Mediaboss Marketing

MANILA, Philippines Certified Digital Marketer (CDM), the pioneer in digital marketing education and transformation in the Philippines, has reached a new high educating almost 8,000 students this 2019. Known for being the only industry certifications in Digital Transformation, Digital Marketing, Social Media, E-Commerce, Digital Media, Marketing Analytics, among others, CDM continues to champion digital learning as program pilots have reached Cebu and Jakarta, Indonesia.

CDMs main goal is to help educate and transform professionals and businesses in a highly connected, digital environment, says Katz Lobregat-Enriquez, Managing Partner and Chief Marketing Officer of E-Learning Edge, Inc., the company behind CDM. Our knowledge andcapability to support professionals and organizations through upskilling and coaching can benefit not just the Philippines but our Asian neighbors.

This 2019, we wanted to test that inJakarta and we did it, adds Katz. Expanding reach CDM launched Certified Digital Professional (CDP) that aims in educating professionals from varying companies and industries focused on accelerating digital knowledge and skills in Indonesia. A two-day workshop on Marketing in a Digital World, was successfully launched and attended by more than 30 professionals in the digital and advertising industry. The two-day session discussed the basics of digital marketing in Indonesia and how to maximize the up and coming trends that are propagating throughout the different industries. Both days were headlined by Wizard Manilas Jason Cruz.

Aside from its expansion outside the Philippines, CDM has also launched its first livecast! By leveraging on the power of technology to reach more professionals based in Cebu. One of its highly rated programs Social Media Program was broadcasted exclusively to Cebu students.Havas Media Ortegas Shayne Garcia-Madamba and AIA Philam Lifes Miko de Vera served as the experts for the broadcasted two-day event.2019 was also a year of fostering more partnerships with industry leaders. The company teamed up with Lazada and Online Micro Sellers Marketing Cooperative in launching the Lazada University x CDMs Facebook Marketing Masterclass. The masterclass consisted of four hour-long webinar sessions from late September to mid-October. The Facebook Marketing Masterclass is a part of the partnership between Lazada and CDM that aims to provide multidisciplinary learning programs exclusive for Lazadas sellers.

CDM continues its consultations with industry experts to ensure that CDM Certifications and Programs are up-to-date and are at par with professional standards, assuring global and multinational companies of its certified graduates digital skills. It is the official learning partner of the Internet and Mobile Marketing Association of the Philippines (IMMAP) and has served as one of the major sponsors of IMMAPs Web Wednesdays a free monthly webinar series that is designed to support digital education in the Philippines.

Whats Next for CDM?

CDM has launched its 2020 Digital Training schedule and is now available at http://www.cdm.ph. Expect new program offerings like Search Engine Optimisation (SEO), Agile and Design Thinking, among others. We are excited to roll out in Indonesia and create more strategic partnerships. These are initiatives we are looking forward to in 2020, concludes Katz.

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Original post:
Certified Digital Marketer: Championing digital transformation in the Philippines and beyond - INQUIRER.net

Heading into 2020 with what is assured to be a contentious election, with forests in the Amazon being decimated, with global warming melting polar regions faster than a butane torch and political violence escalating in just about every part of the world, Pantone has decided to harken back to a more calm, confident and connected time with its own Blue period.

Pantone announced the color of the year for 2020 and its Classic Blue (PANTONE 19-4052). The Pantone Color Institute selects its Color of the Year, forecasting global color trends and suggesting what it will be the it color for the coming year, according to the companys website.

The Classic Blue may remind you of the color of Facebook, the Democrat Party, and a pair of Levis; the organization said it is attempting to harken back to a feeling of comfort and protection, even as technology races ahead and we humans are left to play catch up and attempt to process in its aftermath.

In a press release, Pantone described the denim-like tone as solid and dependable, and non-aggressive and easily relatable.

Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge, according to the website.

We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on, said Leatrice Eisman, Executive Director of The Pantone Color Institute.

The color is said to be an anchoring foundation, evocative of the vast evening sky and to increase our perspective and open the flow of communication.

For more than 20 years Pantone has been choosing a color of the year and it consults a whole host of experts who seek out color influences and trends from the world of music, fashion, movies, media, etc.

In his article on Web Designer Depot, Ben Moss said of the choice, Classic Blue is a color that harks back to a time when we hid our head in the sand and pretended everything was fine. Its the color of the pre-2008 crash, the color of Facebook pre-privacy scandal, the brand color of your parents bank. Classic Blue is about as 2020 as Helvetica.

As an alternative to the Pantone choice, Moss said a more forward thinking color for the time would be cyberpunk pink.

This is not the first time Pantone has been taken to task for its color choice. At a time when the Great Barrier Reef is dying because of the impact of global warming, The Pantone color for 2019 was Living Coral. That choice was seen as tone-deaf from some of those in the design industry.

The rest is here:
Pantone Color of the Year is Classic Blue, hoping for calm this year - The American Genius

Sponsored

This year, specialist agency in Pay Per Click management, SEO and email marketing, Colewood, has reached a major milestone as the company celebrates its 20th year in operation.

For the past two decades, Colewood has provided bespoke advice and delivered great service to a multitude of clients on a national and international basis, allowing businesses to achieve their goals.

The Stockton-based firm came into effect in 1999, when the then one-man army (owner of the firm, Travis Coleman) had the vision to provide companies with specialist advice on all things digital marketing as he found the need for technology was very much underrated, especially within smaller companies.

Travis passion and resilience to improve technology software within businesses led to many companies putting their trust in him, gaining that all-important rapport from a multitude of firms, which allowed him to finally hit the ground running.

Since then, his entrepreneurial spirit has pushed Colewood to upsurge. Growing from strength to strength, Colewood now enters its second decade having established the Colewood Group, which oversees Colewood Automotive and Colewood digital marketing, working alongside big names like ASDA tyres and RAC.

With a loyal client base through 20 years of trading, their suite of offerings has significantly expanded over the years in response to the success of the business, to which theyre continually on the lookout to hire new and experienced employees to complement their services.

Travis Coleman, CEO of Colewood reflected on 20 years in businesses by saying: like most entrepreneurial businesses still trading after 20 years, Colewood has experienced ups and downs along the way. The key to remaining in business for us has been to maintain a very honest, customer-focused approach to everything we do. We have managed to keep this approach since 1999 and as a result, Colewood has a group turnover of over 22M.

To celebrate their victory in business, the team headed out to go-karting and then Fork In The Road, a local restaurant that caters to an array of dietary requirements in a great social setting and a buzzing atmosphere.

Travis continued: Colewood is now the best it has ever been we have a phenomenal team that is a pleasure to be a part of. Our 20 year celebrations having fun go-karting and eating together was one of the highlights of my whole career.

Fork In The Road is a charity funded, not-for-profit business that prides itself on great food that is cooked on-site with all locally sourced ingredients. Not only this, but the restaurant prides itself on offering work experience and training opportunities to those in long term unemployment.

CEO of Fork In The Road, Dot Turton said: Were very proud to be continuing the brilliant work that Fork In The Road has been doing to not only provide work opportunities in the area, but to keep serving delicious, high-quality food to great businesses like Colewood.

Colewood continues to evolve to keep up to date with the marketing sphere in order to provide the greatest solutions to marketing demands and expectations.

For more information or to work with Colewood, visit https://www.colewood.net/

Original post:
Teesside business celebrates 20 years of achievement at Fork In The Road restaurant - Bdaily

By believing in certain myths youre missing out on the amazing advantages of an HR software. In this article, youll learn about that and educate yourself in order to effectively use HR software, writesMaqsood Rahman, CEO, SEO Audit Agency.

Your HCM System controls the trinity of talent acquisition, management and optimization - and ultimately, multiple mission-critical performance outcomes. Choosing the right solution for your organization....

Dan Brown, a famous American author says- We all fear what we do not understand. Its a very suitable line while I am discussing the myths of HR software. Because we all need to clear our confusion for the sake of betterment.

Todays topic is very interesting and lets know more about the few popular believes about the HR department that is totally myths.

Its a very common HR myth that is an equally funny and serious thing. The people who have much knowledge about hr software, s/he will definitely laugh by hearing this myth.

HR software is a very smart tool that can be managed by any kind of organization. Organization size doesnt matter rather you can run customized hr software according to your choice. Because the ultimate goal of the software is to reduce the pressure of the HR department and makes this department more productive than before.

So if one organization really needs to ensure good growth of the company then I will suggest you go for customized software.

Wrong. But the people who believe this myth will not agree with me. Because they will go with one logic and the logic is- HR software requires implementation cost, maintenance cost, buying cost.Now you can think that its full of cost!

But maintaining a business is not easy. For the sake of the betterment of business, a businessman needs to do many things. And in the business market, nothing is free!

So, to ensure the good health of your company, you have to pay and HR software is just one part of this paying process. In todays HR software is smartly organized with advanced features. If you dont need all features then customized it depends on your need.

I think this myth is funnier than ever. Where HR software is made to ensure high security then this type of myth doesnt make any sense. Right?

HR store is the most cost-effective and safest storehouse where each information is monitored by control panel members. And higher authority can change access to anyone ( companies might have issues). If the admin wants to secure some special data from the general store then he can do it easily.

Its true that today we are blessed with advanced technologies but technology is continuously updating with the hand of man. I know HR software is definitely smart but without manpower, it is not possible to operate.

Technology will not replace manpower rather it is a beautiful collaboration of technology and manpower. You can call it cute couple too!

Myths are myths, there is no doubt. Because it is very simple and user-friendly with easy operating language.

To operate the software you dont have to be an expert or dont need training. In most cases, software provider companies are used to provide customized software. So, the HR department already knows about the app features and functions properly. So, I will say that all HR members are experts in software operations.

Like above, this opinion is the same for this myth too!

HR software companies are always conscious of the simple user interface and quality navigation of users. Anyone with a little knowledge of technology can easily access the HR software. Even if you are totally new, you will get a user manual to know details about the software.

Now drive the software with little but appropriate knowledge.

Software never breaks human interaction between the HR team and employee rather it helps to make a smooth relation between them. Normal manual system can create misunderstanding between employees and higher authority.

With this software one employee can get proper information about the work plan and HR panel can easily monitor their work plan.

Or, employees can see their job status, work performance, vacation list, overtime list and the same way HR members are also able to see their work status, so they both can be more productive and clear to each other.

So, if any miscommunication happens then authority cant blame the employee and employees will know their mistakes, so as keeps records.

The human brain can make a mistake and the technologies can also make mistakes. Thats why HR software is important for any company and it is necessary for a healthy working background.

This is a complete solution for the HR department. It reduces the pressure of the HR department only. It takes care of everything like-

Now say- it is covering only a specific area, not whole? I am expecting a positive result from you.

Lets see the ridiculous myths and actual reality-

Learn More:Putting An End To The Most Common Artificial Intelligence Myths In The Modern Workplace

You may hear that type of myth but in real life, you will find no connection with this myth. No need to worry about software implementation because software companies will help to implement and will give proper instruction. If you hear the instructions attentively then you can easily operate it. As the software is totally customized so there are no adjustment problems. You can easily use this software just after the implementation.

After discussing a lot it's time to conclude it. Today I have discussed all the common myths about HR software and I have tried to give the best explanation of these myths. Employees are an asset and HR software is just a helping hand to keep the HR section more organized. At the same time, you will get all the records of the work plan so in case of any emergency you will get real-time support from these records. As an HR expert, I would highly suggest to all the businessmen to implement HR software. I hope my article will be helpful to you.

Learn More:Five HR Tech Myths Debunked

Read more from the original source:
Top 10 HR Software Myths That Are Totally Wrong - HR Technologist

Businesses in the East Midlands have stepped up their protection against cyber threats in 2019, but a lack of interest in other digital tactics could be holding them back, according to Lloyds Banks latest Business Digital Index (BDI).

The annual report, the largest of its kind into digital skills, polled 1,500 small businesses across the UK, with more than 140 from the East Midlands. The report combines survey data with businesses transactional data to understand their digital behaviours and intentions.

The security index for the region, which outlines whether firms are protecting themselves against hackers and fraudsters, has shot up by 19 points on last year to 56. An index reading of zero indicates a lack of online cybersecurity capabilities while a reading of 100 shows robust defensive measures are in place.

Nearly three quarters (74 per cent) of the regions businesses have already invested in their cyber security skills, or are planning to in future, compared with 78 per cent nationally.

While the region has made advances in cyber security, a lack of Essential Digital Skills could be hampering opportunities to boost sales or productivity. Nearly two in five East Midlands firms (39 per cent) lack the full range of Essential Digital Skills, compared with the national average of 44 per cent.

Businesses in the East Midlands had the appetite to build their digital strategy and leadership skills, with nearly half (47 per cent) either having done so or planning to do so in future. This compared with 44 per cent nationally.

The region was also above the UK average for attaining skills, or having plans to build them, in search engine optimisation (SEO) (60 per cent, nine points above UK average), social media and marketing (59 per cent, four points above UK average), and customer data analytics (42 per cent, one point above UK average).

Jo Harris, Lloyds Banking Groups Ambassador for the East Midlands, said: Online attacks affect half of all UK businesses and although firms in the East Midlands are slightly behind the national average in terms of their cyber security skills, its really encouraging to see the region is taking steps to protect itself.

However, further investment in digital skills needs to be a priority to ensure businesses are not missing out on huge opportunities.

Our research found that an average small business in the UK with strong digital skills and behaviours earned around 260,000 more a year. This is money that could be spent on hiring more staff, training employees and growing the business.

The digital sector in the East Midlands is now worth around 750million and employs almost 7,000 people** so its clear that skills like SEO, social media and data analytics will become even more important for companies in the future.

Nationally, a third (33 per cent) of firms said they had increased turnover and efficiency as a result of becoming more tech-savvy.

The report also found a national trend that small businesses that are less than three years old had better digital skills, with more than two thirds (69 per cent) of this group having all six Essential Digital Skills. UK businesses without these were also almost two and a half times more likely to be closing down in the next two years compared with those more skilled.

Read more:
East Midlands firms boost online protection but lack appetite for essential digital skills - East Midlands Business Link