27-04-2012 14:03 Preston Van Dyke, SEO Manager, explains what makes a good domain name. There are many elements to consider including: search engine optimization (SEO), spelling, branding, and more! Visit us today for a FREE ranking report: http://www.seo.com. Follow Preston on Twitter @prestonvandyke
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What makes a good domain name? - Video
27-04-2012 14:04 HubShout's white label SEO reseller program is highly diversified so that clients' websites are less likely to be adversely affected by Google updates and penalties. SEO services are also available to direct clients. HubShout's top-rated SEO reseller dashboard tracks data from SEO and all online marketing campaigns.
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SEO Reseller Program and SEO Management - Video
27-04-2012 14:06 Preston Van Dyke, SEO Manager, explains what search engine optimization (SEO) link bait is and the best types, along with the benefits of creating high quality link bait. Visit us today for a FREE ranking report: http://www.seo.com. Follow Preston on Twitter @prestonvandyke
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What is SEO link bait and how do I do it right? - Video
In parts one and two of our series on conducting SEO site audits, we looked at how to price and scope your SEO audit as well as questions to ask, accounts to gain access to, and tools to have at your disposal.
In this section I want to look at the overall approach an SEO takes in putting together an audit, as well as some presentation items like formatting and report layout.
There are some strong arguments to be made that you might want to be somewhat guarded or careful with the information you give away in an SEO audit, but as I pointed out in the last post in this series, my personal approach to executing an SEO audit is to:
be completely sales-agnostic: I want to charge appropriately for the value Im delivering, so that the audit itself is a valuable project that Im not relying on as a lead-gen tool or loss leader. This allows you to make completely unbiased recommendations about what to outsource, what to keep in house, etc. By charging fairly for your services you mitigate the risk of giving away value (youre charging for it, after all) and you also position yourself as an expert who does good work, which is a better sales pitch than under-delivering and offering to bridge the value gap for a price after the fact.
This doesnt mean that you do an unreasonable amount of work and put your business at risk: it just means that you charge a fair price for your time and expertise, and then generate the best, most complete document possible. My suggestions here and in the next section will assume that this is the general approach to the auditing process that youre taking.
First, as a general rule with SEO audits I find it best to assume your reader has a limited knowledge of SEO unless you know otherwise. As I mentioned in section two of the series, if you know for a fact that the only one poring over your audit will be a savvy SEO, you can adjust your audit accordingly and not over-explain or come off as patronizing, but if youre not entirely sure, the document is likely to be read by folks with a range of SEO expertise, etc. I think its valuable to educate throughout your audit dont just make a recommendation, explain why you made the recommendation and how it will help their business.
One positive here is that as you start to do multiple SEO audits, youll have some explanations you can re-use. I like to start various sections of the report with an explanation of what Im trying to accomplish with my recommendations. This doesnt mean I need to explain the history of keyword research or copy/paste a Wikipedia-style synopsis in the keyword research section, but it does mean I want to help he client understand why Im making the recommendations Im making. Heres an example of a summary of the logic behind recommended keyword strategy:
We want to identify the terms that represent the best balance of these three factors, and in some cases exploit inefficiencies in one or multiple areas (ie if competition is low in areas with low volume but high likelihood to convert that may represent an opportunity even though search volume isnt high).
The intent here is to help the client understand the thinking behind the recommendations so they can intelligently implement them.
If youre recommending a site-wide, systemic change its helpful to go beyond simple statements of what youre suggesting and use hard and fast examples. For instance lets say you want to recommend to the client, who sells widgets, that they not just use their company name as the title tag on every page of their site, and rather create title tags that dynamically insert the product name into the title tag. Rather than just writing this out, give them a real-life example:
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An SEO’s Guide to SEO Audits Part 3: SEO Site Audit Approach & Layout
DORAL, Fla.--(BUSINESS WIRE)--
If landing on page one of a Google search for plumbers in your city remains a top priority, Plumber SEOs new book can help. The company helps contractors acquire search engine page one placement within their markets. Plumber SEOs new book The Complete Guide to Internet Marketing for Plumbing Contractors offers a comprehensive manual detailing how contractors can effectively position their plumbing business online.
This book provides readers with a detailed action plan for increasing a plumbing companys online visibility. The 20 chapters encompass a range of SEO core functions, such as using frequently searched keywords and social media marketing, and distills these broad principles into clear step-by-step instructions proven to garner results in web search results placement.
"We wanted to provide a solution to the most common problem affecting all contractors - how to make sure new clients can find their business fast online, and before finding their competitors," Dean Iodice, social media consultant of Plumber SEO, said. "Our conversations with contractors revealed a common theme. Most of our clients ran ads in the Yellow Pages religiously for years, but as Google, Yahoo! and other search engines evolved as a more popular and effective resource for researching and contacting local service providers, phone book advertising wasnt generating the same number of leads it used to. Contractors recognized online presence was vital to the survival and growth of their business, but they didnt understand what they could do to change their current status online. Our goal is to explain how search engine optimization works and how readers can increase their Internet search result ranking to dominate the online search engine real estate within their market.
With more than 25 years of experience in online marketing, Plumber SEO executes online marketing and SEO functions on behalf of plumbers, HVAC contractors and other contracting businesses nationwide. The firm helps obtain Google search page one placement and strictly honors a no-competitor agreement, working with no more than one contractor in each market. For more information, call Dean Iodice or Josh Nelson at 866-610-4647 or visit PlumberSEO.net.
The Complete Guide to Internet Marketing for Plumbing Contractors is available for $14.99 on Amazon.com.
Note to editors: Images of the book cover and authors are available.
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SEO Expert Publishes Book for Plumbers