they can tolerate more dirt in their site buildup. Dirt can be defined as spammy links, blatant keyword stuffing, duplicate content or anything that isnt considered squeaky clean white hat SEO.

In contrast, a smaller, newer site has many forces working against it. For example, it might not have much content or links pointing to it. So right off the bat, we can see a few reasons why the search engines wouldnt rank this site in the same category as Amazon:

Continued here:
Negative SEO What it Is & How to Protect Yourself