Mediaboss Marketing

BANGKOK, 3 August 2017: Association of Thai Travel Agents will organise 12 training programmes for the remaining months of this year as a part of its policy to build skills for member travel agencies.

ATTAs recently elected committee is now moving ahead on its promised policy to improve HR capital through digital marketing training courses.

The association says it will organise 12 training programmes August through to December; four events per months all open to members.

In August, four training programmes have been organised under the ATTA Thailand Tourism 4.0 Course Training Series.

They include: Digital Photography (Intensive) on 9 August; Photoshop for Marketing (Intensive) on 16 August; Illustrator for Marketing (Intensive) on 23 August; and Info Graphic Design (Intensive) on 30 August.

Each course is open to just 30 people. The first course has eight vacancies, while the rest of the months courses are fully booked. The rule is one person from one company can attend each course. The fee is THB535 per course (inclusive of VAT, snack break in the morning and afternoon, tea and coffee).

Training programmes will be held at the associations head office, ATTA meeting room, 10th floor, Wall Street Tower, Suriwongse Road, Bangkok.

Details on remaining eight training courses in September and December will be announced later.

The programmes will cover Magazine Design with Adobe Indesign (Intensive); Advertising Design & Creative Thinking (Intensive); Lightroom for Photography (Intensive); Creating website by WordPress (Intensive); Basic SEO (Intensive); Movie Editing with Adobe Premiere CC (Intensive); Movie Special Effect with Adobe After Effect (Intensive); and Microsoft Office (Intensive).

For more information visit http://www.atta.or.th.

(Source: ATTA)

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ATTA rolls out training modules - TTR Weekly

Auto Remarketing

4 Questions with Amy Peck of Dominion Dealer Solutions Auto Remarketing AR: Outside of Dominion's digital environment offerings, what aspects of in-person training are most beneficial to dealership staff? ... In the automotive industry, a lot of time is spent talking about managing local SEO (website, headers, tags ... and more »

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4 Questions with Amy Peck of Dominion Dealer Solutions - Auto Remarketing

Gary Illyes from Google responded to a tweet last week on Twitter mocking "SEO experts" who place massive amounts of text on their footer. He said those are the same SEO experts who complaint they were hit by some sort of update.

Here is Gary's Tweet:

The example given by Avinash Murthy was this screen shot:

It doesn't look "massive" to me but it does seem unnecessary and that no one will really read it.

This lead to a longer rant by Gary Illyes but in short, he is saying this was done not for users but for search engines. Things like that don't work and aren't for the best of your web site. Here he gets into it more:

Why add content below your footer if no one will read it?

Forum discussion at Twitter.

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Google Mocks SEO Experts Who Place Mass Content On Footer - Search Engine Roundtable

We're excited to update this list of books on online advertising.

San Jose, California (PRWEB) August 02, 2017

The JM Internet Group, a leader in online internet marketing training in SEO, AdWords, and Social Media Marketing, is excited to announce its updated list of the best books on Google AdWords for 2017. The list of best books that explain the Google advertising platform is updated twice a year in advance of the update to the AdWords Workbook, authored by Jason McDonald.

Google is the dominant online advertising platform, and so many people turn to books on AdWords to learn the tips, techniques, and secrets of success, explained Jason McDonald, director of the JM Internet Group. Our list of AdWords books is very popular and is a complement to our other popular book lists on best SEO books and best social media marketing books.

To view the current list of the best AdWords books, visit https://www.jm-seo.org/2017/06/adwords-books/. It should be noted that at the bottom of the list, there are the instructions on how to submit a book for consideration. As an alternative, interested parties can use the website feedback form to submit a book. It should be noted that to be included a book must, of course, be on the topic of Google AdWords or at least pay-per-click advertising (in general), be published in 2016 or later, and be available in hard copy format. Kindle or eBooks are not eligible unless there is also a companion print edition. Books of low quality or meant solely to sell consulting services are ineligible.

Books on Google AdWords, Pay-per-click Advertising, and Online Advertising in General

Google AdWords is the dominant online advertising platform, in use by far more advertisers than the #2 platform which is that of competitor Facebook. AdWords has two networks the Google Search Network and the Google Display Network. While Google has official help files and some level of official training, the training is not easy to understand nor objective since the training company (Google) is also the vendor selling the service. For this reason, many small business owners and marketers are hungry for independent, objective voices on how to use pay-per-click advertising on the worlds largest search engine and worlds largest content network. By curating this list of the best books on online advertising, the JM Internet Group is helping the community to identify interesting books that can be added and read by marketers and small business owners, alike. It is worth noting that the JM Internet Group also curates a list of the best seo books at https://www.jm-seo.org/2015/05/best-seo-books/.

About JM Internet Group

The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each students computer.

Contact: JM Internet Group, Media Relations Web. https://www.jm-seo.org/ Email. jm(dot)internetgroup(at)gmail(dot)com

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Updated List of Best Google AdWords Books for 2017 Announced by JM Internet Group - PR Web (press release)

App development is not a process which ends when the app goes live. Post app launch management, making regular updates and altering on the base of feedback is something which keeps on carrying on even after the app launch. Upkeep of an app is not like a piece of cake and someone who is new in the game will not be able to manage this stuff. This clearly shows why you need expert to develop, deploy and then maintain a mobile app. No hatred for freshers but hiring trained employees is a preferable choice on the part of a top app development agency to cater the quality needs of their clients and also their users.

Good knowledge and skills is always vital for any organization. Employees are capital to the company, but incorporating those who are not trained is rather a liability. Yes of course, in house training can also be provided, but indulging directly into the heavy process without adequate experience and expertise both leads to app failure. Lets explore upper hand of hiring a trained employee as compared with that of the fresher.

1. Stay updated with the industry alterations

An expert employee is always updated with whats new coming in the market and how to adapt the same and take competitive advantage. If theres a newbie, he might not be that much up to date with the spontaneous fluctuations entering the industry.

2. Competitive advantage

Stagnancy can just push your business towards the graveyard. Tech field is ever evolving and competitors are on the go to fetch those advancements and entail their clients with the same so capture the market. It takes time to cope with the new advancements, learn them and implement them even for the experience personnel. When it comes to fresher, its difficult for them to be an opportunist and put back competitors swiftly.

3. Experience

Trained employees would have undergone live project training, which taught them the challenges and hurdles that come along the app development and ways to combat them. For developers, its difficult to bring theoretical things into practical implementation without rigorous training. Training makes the employee ready to face real time problems.

4.Expense saver

You might be thinking that trained employee would cost more and hence how can they be cost effective? To your dilemma, when you hire a fresher, you have to impart corporate training for a specified period of time, that will cost you. Even after training, the employee will take few months to cope with the work and wont be efficiently giving the output. This would cost you even more than hiring a trained employee. Anyone intending to be a developer must opt for training. Training can also be taken online. Yes, its quite true from shopping through online coupons, now you can also get trained online through training sites.

5.Organizational efficiency upsurged

Any company or organization is made with its team and associates. When you seek for reaching the top position, you should acquire knowledgeable resources that can take your business to new heights. With freshers, not to say it is not possible, I would rather say its difficult. When you have housed dedicated developers, creative content writer, splendid SEO, bombastic business developer and decent designers, your company is sure to rise.

6. Promotional opportunities hyped

Experts have explored the entire A to N of application and they are fairly aware of the inside out of what steps to be taken that can be a positive promotional step. Where, when and how to make the app visible to the right type of audience and compel them to install is something expert employees can hit right.

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Trained or Fresher Whom To Hire? - TrainingZone.co.uk (blog)