Mediaboss Marketing

01-04-2012 12:39 Rss Feed Dream By John Robbins SEO Cardiff wales Page One Web Marketing Cardiff

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Rss Feed Dream John Robbins Seo - Video

The value of the SEO market rose 18% in 2011 to reach $821 million, up from $697 million a year earlier, and $601 million in 2009, according to Econsultancy. That includes agency fees to revise and improve natural and paid SEO, SEO PR, social media optimization for search and SEO staffing investments.

At the same time, SEO practitioners are having to incorporate many more online elements into their realm of responsibility including social, mobile and local search, says Econsultancy senior research analyst Jake Hird, adding "It's a complex landscape, but one that marketers are clearly engaging with."

Google's reign continues in the UK with over 90% of search queries conducted on the search engine which means that any changes made have "significant impact to existing SEO efforts".

"The boundaries of SEO as a digital discipline are blurring. As businesses focus on end goals, the technical distinctions between different digital disciplines become less relevant, with SEO techniques permeating (and being permeated by) other areas of digital marketing," says Econsultancy in a press release.

Tags: digital marketing, Google, search marketing, search trends, UK

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SEO in UK worth over three-quarters of a billion dollars in 2011

30-03-2012 11:06 Need a refresher on onsite SEO? Not even sure what onsite SEO means? This is the webinar for you. Although we spend a lot of time talking about how links are the most important part of improving rankings, it doesn't mean that onsite SEO isn't important. In fact, we have seen that small changes to title tags and improved density of target keywords can help a website move up in the rankings. But there are not any silver bullets to onsite SEO. It really comes down to picking good keyword targets, making sure those keywords exist on the page and consistently updating content over time. In this webinar we also talk about some of the tools that can help identify potential keyword targets as well as how to find pages for internal links.

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Onsite Optimization - Video

How do you take the concept of mobile marketing and make it both actionable and profitable? Driving Mobile Traffic: SEO & PPC, a panel at SES New York 2012 moderated by Angie Schottmuller (@aschottmuller), Founder, Interactive Artisan, tackled the marketplace today, mobile friendly websites, and PPC and SEO fundamentals specific to mobile marketing. Heres a recap of the information-packed session.

Jason Wells (@jasonrwells), CEO, ContactPoint, started by giving the audience a nice overview the mobile marketplace and important statistics and trends in adoption.

Why is it the right time to start moving forward in mobile marketing? Were at the beginning of the adoption curve for marketers but it is certainly starting to ramp up. It is at this point where the winners in their respective marketplaces will be decided.

Need mobile marketing stats? Wells presentation didnt disappoint. Here is the short list:

Addressing mobile PPC fundamentals, Wells outlined several core places to start.

Wells recommended setting up a separate mobile campaign from desktop campaign and noted that Google AdWords will syndicate on mobile to start (so you might want to prevent that from happening). Other key pieces of information on mobile campaign development:

Remember that there are distinct differences between smartphones and tablets. You have to build site assets that tackle both.

Avi Wilensky (@aviw), CEO of Promediacorp,was up next and his presentation focused on mobile site optimization. Wilensky argued that the term mobile SEO was rather nebulous. There is no consensus on the definition. What is key for marketers is to get the user experience right, keep bounce rate down, and focus on site architecture and the consolidation of link equity.

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SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

This month at conversion conference, I covered a session on the interplay between CRO and SEO. It was great to see a ton of internet marketers thinking about introducing CRO in their SEO process. In the past, SEOs and user experience or conversion scientists didnt play well together. What was good for SEO was not typically great for conversions. But things are changing now, with Googles recent algorithm updates Panda, Above the fold ads and Matt Cutts recent talk on penalizing over optimized websites Googles forcing (for lack of a better work) SEOs to think and merge their optimization efforts with conversion/user experience in mind. Social signals (likes, tweets, +1s) and bounce rates are already part of the ranking algorithm in the months to come I see these becoming more and more important. In this article, Id like to cover 3 tactical methods of driving qualified SEO traffic that converts

Leverage SEM data to help qualify keywords for SEO efforts. Its no longer valuable to go after keywords that have high search volume because its become much tougher to rank for keywords that your site doesnt have a close correlation to, you might spend months to get to the 1st 10 positions only to find out that although the keywords are generating traffic they are not converting. Here are some steps to help you drive qualified traffic

a) Use Google keyword tool to analyze the segment of keywords you want to drive traffic to:

This segment of keywords is your low hanging fruit keywords that are ranking in the Top 10 on search engines and drive a high conversion rate. You can now create multiple segments SERP Position: 2nd Page, SERP Position 3rd Page and concentrate your SEO efforts on these keyword sets.

I would also recommend using this data for your link building initiatives. You can add another layer of information landing page to this grid that will help analyze which keywords to build links for with the target URL. Building links with variation in anchor text for the same landing page is an effective link building strategy.

With Matt Cutts recent talk on Google penalizing sites that are over optimized, its time to remove content elements that were included only to help improve rankings. An over optimized site would not only get your site penalized but its harming conversion rate. Heres an example of an over optimized site. Elements that might be considered as over optimization:

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ROI Driven SEO – 3 Powerful Tips to Effectively Convert Your SEO Traffic