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If you want to catch up with the recent trends in your industry, hear insightful keynotes from the experts, or cobble with other practitioners, the conferences are the appropriate place for you. Nonetheless, amongst so many choices, deciding which conference to devote the time to can be quite challenging.

Therefore, here is an overview of the biggest and most important conferences happening this year.

ICE, LONDON 2020

ICE London 2020 is an important event for the B2B sector in the gambling industry. The 2020 edition of the exhibition is held at the ExCeL in London, United Kingdom, from 4th to 6th February. The conference is being witnessed by about 35,000 qualified participants, including over 600 solution specialists. You will also be able to behold the sight of people working with the new technologies and developments, as well as marketing and networking resources across all the sectors.

The entire gaming community will be displayed in the event with focus on all gambling products like bingo, poker, casino, lottery and sports betting. ICE London is the ideal event for brand awareness, building invaluable partnerships, and obtaining information on future industry trends. The festival sponsors the ICE VOX Forum, where keynote speakers will be seen providing an overview of the latest development, legislations and all other hot topics of the online gambling industry across the world.

ICBELS 2020, Lisbon

The International Research Conference is a federated organization that brings together a large number of academic events to be discussed. Activities may also take place over a span, depending on the number of meetings and the duration of the lectures. This gives students, educators, and business analysts outstanding things to learn.

The goal of the International Conference on Business Ethics and Legal Studies is to put together leading scholars, practitioners, and researchers to share their experience and insights from business ethics and juridical studies on all levels. It also presents scholars, professionals, and students with the leading interdisciplinary forum for addressing the new developments, patterns, and issues, together with realistic problems and approaches for business ethics and legal studies. The conference will take place from February 6th-7th 2020, in Lisbon, Portugal

ICBOE 2020, Barcelona

The International Conference on Business and Organizational Ethics aims to bring together leading prominent scientists, academics, and professional analysts to share their experiences and research findings on all aspects of Business and Organizational Ethics. It also offers a leading interdisciplinary platform that allows scholars, professionals, and educators to address and discuss the latest developments, patterns, and issues as well as real problems and approaches to be found. The ICBOE is going to take place on 10th-11th February 2020, in Barcelona, Spain.

Hawkefest 2020, Los Angeles

In the ever-revolving world of online media conventions, Hawkefest is a blast of new air. The one-day conference presents an excellent and realistic presentation from online marketers, developers and, e-commerce specialists. If you operate an online store or offer products online, Hawkefest will definitely help you to learn from the experts and will help you connect with other productive and innovative entrepreneurs. Hawkefest will be commencing in early October 2020.BrightonSEO, Brighton

BrightonSEO is a one-day SEO (search engine optimization) marketing conference including a series of training courses held in the huge seafront venue Brighton Centre in Brighton, United Kingdom, from the 16th to 17th of April. It is known as the most popular conference amongst SEO specialists. 2020s edition includes speakers such as John Mueller, mainly known as the representative from Google talking to webmasters around the globe through the channel Google Webmaster Hangouts.

If you are a Search specialist, Brighton SEO conference is where you will find interesting actionable courses and speakers and a chance to connect with other search specialists and expand your network. To give you some feeling of comprehensiveness, 2019s event in September included everything from technical actionable tips for speed, SERPs to site migrations and how Googlebot renders.

Selecting which event to attend is literally a tough job, especially when hundreds and thousands of conferences are happening every year all around the globe. One of the biggest attractions for most business conferences is the opportunity to learn something new. Therefore we have analyzed a few such conferences which can prove to be beneficial for your company or product.

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Upcoming Business Conferences in the year 2020 - India Education Diary

When you run a business of your own, you know youll need to work with a slew of professionals in order to focus on growth, while you delegate tasks for which youre no expert. For most businesses, that includes content writing and the creation of their brands voice.

What some business owners, managers and leaders often dont realize is that selecting the right writers for the job can mean the difference between success and failure, both in the eyes of your target audience and search engines that will rank your digital content and determine your online visibility.

Creative writers might be an appealing choice, since you want to imbue your brand and your business with unique flair and personality. Alas, building a brand and strong online presence requires a careful interplay of creativity and technical knowledge.

While every single piece of content you use does need to be appealing and in line with storytelling essentials, it also needs to appeal to every search engines algorithm preferences and include various ranking factors in the creation process.

That is why you need to have access to writers who can give you the best of both worlds, the creative spirit of storytelling with the technical relevance of SEO.

When searching for writing experts to tend to your digital content needs, you need to find writers who not only possess great writing skills, but also demonstrate the following key competences:

Google and other search engines regularly update their focus and the core algorithm to include new ranking factors and refine their ability to filter out irrelevant content. They strive to deliver only the finest brands, products, services, and content to their users, which means that they need to change how they approach the ranking process.

Writers in this branch need to be aware of the latest algorithm updates, how these affect the process of content creation, and the most appropriate ways to use these changes in their work.

Just like in any other industry, trends change how brands operate on a daily basis, and its no different for marketing and SEO experts. In fact, these trends often define how SEO writers will collaborate with the entire marketing and web design team, as well.

A creative writer needs to understand the reader and the target audience, but an SEO writer needs to know several other layers of the marketing puzzle that makes their services necessary.

The SEO writer needs to know the search engines, the technical language of different topics, the marketing parameters they need to follow, and the specific algorithms rules for better ranking.

Sometimes, in-house resources of various companies cannot cover such expertise, which is why using whitelabel SEO services has become a go-to solution to ensure better rankings, improved link-building efforts, and overall SEO-friendly content creation.

What that means is the writers in question will research and implement relevant keywords that might bear little relevance for a reader, but that are essential for search engines to recognize a brands place in the digital universe and an industry.

Add to that, it means citing relevant studies and resources that further solidify your expertise in the industry, and help users find more information on a certain topic online. It can also mean building blogging relationships to post guest blogs on other authority websites and thus reinforce your presence online, both in the eyes of search engines and readers.

All of that is an intricate, albeit creative process that few creative writers can tackle, while SEO writers consider it second nature.

Creative writers often focus on projects such as writing e-books, stories, ghostwriting on different topics, interviews, social media posts, you name it. What they often dont have any experience with or any knowledge of are those bits and pieces of content that only search engines appreciate to their full extent. Think: metadata, Google snippets, image descriptions, alt tags, and the like.

The criteria for writing effective, optimized web content in such formats thats not really meant for users directly are different from your standard rules of creative writing.

SEO-focused writers have the ability, knowledge, and experience with these bits of content that most creative writers never come into contact with. Theyll often work with a wide range of SEO tools as well, to continuously research the finest ways for optimizing content for different clients in various industries.

Creative writers dont necessarily keep an eye on topics that are trending in terms of different industries. While they might be able to spin a nice tale on artificial intelligence, they might not be able to grasp AIs impact on a particular business sector that could help a brand rank better with their expertise and service offers.

Relevance is a very fluid notion for SEO writers, and they'll focus on the specific factors that are shaping a certain industry in ways that help your brand stand out as a leader and an authority.

Creative writers, on the other hand, might provide an immersive story, which will, unfortunately, not rank that well or ensure that your brand is presented as a relevant player in the market.

Although your SEO writers do need to be creative by nature if you want them to write appealing content pieces that will help your readers connect with your brand, they do have various advantages when working in the marketing industry over writers with no SEO training.

Depending on what your business needs might be, you should definitely alter your criteria when youre selecting the marketing team for your brand, so that you can make sure your presence online and offline is in the right hands.

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SEO Content Writer vs Creative Writer: How to Find the Right Writing Experts for Your Marketing Needs - News & Features

Name of the RoseBecause Mediawatch is in a generous mood, we have fixed Dave Kidds exclusive piece about Jose Mourinho in The Sun.

JOSE MOURINHO is facing growing unrest from Tottenham starsDanny Rose dismayed by his old-school tactics and uninspiring training sessions.

Senior playersRose believes the team has regressed underMourinhoand his long-ball tactics are holding them back.

And SunSport understands several of Mourinhos leading playersRose who had initially welcomed the appointment of a manager with such a glowing CV has grown frustrated at the Portugueses approach after just two months.

Many playersRose believes they are heading backwards after the innovative and popular Mauricio Pochettino.

Youre welcome.

Frat pack bulliesThe Suns other back-page exclusive is bizarre largely for its timing. Neil Custis has obviously been leaked the information that Ole Gunnar Solskjaer wants a sports psychologist to fix his sides mental block against smaller clubs, which rather neatly puts the blame on the footballers rather than the manager or the club and simultaneously paints Solskjaer as a problem-solver. Bingo.

If we were cynical types, we might link this to Custis former Sun colleague Neil Ashton becoming a PR adviser at the club.

But obviously Ashton has more nous than to peddle this particular story when Manchester United have lost to Liverpool, Manchester City and Arsenal in their last eight games but have eased past Norwich, Burnley and Newcastle.

Set-piece menuNever mind a psychologist, the Manchester Evening News are here to bring us The January transfer Manchester United must complete to get back to the top. And it turns out that the January transfer Manchester United must complete (excellent SEO work there) is that of a set-piece specialist. Yep, that will do it. That will sort everything.

To add to her argument, Charlotte Duncker reports: Back in the summer of 2018 Liverpool made an addition to their set up which was arguably bigger than the transfers of Alisson and Fabinho.

Its only arguable that a throw-in coach is more important than one of the worlds best goalkeepers if you are a maniac.

Stuck in amiddle with youMan Utd target Bruno Fernandes snubs Sporting fans, shoves camera and argues with policeman amid transfer stalemate The Sun.

Bruno Fernandes snubs Sporting fans and shoves camera amid Man Utd transfer frustration Daily Star.

Actually, it was amid a 2-1 defeat to Braga that put Sporting Lisbon out of the cup.

Transfers latest transfersMediawatch enjoyed Miguel Delaneys piece in The Independent, headlined If you think transfers are the answer for Manchester United, youre asking the wrong questions.

And Mediawatch is simultaneously amused that this is the URL to that piece:manchester-united-transfers-news-liverpool-result-fernandes-maddison-grealish-latest-a9291451.html

Transfers certainly serve some purpose.

Transfers news transfersLiverpool transfer news LIVE Philippe Coutinho blow, Boubakary Soumare linked, Timo Werner latest is the headline on the Liverpool Echo.

Are Liverpool interested in a transfer for Philippe Coutinho? Are they balls. The news is that Bayern will not look to sign Coutinho permanently in the summer having not been suitably impressed with him since he joined the club. So absolutely f*** all to do with Liverpool then? Reminder: He left two years ago.

A hint of truthDani Ceballos hints at Arsenal transfer exit after Gunners draw at Chelsea is the headline on a news story on the Mirror website. While the Metro go with Dani Ceballos drops Arsenal exit hint after Chelsea draw.

And how did he hint? With a post on Instagram that said:

Ill miss those goals with the left foot bro! You deserve all the good that happens to you.

And what is he hinting? That he will not be staying at Arsenal beyond the end of his season-long loan spell.

So he is hinting via the medium of a lovely message on Instagram that he will abide by the terms of the actual transfer deal that Arsenal made with Real Madrid.

Mbig MbappesKylian Mbappe names Liverpool among his four favourites to win Champions League Mirror.

Come and see us when somebody/anybody says that the current European champions and consecutive finalists are not among their favourites to win the Champions League.

Wait one cotton-pickingBut thats not the MOST READ story on Mirror Football. That honour goes to this tale: Fred waited for Alisson in Anfield tunnel after Liverpools win over Man Utd.

Yes. Man waits for friend and international teammate to exchange pleasantries and shirts.

And bizarrely, not to fight him as clearly suggested by that incendiary headline.

Quote unquoteOle Gunnar Solskjaer rueing Romelu Lukaku transfer after Marcus Rashford injury Daily Star.

And who is that headline quoting? For they are quote marks.

Nobody. Absolutely sodding nobody but themselves.

Red agendaCarlo Ancelotti uses Liverpool anecdote to comfort Everton team after Newcastle collapse Daily Express.

Daily Express use Liverpool name to boost traffic to Everton story after SEO training Mediawatch.

Recommended reading of the dayBarney Ronay on Arsenal and David Luiz

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Mediawatch: Fixing The Sun, transfer latest live and more... - Football365.com

Whether youre a global technology brand actively growing your stack through acquisition or a private software-as-a-service (SaaS) company looking to steal market share and create new categories, its never been more important to have strong product marketing that sits at the intersection of your product, marketing and sales functions.This is especially true because nailing market fit and product adoption right out of the gate will make or break software companies in categories full of innovation and competition.

Even today, product marketings fit within an organization can still be described as unusual or hazy. Its not quite sales or product, but its not quite classical marketing either. However, when done correctly, product marketing can elevate all three: marketing, sales and product management.

Working in the product marketing function myself, I have five bold predictions for the next evolution of the product marketing role, its impact and career path predictions I believe well start to see this year.

Product marketings impact will transition from conceptual to empirical.

In 2020, well no longer see the days where product marketings impact was considered a volume play. Rather than lazily focusing on the number of campaigns, products launched or resources built, product marketings metrics will span the entire intersection of product, marketing and sales. The ultimate indicator of success will be product adoption and customer retention.

These are two metrics with values that anyone could understand. And they ultimately point to the fact that the capabilities were positioning and launching have market fit, are driving demand, are understood by sales and are being bought by prospects and customers.

Product marketing will drift further away from traditional marketing.

As an intersectional role meant to incorporate and unite multiple disciplines, product marketing doesnt truly win unless all three functions it supports do. Product needs its capabilities effectively positioned and adopted. Marketing needs context and content to fuel programs to meet its demand metrics. And sales needs training, tools and intel to close new business.

If thats the case, reporting to just one of these functions may not make sense. Is it possible to be fully accountable to three different divisions? Is it reasonable to report to three different bosses? Im still not entirely sure. This is where the product marketing role begins to enter truly uncharted waters. But ensuring 100% alignment with these three areas of the business is going to be mission-critical, as products continue to deploy faster, needs become more complex, sales becomes more competitive and executive and board-level expectations continue to increase.

Product marketing will begin to develop its own subspecialties.

The idea of marketing specialists isnt a new one in fact, youll find them across virtually every other marketing function! Under demand generation, youll find growth marketers, events marketers and field marketers. On traffic teams, youll find writers, back-linkers and technical search engine optimization (SEO) experts. And strong creative teams are made up of copywriting, graphic design and web design pros.

Expect product marketing to follow suit, especially as resource investment and head count increase. Eventually, it wont be uncommon for product marketing teams to be organized by discipline rather than product, with some product marketers specializing in tactical product launches, while others focus solely on value messaging, persona and market analysis, or resource creation and enablement.

Product marketings path to the C-suite will become clearer.

Its anecdotal, but product marketings path into the C-suite has felt hazy. And even today, its far more common to see chief marketing officers (CMOs) with traditional demand generation and brand backgrounds in the role than product marketers themselves.

There are a number of reasons for that. Brand marketing is the most visible part of a company, and demand generation is the easiest to measure and most closely tied to revenue. All are good reasons. But perhaps product marketings direct path to CMO is still less common because CMO isnt actually the most natural C-suite seat for product marketing!

The emergence of the chief experience officer (CXO) role offers similar intersectionality to product marketing, focusing on every single customer and using related touch points across a companys journey. The role is gaining traction. Its been reported (subscription required) that three-quartersof executives see improving customer experience (CX) as a high priority. With many companies establishing a C-level position to oversee CX, we may soon reach a point in business where its accepted that every company needs a CXO.

The next generation of marketers will choose product marketing.

While its common for many product marketers (including myself) to have fallen into the path by chance, this will soon cease to be the case. I believe the next generation of product marketers will choose product marketing.

Once the great unknown area of modern marketing teams, product marketing is finally getting its time to shine. The launch and growth of the Product Marketing Alliance, industry awardsandglobal influencer lists have provided recognition like never before. Its now only a matter of time until these product marketing leaders get promoted into the C-suite and take full ownership of their brands marketing and experiences.

This increase in awareness and influence is likely to catch the attention of up-and-coming marketing generalists as they prepare to choose a track to specialize in. And it should inspire the next generation of product marketers to raise the bar and push the profession to new heights.

More:
Five Reasons 2020 Will Be Product Marketing's Breakout Year - Forbes

According to the Rosenberg Survey, revenue growth, at 7.7%, is up from last years 7.0%. Larger firms lead this trend, with higher growth rates than the smaller firms. What do you make of this?

Its encouraging to see this year-over-year lift in accounting firm revenues. Hinges own study of over 240 CPA firms, conducted in late 2018 and early 2019, agreed with the Rosenberg Survey, finding the profession took a similar rebound after hitting a four-year low the previous year (http://bit.ly/2OdhXKI). Will this upward trend continue? That may depend on whether the United States can extend this streak of economic growth.

While a growth rate of nearly 8% is great news for the profession, its important to put it into perspective. Historically, accounting and finance has underperformed all other professional services sectors, and last year was no exception. TheExhibitshows the median growth rates for four key professional services sectors over the past four years.

Median Growth by Professional Services Sector

Every year, the accounting sector consistently lags other industriesa trait we have noted for at least the past decade. We see three important factors behind this phenomenon. First, the accounting profession spends less on marketing than other professional services. Accounting median marketing budgets are tied for last with law firms in the professional services sector. Second, accounting firms have traditionally focused on compliance-oriented services. These are services clients undervalue and strive to minimize. Third, and more speculative, is accountants supposed aversion to risk. Whereas tech firms have to make risky bets to remain relevant in a fast-changing industry, accountants are often seen as more conservative. As any investor knows, riskier investments have higher potential upsides. Most CPAs seem comfortable with lower risk and lower returns.

Organic growth grew from 4.3% to 5.9%. Does this prove that the accounting profession is really cultivating a focus on business development?

Mergers and acquisitions have high failure ratesbetween 70% and 90%, according to Clayton M. Christensen, Richard Alton, Curtis Rising, and Andrew Waldeck (The Big Idea: The New M&A Playbook,Harvard Business Review, March 2011,http://bit.ly/34XzPQg)so organic growth can be a safer way to build an accounting practice over time. If CPA firms are indeed focusing on business development fundamentals, it will only make their organizations more resilient in an economic downturn.

Hinges ongoing research into high-growth firms provides some insight into how accounting firms are starting to approach new business development. High-growth firms do more content marketing, invest more in training their experts in business development skills, and leverage powerful digital techniques like SEO and social media more than low-growth firms. In short, they are making their expertise more visible in the marketplace.

Income per partner was $470,000, 6.6% higher than the prior year. Growth in profitability (6.6%) caught up to top line growth (7.7%). What does this trend mean?

Over the past few years, weve witnessed more and more accounting and bookkeeping functions become automated and commoditized. This trend can only dampen profitability, so it is encouraging to see profitability rising again.

That 6.6% number, however, only tells the story of the average firm. The high-growth segment was on another level altogether. According to Hinges Marketing Budget Benchmark Study (conducted with the Association for Accounting Marketing), high-growth CPA firms generated nearly $1 million more revenue per equity partner than their low-growth peers (http://bit.ly/2CFC8eZ). These firms must be doing something different from everyone else.

There was a noticeable increase in the percentage of partners over age 50 in the smaller firm category (less than $2 million in net fees). Do you think partners at smaller firms are not retiring because their firm doesnt have a partner to replace them, because they dont want to retire, or because the firm simply cant afford to pay for their retirement?

Lacking a clear succession path, many owners find they have little choice but to work well past retirement age. Many of these firms ultimately sell to local or regional rivals, fueling the recent spate of acquisitions. In fact, M&A activity is playing an important role in the evolution of the profession.

If you look at high-growth firms, however, most (approximately 80%) of their revenue growth happens organically. High-performing firms have many advantages, of course. They are able to attract top young talent more easily, and their higher profits and ability to generate strong revenues on a consistent basis make it easier to plan for and fund equity buyouts.

There was an increase in the percentage of firms that have mandatory retirement provisions. Do you think this is a result of firms trying to make room for new partners and allowing retiring partners to exit while still at the top?

In our experience, these provisions are often driven by a desire to keep the firm young, vital, and more likely to change with the times. In a marketplace that is rapidly being transformed by automation and artificial intelligence, this adaptability is going to become a competitive edge.

Do this years results once again prove that leverage and rates drive profitability?

Historically, weve seen a strong correlation between high growth and profitability. For example, weve seen this connection in high-growth accounting firms ability to generate greater revenue per partner (see above). But what drives this growth? According to Hinges data, high performers approach marketing differently. They tend to invest more than other firms in digital marketing techniques and in the business development skills of their experts. They also allocate 40% more of their marketing budgets to creating content and 600% more to educational events than low-growth firms. While these areas of emphasis may not fully explain these firms success, they almost certainly play an important role.

Why do the firms in the lowest quartile of performing audit work (as a percentage of fees) actually outperform (in terms of income per partner) those firms in the other three quartiles?

This comes as no surprise as the profession moves from compliance to advisory services. When Hinge looks at the high-growth segment of accounting firms, we also see this effect. High-growth firms are much more likely than low-growth firms to offer advisory and information security services. We expect this transition to continue in the upper tiers of the profession; thats where the value and profits will be. Furthermore, as automation takes over even more traditional accounting functions, expect the competition for clients at the lower end of the market to become more difficult and the margins thinner. The profession is in the throes of reinventing itself, a process that could take a decade or more.

The percentage of female partners continued to increase, moving from 21% to 23% for all multipartner firms. How do we get further along to gender parity?

While this increase is certainly good news, more than three-quarters of partners at CPA firms are still men. There is a long, long way to go if the profession wants to achieve anything close to gender parity. The cultural causes of this gap are dauntingly complex, but by acknowledging, monitoring, and discussing the problem, we are taking a positive first step. This is a statistic well be following over the coming years.

The Rosenberg Survey found an increase in the percentage of firms, across all firm sizes, offering investment advisory services. How do CPA firms perform and market such services successfully?

As firms grapple with the changing marketplace, they naturally look for new sources of revenue to replace or supplement services that have become less profitable. In this case, the new services replicate those offered by traditional investment and brokerage businesses, which could contribute to the professions challenges in differentiating its services. As firms offer more and more disparate services, they become more confusing to buyers. These jacks-of-all-trades could soon find themselves outmaneuvered by a new wave of specialists that deliver a narrow range of easy-to-understand services. High-growth firms arent necessarily following the same strategy, as Hinge has not found an association between offering investment services and high performance.

Those firms in the lowest quartile of the percentage of billable hours during busy season (meaning their work is spread more evenly throughout the year) outperform (in terms of income per partner) the other three quartiles. Why do you think this is?

While Hinge has no high-growth data on this specific phenomenon, it fits a pattern of the best-performing firms. First, high-growth firms monitor the evolving needs of their clients and build their businesses to address those needs. If their clients need accounting or advisory services outside of tax season (for example, business valuation services), high performers are equipped to recognize the need and provide the relevant services. Second, high-growth firms focus on educating their audience, so that they are visible to potential buyers year round. When a buyer has a need, he will think of the most visible firm first.

Read more:
Perspective on Revenue Growth and Profitability: Lee Frederiksen - The CPA Journal